Menstruation: Media and Influencers

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Menstruation: Campaign Case Study Part 1

Recent examples of buzzing campaigns that generate significant attention on their discussion of the topic of menstruation include Australian feminine care brand, Libra's, #bloodnormal advertising campaign and period-proof underwear company, Thinx's, recent MEN-struation ad campaign.

LIBRA #BLOODNORMAL

THINX MEN-STRUATION

  • Thinx, an American feminine hygiene brand, first made waves with its 2015 ad campaign that featured objects such as grapefruit and eggs to suggest menstruation in ads posted in the New York Subway.
  • The latest campaign by the brand, and its first television advertisement, is the "MEN-struation" series, which is set around the idea that menstruation might not be such a taboo topic if men experienced them as well.
  • For creation of the advertisement, the brand reached out to marketing agency BBDO New York.
  • The campaign is expected to run across 18 networks, starting October 9, 2019.
  • The clip, which features cisgender males re-enacting similar scenarios experienced by many who live with a period (e.g., checking in the mirror for period stains, asking friends for a tampon, and curling up in bed with menstrual cramps), was created to advertise the brand's latest leak-resistant underwear but also to spark a larger conversation around menstruation.
  • The advertisement has been met with challenges: first having to cut out an entire scene due to the depiction of a menstrual blood stain in order to make networks more receptive to streaming it and meeting resistance from CBS for a scene that features a visible tampon string, initially deemed "too graphic" for mainstream exposure by the broadcaster.
  • Blogs and websites have generated buzz for this campaign, including the Becausexm blog, AdWeek, the UK's Independent news publication, and Fast Company.
  • Thinx has already built an impressive influencer marketing model with the female-driven, boutique marketing agency, Artisan Council.
  • With a cumulative post reach of 23 million followers, two million influencer post engagements, and five times the ROI on agency and influencer fees, the model has been very successful.
  • The influencer marketing strategy has been so successful due to the intensive thought process behind the influencer relationships forged by this model, with intention behind fostering relationships between THINX and the influencers that would have the most impact on the brand's mission.
  • The brand intends to amplify the reach of its latest campaign by tapping into this influencer network.
  • Influencers have already showed their support for the campaign, with influencer Denise Vasi -- who has 231,000 followers on Instagram -- commenting, "Love, love, love this campaign!" on a recent clip previewing the advertisement on Thinx's Instagram page.
  • Additionally, @bethanycmyers, a body-neutral advocate influencer on Instagram, commented in support of the ad on a clip of the campaign, "HOLY S**T. I’m bawling in tears. Thank you thinx. Thank you thank you for the bottom of my gender nonconforming heart."
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Menstruation: Campaign Case Study Part 2

Some case studies of campaigns surrounding menstruation include Menstrual Hygiene Day and the Binti revolution. The Binti revolution aims at ensuring that every girl has access to "menstrual dignity. Period."

MENSTRUAL HYGIENE DAY

  • Menstrual Hygiene Day is a global campaign platform that brings non-profits, government agencies, individuals, the private sector, and the media together. Its activities aim to advocate and take action against limiting the rights of women and girls because of their menstrual periods.
  • In 2018, during Menstrual Hygiene Day campaign activities and celebrations, about 310 organizations educated 27.2 million girls in 134 countries on menstrual hygiene. Projections for 2019 intervention were more exciting when compared to the above success stories. Participating organizations committed to educating up to 41.4 million girls across the world in 2019, signifying a year-to-year increase of about 52%.
  • Based on post-event reports, the 2019 Menstrual Hygiene Day campaign eventually reached 317 million people through the efforts of 724 organizations.
  • Menstrual Hygiene Day acknowledges the 28th day of May as #MenstrualHygiene Day. It is a day stipulated for breaking the silence regarding challenges related to periods, and menstrual hygiene.
  • Menstrual Hygiene Day has a lot of blog posts on its Twitter web campaign. Menstrual Hygiene Day promotes up to three hashtags, including #MenstrualHygiene Day, #MHDay, and #ItsTimeForAction.
  • Other channels that featured Menstrual Hygiene Day events include CNN, ABC, BBC, NDTV, and Vogue, among other broadcast service operators.
  • Menstrual Hygiene Day is a global movement that is meant to change how people view menstruation and improve hygiene. It has 530 partner organizations from a wide range of sectors.

INFLUENCERS

  • Several influencers participate in promoting Menstrual Hygiene Day activities in 2019, by voicing out on social media and attending various local MH Day events.
  • Influencer Kourtney Kardashian campaigned about Menstrual Hygiene Day to over 80 million followers in 2019 to commemorate MH Day activities. Media outlets picked it up and turned it into a global story.
  • Akshay Kumar, a Bollywood star, with his mother, wife, and daughters, wished Indian ladies a "Happy Menstrual Hygiene Day." His message reached out to about 100 million followers.
  • Manushi Chhillar advocated that ladies should be bold whenever they want to use sanitary items during their periods. This empowering message from the Miss World of 2017, and reached 5.7 million followers via Instagram.
  • Other influential figures that participated in 2019 MH Day events include South African singer and actor Sho Madjozi, Kenyan media personality (also a menstrual hygiene advocate) Janet Mbugua, Nigerian actor Mercy Johnson Okojie, and Kenyan rapper King Kaka.

BINTI REVOLUTION: PERIOD

  • The Binti revolution is a campaign by the Binti charity group in the United Kingdom to ensure that "every girl has menstrual dignity. Period." Binti has its focus on three core aspects, access, education, and de-stigmatization.
  • The website Binti uses its website to organize and publish speakers at Red Waves Talk on menstrual challenges faced by women.
  • The campaign web page of Binti is accessible via this link.
  • The Facebook campaign website of Binti, @binti.period, is accessible via this link.
  • The Instagram campaign website of Binti International (@binti.period) is accessible via this link.
  • Binti seeks to ensure that every girl has access to sanitary pads. This process involves teaching women in India how to make their pads, helping vulnerable women across the UK to access pads, nd aimproving access to menstrual hygiene products.
  • Binti also educates girls about what to expect from menstruation. The organization wants to ensure that no girl fears that "she is diseased or bleeding" to death upon encountering her first period. Every girl has the right to dignity of self-knowledge as well as a proper understanding of her body.
  • Binti is working to de-stigmatize and break taboos about menstruation. In several parts of the world, people believe that a menstruating woman is cursed, dirty, or promiscuous. Binti feels that even within the United Kingdom, menstruation is considered unclean and shameful.
  • Binti has organized several events which aim to remove stigmatization and rallied several influencers together to educate people on menstrual health across the world.
  • Binti successfully uses art and fashion to crush "menstruation stigma." Recently, Binti International won a Charity Times Awards and emerged as the "best new charity." This award was in recognition of its efforts in creating a world where all women have access to menstrual dignity.

INFLUENCERS

  • Several events related to exposure on menstruation organized by Binti and promoted on its website are as follows.
  • Red Wave Talks is an event promoted by Binti. It brings individuals, groups, and business organizations together to campaign against taboos and creates a climate in which #menstruationmatters; the event feature several short talks by inspiration women speakers.
  • Bryony Farmer, the director and founder of Precious Stars, has over 100,000 subscribers on YouTube. He has participated by speaking/campaigning at events organized by Binti and Red Wave Talks on menstrual health.
  • Other influencers that have participated by speaking at menstrual health campaign events organized by Binti include Ella Daish. Ella Daish has collected over 100,000 signatures in a campaign against the use of plastics in sanitary pads.
  • Binti's latest attempt to raise money and create awareness about menstruation challenges of women included a fashion show and auction recently held in London on 28 June 2018. Nadia Sawalha, a British actress, and television presenter, also participated in the Red London Charity Fashion Show. She represented Binti.
  • Nadia Sawalha's Instagram blog (@nadiasawalhaandfamily) is accessible via this link. Nadia Sawalha has 195,000 followers.


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Part
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Menstruation: Campaign Case Study Part 3

Introduction

Free Periods and Action Aid's Period Poverty are recent campaigns surrounding the destigmatization and support of women's menstruation. These campaigns have garnered the support of celebrities and non-profit organizations to build awareness.

Free Periods

  • Free Periods was started in 2017 by Amika George, a British teenager who aims to put an end to period poverty.
  • After observing young girls skipping school during their periods or using socks in place of proper menstrual products, George was moved to start an online petition to the government calling for free sanitary pads and tampons for impoverished girls.
  • Gemma Abbott, Clegg Bamber, and Janvi Patel, all of whom are involved in volunteer work or advocacy of women's rights, serve as directors for the campaign.
  • The mission of the campaign is to ensure that children do not miss school because of menstruation. Free Periods wants governments to acknowledge access to sanitary products as a human right, rather than a privilege.
  • Free Periods also intends to remove the stigma of the natural process of menstruation.
  • As a result of the campaign, the Chancellor announced in March 2019 that beginning in 2020 free menstrual products will be made available in English schools and colleges to those who need them.
  • George received global praise and recognition for her work. TIME Magazine named her as one of the top 25 most influential teenagers in the world. She also received a Goalkeepers award from Bill and Melinda Gates.
  • Even after their victory, Free Periods continues to campaign against period poverty in schools worldwide.

Influencers

  • Free Periods worked together with Digital Fairy, a non-profit organization, to start #FreePeriodStories. This is a social media movement in which everyone is encouraged to upload to a video of themselves telling their personal experience with menstruation and tag friends to do the same.
  • Model Adwoa Aboah and poet Rupi Kaur are influencers for Free Periods and have participated in the #FreePeriodStories movement.
  • The Pink Protest, a UK activist community, worked with George for the Free Periods Campaign. They organized a nonviolent protest on Downing Street in December 2017 to gain attention from the government and spread awareness.
  • Celebrities such as Suki Waterhouse, Grace Campbell and Daisy Lowe were speakers during the protest. Politicians including Jess Phillips MP and Paula Sheriff MP also spoke during the event.

Action Aid's Period Poverty

  • Action Aid is a charity that works internationally to fight violence and poverty against women. The organization was established in 1972 to advocate human rights and is currently run by CEO Girish Menon with a board of directors.
  • Among their several campaigns to help women, the charity has a Period Poverty campaign. The goal of the program is to ensure that all women and girls can menstruate with dignity.
  • In their efforts to end period poverty, Action Aid works not only with women, but also men, community leaders, governments, and schools.
  • Action Aid collaborates with Girls' Clubs to teach women about menstruation and how to make cheap, reusable sanitary pads. The organization also distributes emergency sanitary products in the case of humanitarian disasters.
  • Consequently, many women living in conflicts and natural disasters were able to manage their menstrual cycle in an effective, comfortable, and hygienic manner. Emergency sanitary kits were provided for women during the East African food crisis of 2017, Hurricane Matthew in Haiti in 2016, and the refugee crisis in Greece on 2016 to 2017.

Influencers

  • To build awareness of World Menstrual Hygeine Day, Action Aid released a line of limited edition tee-shirts in collaboration with five popular British Female artists: Ruby Taylor, Laura Callaghan, Poppy Chancellor, Patternity, and Clio Peppiatt. The shirts were sold on Everpress and 100% of profits support Action Aid in their causes for Women.
  • Laura Callaghan shared the t-shirts on her official Instagram to increase awareness.
  • Singer Jessie J and Actor Emma Thompson acted as influencers for the campaign by confessing their experiences with their periods as young girls.
  • Sports television presenter Charlie Webster and long-distance runner Jo Pavey also showed their support by sharing their stories with Action Aid.


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Part
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Menstruation: Midol

Three blogs and websites that address the use of Midol during menstruation are Yes Queen with 1,214 followers on Instagram, UNiDAYS with 814,048 likes on Facebook, and Bustle with 51.8k tweets on Twitter. Detailed information is in the next section.

I) YES QUEEN

ACTIVE SOCIAL MEDIA PLATFORM COUNT

SOCIAL MEDIA POSTS WITH THE HIGHEST ENGAGEMENT

  • On Twitter, a tweet on "being disabled and loving yourself" posted by the writer that referenced the contributor @itslololove received the highest engagement of eight replies.
  • A video of the writer dancing received the highest engagement of 474 views on Instagram.

DESCRIPTION OF THE WRITER

II) UNiDAYS

  • This is a blog that addresses period pain and how the writer "had Midol as a best friend, even though it only helped with, like, 65% of the pain" as she suffers from endometriosis.

ACTIVE SOCIAL MEDIA PLATFORM COUNT

  • On Instagram, the blog has 2,427 posts and 41.5k followers.
  • On Twitter, UNiDAYS has 9,781 followers and 10.9k tweets.
  • The Facebook page has 814,048 likes and 807,593 followers.

SOCIAL MEDIA POSTS WITH THE HIGHEST ENGAGEMENT

  • On Twitter, the highest engagement for tweets was 28 replies.
  • The blog has 3,718 as the highest engagement on Instagram.

DESCRIPTION OF THE WRITER

III) BUSTLE

  • The website addresses the use of Midol during menstruation. The writer states that when she gets her period, she likes to do a few things, such as lying in bed in a fetal position and taking Midol like M&M's. She goes on to offer other methods of relieving pain.

ACTIVE SOCIAL MEDIA PLATFORM COUNT

SOCIAL MEDIA POSTS WITH THE HIGHEST ENGAGEMENT

  • On Twitter, the highest engagement for tweets was 19 replies.
  • The website has 96,774 likes as the highest engagement on Instagram.

DESCRIPTION OF THE WRITER

RESEARCH STRATEGY

To find three blogs, websites, or influencers that address the use of Midol during menstruation, our first strategy was to search for pre-compiled information. This strategy was not successful. Our second strategy was to search reputable industry databases, news sites, social media sites, and reports for relevant information. This strategy led us to three blogs and websites that we used in our findings. To find social media engagement, we used social media analytics tools such as Social Bearing for Twitter analysis and Ninjalitics for Instagram analysis. We also searched physically for the highest engagement on Facebook.

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Top 50 Menstruation Blogs and Websites: Part 1

A detailed analysis of two blogs selected from the “Top 50 Menstruation Blogs And Websites For Women in 2019” article is in the findings below.

PERIOD!

  • Besides its blog, Period Media also publishes Period! Magazine in two languages, English and Dutch.
  • The blog targets girls and women worldwide, between the ages of 12 to early 50.

MISSION/VISION AND MESSAGING THEME
  • The blog publishes two posts per month about puberty, menstruation, and menopause.
  • The company keeps a clear and focused message across all channels, which is to provide information about women and hormones.
  • The blog covers everything related to menstruation from culture, facts about menstruation, quotes, art, fun topics like comics and clothes, shopping, and other global menstruation-related topics.

CAMPAIGNS AND NOTABLE IMPACTS
  • The company does not have any campaigns on its own but has partnered with brands like Natracare pads in contest giveaways campaigns.
  • Brands or companies have the option to run various promotions with the company. These include advertorial, editor reviews, banners in blog posts, banners on the home page, running contests or giveaways, and advertising in print.
  • The blog has been featured and talked about in many other established media such as De Volkskrant, New York Magazine, Bust Magazine, Women's Health, Vrouw op Mars, and many more.
  • Period Media has 2,775 likes on Facebook, 14.4K followers on Twitter, and 1,101 followers on Instagram. There aren't any notable impacts in the community or online as readers' engagements on the company's social media accounts are very minimal, and there are no reviews or comments on their blog posts either.

BE PREPARED. PERIOD


MISSION/VISION AND MESSAGING THEME
  • The blog publishes one post per month on topics such as menstrual-related concerns, tips, healthy period product options, medical-related subjects, and many others.
  • The blog's mission and vision are to reach out to girls, women, and parents on a global scale. As quoted by the blog, "menstruation is seen as a momentous and celebratory time", they strive to share this message with girls across the globe.
  • The blog messaging across all channels is consistent, accurate, helpful information about puberty, healthy, earth-friendly products, and menstruation.
  • The company features and introduces new organic, natural, and eco-friendly products that are better for one's health regularly.

CAMPAIGNS AND NOTABLE IMPACTS
  • The blog did not run any unique campaigns, but it partnered with Robyn Sringly, a holistic nutritionist, in offering free webinars teaching readers tips to conquer PMS craving. The blog also provides free menstrual education email series to their newsletter subscribers.
  • The blog offers a delivery subscription service for its customers' convenience. All they need to do is order their favorite products and choose the shipment frequency. The products ordered will be delivered to their door.
  • The blog has been talked about in newspapers and magazines, such as the Events Herald, Maryville Globe, Bold Magazine, and Girls Only Club. It also has been featured in other blogs and websites like Red Oak Road, Diva Cup, and many others.
  • The blog has 2,510 likes on Facebook, 7,737 followers on Twitter, and 1,294 followers on Instagram. There aren't any notable impacts in the community or online as readers' engagements on the company's social media accounts are very minimal, and there are no reviews or comments on their blog posts either.

RESEARCH STRATEGY

To gather insights about the two menstruation blogs, the research team looked through their websites, social media, and their founder LinkedIn accounts. We could identify the owner of the blogs, their mission/vision, types of content they share, campaigns they work on or partner with, and their general message theme with this method.

To further analyze if the blogs have made any notable impacts in the community or online, the research team looked through blog posts on their site, and the individual social media posts for any reshares, reviews or comments made by their readers. Although both blogs have reasonably high followers on social media accounts, they have very little to no reader engagement in their content.
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Top 50 Menstruation Blogs and Websites: Part 2

EcoFemme is both a non-profit and for-profit company that provides menstrual education and produces and sells cloth pads. Nicole Jardim is a certified Women’s Health Coach who drew from her own personal struggles to help other women live healthier lives. We have provided a detailed analysis of these two blogs selected from the “Top 50 Menstruation Blogs And Websites For Women in 2019” article in the findings below.

ECOFEMME

WHO THEY ARE
MISSION/VISION
  • EcoFemme's goal is to "create environmental and social change through revitalizing menstrual practices that are healthy, environmentally sustainable, culturally responsive and empowering."
  • They provide open dialogues on menstruation, offer education on menstrual health, and produce and sell washable cloth pads.
GENERAL THEME
  • EcoFemme uploads posts on their blog once a month. The general themes in their blog include menstruation topics and news from around the world, initiatives that they are working on, as well as helpful tips on how to use their cloth pads.
CAMPAIGNS
  • Through their 'Pad for Pad' program, EcoFemme offers menstrual health education and free cloth pads to underprivileged girls. Whenever an international customer buys a pad, EcoFemme donates one pad to a girl who might not be able to afford or learn about cloth pads.
  • They also launched the "Pads for Sisters" program in 2013, where they make their cloth pads more affordable to women who cannot afford them by cross-subsidizing their revenue from domestic and international sales. They also provide women with menstrual education sessions.
  • In May 2017, EcoFemme participated in #ThePadEffect campaign which was led by Feminism In India (FII) to raise awareness on the effects of plastic, disposable menstrual products and the benefits of using sustainable options instead.
NOTABLE IMPACT

NICOLE JARDIM

WHO THEY ARE
  • Nicole Jardim is a certified Women’s Health Coach who had personal health struggle of her own. This made her passionate about helping other women to live healthier lives.
  • She is also the creator of Fix Your Period, which is a series of programs that provide women with what they need to reclaim their hormone health. Her method combines the use of simplicity and sass.

MISSION/VISION
GENERAL THEME
CAMPAIGNS
  • Nicole Jardim has not had any campaigns on her own but she recently partnered with Well and Good and Athleta in the Wellness Collective, where she was able to educate women on their bodies and health.
NOTABLE IMPACT

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Top 50 Menstruation Blogs and Websites: Part 3

Menstrupedia helps women and girls on all issues concerning menstruation in a friendly manner. Lunette blog offers innovative ideas and products to make the life of people menstruating easier.

MENSTRUPEDIA

WHO THEY ARE
  • Menstrupedia helps women and girls to stay healthy and active during menstrual periods by offering them resourceful menstrual guide.
  • The blog has a team of dynamic and passionate individuals with complementary skills. It was launched in 2012 and publishes about two posts per month.
  • The blog offers explanations on all issues concerning menstruation in a friendly manner.
  • Menstrupedia was launched by Aditi Gupta, she was inspired by her lack of awareness about menstrual hygiene when she first had her periods.
MISSION/VISION
GENERAL THEME IN THEIR MESSAGING
  • The theme in the blog messaging across all channels is friendly, consistent, accurate, entertaining, and helpful information about menstruation.
CAMPAIGNS AND NOTABLE IMPACTS
  • Menstrupedia partnered with Whisper from 2013 to 2014 in a successful crowd-funding campaign. It has also partnered with governments and other companies such as Abbot.
  • The "menstrual hygiene awareness campaign" that was launched by Karam Jyoti, a social organization in Dhanbad will distribute Menstrupedia magazine across India to empower women and girls.
  • Menstrupedia's comic books are part of the school curriculum of 6,000 schools, are used by about 250,000 girls in India, and 250 NGOs.
  • Menstrupedia has 38,950 likes on Facebook and 5,024 followers on Twitter.

LUNETTE BLOG

WHO THEY ARE
MISSION/VISION
GENERAL THEME IN THEIR MESSAGING
  • The content on the blog is a discussion on menstruation, issues affecting women's health, and menstrual cup usage and tips.
CAMPAIGNS AND NOTABLE IMPACTS
  • They partnered with The Cup Foundation for the cup project in Kenya's largest slum, Kibera to educate girls and provide them with menstrual cups.
  • Since the inception of the project in 2015, thousands of girls' lives have changed and girls who participated in the program are not hindered by periods from attending school.
  • Lunette partnered with Fida International for a menstrual health management package. Local girls and boys are given lessons on menstrual cup use, puberty, and reproductive health.
  • They have also teamed up with Fida International to break menstrual taboos. A cup is donated to Fida for every cup purchased from their online store.
  • Additionally, Lunette has partnered with Planned Parenthood, FELM, Skid Row Carnival of Love, and Thinx, among others for positive change.
  • In 2018, Lunette donated 3,000 menstrual cups "through online sales for Pride".
  • Lunette blog has 40,211 likes on Facebook and 6,264 followers on Twitter.
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Top 50 Menstruation Blogs and Websites: Part 4

Some case studies of campaigns surrounding menstruation include Monthly Gift and Irise International. The Monthly Gift focuses on using technology as a channel to promote menstrual care and campaigns while Irise International aims mainly at assisting East African girls in addressing menstrual barriers.

MONTHLY GIFT

Who They Are

Mission/Vision

  • Monthly Gift's mission is to change the conversation about women's health and make women's lives much easier.

General Theme

Campaigns

  • Monthly Gift promotes its products by partnering with Days for Girls.
  • In order to promote their boxes worth $100 (which they ship), Monthly Gift donates a pair to a girl in need.
  • Through their web page, Monthly Gift promotes to their audience the concept of giving back.
  • The Monthly Gift is program aimed at increasing donations of health products, for example tampons and sanitary pads, to charities and organizations that help homeless people / experience poverty.

Impact on Their Online Community

  • From the donations made to Monthly Gift, the company was willing to donate what they had gathered through the campaign to local organizations.
  • In addition, Monthly Gift was willing to give donations to women in need during the International Women's Day occasion held in Oklahoma. They appreciated their online community for their contributions.


IRISE INTERNATIONAL

Who They Are

  • Irise International is an organization that provides learning-oriented programs and research in the United Kingdom and East Africa to assist girls and their families in addressing menstrual barriers.
  • They promote innovative approaches collaborating with a wide range of partners and aim to disseminate successful programs of training and transition with partners that can support long-term implementation.

Mission/Vision and Theme

Campaigns

  • Irise has worked with their supporters to run their annual Christmas program — Big Five.
  • Through support, they have been capable of raising over £25,000, enabling more than 5000 girls to "realize their full potential, unlimited by their periods."
  • Within the year, Irise announced that they would be active in a campaign to empower the young to end period shame within the generation.

Impact on Their Online Community

  • By working with their core supporters, Irise International marshals its online community to pledge donations with the aim to support their empowerment projects.
  • Through integrating the online community, Irise is convinced that online donations made in the campaign will enable them to double the charity funding.

RESEARCH STRATEGY

In order to provide a thorough analysis of Monthly Gift and Irise International, we looked up necessary information from the company websites, blogs and social media pages such as Twitter and Facebook. The research team was able to determine all the relevant information from the aforementioned sites.
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Top 50 Menstruation Blogs and Websites: Part 5

AFRIPads and Ruby Cup are two blogs identified in the “Top 50 Menstruation Blogs And Websites For Women in 2019” article. The blogs are social enterprises keen on providing hygienic solutions to needy girls and women. Below is a detailed analysis of the two blogs.

AFRIpads

WHO THEY ARE
  • AFRIpads is a social enterprise that is dedicated to providing a holistic approach to managing the monthly period.
  • It is the largest manufacturer and biggest commercial supplier of reusable sanitary towels across Africa.
  • They have supplied to over 3.5 million women in 30 countries with a sustainable and eco-friendly solution for managing their monthly periods.
THEIR MISSION/VISION
  • The mission of AFRIpads is to empower women through business, innovation, and opportunity. By operating as a social business and employing a workforce with 90% female staffs , AFRIpads is dedicated to creating unique opportunities that empower women and girls across the globe."
GENERAL THEME IN THEIR MESSAGING
  • Africans post about once a month on their blog, often highlighting their achievements, collaborations, and impact.
  • Their Facebook page emphasizes topics such as menstrual-related concerns, tips, healthy period product options, medical-related subjects, and many others.
  • Their general theme is an emphasis on a holistic approach to menstrual hygiene management and not letting women miss work or school because of their periods.
CAMPAIGNS
  • AFRIpads has partnered with UNHCR to do the largest sensitization of refugees on menstrual health management. They also aim to benefit over 150,000 women in South West Uganda by supplying them with re-usable pads.
  • AFRIpads launched campaign dubbed, 'Your period, Your voice' alongside two other companies. Through this campaign, they provide refugee women with the holistic AFRIpads menstrual kits for them to manage their menstruation.
NOTABLE IMPACT
  • In June this year, AFRIpads, in partnership with Barefoot to Boots (BTB), delivered AFRIpads Deluxe Menstrual kits to 1,250 girls in Kakuma Refugee camp in Kenya.
  • Currently, AFRIpads employs more than 200 young ladies in Uganda to make their reusable sanitary pads. They opened their new factory in rural Uganda earlier this year that will create 500 new jobs.
  • AFRIpads has 6,742 followers on Facebook.

RUBY CUP

WHO THEY ARE
THEIR MISSION/VISION
  • Their mission is to "provide a sustainable menstrual health solution to all people regardless of their income. They are committed to undoing the taboos around menstruation by providing sound education on menstrual care and reproductive health. The education is purposed to empower women in periods to live free of shame and with dignity.
GENERAL THEME IN THEIR MESSAGING
  • Ruby Cup posts about twice a month on their blog. They provide highlights on their donation activities, period health articles, and updates on their team.
  • Their Facebook Page, which has 12,430 likes, focuses on menstrual health management and hygiene, Ruby Cup reviews, and community initiatives.
  • The general theme is to provide accessible menstrual healthcare to ensure women everywhere are not held back by periods.
CAMPAIGNS AND NOTABLE IMPACT
  • RubyCup has had a buy one, give one campaign since inception. This enables them to give one ruby cup to a needy girl every time one is bought.
  • Together with their partners, trainers, and customers, Ruby Cup has been able to help 24,000 women to become Champions of Menstruation.
  • Every Ruby Cup donation is paired with an educational workshop on reproductive health, which includes an in-depth introduction on how to use a Ruby Cup by trainers who use one themselves. They also give the girls access to a support network to ensure that they get the assistance they may require once they start using their Ruby Cup.
Sources
Sources

From Part 01
From Part 04
Quotes
  • "And anyone who’s been through grad school knows that there is barely enough time in the day to eat, shower, and sleep in between classes and getting work done. So losing a day of work around my period time because of cramps is an inconvenience to the 20,000th degree now more than ever."
  • "And because I have 2 flows to manage now (my workflow and my period flow), I realized that something had to give. So I like to use Midol to keep my period flow in check, and keep my workflow going!"
Quotes
  • "Daysha Veronica (also known as Daysha Veronica Edewi) is a passionate creative and visionary who has been very lucky to achieve many great things in her life thus far. She is an award-winning playwright and content creator, a viral video producing powerhouse, a viral spoken word artist (who has one poem video with over 1 million shares on Facebook), and she is now the creator behind Yes Queen, a self-confidence building blog, and website for women."
Quotes
  • "Midol was my best friend (even though that only helped with, like, 65% of the pain), and I’ve had a minimum of two heating pads since I was 19."
Quotes
  • "Megan Grant is a lifestyle writer for Bustle, covering trending news, food, pets, weddings, and anything related to Trader Joe's. "