Part

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Part

01

## Market Size - Big & Tall Men

The defined target segment makes up for a very tiny percentage of the total US population (0.0282%). This translates to a number count of 91,843 people. Below you will find a deep dive into our findings.

FINDINGS

We browsed media articles, research reports and census reports for pre-compiled information on the defined target segment, but did not find anything pertaining specifically to this segment. Any reports we came across on the Big and Tall category in the given time did not specifically mention this sub-segment. However, we have triangulated an estimate of the target groups population with a fairly good level of accuracy.

The target segment defined is as follows:

Sex: Male

Height: Greater than 6’5”

Weight: 275 lbs.

Waist: 38” to 60”

It is understood that all the above criteria must fit the target segment.

We know the total female population in the US is 50.5% of the total population. Correspondingly, the male population is 49.5% of the total population.

The percentage of the US population between 25 and 29 (including both) can be assumed to be half the population in the 20s (20-29).

Therefore, the percentage of population that is between 25 and 29 (including both) years of age = 7%

Hence, the percentage of the total population between 25 and 49 years of age (including both) = Percentage of the US population between 25 and 29 + Percentage of the US population that is in their 30s + Percentage of the US population that is in their 40s = 7%+ 13%+13% = 33%

The sex ratio for the age category 25 to 29 is assumed to be the same as the sex ratio of the general US population.

Therefore, the percentage of men aged between 25 and 49 years in the total US population = Percentage of male population in the total population between 25 and 49 years * Percentage of the total population between 25 and 49 years of age = 49.5% * 33% = 16.335%

The total male population in the US between ages of 25 and 49 = Percentage of men aged between 25 and 49 years in the total US population * Total population of the US = 16.335% * 325,719,178 = 53, 206, 228

Similarly,

The population of men in the US who are between 25 and 29 years of age = 7% * 49.5% * 325,719,178 = 11,286,170

The population of men in the US who are in their 30s = 13% * 49.5% * 325,719,178 = 20,960,029

The population of men in the US who are in their 40s = 13% * 49.5% * 325,719,178 = 20,960,029

--99.606 percentage of the US male population in its 20s is less than 6’5” in height. We will assume that this percentage will remain unchanged for men between 25 and 29 years of age.

--99.450 percentage of the US male population in its 40s is less than 6’5” in height.

Therefore, population of men in the US between 25 and 29 years of age (including both) and not shorter than 6’5” = Percentage of the US male population between 25 and 29 years of age (including both) that is taller not shorter than 6’5” * The population of men in the US who are between 25 and 29 years of age (including both) = (100-99.606) * 11,286,170 = 44,468

Similarly,

The population of men in the US in their 30s and not shorter than 6’5” = (100-99.606) * 20,960,029 = 82,583

The population of men in the US in their 40s and not shorter than 6’5” = (100-99.450) * 20,960,029 = 115,280

Therefore, the total population of men in the US between 25 and 49 years of age and not shorter than 6’5” = Population of men in the US between 25 and 29 years of age (including both) and not shorter than 6’5” + population of men in the US in their 30s and not shorter than 6’5” + population of men in the US in their 40s and not shorter than 6’5” = 44,468 + 82,583 + 115,280 = 242,331

Now, we will determine how many of these men who are aged between 25 and 49 years and 6’5” or taller weigh more than or equal to 275 lbs.

So, as a first step, we will calculate the Body Mass Index (BMI) (using a BMI calculator) to find if our target segment is classified as obese.

The BMI for a man who is 6’5” (195.58 cm) tall and weighs 275 lbs. (124.74 kg) is 32.6, which is higher than the obesity threshold of 30. To put it simply, a man that is 6’5” tall and weighs 275 lbs. is considered to be obese.

By trial and error (using the BMI calculator) we find that a man who is 6’ 8.27” (203.9 cm) and 275 lbs. will have BMI of 30.

Therefore, any man who is between 6’ 5” and 6’ 8.27” and weighs 275 lbs. or more is considered obese.

Using the Height Percentile Calculator we will find the number of men aged between 25 and 49 who are taller than 6.8.27 “(203.9 cm).

We find,

--99.993 percentage of the US male population in its 20s is less than 6’ 8.27” in height. We will assume that this percentage will remain unchanged for men between 25 and 29 years of age.

Calculations for finding the population of men in the US equal to or taller than 6’ 8.27” will be done in the same manner as that for those equal to or taller than 6’ 5”.

Therefore,

The total population of men in the US between 25 and 49 years of age and not shorter than 6’ 8.27” = (100-99.993) * 11,286,170 = 790

The population of men in the US in their 30s and not shorter than 6’ 8.27” = (100-99.993) * 20,960,029 = 1,467

The population of men in the US in their 40s and not shorter than 6’ 8.27” = (100-99.988) * 20,960,029 = 2,515

Therefore, population of men in the US between 25 and 29 years of age and not shorter than 6’ 8.27” = 790 +1,467 +2,515 = 4,772

We find that only 4,772 men in the US aged between 25 and 49 years are equal to or taller than 6’ 8.27”. This is a very small percentage of the total number of men in the US aged between 25 and 49 years and equal to or taller than 6’ 5” (242,331). To be exact it is just 1.97% (4,772*100/242,331) of the total men in the US who are aged between 25 and 49 years and equal to or taller than 6’5”. Since the number is insignificant, and since a portion of this small population is also likely to be obese, we will assume that any man in the US between the ages of 25 and 49, who is 6’5” or more in height and weighs more than or equal to 275 lbs. is obese. The BMI chart gives a visual representation of obesity as a function of weight and height and therefore makes for a good reference in case further clarity is required.

Now, the final criterion is that the waist size of these men should be between 38” and 60”. We know that when the waist size to height ratio of a man is over 0.54 he is considered obese—this is just another method (other than BMI) to classify obesity.

We find that for a man who is 6’5” and has a waist of 38” the waist to height ratio is 0.49 (49%, using the Waist to Height Ratio Calculator), which is considered a healthy weight (not obese). Logically, any man who is taller than 6’5” and has a waist size of 38” also cannot be considered obese.

Therefore, any man who is 6’5” or taller and weighs 275 lbs.—considered obese-- will have a waist size greater than 38”. The criteria that waist size of a managed between 25 and 49 years and weighing 275 pounds should be greater than 38”.

Now, we know that men with waist sizes in the 40 and 46 inches range make up for 65% (revenue wise) of the Big and Tall apparel market. It would imply that a significantly large portion of our target group falls into this category. Given this, it would be fairly accurate to assume that the number of men in the US aged between 25 and 49 years, 6’5” or taller and equal to or more than 275 lbs. in weight would largely have waist sizes under 60”. The ones who have a waist size larger than 60” are likely to be a very tiny fraction.

So, all said and done, we can consider that our entire target segment is obese with a good level of accuracy.

Now, we know that 37.9% of the adults aged over 20 years are obese. This is the latest figure (for 2013-14) published by the National Centre for Health Statistics.

The population of men in the US aged between 25 and 49 and who are 6’5” or taller was found to be 242,331 (earlier in this report). A final assumption we will make is that the rate of obesity in this category will be the same as the general rate of obesity for adults in the US.

The population of our target segment (6’5” or taller men in the US who weight 275 lbs. or more and have waist sizes between 38” and 60”) = Rate of obesity in the target segment * Population of men taller than 6’ 5”

The population of our target segment = 37.9 * 242,331 = 91,843

Expressing this in percentage terms:

As a percentage of the total US population = 91,843/ 325,719,178 = 0.0282%

As a percentage of the number of men in the US aged between 25 and 49 years = 91,843/ 53, 206, 228 = 0.1726%

As a percentage of men who are taller than 6'5" = obesity rate = 37.9%

CONCLUSION

The defined target segment--men in the US who are between 25 and 49 years of age (including both limits) weigh over 275 lbs. and are 6'5" or taller--makes up for 0.0282% of the entire US population.