2021 Big Bets: Publicis
The big bets" that Publicis is making for 2021 include focusing on Publicis Sapient and Epsilon for future growth, shifting towards shared services strategy with the "Power of One" initiative, and driving US governance strategy implementation with two executive leadership infrastructures. These and other strategies have been discussed below.
Recent Thought Leadership
- Publicis group's priority is to deliver an organic growth recovery plan by preparing future revenue streams with Epsilon and Publicis Sapient. Recently, the group has changed Publicis Sapient's management and repositioned Epsilon as the growth strategy center.
- The company's priorities for 2021 include building a data platform for connecting clients' data assets with first-party data, achieving a leadership position in the US media industry with personalized content optimization, and developing technology to create direct channels for clients to connect with customers.
- "Power of One" is the group's business transformation strategy to offer frictionless and integrated solutions across 4 Solutions Hubs — Publicis Media, Publicis Sapient, Publicis Communications, and Publicis Health.
- In 2018, the Publicis group launched a country model to promote creativity, media, data, and technology across eight key markets. The company promotes a new generation of leaders in strategic positions across major markets for its iconic brands and top clients.
- Publicis group's priority is to deliver an organic growth recovery plan by preparing future revenue streams with Epsilon and Publicis Sapient. The group has changed Publicis Sapient's management and repositioned Epsilon at the center of growth strategy.
- Carla Serrano, the CSO of Publicis Groupe, said that "Epsilon's core ID, with its leading privacy measures, fuels all our marketing and digital business transformation informing everything from media, communications, experiences, and innovations."
- Publicis Sapient is repositioning its long-term business strategy with digital transformation-based project assignments for generating long-term growth in the US.
- To drive governance and implement the group's transformation strategy in the US, Publicis devised two executive leadership infrastructures: Publicis Groupe US. ComEx and Publicis Communications US.
Recent Marketing Efforts
- In Q3 2020, the company signed new contracts and extensions with Renault, TikTok, Nestle, GSK, BT Group, Premier Inn, Kraft Heinz, and Reckitt Benckiser.
- In October 2020, Française des Jeux (FDJ) signed a multi-million euro advertising contract with Publicis Media for media buying, planning, coverage, and creative strategies. Additionally, the E.ON energy group appointed a Publicis Groupe as its media partner for eight European markets.
- In January 2020, a press release was published about the Publicis Groupe Verified-certification process. It featured industry-leading standards that Publicis Media vendors are required to adhere to brand safety, consumer privacy, and client data protection across video, mobile, display, and social media.
- Publicis group invested about €100 million in talent, hired 150 top executives, and promoted 100 leaders internally. Further, the group plans to deliver a €500 million cost reduction plan in 2020.
- In April 2020, Justin Billingsley was promoted as the new Global Chief Marketing Officer (CMO) for Publicis Groupe.
- In June 2019, John Maeda was appointed the Chief Experience Officer of Publicis Sapient, the digital business transformation hub of Publicis Groupe.
- In January 2019, Matt James was appointed as Global Brand President for Zenith. Matt joined the organization under the leadership of Steve King, CEO, Publicis Media,
- In 2019, Publicis acquired Epsilon for $4.4 billion. The company reported a growth of +9.3% with Epsilon, reflecting a shift in revenue profile.
- In 2019, the group acquired Xebia, Soft Computing, and Rauxa. Alternatively, the group sold its units under Publicis Health Solutions (PHS) to Altamont Capital Partners (Altamont).
Quarterly Earnings Reports and Filings
- The group's ambition for the coming years is to achieve an operating margin rate of 17%, supported by new revenue sources and simplification of the group's structure.
- In Q3 2020, the group's production activity, programmatic digital media, and Publicis Health segment achieved double-digit growth in the US.