Marley Yerba Mate - Competitive Landscape

Part
01
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Part
01

Marley Yerba Mate - Competitive Landscape (Part 1)

Guayaki faced a class action lawsuit in 2014 for deceiving health-conscious consumers, however, it settled the case in the same year. Despite that, it still receives positive remarks and recommendations from consumers. Most of these remarks centered on its Yerba Mates' health benefits and energy-boosting effects, which continue to constitute its selling points. On the other hand, Yachak's Yerba Mates has had a mixed reception and seemed to rank below Guayaki's despite having several product certifications from reputed, international organizations. While some consumers find the taste of Yachak's Yerba Mates good, many found the taste bad and dissatisfying. Lastly, none of these brands has had a product recall.

GUAYAKI

SELLING POINTS
  • Guayaki's Yerba Mate's selling points lie within its health benefits and other benefits it provides. This high energy green tea infusion has in it the strength of coffee, the health benefits of tea and the taste of chocolate.
  • It has high nutritional value with "24 vitamins and minerals, 15 amino acids, and abundant polyphenols." This is about all the vitamins essential for a healthy living.
NEGATIVE CONSUMER RESPONSES
  • Generally, Guayaki's Yerba Mate products have received lots of positive reactions and recommendations from consumers across various platforms such as Facebook, Amazon and Thirsty Dudes, with many citing the taste of the products or the health benefits.
  • Of all the critical reviews made by consumers who bought Guayaki's Organic Yerba Mate Lemon Elation from Amazon, they complained about surface issues such as the price, packaging or marketing. Only one consumer complained that the taste was bad. He said, "Too bad the drink tastes so bad. The flavor has a sour twang with medicinal undertones and a powerful chemical aftertaste, something that was completely unexpected from an 'organic' product."
  • Despite that, every other consumer had positive remarks to make. One buyer had this to say: "The best drink you will ever buy; lifts your mood and energizes your body." The product (Guayaki's Organic Yerba Mate Lemon Elation) scored 4 points out of 5 on Amazon.
  • One consumer/reviewer, aside from the taste, which he found to be good, he emphasized on the energy-boosting effects of the product. He said that it was "better than the average beverage cooler resident." He also said that "the drinks never compromised his nervous system, never left him hung over, and were pleasantly consistent."
  • Another consumer revealed that he had always suffered from exhaustion but everything changed from the day he took Guayaki's Yerba Mate. He said, "for the first time ever, I felt an even boost of energy without the sudden drop off you may experience from typical energy drinks/coffee."
  • On its product review page on Facebook, it scored 4.7 out of 5. Majority of the consumers who expressed their satisfaction with the product cited the product's amazing health benefits. Some went the extra mile to mention other products (like Monsters) that are less inferior to Guayaki's Yerba Mate. Many also recommended the product.
  • A reviewer on Thirsty Dudes acclaimed Guayaki's Yerba Mate as his favorite. In fact, he said that Yachak's products aren't as strong as his favorite, Guayaki's.
ANY LAWSUITS OR PRODUCT RECALLS
  • In January 2014, Kirstiema Cowan filed a class action lawsuit in California State Court alleging that Guayaki concealed the sugar content in its Yerba Mate products by tagging them “organic evaporated cane juice” to appeal to and deceive health-conscious consumers. However, Guayaki later settled the class action lawsuit during summer, in the same year.
  • There has been no product recalls since the inception of Guayaki.

YACHAK

SELLING POINTS
NEGATIVE CONSUMER RESPONSES
  • Yachak's Yerba Mate products have not had the best reviews lately on various platforms such as Amazon, Aliso Beach, and Influenster with lots of mixed reactions around the taste.
  • Based on consumers who bought and reviewed Yachak's Mate Drink, Infused Mate, 12 Count on Amazon, 64% had positive remarks while 36% had critical remarks. While the positive reviews revolved around product satisfaction, energy provisions, and taste, all the critical reviews expressed their dissatisfaction with the taste and excess sugar content. One reviewer said, "this product tastes like watered down dirt; congratulations on achieving the all-natural taste of organic dirt and organic water. 10/10 WOULD NOT RECOMMEND!!! " The product ranked 3.5 points out of 5.
  • The only reviewer on Influenster barely felt good about the product. While the mint flavor was there, although not amazing, it wasn't sweet enough for her standards or expectations. And she said, "It was just OK — I won't buy it again."
  • In reviewing the Yachak Yerba Mate Berry Blue, a reviewer from Thirsty Dudes rated the product a 3 out of 5. He highlighted his reasons based on the water-to-tea ratio being off or imbalanced. This makes the product to "merely taste like a "better tea,"' although the blueberry flavor covers up for this.
  • From the positive review perspective, a consumer who tried out Yachak's Yerba Mate products found the taste subtle, "tasty and not over the top." The consumer also loved that it had fewer sugar contents, almost similar to sodas.
  • On Easy Light Sources, a reviewer found nothing negative about the product and its various flavors. He was caught by the natural caffeine content in the Yerba Mates. He simply found them perfect. He had this to say, "The natural caffeine in this drink was a smooth arrival. I felt lifted, naturally; not jittery, not too hype. Natural is a perfect word for it."

ANY LAWSUITS OR PRODUCT RECALLS
  • There has been no lawsuits or product recall since the inception of Yachak.

RESEARCH APPROACH

To tackle this question, your research team leveraged information from the websites of the Guayaki and Yachak to provide the brands' selling points. We then looked into the various expert and product review platforms such as Consumer Review Reports and Better Business Bureau. However, we found limited information. Hence, we narrowed down to some product review sources that focus on beverages such as BevNet. To supplement this with more consumer reviews rather than expert reviews, we leveraged buyers' reviews in large online shopping platforms such as Amazon and other consumer review blogs. To provide the information for lawsuits, we searched class action and lawsuit databases such as Top Class Actions; as well as some media outlets like Law360 that focus on lawsuits and legal issues. Lastly, we searched government product recall databases like CPSC.gov, Recall.gov and media sources for the product recall information. However, none of these were found for these brands except Guayaki which had a lawsuit filed against it in 2014.
Part
02
of two
Part
02

Marley Yerba Mate - Competitive Landscape (Part 2)

Brisk mate selling point was its bold flavors, energizing spark. While it had more positive reviews than bad one, it has been discontinued. Clean Cause's selling point is its sparkling flavors, rich nutrients, and assistance to drug addicts. The company has more positive reviews than negative one and doesn't have any lawsuits or recalls, which has led to the securing of funding from high tech investors.

BRISK mate

selling point

Reviews

  • On Amazon, one of the places Brisk Mates was sold, the product has a rating of 3.8 out of 5 stars, with 67% being 5 stars, 9% being 4 stars, and the rest being 8% each. The negative reviews were mostly on the taste with some complaining of metallic after-taste, bland taste, or nasty after-taste. The positive reviews featured comments like "it was delicious", "tasted like candy", "gave an instant rush" and "they sponsored Optic Hecz".
  • The Brisk Mate dragon fruit flavor had a rating of 3.6 out of 5 stars on Influenster, with 50% of its rating being 3 stars. It is said to have great but artificial taste with a weird aftertaste.

Lawsuits or recalls

  • There was no recalls or lawsuits regarding Brisk Mate but it has been discontinued, with no explanation given by the company as to the reason of their decision. The Brisk website also didn't have any additional information on the reason of the discontinuation.

Clean cause

selling point

  • The selling point of Clean Cause is that it offers only 30 calories per serving. Moreover, it is a USDA-certified organic product that has 4 sparkling flavors (blackberry, raspberry, lemon lime and peach) and is rich in minerals, amino acids, and naturally occurring caffeine. 50% of its profits go to support drug and alcohol addiction.

Review

  • Clean Cause Yerba has a 4.3 out of 5 stars rating on Amazon, with 83% being 5 stars and 17%, 2-starratings.
  • It was disliked because of its awful taste and liked because it supported a good cause, for its ability to make one alert, and because of its low sugar levels.
  • The Clean Cause Yerba tea drink with blackberry flavor was rated 4.4 out of 5 stars on Amazon, with 81% being 5 stars and 5% being 1-star ratings.
  • The negative reviews about the products criticized its fake sweetener/artificial taste and the busted containers. This product was also appreciated for its lower sugar content, its light refreshing taste and the energy kick it provides.

Lawsuits/recalls

  • There was no information regarding recalls or lawsuits on its website or in any news outlets but we did find that Clean Cause has grown rapidly over the years and now offers online shipping. It was also reported that the company secured founding from high-tech investors Nav Sooch, the founder of Silicon Laboratories and KETRA, and Whitney Casey, the founder of Finery.


Sources
Sources