Marley Mellow Mood Competitors

Part
01
of two
Part
01

Competitors - Marley Mellow Tea

Four true competitors to Marley Mellow Tea include Coca Cola FUZE Tea, Arizona’s Rx Stress Herbal Tea, Teavana's Crafted Iced Tea Herbal Tea and Argo Tea's Cold Brew Armenian Mint Herbal Tea.

Methodology

We started our research by looking into the website of New Age Beverages and Marley Mellow Tea. We were able to establish that Marley Mellow Tea is in the Ready-to-Drink (RTD) tea market and offers stress-relief and relaxation benefits.

In order to identify true competitors to Marley Mellow Tea, we looked for information on the RTD tea market in the U.S. After looking through sites such as Fintel.io, Worldteanews, and Opera News Now, among others, we were able to identify some key players in the RTD tea segment. Being key players in the market, these companies must also have the most sales or revenue.

Lastly, we looked through the different companies' portfolios of ready-to-drink teas and searched for the brands that also provide stress-relief or relaxation. For those that were not explicitly stated on the website, we triangulated this information by researching on the types of tea that help in relaxation and stress-relief, which are usually herbal and mint teas. Our findings are detailed below.

1. COCA COLA FUZE TEA

The link to the website can be found here.

Coca Cola North America's ready-to-drink (RTD) tea is among the top players in RTD tea globally. Their tea portfolio, which includes FUZE tea, has been at the front line of the RTD tea category "in total dollar share gains" over the past few years. Coca Cola FUZE tea has been advertised as a tea that promotes relaxation.

2. ARIZONA’S RX STRESS HERBAL TEA

The link to the website can be found here.
Arizona Beverage is one of the top players in the RTD tea market globally. Arizona's Rx Stress Herbal Tea contains ingredients that help with stress relief such as Valerian, Chamomile, Vitamins B6 and B12 and Panax Ginseng.

3. TEAVANA'S CRAFTED ICED TEA HERBAL TEA

The link to the website can be found here.
After Teavana rolled out premium tea bottles in January 2018, they experienced a 573% increase to $25 million in sales. Their portfolio of premium tea bottles include herbal teas, which are known to help with relaxation and stress relief.

4. ARGO TEA COLD BREW TEA : ARMENIAN MINT HERBAL TEA

The link to the website can be found here.
Argo Tea is one of the top players in the RTD tea market globally. Their RTD portfolio includes Armenian Mint Herbal Tea, which has ingredients that reduce stress and increase overall well-being, peace and relaxation.

Part
02
of two
Part
02

Competitive Landscape - Competitors of Marley Mellow Tea

As a selling point, most of the consumer responses on the different tea flavors offered by the competitors of Marley Mellow Tea (Coca-Cola FUZE Tea, AriZona’s Rx Stress Herbal Tea, Teavana's Crafted Iced Tea Herbal Tea, and Argo Tea Cold Brew Tea Armenian Mint Herbal Tea) were positive. Although some reviewers referred to Teavana's flavor as overly artificial and cloyingly sweet. The only lawsuit filed against a competitor of Marley Mellow Tea was in 2003 against AriZona’s Rx Stress Herbal Tea.

methodology

The research team at Wonder began their search by directly looking for information needed to answer this request from official company sources such as company websites, press releases, and annual reports. The results in this search gave us the needed information on selling points for all competitors namely, Coca-Cola FUZE Tea, AriZona’s Rx Stress Herbal Tea, Teavana's Crafted Iced Tea Herbal Tea, and Argo Tea Cold Brew Tea Armenian Mint Herbal Tea. For example, we looked at what the companies had highlighted as a selling point for their tea by searching through the companies' websites and official press releases. This search was supposed to find information regarding how these competitors described the attributes of their products. Furthermore, we were able to confirm that there were no lawsuits filed against Coca-Cola FUZE Tea and Teavana's Crafted Iced Tea Herbal Tea by looking at their annual reports, websites, and press releases. However, these sources didn't give us any useful information on consumer reviews and lawsuits for two competitors, the AriZona’s Rx Stress Herbal Tea and Argo Tea Cold Brew Tea Armenian Mint Herbal Tea.

Our second strategy involved searching for public opinions through consumer organizations. We searched through these sources for any information regarding consumer response and lawsuits. While searching for consumer reviews, we looked for the identified competitors on review forums, online marketplaces, and review blogs. The results from this search gave us information on consumer response for three competitors (Coca-Cola FUZE Tea, AriZona’s Rx Stress Herbal Tea, and Teavana's Crafted Iced Tea Herbal Tea). For every competitor, we exhaustively searched all the positive and negative reviews to establish whether the consumers liked the flavor or experienced any illness or negative feelings after taking the tea. However, the team couldn't find any reviews about the Argo Tea Cold Brew Tea Armenian Mint Herbal Tea brand. This was despite searching through tea rating websites such as RateTea, news articles, press releases and media publications, and online market places such as Walmart, Goodness, and Amazon. We found a review about the Argo Tea chain on TripAdvisor, but, this was for the overall shop and there was nothing specific to the brand of tea. From our search on news articles, press releases, and media publications, most of the articles talked about the launch of the Argo Tea Cold Brew Tea Armenian Mint Herbal Tea brand. They offered no consumer reviews on this brand. Our search on online marketplaces didn't provide any reviews specific to Argo Tea Cold Brew Tea Armenian Mint Herbal Tea brand. A possible reason for the unavailability of online reviews on Argo Tea could be that the product didn’t gain enough popularity or sales to generate vast consumer response.

To identify lawsuits filed against the competitors of Marley Mellow Tea, our team of researchers looked through company websites, annual reports, press releases, and media publications. (Kindly note that for a publicly listed company, it is mandatory to include an ongoing lawsuit against the company in their annual reports). After checking the annual reports for Coca-Cola and Starbucks, we confirmed that there were no lawsuits against Coca-Cola FUZE Tea and Teavana's Crafted Iced Tea Herbal Tea. However, we found an article published by the Center for Science in the Public Interest that mentioned that three class action lawsuits were filed against AriZona’s Rx Stress Herbal Tea. For Argo Tea Cold Brew Tea Armenian Mint Herbal Tea, we looked into multiple sources without finding any information on lawsuits. The official company website and press releases only presented information on various products and didn't mention any lawsuits. Organizations such as Center for Science in the Public Interest provided information on lawsuits against other tea brands but there was no mention of any lawsuits against Argo Tea. News articles and media publications only provided information on product launch but didn't mention any lawsuits against Argo Tea. Later, our research team was able to locate some useful details about a lawsuit against AriZona’s Rx Stress Herbal Tea from an article published by the Center for Science in the Public Interest. Judging from these results, we were left with only two data points that need to be found. These are consumer response and lawsuits for Argo Tea Cold Brew Tea Armenian Mint Herbal Tea.
As a final strategy, we searched from company interviews for any quotes from top executives of Argo Tea that would provide us the missing information. Unfortunately, most of the quotes found on articles from media publications were only about product launch. None of them talked about consumer response and lawsuits against Argo Tea Cold Brew Tea Armenian Mint Herbal Tea.
By exhausting the above-mentioned strategies, we concluded that limited information about Argo Tea Cold Brew Tea Armenian Mint Herbal Tea is available in the public domain. However, the research team was able to provide information on all the other requested data points.

findings

1. COCA-COLA FUZE TEA

SELLING POINTS AS HIGHLIGHTED BY THE COMPANY
Fuze Tea is a combination of fruit juice, botanicals, and tea extracts that result in a multi-layered iced tea taste. The product comes in two flavors, namely, Mango Chamomile blend (includes green tea extracts) and Peach Hibiscus variant (includes black tea extracts). Fuze Tea has a packaging that is 100% recyclable. This tea brand has low levels of calories and it is made from quality blended ingredients and tea extracts.
CONSUMER RESPONSES
Most reviews mentioned Fuze Tea as having a good flavor but not too sweet and pleasant. Not a single review talked about any illness that is caused by the tea. Reviewers noted the drink as refreshing and thirst quenching.
LAWSUITS
There was no available information mentioning any lawsuit filed against the company providing Coca-Cola Fuze Tea.

2. ARIZONA’S RX STRESS HERBAL TEA

SELLING POINTS AS HIGHLIGHTED BY THE COMPANY
As a selling point, the company providing AriZona RX Stress Herbal Tea claims that their product helps consumers by taking them to a calm and beautiful place. This tea brand has specifically been blended with naturally decaffeinated black and green teas, as well as numerous herbs and vitamins that include Panax Ginseng, Vitamins B6 and B12, Chamomile, and Valerian. The company states that the drink can help consumers to relieve their stress from the first sip.
CONSUMER RESPONSES
Most of the reviews share the opinion that this brand of tea is flavorful and tastes great. None of the reviews mention any illness that the drink can cause. Reviewers spoke of its ingredients, which help to promote relaxation and decrease anxiety.
LAWSUITS
In 2003, Houston trial attorney Martin Siegel filed three class action lawsuits in New York, Illinois, and California against AriZona’s Rx Stress Herbal Tea. The lawsuit was directed at seeking relief under those states’ laws that govern false advertising, fraud, and deceptive trade practices.

3. TEAVANA'S CRAFTED ICED TEA HERBAL TEA

SELLING POINTS AS HIGHLIGHTED BY THE COMPANY
Teavana’s bottled iced teas are made from some of the finest teas and botanicals blended with premium, natural fruit flavors. These tea brands have the right amount of sweetness accompanied by vibrant flavors. One will feel refreshed with each sip of the Teavana’s bottled iced teas.
CONSUMER RESPONSES
As one of its many positive reviews, Teavana's Crafted Iced Tea Herbal Tea is described as having a great flavor. One of its negative reviews explains that the tea is bitter and sour. Also, the flavor appears to be overly artificial and cloyingly sweet. None of the reviews talked about any illness caused by this tea brand. Reviewers spoke about the drink being mild and refreshing.
LAWSUITS
There haven't been any lawsuits filed against Teavana's Crafted Iced Tea Herbal Tea.

4. ARGO TEA COLD BREW TEA ARMENIAN MINT HERBAL TEA

SELLING POINTS AS HIGHLIGHTED BY THE COMPANY
The Argo Tea Cold Brew Tea Armenian Mint Herbal Tea is a product that is crafted from organic peppermint tea harvested from the Mediterranean Basin and Central Europe. The company explains that by slowly cold-brewing the teas, they can extract high concentrations of flavonoids and antioxidants. As a result, the teas end up having a smooth flavor. With their new Cold Brew teas, the company is targeting to offer consumers unprecedented access to super premium teas from around the globe.
CONSUMER RESPONSES
There were no consumer responses or reviews on Argo Tea Cold Brew Tea Armenian Mint Herbal Tea.
LAWSUITS
There wasn't any lawsuit against Argo Tea Cold Brew Tea Armenian Mint Herbal Tea.
Sources
Sources

From Part 01
Quotes
  • "New Age Beverages is a leading organic and natural healthy functional beverage company engaged in the development, marketing, sales and distribution of a portfolio of Ready-to-Drink (RTD) better-for-you beverages"
  • "On June 13, 2017, the Company completed the acquisition of the combined assets of the Marley Beverage Company, including their brands Marley One Drop coffee, and Marley Mellow Mood relaxation drinks, two of the leading brands in the fast growing RTD coffee and RTD tea segments with a CAGR of »9% 2011-2016."
Quotes
  • "Coca-Cola North America offers two premium teas (Gold Peak and Honest Tea) and two refreshment teas (Peace Tea and FUZE Tea) – each with unique yet complementary profiles and personalities. This portfolio has led the RTD tea category in total dollar share gains over the past three-and-a-half years"
Quotes
  • "Teavana, which rolled out its premium tea in bottles in January 2018 saw a 573 percent increase to $25 million in sales from 10.7 million units, according to IRI."
From Part 02
Quotes
  • "Fuze Tea is the perfect fusion of fruit juice, botanicals and tea extracts, creating a multi-layered iced tea taste that’s so good, you’ll forget about everything around you - just for a moment."
  • "Fuze Tea is available in two delicious flavours: Mango Chamomile blend, which includes green tea extracts, and Peach Hibiscus variant, which includes black tea extracts. Our packaging is also 100% recyclable. "
  • "All our delicious fusions are low in calories and made from quality blended ingredients and sustainably sourced tea extracts. It’s never been so delicious to be good to yourself! So go on, take a break and serve yourself a little me-time."
Quotes
  • "Fuze tea is the perfect modern tea with a combination of fruit and natural flavours. It's sure to provide a unique and refreshing experience."
Quotes
  • "The Center for Science in the Public Interest says those claims are unfounded and illegal and today urged the Food and Drug Administration to take enforcement action against the company."
  • "Schardt and CSPI litigation director Steve Gardner urged the FDA to take Fuze off the market until the company complies with federal food labeling law."
Quotes
  • "The next time you need to take yourself away to a calm, beautiful place, come to AriZona – or you just pick up an AriZona RX Stress* at your nearest corner store. "
  • "This specially blended drink contains naturally decaffeinated black and green teas and a variety of herbs and vitamins that can help you begin to de-stress with the first delicious sip – Chamomile, Valerian, Panax Ginseng and Vitamins B6 and B12. There’s never been a tastier way to unwind."
Quotes
  • "Herbal ice tea maker Arizona is making fraudulent claims of enhanced memory, reduced stress, and improved health on labels for its “Arizona Rx” line, according to plaintiffs in three states who are suing the company. "
  • "Class action lawsuits filed in New York, Illinois, and California by Houston trial attorney Martin Siegel are seeking relief under those states’ laws governing fraud, false advertising, and deceptive trade practices."
Quotes
  • "When it was announced, Starbucks’ 2012 acquisition of Teavana for $620 million was the largest in company history."
Quotes
  • "It's more than tea, It’s more than fruit, It’s more than botanicals. Owing to our tea masters’ curiosity, it’s something totally new And it all adds up to iced tea like never before."
  • "Teavana’s six bottled iced teas are crafted from some of the finest teas and botanicals and premium, natural fruit flavors. With just the right amount of sweetness, Teavana Iced Teas are filled with vibrant flavor in each refreshing sip."
Quotes
  • "Armenian Mint: Organic peppermint tea harvested from Central Europe and the Mediterranean Basin."
  • "Argo says that by slowly cold-brewing the teas, the company is able to extract high concentrations of flavonoids and antioxidants, giving the teas a smooth flavor."
  • "With our new Cold Brew teas, we are bringing consumers unprecedented access to super premium teas from around the world."
  • "We are uniquely positioned to do this because of our long-term relationships with growers, giving us access to one-of-a-kind micro lots and ensuring the highest-quality teas with low microbial levels"
Quotes
  • "However their teas are amazing. Armenian mint, Moroccan Mint, Hibiscus, are few to try. They offer cold or hot and the menu has few options."