Marketing Channels

Part
01
of six
Part
01

Marketing Channels - Trade Desk

As of 2015, Trade Desk's marketing and sales budget was $26.79 million, and a report by the company observed that its marketing efforts focuses on growing awareness for the company, supporting the sales team, generating new leads, and launching thought-leadership campaigns. Unfortunately, there is no information in the public domain, providing insights into the most significant marketing channels the company uses for marketing purposes.

Helpful Research Findings

Trade desk's marketing efforts

  • According to a report by Trade Desk, its marketing efforts are focused on increasing awareness for the brand, executing thought-leadership initiatives, supporting the sales team, and generating new leads.
  • The company seeks to accomplish its marketing objectives by presenting at industry conferences, hosting client conferences, publishing white papers and research, public relations activities, increasing social media presence, and advertising campaigns.
  • A report by Cleverism observed that Trade Desk does not maintain exclusive relationships with advertising agencies and depends on agencies as intermediaries to reach high-profile advertisers and companies.

Sales

  • Trade Desk makes sales through a dedicated direct sales and marketing organization, which works with clients directly and are organized by geographic region.
  • Regarding customer relationships, Trade Desk make sales through its direct sales and marketing force, which consults closely with clients to offer the most appropriate services suited to their individual needs.

Marketing spend:

  • In 2015, the sales and marketing costs by Trade Desk totaled $26.79 million.
  • As of 2017, approximately 20% of Trade Desk's revenue went to the operating budget for sales and marketing.

Partnerships and collaboration

  • Trade Desk partners with Baidu Exchange Services, Baidu-owned video platform, iQIYI, Tencent Social Ads, and Alibaba-owned video platform, Youku, according to The Drum, which creates inventory access across mobile, display, native ads, and video marketing campaigns for the company.
  • The company formed a strategic collaboration with mobile analytics specialist, Pinsight Media, to improve the accuracy of its carrier data targeting capabilities, as per a report by The Drum.

Using print ads to market

  • According to a report by Fool.com, Trade Desk runs traditional print ads in The New York Times, The Wall Street Journal, as well as the San Jose Mercury News
  • The print ads by Trade Desk spotlights the company's data-driven value proposition for marketers, which helps the ad-buying platform witness surging growth as advertisers ramp up their spending on the platform.

Trade Desk ON SOCIAL MEDIA

  • Followers on Facebook: 4,230.
  • Followers on Twitter: 10,600.
  • Followers on Instagram: 1,352.
  • Subscribers on YouTube: 629.

Research strategy:

We started by researching the company's website scanning sections like press releases, company blogs, media articles, investor relations, annual reports, and SEC Filing reports. This investigation revealed a report by the company providing insights into its marketing efforts are focused on increasing awareness for our brand, executing thought-leadership initiatives, supporting our sales team, generating new leads, and other activities related to sales and marketing. From here, we identified some channels they use for marketing; unfortunately, there was no info on the success tied with each channel and any other insights for these channels.

Therefore, we proceeded to examine reports by credible external portals including, Forbes, Cleverism, Crunchbase, Bloomberg, and others. Still, reports on these portals covered the company profile and the new products they are bringing in. The report by Cleverism provided some sales and financial info about Trade Desk, but nothing on the required subject.
Our next strategy was to take a deep dive into websites like Moat, iSpot TV, and others where ads posted by each company are found. The idea here was to find any information such as the number of views, reach and impressions on Trade Desk's digital and TV ads. Moat only provided examples of some digital ads by Trade Desk, but no additional information such as the number of views, reach, and impressions were available through the same. Also, our research through iSpot TV and YouTube did not render any info relevant TV ads for Trade Desk.
Then, we moved on to checking info on Socialbakers, and the company's pages on Instagram, Facebook, and Twitter with the hope to find some info on the major marketing channels they use and the success tied to it. The idea here was to find any indication of whether Trade Desk prefers or makes use of these social media channels. However, their social media pages only provided information on the posts shared by the company and did not provide any information on how the company relies on different social media channels.
Our last strategy was to check the data on the various marketing awards that are presented to many companies worldwide annually. For this, we checked sources like AME Awards, MarCom Awards, The Stevie Awards, The Adrian Awards, and others expecting to find at least one award won by The Trade Desk on a major marketing channel that drove success for them. Still, none of these sources had any mentions of any awards given to The Trade Desk and had info on other companies winning various titles within the advertising industry.

Part
02
of six
Part
02

Marketing Channels - Criteo

Based on publicly available information, sourced across news articles, company publications, and social media, your research team identified how Criteo communicates with its customers, Criteo's marketing team, their social media presence, and ad spend by channel in 2017. We were unable to determine the top marketing channels or measures of success for these marketing channels.

How Criteo communicates with its customers:

Criteo’s marketing team:

Criteo on social media

Global overall Ad spend by channel in 2017


Research Strategy:

Strategy 1: Company website, financials, press releases and publications

We started the research with directly searching for any useful information on what marketing channels Criteo uses to market its services through official company sources. After an exhaustive search through the company’s website and news releases, no information could be found that would indicate how the company uses different marketing channels to market its services.
Next, we downloaded the company’s latest financial statement. The idea here was to find any breakdown of how to the company allocates its marketing budget across various channels. However, the financial statement only provides the overall “sales and operations expenses” from Q1 2015 to Q1 2019 and does not provide any further breakdown across different channels.
Further, we came across a job opening on the company’s website for the position of "Sr. Director, Marketing, Americas." The idea here was to check through the role and responsibilities for any indication on how the company expects candidates to market its services. However, the job description only provided generic information related to the position and does not provide any indication of how the company markets its services.
We also came across another report published by Criteo titled "STATE OF Ad Tech 2019." However, the report provides insights on the breakdown of the overall global ad spend in terms of online, outdoor, print, radio and TV for a period from 2014 to 2017. The report does not provide any similar information specific to the company itself.

Strategy 2: Company profiles on external databases

Since no direct information was available through official company sources, we started to search through Criteo’s profile on external databases. The idea here was to search through such databases and find any relevant information pertaining to Criteo’s marketing budget allocation. However, after a search through numerous databases including but not limited to Crunchbase, Bloomberg, and Seeking Alpha, among others, no useful information could be found on what marketing channels Criteo uses and their success.
We also came across another profile published by Cleverism that provides information on how customers can check and purchase Criteo’s products and services. However, it does not provide a detailed breakdown of Criteo’s marketing channels.

Strategy 3: Criteo’s official social media pages

Next, we started to search through Criteo’s official social media pages on Facebook, Twitter, Instagram, and YouTube. The idea here was to find any indication of whether Criteo prefers or makes use of these social media channels. However, the official pages only provide information on the posts shared by the company and do not provide any information on how the company relies on different social media channels.
In addition, we came across statistics provided by Social Bakers on Criteo’s Twitter account. However, it only provides information on the number of followers and does not provide any other useful information on how Criteo makes use of various social media channels for marketing.

Strategy 4: Advertisement and analytics databases

We started to search through various advertisement and analytics databases such as Moat and iSpot.tv. The idea here was to find any information such as the number of views, reach and impressions on Criteo’s digital and TV ads. However, Moat only provided examples of some digital ads run by Criteo and no additional information such as the number of views, reach and impressions were available.

Strategy 5: News on external media

As a last resort, we started to search through leading news publications for any articles that could provide useful information on the top marketing channels used by Criteo. However, most of the articles found published by Yahoo Finance and Entrepreneur only provided statistics or suggestions offered by Criteo to its customers and none of the articles provided information on top marketing channels used by Criteo to market its products and services.
After exhausting the above-mentioned strategies, we concluded that no information is available on the top marketing channels used by Criteo to market its services.

WHAT INFORMATION WAS AVAILABLE

  • Information on how customers can buy Criteo’s products and services.
  • Information on Criteo’s use of different social media channels.

WHAT INFORMATION WAS NOT AVAILABLE

  • Information on top marketing channels used by Criteo.
  • Any information on the success of marketing channels used by Criteo in terms of reach, views, shares or impressions.

WHY INFORMATION WHICH WAS NOT AVAILABLE PRE-COMPILED, COULDN'T BE TRIANGULATED?

  • One of the probable reasons for the unavailability of such information could be that Criteo directly sells its products and services to its customers through its sales and marketing teams.
  • It could also be possible that the company has not disclosed its top marketing channels for competitive reasons.
Part
03
of six
Part
03

Marketing Channels - MediaMath

MediaMath communicates its unique offerings to potential clients through its website and by running digital campaigns using blog posts, email, social media promotions, and paid ads. MediaMath primarily uses the Blog and Press Release/News sections in its website to market its services. The company is present in social networking sites, such as Facebook, YouTube, Twitter, and LinkedIn.

MARKETING CHANNELs MEDIAMATH USES TO MARKET ITS SERVICEs

MEDIAMATH's WEBSITE: BLOG

  • MediaMath has a dedicated blog page that contains articles about trends, education, technology, and media that are relevant to its industry. The articles mostly focus on programmatic marketing solutions and technologies, which are the main services offered by the company.
  • MediaMath publishes an average of one article per day on weekdays.
  • According to Similar Web, MediaMath website has a total of 161,950 visits. Thirty-five percent of the visitors are in the United States.
  • Approximately 79.62% of MediaMath's traffic comes from its own website.

MEDIAMATH's WEBSITE: PRESS RELEASES/NEWS

  • MediaMath utilizes its News/Press Release page when it comes to relaying news about the company. The content in the News section includes stories from third-party sites. However, press releases come from the company.
  • Most of the news articles discuss about the services and technology the company is providing, which implies that MediaMath uses third-party sites in marketing its services.
  • The posts on News/Press page average to two articles per month.
  • The effectiveness of the News/Press Release platform versus MediaMath's blog in terms of traffic cannot be determined since the two sections are in the same website.

SOCIAL MEDIA

  • MediaMath's Twitter account has 31,900 followers. Twitter posts focus on the company's services and general news. Approximately three to four posts are made per day.
  • MediaMath's Facebook page has around 13,000 likes. The company has a dedicated page for company recommendations and reviews. MediaMath also surveys its followers on the content they would like to see from the company.
  • MediaMath's LinkedIn page has 33,604 followers and most of the posts focus on company leadership, employees, and services.
  • MediaMath has a YouTube account with 739 subscribers with 139 videos. The videos are primarily about MediaMath's offerings.
  • MediaMath's number of video uploads are inconsistent. In 2019, only 3 videos were uploaded. In 2018, 22 videos were uploaded.
  • The number of views for each video averages between 100 and 300.
  • According to Similar Web, only 1.89% of MediaMath's traffic comes from social media. Facebook generates 47.12% of the traffic.

NEWSLETTER/EMAIL MARKETING

  • MediaMath uses its blog to get subscribers for its newsletter. The newsletter is distributed via email and is used to market the company.
  • According to Similar Web, email traffic accounts for 0.58% of MediaMath's total traffic.

DISPLAY ADVERTISING

PAID ADVERTISING

  • Search advertising refers to organic or paid advertising. MediaMath's search traffic is 100% organic.
  • About 14.71% of MediaMath's traffic comes from search where the company name is leading keyword.

ADDITIONAL INSIGHT

  • MediaMath utilizes podcasts, however, according to the website, the last one was published on August 2017.

Research Strategy:

We started our research by looking at industry reports, media platforms, and press releases such as Business Wire, PRNewswire, and Forbes. We did not find any relevant information using these sources Therefore, we looked at the marketing channels mentioned in the company's website, social media pages, and third-party sites like Similar Web and Social Bladethrough. Using these sources we found the required information.


Part
04
of six
Part
04

Marketing Channels - Dataxu

After a thorough search through credible sources, we were not able to provide the marketing channels that Dataxu uses and these channels' level of success. In this regard, the research team gathered other helpful findings and presented them below, together with the details of the team's research strategies to find the required information.

HOW Dataxu COMMUNICATES WITH ITS CUSTOMERS

  • Customers can contact Dataxu’s sales and marketing team via an online form, Live Message on its website or over the phone.
  • In addition, Dataxu provides its customers with a range of resources including reports and infographics.
  • Dataxu enables true cross-channel marketing with Sky AdVance. The largest media agencies in the UK use Sky AdVance, with 140 campaigns serving 488 billion impressions in 2016.
  • Through Sky AdVance campaigns, the digital click-through rate was on average 82%.
  • Dataxu's subsidiary TotalTV helps in marketing and provides a comprehensive converged TV solution that enables audience-based planning, targeted buying, and measurement across CTV, linear, and addressable TV.
  • A report published by Dataxu titled “Dataxu on Use of Connected TV” provides insights on how Ad Supported Connected TV is growing. There was a total of about 12.5 billion monthly ad opportunities on CTV and it is growing for 40% every quarter.
  • Dataxu uses TV advertising as one of the prominent ways to reach consumers.
  • Dataxu also organizes campaigns and list of events at which it will be present where customers are able to interact with Dataxu representatives in person or its marketing team.

Advertisements on Social Media

  • The Twitter profile of Dataxu provides information on TotalTV that maximizes reach into strategic audiences in 120 million households watching linear TV or streaming through any OTT device.
  • It was also announced on its Twitter post that Dataxu organizes Campaign ASIA to offer programmatic DOOH in the Philippines.
  • On the basis of AdExchanger Awards, Dataxu posted that it was honored as a finalist for Best Programmatic or Addressable TV Campaign.

Dataxu ON SOCIAL MEDIA

  • Followers on Facebook: 2,867
  • Followers on Twitter: 16,600
  • Followers on Instagram: 378
  • Subscribers on YouTube: 249

Research Strategy:

The research team was not able to provide the marketing channels used by Dataxu, as well as its level of success. It was not available since the company has not disclosed its top marketing channels for competitive reasons. We started the research with directly searching for any useful information on what marketing channels Dataxu uses to market its services through its official company sources. After an exhaustive search through the company’s website and news releases, no information could be found that would indicate how the company uses different marketing channels to market its services.

Next, we found the company’s latest financial statement through Craft. The idea here was to find any breakdown of how to the company allocates its marketing budget across various channels. However, the financial statement only provides market valuation and total funding and does not provide any further breakdown across different channels.

Further, we came across a LinkedIn profile of the company for the position of “Marketing Operation Analyst”. The idea here was to check through the role and responsibilities for any indication on how the company expects candidates to market its services. However, job description only provided generic information related to the position and does not provide any indication of how the company markets its services.

Since no direct information was available through the official company sources, we started to search through Dataxu’s profile on external databases to find any relevant information pertaining to Dataxu’s marketing budget allocation. However, after a search through numerous databases including Craft, Crunchbase, Seeking Alpha, and G2 among others, no useful information could be found on what marketing channels Dataxu uses and their level of success. Additionally, articles found published by Yahoo Finance and PRNewswire only provided suggestions offered by Dataxu to its customers and none of the articles provided information on top marketing channels used by Dataxu to market its products and services.

We also searched through Dataxu’s official social media pages on Facebook, Twitter, Instagram, and YouTube to find any indication that Dataxu prefers or makes use of these social media channels. However, the official pages only provide information on the posts shared by the company and do not provide any information on how the company relies on different social media channels for marketing.

As our last resort, we searched through various advertisement and analytics databases such as Moat and iSpot.tv to find any information such as the number of views, reach, and impressions on Dataxu’s digital and tv ads. However, Moat only provided examples of some digital ads ran by Dataxu and have no additional information such as the number of views, reach, and impressions were available. A search through iSpot.tv did not render any relevant tv ads for Dataxu. While YouTube lists that Dataxu has 249 subscribers, there was no information on the highest ROI, reach, impressions, email opens, clicks, and shares.

Part
05
of six
Part
05

Marketing Channels - AppNexus

AppNexus uses content marketing, digital marketing, social media, product marketing, event marketing for marketing its services. There is no information available on the top marketing channels used by AppNexus in marketing its services and the ones that are generating the highest ROI, reach, impressions, email opens, clicks, shares, and more.

USEFUL FINDINGS

  • AppNexus has used digital ads like banner ads, skyscraper ads, and tile ads to market its services.
  • About 6,514 people follow AppNexus on Facebook and 6,134 people like the AppNexus company page.
  • AppNexus has 384 posts on Instagram and has about 1,785 followers.
  • AppNexus has 30,599 followers on Twitter and has done 9,888 tweets to date.
  • The company developed a sophisticated and efficient approach to marketing strategy and instilled first-class execution of marketing programs inclusive of content marketing, digital marketing, social media, product marketing, marketing operations, corporate communications, and event marketing.
  • The Marketing team at AppNexus manages AppNexus brand, corporate and product messaging, like tweets, media appearances, industry events, and world conferences.
  • AppNexus's marketing team also works on covering events, PR, content development, and thought leadership.

RESEARCH STRATEGY

We started our research looking for information on the company's website and other sources such as press releases, and annual reports. Since the company is private, we could not find its annual reports. Also, there was no information on the top marketing channels used by AppNexus in press releases or blogs since most of the information found was about the overview of the company, services, different teams at AppNexus, and more.

Next, we looked for information on advertising campaigns and case study databases like Creativebrief and Effie and searched for campaigns of Appnexus. This strategy did not work as there were no AppNexus campaigns found. We also looked for information on campaign resource databases like Moat, iSpot.tv, and Really Good Emails and searched for campaigns done my AppNexus but even this search was not fruitful as there were no AppNexus email campaigns and TV ads. The Moat website provided some examples of digital display ads of AppNexus but no information on success and insights.

We then looked for articles, press releases, and interviews of people from AppNexus on different reliable sites like Fortune, PR Newswire, BusinessWire, among others, hoping to find survey reports and experts' comments regarding the marketing channels of AppNexus and their success. This strategy worked to an extent as we were able to locate an article about AppNexus Vice President who worked in Marketing, which described the job profile and mentioned the marketing channels she worked. However, there was no detailed information about the success of marketing channels like ROI generated from these channels nor insights.

Lastly, we explored different social media channels of AppNexus like Facebook, and Instagram to look for sponsored posts of the company. This strategy did not work as there no sponsored posts found and we were able to find organic posts of the company only.

One of the probable reasons for the unavailability of such information could be that AppNexus directly sells its products and services to its customers through its sales and marketing teams. It could also be possible that the company has not disclosed its top marketing channels for competitive reasons




Part
06
of six
Part
06

Marketing Channels - Centro (Basis)

After an extensive search through credible sources, we were not able to provide the marketing channels that Centro (Basis) uses and these channels' level of success. In this regard, the research team gathered other helpful findings about the topic and presented them below, together with the details of the team's research strategies to find the required information.

HOW CENTRO (BASIS) COMMUNICATES WITH ITS CUSTOMERS

  • Basis has a 97 satisfaction score from customers and their ‘Quality of Support’ received a 96% rating, with all DSPs averaging 84% for this category.
  • Basis’ ‘Ease of Doing Business With’ received a 95% rating, with all DSPs averaging 84% for this category.
  • Centro customers identified ‘Retargeting,’ ‘Frequency Capping,’ and ‘Targeting’ as highest-rated features.
  • As per G2 score, 95% of Basis users rated it 4 out of 5 stars and 89% recommend it.
  • Jared Rosenbloom, Director of Media Strategy and Operations at Centro described the difference between multichannel marketing and omnichannel marketing to G2: “In multichannel marketing, the goal is to have as many touch points as you can — you want to push your message out as many times as possible to as many people as possible. It’s cheaper because your efforts don’t have to be coordinated. Omnichannel marketing is different: It’s about understanding the path to purchase that an individual takes and how can we speak to them at different points on that path.”
  • Podcast: The podcast of Centro is named AdTech Unfiltered discusses key concepts and ideas in the ad tech, digital advertising, and marketing worlds. The podcasts are available on most podcast apps and popular channels including Apple podcasts, Google podcasts, Spotify, Overcast, Pocket Casts, and Castro.
  • Blogs: Centro uses blogs to feature articles and trends in the industry and sometimes mention how they can help achieve them for their clients by ending the articles with “Let’s talk! Request a demo today.” But no information was available if this is a preferred marketing channel for the company.
  • Creatives: Basis By Centro is marketing through its 41 creatives as banners/ads on desktops but no information on where these creatives are used and the success rate was not mentioned as well.

WEBSITE TRAFFIC

  • 5.68% of company website traffic is from display ads. Top Ad Networks delivering the ads include Google Display Network, Amazon Ad System, Appnexus, Yahoo Display Ads, and OpenX.
  • 1.19% of company website traffic is from social media including 48.04% from Facebook, 33.72% from Youtube, and 18.24% from Reddit.

SOCIAL MEDIA

  • Centro's Facebook page is followed by 4,040 people.
  • Centro's LinkedIn profile has around 28,956 followers.
  • Centro's Twitter profile has 5,238 followers.
  • Centro's Instagram page has 1,141 followers.

Research Strategy:

We started the research by directly searching for any useful information on what marketing channels Centro uses to market its services through its official company sources. After an exhaustive search through the company’s website and institute resources on Blogs and Podcasts, no information could be found that would indicate how the company uses different marketing channels to market its services.

Further, we looked for the company’s latest financial statements and annual report to find any breakdown of how to the company allocates its marketing budget across various channels. However, no annual reports or financial statements were available for Centro, we also checked Hoovers, Bloomberg, and Crunchbase to see if they have mentioned any breakdown or the channels used for marketing, but no such information was available.

We came across another report about Centro's platforms published by GlobeNewswire, however, the report provides insights on the levels of Centro’s customer satisfaction, its visibility, and market share. It does not provide any information specific to the company’s marketing channels itself. We also found another report from the same website, but this report focused on creative-level reporting on major channels by Basis provided to their clients and not on the channels used for themselves.

Since no direct information was available through its official company sources, we started to search through Centro’s profile on external databases to find any relevant information pertaining to Centro’s marketing budget allocation. However, after a search through numerous databases including Crunchbase and G2 among others, no useful information was found on what marketing channels Centro uses and their level of success.

We also searched through Centro’s official social media pages on Facebook, LinkedIn, Twitter, and Instagram to find any indication that Centro prefers or makes use of these social media channels. However, the official pages only provide information on the posts shared by the company and do not provide any information on how the company relies on different social media channels. In addition, we came across statistics provided by Similar Web and Alexa (behind a paywall) on Centro’s website traffic. However, it only provides information on the website traffic created by different channels and does not provide any other useful information on how Centro makes use of various social media channels for marketing.

Advertising and analytics databases were also checked, such as Moat and iSpot.tv to find any information such as the number of views, reach, and impressions on Centro’s digital and tv ads. However, Moat only provided examples of some of the creatives ran by Centro while iSpot.tv did not render any relevant tv ads for Centro to market themselves but was focused on ads delivered by Centro for their clients. After exhausting the above-mentioned strategies, we concluded that no information was available on the top marketing channels used by Centro to market its services. It could be possible that the company has not disclosed its top marketing channels for competitive reasons and focused more on gaining business by showing how it can help influence the performance of its clients.

Sources
Sources

From Part 02
Quotes
  • "Criteo’s products and services can be viewed through its website at www.criteo.com, with sales made via the Company’s sales and marketing team. "
  • "While Criteo’s advertising and marketing products can be viewed freely on its website, purchases must be made through the Company’s sales and marketing team, which can be contacted via an online form or over the phone. "
  • "Criteo provides a range of resources to its customers, including reports, ebooks, webinars and infographics. "
  • "The Company also publishes a list of events at which it will be present, so that customers are able to interact with Criteo representatives in person, and keeps customers informed of its activities through its blog, press releases and news coverage."
  • "Customers can also interact directly with Criteo through the Company’s LinkedIn, Facebook, Twitter and YouTube accounts."
From Part 03
Quotes
  • "As CMO/CSO, I lead the Marketing team in communicating MediaMath’s vision and unique offerings to a range of audiences, including advertisers, agencies, ecosystem partners, press, investors, government agencies and employees. In addition, we strive to be a “lighthouse” marketing team in our right, using our own unified DSP and DMP platform and partner technologies to execute and demonstrate best-in-class B2B marketing."
  • "All our digital campaigns are run through our platform, and each gets a full treatment, including blog posts, emails, social promotion and paid ads. I also lead the Strategy team in synthesizing a range of inputs to develop, document and share MediaMath’s multi-horizon strategy."
From Part 04
Quotes
  • "Sky AdVance campaigns, the digital click-through rate was on average 82% higher for households that had previously seen the TV ads. Most of the UK’s largest media agencies now use Sky AdVance, with 140 campaigns serving 488bn impressions in 2016."
Quotes
  • "Since launching TotalTV, a comprehensive converged TV solution that enables audience-based planning, targeted buying, and measurement across CTV, linear, and addressable TV, dataxu has been filling a tremendous market need facing advertisers and media companies"
  • "TotalTV allows marketers to find audiences no matter what they are watching. This has led to rapid growth of the business for dataxu, including a 1,250 % increase in converged TV inventory across the company’s TotalTV marketplace (the largest curated advanced TV inventory marketplace available), a 641 % increase in advertisers running converged TV campaigns, and converged TV revenue that is 250 % of the prior year’s revenue. "
  • "The company is charging ahead even stronger in 2019 as the majority of the company’s revenue comes from TotalTV."
Quotes
  • "dataxu is also rolling out its latest tool to make buying advanced TV effortless: Inventory Packages. A new way for marketers and their agencies to simply and accurately buy TV on TouchPoint, these Inventory Packages group similar inventory sources to make meeting strategic goals as easy as checking a box. The first wave of Inventory Packages include Long Form CTV: Mobile and Desktop FEP, Live TV, Sports, and Short Form CTV"
Quotes
  • "consumer viewing habits have been shifting away from linear and into digital streaming. Today, dataxu has access to more audience insights than ever before, opening the door for advanced targeting, customer insights, and solid attribution on TV."
From Part 05
Quotes
  • "Most recently, Kalscheur served as Vice President of Marketing at AppNexus, the world’s leading independent advertising technology company, where she evolved and scaled the company’s marketing function during a period of rapid global growth."
  • "During her nearly seven-year tenure at AppNexus, Kalscheur developed a sophisticated and efficient approach to marketing strategy and instilled first-class execution of marketing programs inclusive of content marketing, digital marketing, social media, product marketing, marketing operations, corporate communications, and event marketing. She was also responsible for successfully launching marketing and communications in six countries across Western Europe and APAC."