Marketing Automation Platforms (2)

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Marketing Automation Platforms (2)

EngageBay, Agile CRM, and Constant Contact are three more marketing automation platforms for small to medium-sized businesses. In column G-I, rows 1-9 of the attached project spreadsheet, details on each of the three identified companies have been provided.

SUMMARY OF FINDINGS

  • EngageBay was founded in 2018 and is headquartered in Tracy, California. The company serves over 12,000 customers.
  • Features of the EngageBay solution include email marketing, SMS marketing, contact management software, CRM, and service bay.
  • Agile CRM serves over 15,000 customers. The company has offices in the US, the Philippines, and India.
  • Agile CRM offers several integration options such as Facebook, Google Plus, Twitter, Zendesk, and Amazon Web Services.
  • Constant Contact was acquired by Endurance International in November 2015 for $1.1 billion.

RESEARCH STRATEGY

To fulfill this request, we commenced our research by identifying any available lists of marketing automation software for small businesses. We were able to identify a list from Finances Online and another from Digital Doughnut. We then searched through each list to identify marketing automation companies that are focused on small and medium-sized businesses. Once we identified companies that fit this criterion, we searched through their websites/LinkedIn pages to retrieve all the required information. We used Capterra to view reviews on each of the companies. We have provided details of our findings in the attached spreadsheet.

Sources
Sources