Competitive Landscape - MarketDial and Predictive Technology
MarketDial is a leading provider of offline A/B testing for brick and mortar, while Predictive Technologies is the world's largest purely cloud-based predictive analytics software company. Detailed information can be found on the attached spreadsheet in columns C and D. Below is a summary of the findings.
- MarketDial considers itself to be a leading provider of offline A/B testing for brick and mortar. It offers solutions such as pricing, promotion, and product decisions. Headquartered in Salt Lake City, Utah, the company also has offices in California (U.S.) and Sydney (Australia).
- Competitive advantages include cost-effective software that is easy to use and user-friendly.
APPLIED PREDICTIVE TECHNOLOGIES (APT)
- APT is a leading analytics software owned by Mastercard Company which offers test and learn solutions that target specific business needs such as promotion design, location selection, transaction analysis, among others.
- Competitive advantages include the intuitive workflow of the tool that guides users to test accurately and the six predictive analysis patents it has to guarantee "the most accurate read of every analysis".
The information for both companies was readily available in the public domain, however, for Applied Predictive Technologies (APT), there was no specified offline A/B testing among its list of products and services, nor any mention of offline A/B testing on its website. We also searched on the Mastercard Company Services website to find information on its offline A/B testing offerings, unfortunately, no such direct data was found. Last, we looked for external sources for any information on APT products, but it was unsuccessful as the information about APT was limited. Offline A/B testing is described to be A/B testing of offline businesses or offline commerce (i.e. brick and mortar). Based on this description and the broad offerings of APT, we can safely assume that it provides services for both online and offline-based businesses. Therefore, we have provided general testing solutions/products of APT.