MARKET DIAL

•  Website 
• MarketDial considers itself to be a leading provider of offline A/B testing for brick and mortar. It offers solutions such as pricing, promotion, and product decisions. Headquartered in Salt Lake City, Utah, the company also has offices in California (U.S.) and Sydney (Australia).
• Competitive advantages include cost-effective software that is easy to use and user-friendly.

APPLIED PREDICTIVE TECHNOLOGIES (APT)

•  Website 
• APT is a leading analytics software owned by Mastercard Company which offers test and learn solutions that target specific business needs such as promotion design, location selection, transaction analysis, among others.
• Competitive advantages include the intuitive workflow of the tool that guides users to test accurately and the six predictive analysis patents it has to guarantee "the most accurate read of every analysis".

RESEARCH STRATEGY

TIBCO SPOTFIRE

• Tibco Spotfire is an advanced business intelligence and analytics solution. Spotfire allows users to combine data in a single analysis and get a holistic view of the same with interactive visualization.
• The company is headquartered in Massachusetts, United States and has a range of 1,001 - 5,000 employees.

Competitive advantage

• The platform helps businesses speed up data analysis for faster and much accurate decision-making.
• Tibco Spotfire claims to offer the most complete analytics solution in the market and makes it quick and easy for everyone to visualize discoveries in data.
•  Easy to use by non-technical users.
•  Users can discover trends, outliers, and patterns in any data through the platforms artificial intelligence engine.
• Tibco A/B testing allows retail marketers and data scientists use "sophisticated sets of historical data" to identify actionable insights and build models that predict customers behaviour, preference and potential overtime.

Products and Services

•  Smart Visual Analytics 
•  Data Wrangling 
•  Predictive Analytics 
•  Location Analytics 
•  Real-time Streaming Analytics 

Target Market

•  Financial services, science and agriculture, healthcare, manufacturing, human resource, media, consumer goods, education, retail, energy and utilities, information technology, telecommunications, logistics/transportation, public sector and non-profits.

Pricing

• Analyst ($125 a month or $1,250 a year): This edition includes 250 GB data storage for each analyst.
• Business Author ($65 a month or $650 a year): 100 GB of data storage is included for each Business Author seat.
• Consumer ($25 a month or $250 a year): Companies that want to purchase this edition must include one Analyst or one Business Author seat. It’s intended for users that want viewer-only access to the software.
• Library Storage ($25 a month or $250 a year for 25 GB of storage): Additional storage is sold in 25 GB increments.

PRISM SKYLABS

• Prism Skylabs uses computer vision, artificial intelligence and machine learning to transform ordinary cameras into powerful business tools by unlocking valuable information from the video. The company is used by over 300 companies in 80 countries around the world.
• Prism Skylabs was founded in 2011 by Ron Palmeri and Stephen Russel, headquartered in California, United States and employs about 11 to 50 people.

Competitive advantage

• Prism Skylabs offers A/B testing to test every display with department-level traffic counting and customer analytics.
•  Clients can test every window display with walk-by metrics, and use Pathmaps to understand how customers move around in the stores.
•  Offers real-time analytics of the camera networks of activities across all devices
• Prism Skylabs uses machine intelligence to extract data from video to improve the customer’s business
•  Top enterprises around the world use the platform.

Products and services

•  Heatmaps, pathmaps and reporting.
•  Traffic counting  
•  Dwell and occupancy.

Target Market

•  Retail 

Pricing

• Prism Skylabs offers quote-based pricing; available upon contact.