Shortening Market - Market Size

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Shortening Market - Market subset size

After conducting extensive research, we were unable to provide the market size for shortening in the US, explicitly sol to non-commercial/non-industrial bakers, as the information is not publicly available. However, we found that according to Statista's estimation based on the U.S. Census data and Simmons National Consumer Survey (NHCS), 121.21 million people in the US used shortening in 2018. We have provided research strategies below to explain why the requested information is not available.

HELPFUL FINDINGS

US SHORTENING MARKET OVERVIEW

GLOBAL SHORTENING MARKET

The global shortening market is projected to reach $4.3 billion by 2023, growing at a CAGR of 4.3% from 2018 to 2023.

RESEARCH STRATEGY

To provide the requested information regarding non-commercial shortening market size in the United States, your research team began by searching through the US shortening market reports published by reputable research firms like IndexBox, Grand View Research, and MarketsandMarkets for information on the US non-commercial shortening market. While the team was able to find a market report dedicated to the US shortening market, this report requires payment to access its content. The team then proceeded to comb through the global shortening industry reports for North America from reputable media sources like Business Wire, Business Insider, PR Newswire, and USA Today to obtain information regarding the US non-commercial market. After thoroughly searching through these sources, the team was unable to find any publicly available information regarding the total US shortening market or non-commercial segment of the market, as most of the sources consulted provided this information behind a paywall.

Next, the team consulted the sources above for data points such as the US or North American market share of the global shortening market. While a wide-reaching search through these sources yielded information on the forecast global shortening market size (2023 market size) and the global market growth rate, information regarding the US or North American market share or data points that could be used as a proxy to triangulate this info was not publicly available.

The team also combed through the US shortening industry reports, media sources, and industry data aggregators' databases such as Statista, IndexBox, Grand View Research, MarketsandMarkets, Business Wire, and Business Insider for data on the amount/quantity of shortening sold/bought in the US. The team focused on the shortening sold to/bought by artisan bakeries, “mom-and-pop” type bakeries, pizza restaurants, and individuals. However, the team could not find any information regarding the amount of shortening sold in the US to artisan bakeries, “mom-and-pop” type bakeries, pizza restaurant, and individuals, or data points that could be used to estimate that amount. However, the team was able to find the number of US citizens that used shortening in 2018, as well as information regarding the most used shortening brands in the US.

Lastly, your research team attempted to triangulate a proxy for the US market by trying to determine the quantity of shortening consumed by the US shortening consumer and the average price of shortening in the US. After a thorough and wide-reaching search through the US shortening industry reports, media sources, and industry data aggregators' databases, the team was unable to attain relevant data regarding the quantity of shortening consumed by the US shortening consumer and the average price of shortening in the US. Information regarding the market size of the US non-commercial shortening market segment may be readily available (preexisting) in the market report published on the US shortening market by IndexBox or other research firms.
Sources
Sources

Quotes
  • "The global fat shortening market is expected to reach USD 4.3 billion by 2023, witnessing a CAGR of 4.3% during 2018-2023 (forecast period)."
Quotes
  • "This statistic shows the usage of shortening in the United States in 2018. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 121.21 million Americans used shortening in 2018."