Market Size for School Uniforms

Part
01
of two
Part
01

Global Market Size - School Uniforms

In the United States, the average spending on school clothing and accessories (clothes/shoes - casual wear, school uniform and shoes, gym clothes and shoes, and jewelry/handbag/accessories) increased by 10% from $239 in 2016 to $284 in 2017 including $147 spent on school uniforms. However, despite exhaustive research, details on the global market size for school uniforms were publicly unavailable. Below is an outline of the research strategy as well as a deep dive into key findings.

Methodology

We started our research by looking for resources which directly and credibly provided the global market size of school uniforms. In attempting to locate this answer, we conducted exhaustive research through market reports, statistic portals/databases, and trusted media articles. In pursuit of this strategy, we checked research websites like Research Gate, Docs Player, Industry Daily Observer, Business Wire, and PR News Wire. We also checked consulting websites such as Statista, Deloitte, KPMG, Accenture, and McKinsey, and media websites like Reuters, Forbes and The NYT.
We found many reports about the global market size of school uniforms. However, we came across some hurdles. Firstly, these market research reports were obstructed by paywalls which made it impossible to determine the global market size of school uniforms. While they offered a synopsis of the data included in the paid reports, none of the information provided was substantial to leverage the market size or to calculate it. They mainly provided qualitative data: some of these reports provided lists of top vendors and top manufacturers of school uniforms worldwide. Therefore, we compiled a list of top manufacturers by choosing companies that are top rated in at least two out three of the publicly available lists (from QY Research Global, iCrowd News Wire, The Token Clock, AB News Wire, and Open PR). In addition, we listed the paywalled reports in the attached document for reference.
Next, we decided to expand the scope of the research to cover market reports, statistic portals/databases, and trusted media articles published earlier to the 24 months time frame with the aim to find any helpful data to calculate the compound annual growth rate (CAGR) and the projection of the market size. In order to find such information, we researched again for reports, articles, and statistics through market reports, statistic portals/databases, and trusted media articles. On News Wire, we found a report from 2015. In addition, we found on PR News Wire another report from 2012. Again, these reports are paywalled and didn’t provide any helpful information that could help us to calculate the market size using a CAGR.

Previous Wonder research titled "Regional Market Size - School Uniforms" has gathered information about the market size of school uniforms in the Middle East and Africa region. The research estimated the school uniform market in the Middle East and Africa region to be $15.2 billion.
With this information, we tried to triangulate the requested data. Our first triangulation attempt was as follows: find the market size of other regions (Europe, Asia, North America..) or countries such as the United States, the United Kingdom, China, Japan, and India (we chose these countries as they are mentioned in the paywalled reports as the top countries in generating revenue from school uniforms). Then, we can calculate the estimated global market size by adding these values.
We researched again through market reports, statistic portals/databases, and trusted media articles in order to find the needed market share value. However, this attempt yielded no data about the European, Asian, North American or South American market size.
Further, we found the following data:
  • The United States: the market size of school uniforms was $1 billion in 2015. No CAGR was identified to complete the projection.
  • The United Kingdom: the market size of school uniforms was £450 million in 2013. No CAGR was identified to complete the projection.
  • India: the market size of school uniforms is expected to reach Rs 25,000 crore by 2022 from Rs 18,000 crore in 2017.
  • Japan: the school uniforms’ market represented 21.9% of the uniform market which reached 502.6 billion Yen in 2015.
Therefore, our triangulation attempt was fruitless since the projection cannot be performed without the CAGR, so we were not able to complete the triangulation. These results led us to the second triangulation attempt.
First, we tried to triangulate data with the following attempt: after expanding the research scope to cover the whole uniforms’ market, find the global school uniforms’ market share in this market. Then we can calculate the global market size of the school’s uniforms.
Again, we were unable to locate the needed data even after conducting exhaustive research through market reports, statistic portals/databases, and trusted media articles. Therefore, we found two reports from the Market Watch and Engine Industry News about the global uniforms’ market size. Unfortunately, these two reports are paywalled. They provided some synopsis but, nothing specific for the global school uniforms’ market share.
Lastly, It seems the requested data is not publicly available because it is a niche segment of the market and research sites that have published reports on it have locked them behind paywalls. As our last resort to create a more robust brief, we gathered the information we got during our research in the sections below.

Suppliers dominating the global school uniforms market

Additional findings

In the United States, the average spending on school clothing and accessories (clothes/shoes - casual wear, school uniform and shoes, gym clothes and shoes, and jewelry/handbag/accessories) increased by 10% from $239 in 2016 to $284 in 2017 including $147 spent on school uniforms. Therefore, the spending on school clothing and accessories amounted to $15.1 billion in 2018.

In 2015, while the Japanese school uniforms’ market represented 21.9% of the country's uniforms' market, the market size of school uniforms in the United States was $1 billion in 2015.

School uniform costs in the United Kingdom in 2018 were £340 for secondary school age child and £255 for children at primary school.

Lastly, to wrap up, the global market size for school uniforms is available behind paywalls. However, the market size of school uniforms in the United States was $1 billion in 2015.
Part
02
of two
Part
02

Regional Market Size - School Uniforms

We estimated the size of the Africa and Middle East school uniform market to be $15.2 billion.

METHODOLOGY

In order to find the required information, our first strategy was to search for research reports (like IBIS, Up Market Research, Radiant Insights, and QY Research) on the Africa and Middle East school uniform market. While we were unable to find any exclusive reports specific to this region, we did find country-specific and global reports. The global reports do segment information region wise, but all such data is behind paywalls.
Next, we searched non-profit organization websites like CARE, Innovations for Poverty Action, Bill & Melinda Gates Foundation. This search strategy did not yield any results either. However, we did learn that school uniforms are mandatory in most African countries. Our last strategy was to search international organization like UNESCO, and World Bank, and media sources like Forbes, News 24, Arab News, Pulse, etc. Though we did not find the required information precompiled in any of these sources, we found some useful data points that enabled us to triangulate the market size for school uniforms in the Middle East and Africa.

CALCULATIONS

According to UNESCO, 17.1% or 18.5 million children in Northern Africa and Western Asia (Middle East) are out of school (not attending school when they should be) and 32.3% or 96.9 million children are out of school in Sub-Saharan Africa. Therefore, the total number of school going children in Northern Africa and Western Asia is 89.69 million ((18.5*100/17.1%)-18.5) and the total number of school going children in Sub-Saharan Africa is 203.1 million ((96.9*100/32.3)-96.9).

School uniforms are mandatory in many developing countries. According to the World Bank, “around much of Africa, children wear uniforms to school”. Other organizations like Innovations for Poverty Action also suggest that school uniforms are mandatory in Sub-Saharan Africa when they attribute the cost of uniform as a major expense towards education in the region. Additionally, we researched a sample of Middle Eastern countries (Syria, UAE, and Saudi Arabia) and learned that they have a mandatory school uniform policy. Based on our findings, for the purpose of triangulation, we have assumed that it is mandatory for school children in the Middle East and Africa to wear uniforms.
The South African school uniform industry is valued at R10 billion ($708.5 million). According to the Department of Basic Education, South Africa (SA), the number of students attending school in SA is 12,932,565. Therefore, the average annual cost of school uniform per child in SA is R773 (10 billion/12,932,565) or $54.69. We used this figure to triangulate the average cost of a school uniform per child in the Sub-Saharan Africa region and the North Africa and Middle East region by factoring in the cost of living in the respective regions.
The cost of living in South Africa is $0.45. This means that it costs $0.45 to buy a basket of goods and services that would cost $1 in the US. The average cost of living in Sub-Saharan Africa is $0.4166 and that in North Africa and Western Asia is $0.4488. We calculated this by averaging the cost of living of the countries in these regions; the calculations have been shown in the attached spreadsheet.
Factoring in the cost of living, we found that the average cost of a school uniform per child in Sub-Saharan Africa is $50.63 ($54.69*0.4166/0.45) and that in the North Africa cum Middle East region is $54.54 ($54.69*0.4488/0.45). Therefore, the collective market size for school uniforms in Sub-Saharan Africa, North Africa, and the Middle East is 15,199 million ($48.92*203.1M+$54.54*89.69M).

CONCLUSION

The Africa-and-Middle-East school uniform market is estimated to be worth $15.2 billion.

Sources
Sources

From Part 01
From Part 02
Quotes
  • "The competitive school uniform industry which serves approximately 15 million learners and is estimated to be worth R10bn is currently the focus of a Competition Commission investigation."
Quotes
  • "Johannesburg - The Competition Commission has focused its attention on alleged monopolies in the R10-billion school uniform industry, the Sunday Times has reported. "
Quotes
  • "Around much of Africa, children wear uniforms to school. With the abolition of official school fees for primary school in most countries, the cost of uniforms can be one of the largest expenses for families. In a new study, we examine the impact of providing free school uniforms to primary school children and observe how it affects their school participation in the short and long run."