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What is the market size for pet sitting in the US? What is the service's market share in the larger cities of Ohio: Columbus, Akron, Toledo, Cincinnati, Dayton, and Cleveland?
Hi! Thank you for your question about the market size for pet sitting in the US in general and in the largest cities of Ohio in particular.
METHODOLOGY
We first researched the pet sitting market in the US, then we identified the most appropriate metric that is tied to the market size (the number of households with pets) and applied it to the number of households with pets in the largest cities in Ohio.
So let's dive into the results.
US MARKET SIZE
The pet sitting industry is well covered, and I identified the most credible source to be the American Pet Products Association (APPA).
According to APPA, from the $62.75B pet products and services market size, pet services accounted for $5.73B.
Also in accordance to APPA, the percent of households that own a dog or a cat is abut 67% I limited this research to households in the US that own a dog or a cat. I excluded other pets as dogs and cats as other pets don't require a significant amount of pet sitting services.
According to this article, DogVacay, a leader in the pet sitting industry in the US, estimated the pet boarding market to become a $7B market.
Thus, we can estimate that pet services, which are provided by pet sitters, but also by kennels and other businesses are a $5B-$11B market.
This IBIS World analysis show that the US dog walking market is worth close to $1B, and dogs are the only pet that usually requires pet walking services.
Thus we can conclude that there are two separate segments within the pet services market. First, services provided by pet sitters. Second, pet services provided by kennels and other locations (not the client's house).
The first segment (pet sitters) is mostly represented by dog walking and a portion of pet boarding (overnight stays).
The second segment (kennels and other remote locations) is mostly represented by the market opportunity cited by DogVacay's founder and APPA, less the size of the first segment.
Thus, the numbers, after weighing in all sources are:
Pet Sitters Market in the US is $2B-$3B, with an average of $2.5B.
Total Pet Services Market in The US $3B-$9B, with an average of $6B.
* the pet sitting market is comprised of $1B in dog walking services as well as $1B-$2B in estimated boarding services. I estimated this number as 15%-25% from the total boarding market of about $7B, that is served by pet sitters in overnight stays. We were not able to find any data point on this specific segment size (overnight stays) so an assumption had to be introduced.
There are about 83.5M households in the US that own a dog or a cat (taking the ratio published here and applying it to current US household count).
Thus, we can calculate the average spend on pet sitting service or total pet services.
The average spends on pet sitting services for a household with a dog or a cat is $30/year.
The average spends on total pet services for a household with a dog or a cat is $72/year.
OHIO LARGEST CITY MARKET SHARE
The list below shows Ohio's largest cities by population. The average household in the U.S. has 2.54 people.
Columbus 850,106
Cleveland 388,072
Cincinnati 298,550
Toledo 279,789
Akron 197,542
Dayton 140,599
Parma 79,937
We can calculate a number of households with pets by applying the ratio of US households with pets (dogs or cats) to total US households which is about 67%. Then we can multiply that figure by the average annual spend on pet sitting services or total pet services.
Below is a list of pet sitting services market sizes in Ohio's largest cities together with their market share of the U.S. pet sitting services market.
Columbus - $6.7M (0.27% market share)
Cleveland - $3M (0.12% market share)
Cincinnati - $2.3M (0.09% market share)
Toledo - $2.2M (0.09% market share)
Akron - $1.5M (0.06% market share)
Dayton - $1.1M (0.04% market share)
Parma - $0.6M (0.03% market share)
Below is a list of TOTAL pet services market sizes in Ohio's largest cities together with their market share of the TOTAL U.S. pet services market.
Columbus - $16.1M (0.27% market share)
Cleveland - $7.3 (0.12% market share)
Cincinnati - $5.6M (0.09% market share)
Toledo - $5.3M (0.09% market share)
Akron - $3.7M (0.06% market share)
Dayton - $2.6M (0.04% market share)
Parma - $1.5M (0.03% market share)
SUMMARY
I have provided you with a detailed analysis of the pet sitting services market and the total pet services market in the US as well as in the largest cities of Ohio.
Thank you for using Wonder! if you have any additional questions, don't hesitate!