Online Tires - Market Size
The online tire sales market was estimated to be worth $2.23 billion in the United States; this represents 7.18% of the US tire market.
- Online tire sales in the US grew by 34% in the United States in 2018.
- Consumers who purchased tires represent 7% of all consumers who shopped for automotive parts online. These consumers also bought twice as much auto parts (excluding tires) than the average consumer.
- The tire market (online and offline including OEM sales) is expected to grow on account of a growing construction sector, expanding automobile fleets, and growth in passenger car sales.
- E-commerce tire sales accounted for 6.5% of global tire sales in 2018.
- The online sales tire market in the United States was valued at $2.23 billion in 2018.
- The share of online sales in overall tire sales was 7.18% in the United States.
In order to fulfill this request, we searched research reports by agencies such as NPD, Frost & Sullivan, TechSci Research, Smithers Rapra, Ibis World, McKinsey, and Bonito Research; industry organization portals such as Automotive Aftermarket Suppliers Association (AASA) and US Tires, and media sources such as Tire Review, Tire Business, and Forbes. However, we did not find the required information precompiled in any of these sources. Data we found was specific to the US tire industry and the US auto aftermarket parts market as a whole. We did not look for sources older than two years as our findings suggested that the online tire sales market is growing rapidly, and therefore, older data would be significantly different. Given the above limitations, we used the data points gathered from across sources to triangulate estimates.
Amazon and eBay account for 70%+ of the auto parts sold online. The estimated sales for the two companies is between $7-$7.5 billion. This puts the total market size of auto parts online sales at $10 billion (7B/70%) to $10.71 billion (7.5B/70%). Hedges & Co. valued the United States e-commerce automotive parts market at $10.6 billion in 2018. The Frost & Sullivan and the Hedges & Co. estimates concur. We also found several references to the Hedges & Co. estimates made across sources.
According to the NPD group, the tire category makes up 21% of the e-commerce automotive parts market. Therefore, the market size of the online tire industry in the United States in 2018 was $2.23 billion (21%*$10.6B). The Automotive Aftermarket Suppliers Association (AASA) pegs the total tire sales in the United States at $31 billion in 2018. Correspondingly, the proportion of tire sales made online in the United States was 7.18% (2.23B/31B*100%).