Global Swimwear Market

Part
01
of four
Part
01

Women's Global Swimwear Market Size

The global women's swimwear segment accounted for the largest share of revenue in the global swimwear market in 2018 and is said to be growing at the rate of 6.6% between 2019 and 2025. The desire to look stylish at the beach or pool and the emergence of asymmetric designs are among key factors that are driving demand in the market. Below is a detailed analysis of the market size for the global women's swimwear market.

Market Size for the Global Women's Swimwear Market

  • According to a report by Grand View Research, in 2018, the global swimwear market was estimated to be valued at USD 18.9 billion. Out of this, the women segment accounted for the largest share and is said to be growing at the rate of 6.6% between 2019 and 2025.
  • Key trends that are driving demand for swimwear products among women include the desire to look stylish at the beach or pool, emergence of asymmetric designs, bold colors, geometric prints, and classic yet modern shapes.
  • There is also increased demand for specialized swimwear products like thermal swimwear well as products with UV protection features.
  • According to another report by Allied Market Research, the woman swimwear segment dominated the global swimwear market in 2017, and is projected to grow at a CAGR of 6.4% between 2018 and 2024.
  • Based on assortment of swimwear products available, the global women's swimwear market is divided segmented into swimsuits, bikini bottoms, bikini tops, tankinis, and swim shorts.

Key Facts about the Global Women’s Swimwear Market

  • In the global women's swimwear market, the tank suits segment accounted for more than a fifth of the revenue in 2017. This segment is expected to be valued at around USD 62 Million in the year 2022.
  • The polyester fabric type segment was valued at around USD 86 Million in 2017, which represents over one-third of the revenue share of the fabric type segment in during that year.
  • The low price swimwear section is expected to reach around USD 100 million by 2022 and the largest share will be contributed by the Europe region.
  • The online segment was valued at around USD 47 million in 2017 and is expected to grow to USD 56 million in 2022. This represents a growth rate of 3.4% between 2017 and 2022.
  • Key players in the global women swimwear market include Dick’s Sporting Goods, Inc., NoZONE Clothing Limited,Adidas AG, Arena Italia S.p.A, and La Perla Group, among others.

Research Strategy

To determine the market size for the global women's swimwear market, we started by looking at industry reports published by research firms like Grand View Research, IBISWorld, Forrester, Allied Market Research, Gartner, Euromonitor, and Million Insights among others. However, although this data is available, much of its is paywalled. Source #3 and Source #4 have talked about the market size of the global women swimwear market but both of them are paywalled.

We went further and looked at press releases like PR Web, PRNewswire, and BusinessWire among others and business news websites and databases like Fortune, New York Times, CNN, Forbes, and WSJ to mention a few. All these sources have the market size of the global swimwear market paywalled. Many of these sources shared reports from our first strategy.

Next, we scanned research papers published by leading research firms like Accenture, PwC, McKinsey and Company, and Deloitte among others. Still, these sources did not have the market size of the market size of the global women's swimwear.

We looked at the various paywalled report and got any information and data that is specific to the women segment. We mainly looked at how the global swimwear market is segmented according to end-user. From the available sources, we managed to get the growth rates for varying prediction periods as well as the projected market sizes. We could not calculate the current market size as there was report that gave any market size for the recent past years, that could be used as the base year in calculating the current market size.

Part
02
of four
Part
02

U.S. Global Swimwear Market

The US market size for swimwear is currently around $3.8 billion with a CAGR of 2.8% until 2023.

US SWIMWEAR MARKET SIZE

US SWIMWEAR MARKET SIZE BY GENDER

  • In an article that cited data from Allied Market Research, the 2018 revenue for swimwear from women and girls in the US was $3,361 million.
  • The estimated US swimwear revenue for men and boys in 2018 is $311.2 million.

Helpful Insight

  • The US share of North America swimwear revenue was 80% in 2018.

RESEARCH STRATEGIES

First, we searched directly for pre-compiled reports that address the swimwear market size in the US. We scoured various market reports, on sites such as Markets and Markets, Allied Market Research, as well, as various industry-specific publications such as Just-Style. These reports focused on the global market size and forecasts rather than the US market. Information on market size distribution was not available publicly, and in most cases, hidden behind paywall.

We then focused our search on data intelligence websites such as Statista, where we found a record of annual US swimwear revenue from 2010 including forecasts onto 2023. Comparing the information obtained from the above mentioned sources to the figures from Statista, we were able to verify some figures such as the growth which coincided with earlier findings.

To provide more insights on the US swimwear market size, we continued our search for demographic share in industry news websites. We found an article that provided the US swimwear revenue for women & girls in 2018 but not the US revenue in general or that of the men & boys. Since we had the US swimwear market size for 2018 from Statista, we subtracted the women and girls share to get the share of men and boys in the market. The calculations are shown below.

US Male Swimwear Revenue 2018 (from Statista estimate)
$3,672.2 million - $3,361 million = $311.2 million
Part
03
of four
Part
03

Global Online Swimwear Market Size

The global online swimwear market was worth $2.768 billion in 2017. Growing at a CAGR of 6.8% from 2018, the global online swimwear market would be about $3.157 billion in 2019.

FINDINGS

  • According to Allied Market Research, the global swimwear market was worth $18.454 billion in 2017.
  • According to Transparency Market Research, the offline segment dominated the global swimwear market with an 85% market share.
  • As per the calculations presented below, the global online swimwear market was about $2.768 billion in 2017.
  • The online distribution channel was expected to grow at a CAGR of 6.8% from 2018 due to widened product portfolios and, consequentially, reduced prices.
  • The global online swimwear market is forecast to be about $3.157 billion by the end of 2019.

RESEARCH STRATEGY

Our initial research through the public domain provided numerous paid reports on the global swimwear market by market research resources such as Market Watch, Mondor Intelligence, Allied Market Reports, GrandView Research, and Transparency Market Research, among others. We also found some useful information on the overall market size from statistics sites including Statista. However, none divulged much information on the online segment of the market.

Therefore, the research team decided to calculate the global online swimwear market using the available data sourced from the available reports. We managed to find the revenue of the global swimwear market from 2017 to 2019 as well as the market share of the offline segment in 2017, which we used to determine the market share of the online segment. Since we could not find more recent data (after 2017) for the market share of both distribution channels (i.e., online and offline) even after searching extensively through the aforementioned resources as well as media resources and analytics from e-commerce and relevant channels, we calculated the 2017 global online swimwear market and then triangulated recent (2019) data using the projected CAGR for the online swimwear market. Below are our data and calculations.

I. The global swimwear market was valued at $18.454 billion in 2017.
II. The offline segment/channel accounted for 85% of the global swimwear market.

Therefore, the online segment/channel accounted for 15% (100% — 85%) of the global swimwear market in 2017.
15% X $18,454,000,000 = $2,768,100,000 in 2017.

III. The online distribution channel was expected to grow at a CAGR of 6.8% from 2018.

Using a Reverse CAGR Calculator and taking $2,768,100,000 as the starting value and 6.8% as the CAGR, the global online swimwear market would have grown to about $3,157,361,294 in the two periods after 2017 (i.e., 2018 and 2019).

Part
04
of four
Part
04

Global Offline Swimwear Market Size

Research reports published by leading market research agencies indicate that in 2017, the global swimwear offline distribution channel held 85% of the market size, equivalent to $15.6859 billion of the market size. Figures published in market research reports helped calculate the global swimwear offline distribution channel market size in 2019 as $17.69 billion. The next sections cover the market statistics, calculations of the global offline swimwear market sizes for 2017 and 2019, and a research strategy outlining the approaches deployed to uncover and calculate the findings.

GLOBAL OFFLINE SWIMWEAR MARKET SIZE

  • According to Transparency Market Research, in 2017, the offline distribution channel held a significant market share of approximately 85% of the global swimwear market.
  • Equally, Allied Market Research reports that the global swimwear market was valued at $18.454 billion in 2017, and is forecasted to hit $28.148 billion by 2024, growing at CAGR of 6.2% from 2018 to 2024.
  • PR Newswire further reported Allied Market Research figures that show in 2017, based on distribution channel, the offline segment held the highest swimwear market share. It was also anticipated to grow at a CAGR of 6.2% from 2018 to 2024.
  • These figures can help calculate an estimate of the market size for the global offline swimwear market in 2017. Additionally, the CAGR provided can help determine the estimate of the market size for the global offline swimwear market in 2019.

CALCULATION

  • In 2017, the offline segment = 85% meaning online sales were 15% of the global swimwear market.
  • The market size in 2017 was $18.454 billion.
  • Thus, 85% of $18.454 billion = global offline swimwear market size for 2017 — 85% × $18.454 billion = $15.6859 billion
  • To determine the market size for the global offline swimwear market in 2019, we used the future value (FV) formula and the CAGR provided of 6.2% for the forecast period.
  • Using the future value FV = I × [1 + (R × T)], the 2019 market size = $15.6859 billion × [1 + {(6.2÷100) ×2}] = $17.69 billion (done with Investopedia's FV online calculator).

RESEARCH STRATEGY

Using public figures published on leading research market providers likeTransparency Market Research, Allied Market Research, and PR Newswire, we were able to calculate the global offline swimwear market size for 2017. We used the offline segment CAGR to calculate its estimated size by the end of 2019. All the figures were found precompiled in the three reports mentioned above. Additionally, we used the FV formula and online calculator provided by Investopedia to calculate the 2019 global offline swimwear market size.
Sources
Sources

From Part 01
Quotes
  • "The women segment held the largest market share in 2018, and is projected to expand at a CAGR of 6.6% over the forecast period."
Quotes
  • "Based on End User, the market is segmented into Women, Men and Children. With a wide range of brands, the women's swimwear segment remained dominant in the global swimwear market and is expected to maintain its dominance throughout the forecast period. Women opt for swimwear for competitive activities and for regular surfing and aquatic fitness activities. Swimwear for women is available in several bold colors, African and geometric prints, asymmetric designs, and classic yet modern silhouettes."
Quotes
  • "In 2019, the market size of Women's Swimwear is xx million US$ and it will reach xx million US$ in 2025, growing at a CAGR of xx% from 2019; while in China, the market size is valued at xx million US$ and will increase to xx million US$ in 2025, with a CAGR of xx% during forecast period."
Quotes
  • "By end user, the woman swimwear segment was the highest contributor to the market in 2017, and is projected to grow at a CAGR of 6.4%."
Quotes
  • "Fact.MR forecasts the online stores women's swimwear segment to grow from nearly US$ 47 Mn in 2017 to US$ 56 Mn in 2022. This represents a compound annual growth rate (CAGR) of 3.4% from 2017 to 2022."
From Part 04
Quotes
  • "The Global Swimwear Market is segmented based on fabric, distribution channel, end user, and region. By fabric type, the swimwear market is divided into polyester, nylon, neoprene, spandex/elastane, and others. "
  • "The distribution channel segment is bifurcated into offline and online. Based on end user, swimwear market is classified into woman, man, and child. By region, the swimwear market is analyzed across North America, Europe, Asia-Pacific, and LAMEA."
Quotes
  • "The global swimwear market has been segmented based on product type, fabric type, end-user, distribution channel, and region. In terms of product type, the non-athletic segment acquired the largest market share of approximately 65% in 2017 due to its widespread application across the globe. Non-athletic swimwear includes all swimwear apparel that are used for casual swimming and not for competitive purpose."
  • "Geographically, the swimwear market is segmented into North America, Europe, Asia Pacific, Middle East &Africa (MEA), and South America.Europe held the majority value share of approximately 31% in the global swimwear market in 2017."
Quotes
  • "Global Opportunity Analysis and Industry Forecast, 2018-2024" the global swimwear market was valued at $18,454 million in 2017, and is projected to reach $28,148 million by 2024, registering a CAGR of 6.2% from 2018 to 2024."
  • "In 2017, the swimwear market for woman accounted for more than two-thirds share of the global market in terms of value."
  • "In 2017, by distribution channel, the offline segment generated the highest swimwear market share and is expected to grow at significant CAGR of 6.2%."