Echo AR Vetting

Part
01
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Part
01

EchoAR Competitor Analysis-Part 1

VuFrame and Augmara are true competitors of EchoAR as they can all be used to create and share augmented reality (AR), virtual reality (VR), and three-dimensional (3D) content. They all have cross-platform support but only EchoAR provides a content delivery network or location-based support.

Competitor Analysis

  • EchoAR is a cloud-based platform that enables software developers and companies to create and deploy AR, VR, and 3D content and apps.
  • Vuframe is a platform that allows anyone to create and share a combined AR, VR, and 3D view and content for their products.
  • Augmara provides a platform where users can create and manage AR, VR, and 3D content.
  • VuFrame and Augmara are true competitors of EchoAR because all three companies provide services where companies or individuals without any knowledge of software programming or development can create and share AR, VR, and 3D content.

Cross-platform Support

  • EchoAR has a cross-platform application programming interface (API) where published AR content can be retrieved using their content management system (CMS). It supports different AR software development kits (SDKs) including "ARCore, ARKit, Vuforia, Wikitude, WebXR, AR.js, Unity-based SDKs, and MagicLeap".
  • VuFrame has cross-platform support. It supports other platforms like ARKit and ARCore.
  • Augmara has cross-platform support because the Augmara SDK is integrated with the Wikitude SDK which provides cross-platform support.

Content Delivery Network or Location-Based Support

  • EchoAR has a content delivery network (CDN).
  • VuFrame and Augmara do not provide any content delivery network or location-based support.

Research Strategy

To determine whether VuFrame and Augmara provide any content delivery network or location-based support, we started by searching through their websites and social media accounts for relevant information. This did not yield any relevant results as the two companies did not provide any information about having a content delivery network or providing location-based support.

Next, we looked for reviews provided by third-party industry sites like GitHub, Daily Dealflow, AppAgg, and Wikitude. However, we only found details of the services and features of VuFrame and Augmara.

We then looked for interviews granted by executives of the companies. We hoped that the executives would reveal information about whether they have a content delivery network or if they provide location-based support. While we found an interview featuring the founder of VuFrame, there was no discussion about having a content delivery network or location-based support. We could not find any interview granted by Augmara executives.

Since there is no information that suggests that they provide any content delivery network or location-based support, we have therefore determined that VuFrame and Augmara do not provide any content delivery network or location-based support. EchoAR stated clearly on their homepage that they have a content delivery network. We expected that any other similar platform would also make such important information readily available and accessible.

Part
02
of four
Part
02

EchoAR Analysis

EchoAR provides a cross-platform service that enables developers to code with any SDK and any platform. Developers can use the cloud platform of EchoAR to create a backend for native AR/VR apps in a manner that is not supported by its identified competitors.

EchoAR Analysis

  • EchoAR is a cloud-based platform that enables software developers and companies to create and deploy augmented reality (AR) content and apps.
  • EchoAR provides server-side infrastructure and tools that enable users to quickly create their AR apps.
  • EchoAR has a cross-platform API through which published AR content can be retrieved using their CMS.
  • EchoAR supports any AR SDK such as "ARCore, ARKit, Vuforia, Wikitude, WebXR, and AR.js", and any platform like Android, iOS, MagicLeap, and HoloLens.

EchoAR as Backend for Native AR/VR Apps

  • EchoAR provides a backend infrastructure with which developers can build, deliver, and manage native AR/VR apps on platforms such as "Android with ARCore, iOs with ARKit, HoloLens & MagicLeap with Unity".
  • Developers can register on the EchoAR website and obtain an API key which gives them access to different platforms for AR development as well as a backend on the EchoAR platform.
  • Vuframe does not provide a backend infrastructure for native AR/VR apps.
  • Augmara does not provide a backend infrastructure for native AR/VR apps.
  • Vidinoti does not provide a backend infrastructure for native AR/VR apps. Developers can not create their own backend on the platform and it's server only provides AR models for apps.
  • ViewAR provides a central server which is mainly used for storage and downloading of data and settings for ViewAR apps. However, the apps themselves are not hosted on the backend like EchoAR.
  • Also, the ViewAR backend server can be configured on the infrastructure of clients or on GitHub while EchoAR backend is fully provided by the EchoAR platform.

Research Strategy

Information about whether an app development platform can be used to create a server backend is usually found on its website or on third-party industry sites like GitHub, Daily Dealflow, and Wikitude. We explored the websites of EchoAR and its identified competitors. We also looked through information provided by third-party industry sites and we determined that no other competitor's platform can be used to create a backend for native AR/VR apps like EchoAR.

Part
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Part
03

EchoAR Competitor Analysis-Part 2

Vidinoti is a true competitor of EchoAR, whereas ViewAR is an indirect competitor of EchoAR based on the types of solutions and support services these companies provide. All the three companies offer AR platforms for building apps and cross-platform support; however, EchoAR offers content delivery network (CDN) support, Vidinoti provides location-based support, while ViewAR does not provide either of the two support services offered by its rivals. Below are analyses of the main similarities and differences in these platforms to illustrate the true competitor of EchoAR.

EchoAR

Vidinoti

ViewAR

Research Methodology

A thorough examination of the solutions, products, and services offered by EchoAR, Vidinoti, and ViewAR provided substantial information to conduct in-depth comparative analyses of the differences and similarities in the services and solutions provided by the three companies. By checking through their websites' homepages and products and services pages, we managed to unearth critical information to help identify the true competitor of EchoAR. In this regard, we found out that the three companies share a lot of similarities. However, Vidinoti offers location-based support services, and EchoAR provides CDN support, while ViewAR does not provide any of those services. On that note, we concluded that it is not a true competitor of EchoAR. Overall, the lack of CDN support of location-based support on ViewAR makes it a non-competitor on that space when compared to EchoAR and Vidinoti despite offering many other similar AR app solutions and services.
Part
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Part
04

Google Firebase and AWS AR Apps

Augmented reality (AR) apps can be built and managed using Google's Firebase and Amazon Sumerian, an Amazon Web Services (AWS) cloud platform. Both platforms take 3D asset management and delivery into consideration.

Powering AR apps

  • ARCore, Google's platform for developing AR apps and features, can use Firebase to share Cloud Anchor IDs across multiple devices. App developers working with ARCore use Cloud Anchors to enable virtual objects to be added by users while creating an AR scene.
  • Firebase can also be used as the backend for exchanging information between a computer and a phone while developing an AR app. Therefore, Google's Firebase can be used to power AR apps.
  • Amazon Sumerian, one of the cloud platforms provided by Amazon Web Services (AWS), enables users to develop and manage AR, VR, and 3D apps. Hence, Amazon Web Services (AWS) can be used to power AR apps.

3D Asset Management and Delivery

  • Developers can use Firebase in the storage of their assets including fonts, graphics, icons, and 3D models.
  • 3D models can be loaded from Firebase platform to devices, Unity, and other platforms.
  • Firebase simplifies the delivery of web assets by sending them to its global content delivery network (CDN) to give users a low-latency, reliable experience from any location. This shows that Google's Firebase takes 3D asset management and delivery into consideration.
  • Amazon Sumerian has an assets panel for storing and managing the 3D assets of its users.
  • 3D models can be imported and exported to and from Amazon Sumerian and AR scenes can be quickly delivered globally. So, Amazon Web Services (AWS) takes 3D asset management and delivery into consideration.




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