Easter and Passover Spends

Part
01
of two
Part
01

Easter Spend: Canada

There is insufficient information available to the public to determine the entire amount spent on children's toys, gifts, and activities for the days leading to or during Easter in Canada. Some spending habits in the days leading to and during Easter in Canada which relate to children include significant spend on toys (Easter-themed toys), Easter egg hunts, chocolates, chalk, clothes, books, candies, and bubbles. Easter egg hunts happen to be one among the kid activities that spike during Easter across Canada. Egg hunts are known to be appealing to both "children and those who are kids at heart." An event promoted by The Darling Home For Kids used to hunt about 50,000 eggs on 23 acres represents one of Canada’s most significant (largest) egg hunts to occur during Easter.

TOY SALES AT EASTER

  • An NPD's Global "toys footprint" which covers Canada among other countries reveals that toys, plush, as well as dolls, were among the "fastest-growing supercategories" of their products in their covered regions.
  • The sales growth of fidget toys commenced around Easter in countries covered by NPD's Global network, including Canada.
  • According to Kerry George, the vice-chair of the Canadian Toy Association, toy makers experience a small sales spike during the spring holiday. The Canadian Toy Association is an association which represents importers, manufacturers, and distributors of toys across Canada. Easter break has been renamed as the Spring Break and occurs within the "first two full weeks in April."
  • Without revealing statistics on Easter sales, The Globe And Mail Canada shows that Easter-themed toys are often in abundance in Canada. People tend to purchase more on toys during this period "because they" are seeing more.

EASTER EGG HUNT

  • Saying that a lot of effort is put into Easter celebrations across Canada is a complete understatement. Canadians have several traditions which include Easter egg hunts as well as Easter egg decorations. Canada holds the world record for having the largest Easter egg existing in the world.
  • Easter egg hunts are some kid activities that spike during Easter in Canada. Egg hunts are appealing to both "children and those who are kids at heart."
  • Hatchimals CollEGGtibles is a notable contributor towards the growth of Doll sales during the Easter season within Canada and other countries. Toys"R"Us Canada offers egg cartons of Hatchimals CollEGGtibles which are recommended for children aged between five to nine years.
  • Younger kids in Canada are "more excited" about Easter egg hunts and other family activities that come with Easter.
  • An event promoted by The Darling Home For Kids, comprising 50,000 eggs on 23 acres represented Canada’s most significant (largest) egg hunt occurring during Easter.

CHOCOLATES AND CANDIES

  • Although chocolate gifts to children are high in Canada during Easter, alone, they are no longer sufficient.
  • Statistics reveal that some Canadian mums spend up to $100 on chocolates and other items meant for an Easter-egg for a single child.
  • Without revealing statistics on Easter sales volume, The Globe And Mail Canada shows that Easter-themed candies are often among the items sold in abundance in Canada. People tend to purchase more during the Easter period "because they" are seeing more. Easter candies are among items considered to be more children-friendly when compared to adults.
  • Due to the anticipated large sales volume of chocolates during Easter, Canadian stores start piling it up several months before the Easter holiday. Easter Sunday fell on April 1, in 2018 but by the end of December 2017, some Canadian stores had started stocking up chocolates for Easter treats.

CHALK

  • Statistics reveal that some Canadian mums spend up to $100 on chalk and other items meant for an Easter-egg for a single child.

CRAYONS, BUBBLES, AND ACCESSORIES

  • Statistics reveal that some Canadian mums spend up to $100 on bubbles and other items meant for an Easter-egg for a single child.

EASTER CLOTHES

  • In several countries, including Canada, people utilize the Easter period to get "new spring clothes."
  • Without revealing statistics on Easter sales volume, The Globe And Mail Canada shows that Easter-themed clothes are among items that are often in abundance in Canada. People tend to purchase more clothes for children during Easter "because they" are seeing more.

EASTER BOOKS

  • Without revealing statistics on Easter sales volume, The Globe And Mail Canada reveals that Easter-themed books are among items that are often in abundance in Canada. People tend to purchase more Easter books for children during Easter "because they" are seeing more.

RESEARCH STRATEGY

The research included marketing insight publications such as Punchbowl, etc. We researched Punchbowl for insights into the spending habits in the days leading to and during Easter in Canada. We focused on children's toys, gifts, and activities. Punchbowl revealed that on the average, Easter candy, clothes, and supplies for each family is estimated at $225.43 from online sources when compared to $131.04 worth of purchase from brick-and-mortar stores. We researched for a breakdown of the sales statistics of candy, clothes, and supplies, etc., into kid items and Canada-based figures. Punchbowl further revealed that Canada is one among the countries with the most significant consumption of candy per person annually. There was no breakdown of consumption or purchase value for the Easter period specific to Canada. We assumed that Easter candies are more children-friendly items when compared to adults.

The research also included Canada's media publications such as The Globe and Mail Inc. We studied for items purchased in Canada for the celebration of festive periods such as Easter. We also studied activities that consume time and money to make Easter memorable for kids. Insights uncovered revealed that similar to the way parents shop for birthdays and Christmas for their kids, they also shop for Easter presents. Items Canadian parents purchase for children during Easter periods include chocolates. Since chocolates alone are no longer enough, parents also buy Easter-themed toys, clothes, books, and candies for their kids. People tend to purchase more Easter items for kids because they see more of such products around the Easter period. Unfortunately, the article did not reveal the amount or worth of purchased items. We studied for a breakdown of spending on the uncovered items by individual families or per kid. The Globe and Mail revealed that a mum spent about $100 on chocolates, chalk as well as bubbles "for an Easter-egg hunt" of one young child. Unfortunately, research for a breakdown of Easter spending per item was abortive. The Globe and Mail did not give such detailed insights.

We also studied for Easter events in Canada that children are engaged in or perform. We reviewed scholarly and academic articles such as a Chernivtsi National University publication, etc. Insights revealed that the "children of humble Ukrainian immigrants" had introduced the intricate Easter egg event in Canada. We studied the amount of money spent on Easter eggs in Canada. Unfortunately, the Chernivtsi National University publication did not give insights into the monetary cost of celebrating Easter with eggs across Canada. We studied Canada's trade event publications such as Maxed Events. We studied for insights into some of the most significant kid events that occur in Canada during Easter. An event promoted by The Darling Home For Kids, comprising 50,000 eggs on 23 acres represented Canada’s most significant (largest) egg hunt occurring during Easter. Research for the worth of tickets sold to kids and families of participants did not uncover any helpful insights. Maxed Events organizer did not reveal such details to the public.

We studied educational publications which focus on family and children activities such as FEN Learning educational. We studied the spending habits of Canadians on children's toys, gifts, Easter candy, and activities during Easter. Unfortunately, there were no specific insights uncovered about Canada. Due to the limited availability of information specific to Canada, we expanded the scope of the study to review the information that relates to North America as well as other regions of America. FEN Learning revealed that about 87% of parents across America usually buy or "make Easter baskets for their children," while about 81% proceed to retrieve candy from their children. There were no statistics uncovered specific to North America.
Part
02
of two
Part
02

Passover Spend: Canada

Provided below are some insights into the spending habits in the days leading to AND during Passover.

PASSOVER CELEBRATIONS IN CANADA

  • According to The Canadian Encyclopedia, Passover or Pesach is Judaism's spring ritual commemorating the liberation of the Israelites from slavery in Egypt, held from the 15th to the 21st day of the seventh month of the Hebrew year.
  • It appears that many people spend Passover with their family and friends, attend their local synagogue, or have meals with family. Others choose to spend the time at a hotel, resort, or cruise ship. "Popular activities include relaxing with family or friends, skiing in the Canadian mountains, or enjoying the natural wonders of Canada."
  • Jewish families in Canada celebrate Passover much as people do around the world, with food and family gatherings which consist on ritual services and ceremonial dinners in order to commemorate the story of the Exodus from Egypt by eating various symbolic foods.

GIFTS

  • Currently, Passover spatulas and matzah-themed neckties are trending as gifts.
  • For children, matzah stress balls and other gifts are widely available.
  • Traditional gifts for Passover include boxes of different fruits and sweets, gift baskets, Kosher Passover wines, flowers as well as wine glasses, dishware and silverware.
  • For kids, board games such as Go Fish Card, are traditional for Passover.
  • "The Original Passover Seder Gift" is one of the best to amuse kids during Pesach Seder "and to bring to exodus's 'The Telling' poem."

Research Strategy:

We began our search for insights into the spending habits in the days leading to and during Passover in Canada through sites like The Globe and Mail and CBC news, among others. We hoped to find articles mentioning consumer behaviors during pass over as these sites provide outlook for investors in different markets. However, while we were able to find some insights about the consumer behaviors of Canadians, we were not able to find anything about the spending habits, specifically in the Passover season. What we found was articles like "5 Canadian consumer trends to shape the future of retail" by CBC, or "More Canadians shift to online shopping as holiday season begins" by the global mail.
We continued searching for insights into the spending habits in the days leading to AND during Passover through released reports of retail sales by seasons through sources such as Newswire or MarketandMarket. We used this strategy to focus on sales reports by season in the Canadian market so we could identify relevant trends related to Passover. Unfortunately, we did not find any important information about spending habits of Canadians on Passover. We instead found insights about the Canadian consumer in general, or specifically for the holiday season in December. We found reports like "Consumers and Changing Retail Markets" by Innovation, Science and Economic Development Canada, "Canadians Prefer Shopping Online for Clothing and Accessories" by Newswire or "2018 Canadian holiday outlook" by PWC. Or"Consumer Trends Update" by Industry Canada.
Finally, we changed our strategy and searched for studies or surveys of consumer behaviors in order to find insights into the spending habits in the days leading to and during Passover in Canada and triangulate information for children’s toys, gifts or activities from retailers. However, this provided no insights because, although we obtained some insights about the purchase behavior of Canadians, there was no information specifically for the Passover season or insights about children's gifts or activities. We this strategy, we found surveys such as "THE BUYING POWER OF CANADIAN CONSUMERS" by Nielsen, "2019 Canadian Consumer Insights Survey" and "2019 Canadian Consumer Insights Survey" by PWC.

Through our research, we also found some proprietary paywalled research which may be helpful:  The 2020-2025 World Outlook for Seasonal Chocolate Easter Candy (Icon Group International).
Sources
Sources

From Part 01
Quotes
  • "One of the benefits of spending Easter in Toronto is that there isn’t a shortage of activities in which to participate. From parades to egg hunts to a civilized evening at the symphony, TO has something to appeal to both children and those who are kids at heart."
Quotes
  • "All Other Toys, Plush, and Dolls were the fastest-growing supercategories both globally and in the U.S. Globally, All Other Toys grew its sales by 14 percent, driven by fidget toys, which started to grow around Easter and peaked at the end of June, and slime kits. Plush sales increased by 6 percent, with Hatchimals the largest contributor and Furreal Friends also showing solid growth. Dolls grew by 5 percent, led by L.O.L. Surprise!. Hatchimals CollEGGtibles was also a notable contributor to the growth in Dolls."
  • "NPD’s Global Toys footprint covers Australia, Belgium, Canada"
Quotes
  • "Given the abundance Easter-themed toys, clothes, books and candies marketed ahead of the holiday, Easter is beginning to feel a lot like Christmas. A scattering of foil-wrapped chocolate eggs doesn't cut it any more. These days, the Easter Bunny brings all kinds of little treats, from puzzles and crayons to bubbles and hair accessories. "Right now, if you walk into … any grocery store, I'm finding Easter stuff already out," says mom-entrepreneur Shaheen Hirji of Coquitlam, B.C. "People tend to buy more because they're seeing more.""
  • "Ottawa mother of two Nolie Smith says she doesn't "go all out" for Easter, but she does buy gifts. Last year, when her youngest child was not yet born, she spent about $100 on chocolates, chalk and bubbles for an Easter-egg hunt for her now four-year-old son."
  • "I think as your kids get older, you feel pressured to buy bigger or more presents for them, as with any holiday," she says. "When they are younger they are more excited about the Easter egg hunt and the family activities that come with the day. Yet as they get older, they care less about the overall event and more about what must-have item they are going to get"
  • "Kerry George, vice-chair of the Canadian Toy Association, which represents manufacturers, importers and distributors across the country, says toy makers do see a small spike around the spring holiday. The association did not have statistics on Easter sales. Ms. George estimates the majority of adults spend less than $10 on a gift"
Quotes
  • " The average amount spent on Easter candy, clothes, and supplies per family is $225.43 online compared to $131.04 at brick-and-mortar stores. (StatisticBrain.com) The UK consumes the largest amount of candy annually, per person, at 2.91 lbs. – followed by the U.S (1.92 lbs.), Russia (1.33 lbs.), and Canada (.92 lbs). (OneCharmingParty.com)"