Children's Education Market

Part
01
of three
Part
01

After School Tutoring Market-Canada

The key players of the after-school tutoring market in Canada that were determined by various reports are Kumon, Sylvan Learning Center, Oxford Learning, and Spirit of Math. The after-school tutoring market in Canada offers supplemental education programs in key subject areas, such as math, science, reading, and writing from age groups of 3 to 13 year olds (from kindergarten to grade 12). They also provide homework support in key subject areas that is aligned with public schools learning goals, help with test preparation for pre-university students, and have academic enrichment programs focused on mathematics.

OVERVIEW

  • After school private tutoring continues to be the fastest-growing segment of Canadian K-12 education as this has become a common trend for urban families of Canada.
  • As per a survey done on major metropolitan cities of Canada such as Toronto, Vancouver, Calgary, and Montreal, it was found that one in three city parents hire private tutors for their kids.
  • Key franchises in the Canadian market such as Kumon, Oxford Learning, and Sylvan learning, have evolved into private learning centers that offer after-school tutoring programs mostly in affluent cities.

KUMON

  • Since 2002, Kumon has achieved the title of “Tutoring Services Franchise” every year in Entrepreneur Magazine’s annual Franchise 500, which is the world’s most comprehensive franchise ranking.
  • Kumon’s Canadian operations reached an all-time high of over 350 franchises across the country with the majority of those learning centers in densely-populated metropolitan areas.
  • Kumon offers Math and Reading tutoring programs, which start from the ages of 3 to 13 years old.
  • Kumon and Oxford Learning provide after-school toddler tutoring programs for 3 to 6 year old children that help them get an early start on math and reading skills.
  • Costs vary around the country, but the average is $150 per subject. Additional Fees include a registration fee of $50, and initial material fees of $15.

SYLVAN LEARNING CENTER

  • For over 35 years Sylvan Learning has been one of the leading providers of supplemental education across North America with numerous franchises in Canada. As listed by "Our kids", it is the #1 publication among the after-school programs in Canada.
  • Sylvan Learning center offers personal tutoring as well as group tutoring, aided with "IPad" technology tools. They both have online and offline tutoring options.
  • Group learning classes are usually no larger than 3 to 4 participants.
  • They match the learning goals of the public-school system for math, language arts, and science at all grade levels from kindergarten to 12th grade.
  • The center also offers a tutoring program for homework support for elementary and middle-school students. It also has programs that cover test preparation, such as ACT and SAT.
  • Initially, the student will take up a Sylvan Insight Assessment priced at $95, that will help to understand the child's strengths and skill gaps.
  • The Sylvan Learning Center costs for different programs are the following:
    • Personalized tutoring — $48/hour and up
    • Academic coaching — $290/month and up
    • College test prep — $1,199 and up
    • $90 — $180/month per subject

OXFORD LEARNING C

SPIRIT OF MATH

  • Spirit of Math is a company that specializes in coaching high-achieving students to greater academic height. It has been recognized by PROFIT 500 magazine for five consecutive years (2014 – 2018) as one of "Canada’s fastest-growing companies".
  • Their after-school tutoring programs are a good choice to push and challenge gifted students to reach their full potential.
  • The company is an innovative leader in mathematics education, offering a system of after-school math classes for high-performing and gifted students.
  • It also offers math enrichment by teaching DRILLS, CORE CURRICULUM and PROBLEM SOLVING while promoting cooperation, strategical thinking and inspiring confidence.
  • Spirit of Math classes culminate with mental math equations presented to all the class by the teacher or a student. To answer the questions, students to use what they’ve learned in the math program, along with their sharpened listening skills.
  • Spirit of Math charges an annual fee of approximately $2,200, entitling students to an hour and a half of instruction per week.

Research Strategy:

We initially researched on the after-school tutoring market in Canada, where Kumon, Sylvan Learning Center, Oxford Learning, and Spirit of Math, were the 4 companies that were cited often across various articles. We then researched each company to understand their footprint in the Canadian market. With this strategy we found that these were international franchise operating companies that were either headquarted in Canada, like Oxford Learning, or had many franchises in Canada, like Kumon, Sylvan Learning, and Spirit Maths. These characteristics made them the leading players in the after-school tutoring program in the Canadian market.

To analyze the after-school tutoring program market in Canada in terms of average cost, the number of participants, and a breakdown of participants by age and gender, we explored the quarterly and annual reports of the selected key players for information, regarding the prices of their services and the number of participants involved in each program. We were able to get the pricing services of the programs offered by each of the key players.

With the pricing details provided, we were not able to get an estimated average price that could represent the after-school tutoring market in Canada as the programs varied across these players. The pricing ranges across these programs also varied from hourly to monthly costs, which made it impossible to triangulate the average cost.

While we were able to identify the ages of the participants based on the program they were enrolled in, none of the reports of the selected programs provided a breakdown of participants by gender.
Next, we searched through each program's website to see if they provided any breakdown of participants by gender. While we found testimonials from parents, teachers, and students (both male and female), none of their websites had any information on participation by gender. Their websites generally focused on what they have to offer.

We then searched for any press releases by the selected after-school tutoring players as well on educational resources like Ontario's Ministry of Education, we were not able to get any statistics on how many students attend private tutoring programs or any statistics on participation by gender. The available information was on the activities and achievements of the programs.

Since the after school tutoring market in Canada is so diverse and there are different players, we conclude that for this reason, there is no central tracking system publicly available to gather the enrollees/participants data of these programs.

Part
02
of three
Part
02

After School Educational Program Market-Canada

Programs in the after school educational program market in Canada tend to focus on the need for STEM initiatives among the youth. These programs include key players such as Sylvan and VoSNL, among others, which offer educational programs such as coding, robotics & science, engineering, hands-on experiential projects such as building robots. Specifics regarding the type of programs they offer and the participants are described in the findings.

SYLVAN

  • Sylvan offers STEM programs with fun experiences for kids such as building race cars, bridges, video games and robots through their coding, robotics and science, engineering, math and STEM programs, camps and workshops. Their website shows that many of their STEM programs start at $99, and their workshops and camps cost less.

VISIONS OF SCIENCE NETWORK FOR LEARNING (VoSNL)

  • VoSNL is a program designed to provide weekly, community-based STEM programming to low-income and marginalized youth after school.
  • The program is free of charge for all youth to counter barriers that normally keep these youths from getting STEM experiences such as physical and financial accessibility.
  • It is stated that such out-of-school time STEM learning can provide more contextually relevant, relaxed, and experiential learning environments with activities that are more hands-on, student-directed, and provide opportunities for collaborative learning. It is also documented that out-of-school programming such as this STEM learning can produce favorable outcomes in academic achievements, school engagements, and graduation risks, especially among those least from low-income communities.
  • One of their program streams, Community Science Clubs (CSC), operate directly within common spaces and recreational areas of communities during out-of-school and free for all youth. In 2016, this stream increased to 14 communities in the Greater Toronto Hamilton Area, each CSC is said to reach 15 to 20 children for a total of 300 youth a year.
  • In their 2018 annual report, Visions of Science report that their initiatives engaged over 700 youth each year from 25 communities. To date, they have engaged over 11,000 youth in STEM activities with a growing impact across communities and age groups. Their Elevate initiative reaches grades three to eight, and their Empower initiative is for STEM community leaders in grades eight to 12.
  • In their STEM off-season, they offer events such as a Lay-Up Youth Basketball camp.

ENGINEERING 4 KIDS

BRICKS 4 KIDZ (CREATIVE LEARNING CORPORATION)

  • Creative Learning Corporation operates under the names of Bricks 4 Kidz and Sew Fun Studios to offer educational and enrichment programs for children from 3 to 13-plus through franchisees.
  • Bricks 4 KidZ are student enrichment classes that are held in one-hour sessions for six to eight weeks after school, where students learn how to explore, construct, and design models using Lego bricks. Themes include space, inventions, famous buildings, various weather conditions, and more with instructional concepts including friction, gravity, torque, scale, gears, axles, and beams.
  • According to their annual reports, their after-school classes are held one hour, one day a week after school for $10 to $15 per class, per child with a usual commitment of 4 classes. For home-schooled children, the fee is $5 to $7.
  • They report their program to be the number 1 enrichment program, and they have over 750-plus locations worldwide making them a key player.

RESEARCH STRATEGY

Sylvan is a key player worldwide as well as in Canada. They offer tutoring services, but we focused only on their STEM programs, workshops, and camps that are available after school. There was limited information available about the demographics of the participant, but we were able to include information related to the number of Canada locations offering the STEM programs.

Visions of Science was established to address rising demands for a Canadian workforce with STEM education and training and the need to increase the engagement of youth in STEM. VoS was established to address the barriers faced by children in low-income communities that were disproportionately affected by psychosocial barriers. They are a proven key player in the space specifically regarding their impact by building their capacity, scaling to increase the number of communities they reach, and the impact they have had and continue to have on underserved youth. Further, searches for after-school educational programs that were not tutoring yielded results primarily related to childcare or initiatives to keep young children active and safe especially between the hours of three and six as explained by Active After School goals. 

We expanded the search for after-school programs regarding specific educational and interest-based terms such as robotics and excluding tutoring to identify more educational programs that were interest-based and not for tutoring purposes. From this search, a key player that operates in over 33 countries worldwide.

Kids 4 Bricks was selected as a key player for their program being inside of several schools for six to eight weeks in addition to the services they provide at their 11 locations and their ability to host offsite events.

To analyze the after school educational program market in Canada in terms of average cost, the number of participants, and a breakdown of participants by age and gender, we explored the quarterly and annual reports of the selected key players for information regarding the prices of their services and the number of participants involved in each. While we were able to identify the ages of the participants based on the program they were enrolled in, none of the reports of the selected programs provided a breakdown of participants by gender.

Next, we searched through each program's website to see if they provided any breakdown of participants by gender. While we found testimonials from parents, teachers, and students (both male and female), none of their websites had any information on participation by gender. Their websites generally focused on what they have to offer.

We then searched for any press releases by the selected after school programs or case studies of programs in the after school educational program market in Canada. We hoped that given the growing attention given to equality of opportunity, there would be references to the proportion of male and female participants in these programs. After searching through press releases published on these programs' websites as well as on news websites like STLtoday.com, and case studies on educational resources like ERIC, we could not find any statistics on participation by gender. The available information was on the activities and achievements of the programs.

Lastly, we tried searching through Canada's National AfterSchool Association's website and other related websites to see if they had any information regarding the breakdown of participants by gender in the after school programs of their members. However, like the selected programs' websites, there was no focus on the gender of the children and youths that participate in the programs. The association seems to be more focused on the welfare of its members rather than provide details on the participants.
Part
03
of three
Part
03

Educational Program/Classes Market-Canada

Science based programs and STEM-based Programs are usually offered during the summer while career-centric programs and multi-activity educational programs are offered during spring break.

I. SUMMER EDUCATIONAL PROGRAMMING

TYPES OF PROGRAMS:

1. Science based programs:

2. Educational Programs for Weaker Students:

  • These programs provide a supportive and therapeutic environment for struggling students. In these programs, children within the age group of 11 to 18 years are regularly assessed and educationally supported through real life examples and outdoor activities.
  • The cost of such a program varies from student to student, depending on the level of difficulty faced by the children.
  • The program is offered by Venture Academy Summer Program for Troubled Teens.

3. STEM-based Programs:

  • The STEM-based summer programs are specifically designed for kids between 6 and 18 years, where the kids learn to use the latest tools and technologies like 3D printing and laser cutting.
  • Prices can be per session ($200 per session) or on a weekly basis ($195 per week). The programs are offered by York University, Science Engagement and STEAMlabs.

The popularity of these programs:


II. SPRING BREAK EDUCATIONAL PROGRAMMING

  • Spring break educational programs are conducted during March Break.

TYPES OF PROGRAM:

1. Science based Programs:

  • These programs aim to ignite the love of learning among children and teens who are in the age group of 4-14 years.
  • It provides STEM-related activities such as robot building, math/science projects and creative writing. Some camps also offer a peek into the water world and aquatic life.
  • The camps are operated under the guidance of Focus Learning Academic Centre, Sylvan camp, Ontario Science Centre Camp, and Brain Power.
  • The cost of the program ranges from $37 per week to $304 per week.

2. Career-centric Programs

  • These programs are generally offered to kids between 14 and 17.
  • It is a leadership program, where teens develop civic leadership skills, learn about Canadian institutions, meet famous and accomplished Canadians, and explore exciting career options

3. Computer-focused Programs

  • These programs are offered to kids between 6 and 18. The camps offer animation, games, coding, architecture, robotics, UI/UX graphic design, WEB tech, fashion tech, drone engineering, and AR/VR technology exploration.
  • Kids learn programming, teamwork, creativity and the use of analytical skills in robotics.
  • These programs are offered by Innovation Camp Thinnox, Hatch Coding Camps, and Institute of Robotics & Intelligent Systems. The program starts from $250 — $380 per week.

4. Multi-activity Educational programs:

POPULARITY OF PROGRAMS

  • These spring break educational programs are offered for several weeks in March to cover the varying schedules of different public and private schools across Canada.
  • These camps are popular across all age groups, from 4 to 17 years of age across all regions in Canada.
  • These camps are popular as it gives children the opportunity to understand computer science, mechatronics, robotics, and math.

III. EDUCATIONAL PROGRAMMING AT DROP IN PLAY CENTERS

The drop-in-play centers provide high-quality drop-in programs for children up to 6 years of age. Parent can also be a part of this program. The parent can get advice from early childhood professionals.

TYPES OF PROGRAM:

1. Early learning Educational Program:

2. Parenting and Family Literacy

POPULARITY OF PROGRAMS


IV. EDUCATIONAL CLASSES

Types of programs available:

1. Technology-rich programs and Science Based Classes

2. Homework and Tutoring

  • Here, children get help with their homework in order to help them improve their study skills. The sessions can focus on multiple subjects including math, science, and English.

3. Languages and ESL

  • These are special language classes that include improvement in English and other languages including French, Spanish, Mandarin.

4. LEGO classes

5. Coding Education

  • This is a form of coding education where children are asked to build, play, and learn at their own pace to gain ninja skills. Children get to know about code Senseis or fellow ninjas.

The popularity of these programs

  • These programs are popular because the children get a place where gaming is celebrated but also gain skills in coding, math, logic, and problem solving. It enables kids to learn by building video games. It helps the kid to learn in a social setting with like-minded peers.
  • Kids like to play and have fun while parents want to see real results, which is why these forms of creative education classes are gaining attention all over Canada.

Price Data:




Sources
Sources

From Part 01
Quotes
  • "Private tutoring is the “new normal” for urban families, continues to grow by leaps and bounds, and remains the fastest-growing segment of Canadian K-12 education."
  • "One in three city parents in Toronto now hire private tutors for their kids and current estimates approach that proportion in Vancouver, Calgary and Montreal."
  • "Eighty-five companies are active globally and five are dominant: JEI, Kaplan, Educomp Solutions, Kumon/Tutor Vista, and Daekyo Company. "
  • " With the entry of franchises like Sylvan Learning, Oxford Learning, and Kumon, tutoring evolved into private “learning centres” in cities and the affluent suburbs."
Quotes
  • "In-home tutors or group learning centers are a great way to provide kids and teens with a little extra support in a subject they may be struggling with. They're also a good choice to push and challenge a gifted student to reach their full potential, or to help prepare students for tests or exams. "
Quotes
  • "For over 35 years Sylvan has been one of the leading providers of supplemental education across North America. Each of these centers provides top-notch personalized learning programs for children of different ages and levels. "
  • "In Canada alone, there are locations in Burlington, Hamilton, Oakville, Guelph, Markham, Toronto, London and Ottawa, Ontario. "
Quotes
  • "Spirit of Math® is an innovative leader in mathematics education, offering a system of after-school math classes for high-performing and gifted students."
  • "Recognized by PROFIT 500 magazine for 5 consecutive years (2014, 2015, 2016, 2017 and 2018) as one of Canada’s fastest-growing companies"
Quotes
  • "Tutoring companies like Kumon and Oxford Learning say they help students develop independent learning skills, and Spirit of Math says it coaches already high-achieving students to greater academic heights"
  • "Kumon, Oxford, and Spirit of Math reported significant increases in enrolment over the past five years. As of October, over 28,000 students were enrolled in Kumon math programs in Ontario alone, the company said."
  • "Ontario's Ministry of Education wasn't able to provide data on how many students attend private tutoring programs"
  • "Kumon franchises charge a registration fee of about $50, plus a monthly fee of $100 to $150 per subject. Prices at Oxford Learning vary from one franchise to another but locations surveyed around Toronto charged between $385 and $420 per month for two hours each week. Spirit of Math charges an annual fee of approximately $2,200, entitling students to an hour and a half of instruction per week."
Quotes
  • "Each year since 2002, Kumon has been consecutively named the number one “Tutoring Services Franchise” in Entrepreneur Magazine’s annual Franchise 500®, which is the world’s most comprehensive franchise ranking. "
  • "Kumon’s Canadian operations reached an all-time high of over 350 franchises across the country with the majority of those learning centers in densely-populated metropolitan areas,"
Quotes
  • "In 2017, Kumon North America reached its highest total enrollment of over 410,000 students. Enrollment in the United States alone reached nearly 290,000, which is the highest-ever enrollment for the U.S. in the company’s history."
  • "Enrollments are subject-students that are reported to Kumon by franchisees. For example, one student may enroll in Math and Reading subjects. This student would count as two enrolled subject-students. "