Market Size - Brazillian Blowouts, Blowouts, and Smoothing Treatments

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Market Size - Brazillian Blowouts, Blowouts, and Smoothing Treatments

The estimated United States market size for Brazilian blowouts, blowouts, and other smoothing treatments is between $2.17 billion and $2.53 billion.


Our research team began the process of locating the information needed to answer this request by searching specifically for US market size data for smoothing treatments. While that information does appear to be available, it is all locked behind paywalls as proprietary market research reports, for example, in the case of reports found at Allied Market Research, KBV Research, Report Buyer. We were able to locate two differing United States market sizes for the total hair and nail salon which we combined with a percentage of the total offered by another source to triangulate an estimated market size as presented in our findings.

Not satisfied with our findings up to this point, our research team applied another search strategy in which we attempted to find the global market size and then triangulate the United States share of that market. While we came across some global numbers, the team was unable to access the specific percentages that either the United States or smoothing treatments made up of those. Our research team then attempted to ascertain the size of the Do It Yourself (DIY) hair smoothing market. The team was hoping to find some useful information in this area but unluckily, we only managed to find product and treatment tips. Finally, our researchers went ahead and specifically searched for the millennial market share for both hair smoothing and overall salon services but this information was largely unavailable because of pay-walled sources.



In 2016, a salon business in NYC reported that its keratin treatments were growing at 15 percent CAGR. Away from this particular business, keratin treatments were reported to make up approximately 6 percent of the total $63 billion hair-care industry.

A report by IBIS World revealed that Brazilian blowouts and other keratin smoothing treatments make up approximately 4.7 percent of the salon hair care industry. Included in this figure are permanent hair and texture-modifying treatments. In 2017, the total market share of the United States for hair and nail salons was $55.9 billion. Consumers aged between 25-34 years old made up 16.5 percent of the market share. Another report indicated that the North American professional hair care market is expected to grow by 3.7 percent CAGR for the period between 2018 and 2024. The United States market share in 2019 is $47.1 billion.

One report reveals that the global professional hair care market was valued at $18.07 billion in 2017 and this is expected to grow to $23.6 billion by 2024, with a CAGR of 4.1 percent. Steady growth is expected for the sector that deals with “straightening and perming products.” Another report indicates that the global professional hair care market is expected to reach $24.7 billion by 2024. It will be growing at a CAGR of 4.6 percent during the period 2018-2024.



$55 billion (total United States market size for hair/nail salons in 2017) x .046 (4.6 percent of the market that is "other hair care services") = $2.53 billion

This is the estimated 2017 market size for hair smoothing products. It should be noted that this number reflects an estimate based on a category that includes other hair care products (permanent hair is specifically mentioned) and that these are only professional services offered in a salon, not an at-home treatment.
We repeated the calculation with a second market size figure from IBIS World.

$47.1 billion (total United States market size for hair salons in 2019) x .046 (4.6 percent of the market that is "other hair care services") = $2.17 billion.

This is the estimated 2019 market size for hair smoothing products. This estimate should be considered within the context of using the percentage from Codlrc and applying it to another study.
Millennials increasingly drive the demand for all professional hair care products. This demand is driven by rising disposable income, growing population, and increased environmental factors like air pollution.