Market Size of Arduino Robotics Kits in the US

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Market Size of Arduino Robotics Kits in the US

We were unable to find the market size of the Arduino Robotics Kits with motors and wheels in the US in terms of sets sold per year, revenue, or sales volume. However, we found that the educational robotics global market size was $500 million in 2017 and growing at a CAGR of 9.66% between 2020 and 2025. We also calculated that approximately 592,000 high school senior students in the US could be interested in educational robotics kits and the estimated sales volume of six of the top kits found. Our research strategy, findings, and calculations are included below.

Online Sales Data (Used for Sales Volume Calculations)

  • RobotShop has 52 Arduino basic kits available for sale with prices ranging from $14.99 to $1,971.25 and only nine of these kits include wheels and motors.
  • RobotShop's Adeept 2-Wheel Self-Balancing Robot Kit with Uno R3 Microcontroller, 1 review, price of $69.99:
  • JSumo has five Arduino Robotics kits with motors and wheels, from which the highest-ranked is the Arduino Pid Based Line Follower Kit priced $95 and with only three comments/reviews and a stock of 131 units.
  • Amazon has 297 Arduino Robotics kits with motors and wheels available for sale.
  • The most popular Arduino Robotic kits with motors and wheels on Amazon are the Makeblock mBot Coding Robot Kit with a price of $65.99 and has 1,354 reviews from buyers.
  • The Freenove 4WD Car Kit with RF Remote is priced on Amazon at $69.95 and has a 4.3 stars rating with 216 reviews. The product is ranked #1,308 in the Science Kits & Toys category.
  • The LEGO Boost Creative Toolbox 17101, priced at $159.99 has received 2,469 ratings on Amazon.
  • ELEGOO UNO R3 Project Smart Robot Car Kit V 3.0 has received 2,253 ratings on Amazon and is priced at $69.99.
  • According to Amazon's Seller Central, between 10-20% of buyers leave a review.
  • Pololu and Sparkfun have many Arduino robotic kits but they don't have a total reviews number.

Other Relevant Findings

Educational Robots Market

    United States

  • Between 2020 and 2025, the largest market for educational robotics will remain being North America, also driven by the expectations, dynamics, and demographics in education.
  • In the US, the universities will produce 29% of the 1.4 million graduates needed in the country to fill the job openings for computer specialists, which will increase the need for programmable robots to close this gap.
  • The competitive landscape of educational robots in the US is fragmented by the number of manufacturers creating robots for different needs, In January 2020, for example, Lego launched the Spike Prime robotics kit for the education of coding, robotics, and engineering in middle schools.
  • In 2017, a report about Educational Robotics made by Robotics Business Review indicated that, in the US, 16% of high-school seniors are interested in careers involving Science, Technology, Engineering, and Mathematics (STEM) and potentially interested in educational robots.
  • In 2020-2021, there are 3.7 million high school seniors in the United States.

    Global

  • According to a report published by 6wresearch, the global market size by revenue for Educational Robotics was approximately $500 million in 2015.
  • Global Robotics Education Market Research Report 2018 by Radiant Insights contains the robotic education market size for North America per manufacturer.
  • The leading manufacturers in the Global Robotics Education market are OWI, RobotShop, MakeBlock, Lynxmotion, Roboticist's Choice, Wonder Workshop, LEGO, Spin Master, SmartLab Toys, Microbric, littleBits, Elenco, Electroninks, BirdBrain Technologies, Vex Robotics, Fischertechnik, Modular Robotics, Robotics, Innovation First International, Pitsco, Parallax, and Evollve.
  • HCCResearch and QYResearch published a report about the Global Educational Robots market with forecasts from 2019 to 2025 and market size, market share, sales, and units produced based on region, manufacturer, application, and robot type.
  • According to Mordor Research, between 2020 and 2025, the Global Programmable Robots market is expected to grow at a CAGR of 9.66% mainly driven by the growing popularity of programmable robots in the education of technology, science, technology, mathematics, and engineering from kindergarten to universities.
  • Manufacturers like Fischertechnik are investing in R&D for the development of educational robots and applications to help schools, training centers, universities, companies, and IT departments in teaching and developing students in the basics of robotics.
  • The release of new products and its combination with Artificial Intelligence will help the programmable educational robot market to continue growing.

Manufacturers/Sellers Revenue

  • The New York company Arduino, also branded Genuino outside of the US, produces an open-source electronic prototyping platform that lets users interact and create customizable electronic objects and has an annual revenue of $56.8 million and $180.5 million in global net sales, mainly from the US.
  • RobotShop has an approximate annual revenue of $27.55 million in annual sales.
  • JSumo's annual revenue is $4 million.
  • Pololu's revenue is $14 million approximately.


Research Strategy

We began our research looking for the market size of Arduino robotics kits with motors and wheels in the US in terms of the number of kits/sets sold per year. At the same time, we looked for information on the market size in terms of revenue through the same sources.

We searched first through US-focused reports of the market size of Arduino Robotic Kits and reports of Robotic Kits in general hoping to find data points, information, or any reference to the market size that Arduino's boards and kits have. However, as we couldn't find any report focused only on the US, we moved to Global reports of the market size of Arduino Robotic Kits and of General Robotic Kits hoping to find data points about Arduino's kits and the US market.

We found multiple General Educational Robotics Kits Reports, like the Global Robotics Education Market Research Report 2018 by Radiant Insights, the Global Educational Robots Industry Depth Research Report and Forecast to 2025 by HCCResearch, and the Global Programmable Robots Market Report by Mordor Intelligence, which includes the market size in North America by sales, revenue, manufacturer, and type of robot, including wheeled robots; however, all the information int these reports was hidden behind a paywall.

As our second step, we moved on to a search through industry articles and news about the Arduino robotic kits, in interviews, general top sellers' information, and ranking hoping to find any data point that could be used to calculate its sales in the US, market size or units sold through sources like Robotics Business Review, AI Venture Labs, Yahoo Finance, NCBI, How to Mechatronics, Maker Advisor, Electronics Hub, etc. Unfortunately, even after expanding our research criteria from a two-year focus to ten years ago, we found little information.

We found a review made by the International Journal of Computer Science Trends and Technology (IJCST) about Educational Robotics but this had no information about its market size and the analysis was from 2014, an article by Livemint mentioned that the global market size of educational robots in 2015 was $500 million.

The most relevant data found from this strategy was a report from 2017 about Educational Robotics made by Robotics Business Review indicating that, in the US, 16% of high-school seniors are interested in careers involving technology, science, math, and engineering and potentially interested in educational robots. With this in mind, we found that, in 2020-2021, there are 3.7 million high school seniors in the United States. So assumed that approximately 592,000 high school students in the US could be interested in an educational robot. (Calculation: 3.7 million high school seniors x 16% interested = 592,000 interested high school senior students in the US.)

Our third attempt was looking for the annual reports of the top educational robotics manufacturers and sellers to see if they have a breakdown by Arduino's kits and by country. However, the information wasn't available, We only found the total sales revenue of some of them, but this doesn't give insights on US sales or Arduino's kits.

For our final attempt we searched the products, forums, and announcements made by Amazon, Pololu, Sparkfun, and RobotShop, among others about their sales of Arduino's robotic kits, we searched the number of reviews, ratings, and tops sellers information, to determine, or try to calculate the US sales volume of 3-5 of their kits and their most popular kits. We used the websites "top-rated", "popularity", "featured", and "top-seller" filters to determine the most popular kits and from these selected the ones with motors and wheels. The information of the most popular, their prices, and reviews received was included in our analysis.

We also found that 10-20% of Amazon's buyers leave a review, so we used the price and number of reviews left on 3-5 kits to calculate the sales volume of these products. We used 15% as the median value and the same rate on products from Jsumo and RobotShop. However, this information is global as the reviews cannot be separated by country.

In conclusion, the market size for Arduino robotic kits in the US was not available publicly and there aren't enough data points to calculate its sales in the US. We provided all the information available and that we considered relevant to understand the market and its investment potential in the US.

SALES VOLUMES OF SIX OF THE MOST POPULAR KITS

Calculations:

10-20% of buyers leave a review, we used 15% for our calculations:

— RobotShop's Adeept 2-Wheel Self-Balancing Robot Kit with Uno R3 Microcontroller, 1 review, price of $69.99: As its only one review $69.99 x 1 = $69.99, this is approximately 15% of its buys/sales. From this ($69.99 x 100%)/15% = $466.66 total sales estimate. (1 x 100%)/15% =6.66 approximate units sold.

— JSumo's Arduino Pid Based Line Follower Kit, price $95, 3 comments/reviews: 15% of buyers/sales= $95 x 3 reviews = $285. From this ($285 x 100%)/15% = $1,900 total sales estimate. (3 reviews x 100%)/15% =20 approximate units sold.

— Amazon's Makeblock mBot Coding Robot Kit, price $65.99, 1,354 reviews: 15% of buyers/sales= $65.99 x 1,354 reviews = $14,958. From this ($14,958 x 100%)/15% = $595,669.73 total sales estimate. (1,354 reviews x 100%)/15% =9,026.66 approximate units sold.

— Amazon's Freenove 4WD Car Kit with RF Remote, price $69.95, 216 reviews: 15% of buyers/sales= $69.95 x 216 reviews = $15,109.2. From this ($15,109.2 x 100%)/15% = $100,728 total sales estimate. (216 reviews x 100%)/15% =1,440 approximate units sold.

— Amazon's LEGO Boost Creative Toolbox 17101, price $159.99, 2,469 ratings: 15% of buyers/sales= $159.99 x 2,469 reviews = $395,015.31. From this ($395,015.31 x 100%)/15% = $2,633,435.4 total sales estimate. (2,469 reviews x 100%)/15% =16,460 approximate units sold.

— Amazon's ELEGOO UNO R3 Project Smart Robot Car Kit V 3.0, 2,253 ratings, price $69.99: 15% of buyers/sales= $69.99 x 2,253 reviews = $157,687.47. From this ($157,687.47 x 100%)/15% = $1,051,249.8 total sales estimate. (2,253 reviews x 100%)/15% =15,020 approximate units sold.
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