Market Size - Do-It-Your Self Weatherization Products
The estimated market size for DIY weatherstripping seal in the United States is around $2.37 billion, however, this figure is likely a bit higher when considering other, non-seal types of weatherstripping/weatherization products. Below, you will find a deep dive of our findings.
In order to conduct this research, we first began analyzing market reports, industry reports, consumer surveys, and hard data published by trusted media sites and professional organizations to hopes to gather as much information as possible regarding anything related to the consumer and DIY sales of weatherization/weatherstripping products. During this process, we were able to reconfirm the lack of publicly available data on this topic that was previously established in our first report.
Despite this overall lack of data, we were able to creatively pull together existing data to arrive at an estimate for the size of DIY weatherization/weatherstripping market in the U.S. Please note that, while we feel this estimate is likely the best that can be arrived at given the extensive limitations of the existing data, we also feel like this estimate is a bit low due to the fact that it may not be factoring in every single type of weatherization product on the market, but instead focuses on those products that are weatherstripping seals specifically (which based on our general analysis appears to likely be the most common type). Therefore, please keep in mind that the actual market size for the DIY weatherstripping market in the U.S. is likely a bit higher than the estimate we have provided below.
the diy weatherstripping market size in the u.s.
In order to calculate and estimate this market size, we had to make a series of triangulations using available data that we uncovered during our research. To begin, we first needed to calculate a market share for weatherstripping products within the overall home improvement market. To do so we were able to locate global data showing the market sizes of weatherstripping seal and home improvement. For this step, global data to be relied on to understand the market share due to the fact that more geo-specific data was not available after extensive research across market reports. However, we feel this is okay for this first step, since we will narrow the data down to the U.S. level later in the triangulation.
The following data was used to triangulate this market share:
- Weatherstripping seal has a global market size of $9.6 billion as of 2018.
- The global market size for home improvement is $800 billion as of 2018
Therefore, weatherstripping seal has a market share of 1.2% of the total home improvement market, or (9.6 billion x 100) / 800 billion = 1.2.
Next, we used this global market share as a proxy to further calculate an estimated market size of weatherstripping seal in the U.S. by calculating the share again the U.S. home improvement market. To do so, we found data showing that the size of the U.S. home improvement industry is around $420 billion as of 2018. Using this figure and the market share we triangulated above, we calculated that 1.2% of the U.S. home improvement market is $5.04 billion, or (420 billion x 1.2) / 100 = 5.04 billion.
Therefore, the weatherstripping seal market in the U.S. has a size of $5.04 billion.
Lastly, we further narrowed down this market size to just the DIY segment. To do so, we relied on data from a 2019 report which states that 47% of home projects are completed by homeowners (i.e. DIY). Using this data, we calculated that the DIY segment for weatherstripping seal in the United States is about $2.37 billion, or (5.04 billion x 47) / 100 = about 2.37 billion.