XHD Printers: Tiger 3D Printers
As expressed by the previous research team, there is very little reliable public data (including size, business share, and financial information) available on Tiger 3D Printers beyond what the manufacturing company, Romanoff International Supply Corporation [Romanoff], has provided. However, using this data and additional sources incorporating data from Romanoff, some strengths, weaknesses, opportunities, and threats can be identified, including: novelty in the field, price point, and lack of effective marketing outreach, as outlined below. The Research Strategy section includes data from independent sources that may not be reliable, including declining revenues for Romanoff.
- Owned by an established company: Tiger3D is owned by Romanoff. Romanoff was founded in New York in 1949 as a metal fabrication company; it began in a 300 square foot loft and is now housed in a modern 40,000 square foot warehouse, according to its About section.
- Projected novelty: Tiger3D produces the Tiger3D XHD Plus, which is capable of a resolution of 30um or 30 microns. The company defines this as "extreme resolution" and describes it as the finest resolution on the market, a pitch that may entice buyers.
- Price point compared to industrial printers: Industrial printers such as the ProJet MJP 3600 (costing substantially more at about $70,000) are capable of resolutions as low as 16 microns. The Tiger3D XHD Plus is available for $9,495. This makes its relative cost substantially lower. However, it is not the least expensive option in the field, as detailed in the Threats section below.
- Online outreach growth potential: Romanoff has an established YouTube page with 245,776 total views and 627 subscribers that could be used to promote awareness of its products.
- Marketing outreach: While it bills itself on its website as "the top USA go-to company for 3D printing technology needs," there are no mentions of Romanoff products or its services in online industry-related publications such as 3DPrint.com (which lists 1,708 existing personal and industrial printers and posts up-to-date news on industry developments) or 3DPrinting.com (which lists 170 industrial-only printers and also posts industry and prototype news). This means, at minimum, that marketing outreach is insufficient to reach industry experts.
- Lack of independent reviews: The sole available online review for a Tiger3D Printer is posted on their website. It comes from Milo Jeweler's, a legitimate jewelry store based in Kenosha, Wisconsin.
- Lack of online presence: The Tiger3D Printer website has two blog posts (last post: August 6, 2018) while the Romanoff blog page has three posts (last post: March 26, 2019). Their Facebook page is rated 5/5 by two people.
- 3D printing in the jewelry industry is becoming increasingly common. Jewelers utilize the machines to produce molds, with value placed highest on accuracy. Tiger3D's claim to having the "most advanced 3D printing DLP system in the industry", giving the best resolution and improved accuracy, potentially positions it at the forefront of current demand.
- Tiger3D Printers faces its largest threat from competitors that have an established record of industry support, equivalent resolution, and lower pricing, with the Formlabs series being a top competitor. Formlabs Form 3 has a 25 micron resolution at a cost of $3,499.
- Competitors continue to release new and innovative models at low costs, such as Formlabs Form 3 (released in 2019), the successor to Form 2 (released in 2015). This continual innovation increases the threat to Tiger3D.
- While searching for public information on federal sites, it was found that the trademark for Tiger3D is now listed as abandoned.
- The trademark was filed on April 7, 2017.
- The trademark was first commercially used on November 22, 2016.
- The trademark was listed as abandoned on May 15, 2018.
- Trademarks are considered abandoned as a result of nonuse typically after three years, so this could simply indicate a failure to complete necessary paperwork. Either way, the trademark is no longer legally protected and products bearing the name and design can be produced by other companies.
The research team began by searching for readily-available, independent information related to Tiger 3D Printers as a company. With no results, the parent company Romanoff was identified and a similar industry-based search was undertaken to determine details such as size, value, and revenue. Results for this portion were limited to those provided by the company or those found on information aggregation websites, with no profit or revenue data directly available.
The research team proceeded to analyze Romanoff and its Tiger3D printer line based on available data and market analysis, as outlined above, finding no external mention of either company on industry review sites.
Financial and company data was found on ZoomInfo showing declining employment and revenue, however, the validity of the data could not be confirmed independently. Insights and discrepancies are noted below.
ZoomInfo Data Shows Revenue, Employment Decline
- ZoomInfo data is collected via public database scouring using Artificial Intelligence and is billed as reliable and accurate. The source of the information is not included with the data, however.
- ZoomInfo has a score of 8.4 out of 10 on TrustRadius based on 458 vetted reviews, with most reviewers asserting that the data is accurate and helpful.
- ZoomInfo lists that Romanoff had a revenue of $5.9 million in 2019. The company's revenue as $8.4 million in 2018. If accurate, this is a substantial weakness.
- ZoomInfo lists that Romanoff has 30 employees, down from a peak 42 in mid-2018. If accurate, this may reflect that the company restructured based on revenue, which is a positive strategy or strength provided the company's operations are being handled sufficiently.
- Revenue data for Romanoff could not be verified following a search for financial records from independent sources. However, the company's 2018 401k is noted as including 28 participants.
- Romanoff's LinkedIn profile, produced by the company, lists it as having between 51-200 employees, which is higher than independent sources provide.