Marine Enthusiast Demographic Analysis
In the United States, marine enthusiasts are between the age of 18 and 64. 72% of boaters have household income of less than $100,000. 54% of active boaters are male. Majority of boat owners (marine enthusiasts) reside in Florida, Minnesota, Michigan, and California. And, 90% of boat owners belong to white ethnicity groups.
Demographics of marine enthusiasts
MARINE ENTHUSIASTS BY AGE
A screenshot of the above mentioned information which was obtained from Statista is here.
MARINE ENTHUSIASTS BY GENDER
- 54% of active boaters are male.
- 46% of active boaters are female.
- 75% of first time boaters are male.
- 25% of first time boaters are female.
- 72% of boaters have household income of less than $100,000.
- 60% of boaters have household income of less than $75,000.
As of 2010, the race of boat owners can be classified as follows:
- Whites: 90%
- Black: 3.4%
- Asian or Pacific Islander: 3%
- Native American: 2.1%
- Mixed Racial Background: 1.1%
- Other Race: 1.1%
- Majority of boat owners (marine enthusiasts) reside in Florida, Minnesota, Michigan, and California.
- 750,000 boat owners own a home.
LEVEL OF EDUCATION
- 13% of marine enthusiasts have no high school diploma.
- 17% are high school graduates.
- 24% have some college certification.
- 47% have bachelors/graduate/professional degrees.
Other Relevant insights
- According to a report, the recreational boating industry "generated $170.3 billion in economic activity in 2018, supporting more than 35,000 businesses and 691,000 American jobs across all 50 states".
- 32% of first time boaters are Hispanic.
- 10% of active boaters are Hispanic.
Your Research team applied the following Strategy:
When we commenced our research to create a demographic profile of marine enthusiasts in the United States, we were able to locate precompiled information on age, sex, income level, level of education. However, we could not find any direct data on race, employment, location, home ownership, and children.
Since there was no precompiled information on race, employment, location, home ownership, and children details, we attempted to derive marine enthusiasts' location details based on the number of boat registrations by state, assuming the more number of boat owners reside in those states. Further, we searched for details on home ownership and discovered that 750,000 homeowners own a boat, which, in turn, means that 750,000 boat owners own a home.
National marine manufacturers' association is the most credible source to derive details on demographic profile of marine enthusiasts. Also, to avoid presenting conflicting data, we garnered details on gender and race from NMMA. We discovered that the most recent report published was from the year 2016. And, regarding the classification of marine enthusiasts based on race, the only source we were able to find was from the year 2010.
In order to identify the employment status and number of children marine enthusiasts have, we examined several credible sources such as nmma.org, recpro.org, brandongaille, uscgboating, Statista, usdatacorporation etc. and could locate the data on number of job opportunities in recreational boating industry. But, nothing specific to employment status nor the number of children was found.
Later, we tried to derive information on employment status and the number of children for marine enthusiasts based on available data of age group and income level. For this, we looked into pewresearch, businessInsider, pewsocial trends, wordstream etc. But, we could not find the required information. Most of the data we found dealt with general age groups such as Millennial, Gen X, baby boomers etc. and was not specific.
Further, we tried to locate information on employment status, number of children for marine enthusiasts from demographics of various boat owner forums, boat clubs and their social groups in US but most of the focus on upcoming events and pricing and does not focus on employment status, number of children for marine enthusiasts in various websites such as Americas boat clubbing, premierboat club, national boatclub, meetup etc.
As our last resort, we tried to derive customer profile of boat manufacturers in the United States to find the employment status and the number of children. Yachtall, Baja, Bayliner, Boston whaler, and Chaparral were some of the sources we looked into. We mostly found information on boat prices and revenue details. But, nothing relevant to what we were looking for.
To conclude, information on employment status and number of children of the boat owners or marine enthusiasts is scarce in the public domain.