MaPS Overview

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MaPS Overview

MaPS System began as a software solution developed by Luxembourg consultancy Prem1um specializing in Marketing, Publishing and Sales — hence the acronym MaPS. It spun off s its own company in 2011. Details can be found in column G of the attached spreadsheet, https://docs.google.com/spreadsheets/d/19a1uOhDkovpRkQYiud6UiaGV7Fb2dIbyPKh7i8lSqsI/edit#gid=0.

  • MaPS provides an all-in-one data management solution that consolidates all its data (product data, digital assets, suppliers, distributors, points of sales, customer reviews, etc.) into one secure repository.
  • MaPS develops the brand identity consistently across all customer platforms, adapting content to each channel.
  • Increase product visibility and sales with regular data/information feedback.
  • Manage a complex work environment with various devices and connections: stay in control of growing data flows; keep connections flexible and secure; quickly integrate new solutions to existing ones.
  • Streamline the development and publishing of quality communication materials for marketing and sales.

Research Strategy

Most information was available at company's website. However, some information was uncovered through Internet searches, LinkedIn and business review sites.
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Sources