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Maple Street Biscuits - Company Overview
Maple Street Biscuits was founded in Jacksonville, Florida in 2012. The restaurant was featured on Food Network’s “Guilty Pleasures”. The company is committed to the communities it serves.
Maple Street Biscuits
History
- Maple Street Biscuits was founded by Scott Moore and Gus Evans in 2012. The first location, and the company's headquarters are in Jacksonville, Florida.
- The company was built around community creating comfort food with a twist. The restaurant was featured on Food Network’s “Guilty Pleasures” for its Squack and Goat biscuit.
- In October 2019, Maple Street Biscuits was acquired by Cracker Barrel for $36 million in cash.
Growth
- The brand uses community involvement to grow its brand. By listening to its customers the company has figured out where to open new locations.
- The company listened to visitors of the Murray Hill and San Marco locations and discovered that customers were making a 40-mile trip just to eat at the restaurant, they opened a new location closer based on this information.
- From the beginning, Maple Street Biscuits has integrated into the community and been involved in local events. The managers at each location are locals with ties to the community.
- Hiring is done via recommendations only. This has ensured the brand has had very low turnover, and great customer service.
- Cracker Barrel is planning to continuing growing the brand, turning its Holler & Dash into Maple Street Biscuit locations.
Locations
- Maple Street Biscuits has locations in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Texas. They currently have twenty-eight owner operated locations, and five franchise units.
Products
- The Maple Street Biscuit menu includes biscuits, fried chicken, sandwiches, eggs, biscuits and gravy, waffles, and breakfast bowls.
- The online store stocks coffee, t-shirts, caps, and mugs.
Revenue
- As a private company, Maple Street Biscuits is not required to publicly release financial information. The company has an estimated revenue of $16.9 million.