Management Consulting ME Marketing

Part
01
of three
Part
01

Marketing & Promotional Activities in the Middle East [Rows 2 & 3]

After reviewing credible sources, we were able to determine the total number of original articles that BCG and McKinsey have published about the Middle East in the last five years, along with the number of events each has organized/sponsored in the region. According to our research, McKinsey has published 11 articles on the area, while BCG has issued only three. Meanwhile, McKinsey has organized/sponsored only one event in the Middle East in the last five years, and BCG has organized/sponsored three. On the attached spreadsheet, our findings are available in columns C through D of columns two through three.

METHODOLOGY

We began our research by searching for events and articles involving BCG and McKinsey on their official websites. While on the sites, we examined the events page of each company. Since the pages did not feature a filter option, we had to search through the events manually to identify those involving the Middle East. We also utilized the search option to locate relevant publications and events. Moreover, we explored white papers, available reports, and other pages to cover the complete website. With this research strategy, we discovered most of the requested information. We were able to find one event sponsored by McKinsey in the region and three for BCG.

Next, we examined company publications published from 2014 to the present to confirm that we had unearthed all the appropriate events and articles. Afterward, we searched through the companies' social media channels including LinkedIn, Facebook, and Twitter to find more information. Nonetheless, we could not locate additional relevant data after reviewing posts from 2014 to the present. Significant events and articles specific to Dubai and Saudi Arabia have been included in this brief as requested. In regard to McKinsey, we provided details for the EDAD event as it was the sole conference we came across that was organized/sponsored by the company in the Middle East.

MCKINSEY

NUMBER OF ORIGINAL ARTICLES PUBLISHED IN THE LAST FIVE YEARS

Middle East: 11
Dubai: 0
Saudi Arabia: 2

ARTICLES ON SAUDI ARABIA

BUILDING AN ECONOMIC INFRASTRUCTURE
King Abdullah Economic City (KAEC), which is located north of Jeddah, serves as the largest privately funded city on the planet. It involves a private and public partnership with the Saudi Arabian government and is established with private capital. KAEC is also completely independent of oil revenue. The city serves as a representation of what the country could resemble. Additionally, KAEC operates as a logistics and trade pathway that provides businesses access to a rapidly expanding regional market of approximately 620 million consumers.

SAUDI ARABIA - THE POTENTIAL OF ITS NON OIL ECONOMY THROUGH A PRODUCTIVITY-LED TRANSFORMATION
Following a rise in prosperity over the preceding decade driven by the increasing price of oil, the economy of Saudi Arabia has arrived "at an inflection point." McKinsey observes a favorable circumstance for Saudi Arabia to install brand-new dynamism in its economy using investment and productivity-led alteration that may assist in supporting future prosperity, employment, and growth. One of McKinsey's reports addresses the significant opportunities for Saudi Arabia to reconstruct its economy to be less reliant on oil and more sustainable.

NUMBER OF EVENTS ORGANIZED OR SPONSORED IN THE LAST FIVE YEARS

Middle East: 1
Dubai: 0
Saudi Arabia: 0

EVENTS IN MIDDLE EAST

EDAD EVENT IN MIDDLE EAST - DOHA
The event's purpose is to assist individuals in developing skills to contribute adequately to the Middle East's positive future. The program offers various career possibilities for those participating. An estimated 50% of EDAD alumni apply to McKinsey. Receiving admittance to EDAD ensures an interview for a full-time position at the company. The remaining participants prefer leading positions in different enterprises, and 5% open their own companies.

BOSTON CONSULTING GROUP (BCG)

NUMBER OF ORIGINAL ARTICLES PUBLISHED IN THE LAST FIVE YEARS

Middle East: 3
Dubai: 0
Saudi Arabia: 3 (outlined below)

ARTICLES ON SAUDI ARABIA

MIDDLE EAST'S PETROCHEMICAL INDUSTRY
Various disruptions in the market are reshaping the petrochemical sector in the Middle East. These disruptions include the capacity extension push in Iran and China, as well as the revival of shale gas in the United States. The biggest petrochemical producer is Saudi Arabia. Therefore, studying how the structural alterations mentioned earlier have influenced the nation's petrochemical sector can offer relevant insights.

WILL MIDDLE EASTERN PORTS CONTINUE TO SUCCEED?
Ports in the Middle East have experienced prosperity through the development of superior infrastructure to attend the massive cargo volumes passing through the area. Nevertheless, stakeholders must take time to contemplate more critically on their next decisions to remain resolute. For instance, Saudi Arabia is capable of being served from many gateways and Iraq can be assisted by ports in Jordan.

WHAT MATTERS MOST TO SAUDI ARABIA'S YOUTH?
Collaborating with ComRes, the Boston Consulting Group recently conducted a qualitative and quantitative examination of the important matters to youth in Saudi Arabia. In Saudi Arabia, citizens below the age of 30 comprise about two-thirds of the entire population. Hence, the kingdom is much "younger" than the majority of other nations.

NUMBER OF EVENTS ORGANIZED OR SPONSORED IN THE LAST FIVE YEARS

Middle East: 3
Dubai: 2
Saudi Arabia: 1

EVENTS IN SAUDI ARABIA

BCG created and hosts Jeel Tamooh, which is an association that partners with international and national organizations and concentrates on "next-generation leaders." This tailor-made program invigorates, motivates, and produces the most brilliant and capable university students in the nation to reach their full potential. It is meant to stimulate participants' interpersonal, professional, and leadership abilities. The program permits them to participate in interactive seminars, as well as dynamic conversations, to structure the communities they belong to around the world and locally.

EVENTS IN DUBAI

EXPERT FORUM ON THE FUTURE OF AI FOR CEOS IN THE MIDDLE EAST
This particular event occurred in Dubai at the Palazzo Versace, which is one of BCG's three main offices in the Gulf region. The forum welcomed CEOs from multiple industries and prominent speakers on the topic of AI. Additional subjects addressed at the event include the developing function of management pertaining to technology, humanizing AI for benefits in the future, and the progression "from programming to learning."

CEO EVENT SHOWCASING THE IMPORTANCE OF ACCELERATING DIGITAL TRANSFORMATION IN THE REGION
In March 2017, BCG orchestrated an event at the Four Seasons Hotel (Dubai) targeted at government leaders and business CEOs. The purpose of the gathering was to address the advantages of stimulating digital transformation in business to assure the extension of competitiveness for customers.

Part
02
of three
Part
02

Marketing & Promotional Activities in the Middle East [Rows 4 & 5]

According to the company websites, Bain and Company has published 12 original publications in the Middle East since 2014 while AT Kearney has published 21. Below we have provided a deep dive into our findings which can also be found in rows 4 and 5 of the attached spreadsheet.

Bain and Company

After scouring all publications from Dubai, Istanbul, Riyadh, and Doha, we determined that Bain and Company has published 12 original articles in the Middle East in the last 5 years. While we determined that there were no events explicitly held or sponsored by Bain and Company in the last 5 years, they do provide services and involvement in the Middle East. We scoured the publications, recruiting, awards and recognition, leadership, and social impact areas of their official website. Through all these sources we determined that they have not publicly-sponsored any events in the Middle East in the last 5 years. However, they partner with several organizations promoting education, economic development and environment through affiliate groups, non-profit casework, externships, and volunteer and fundraising initiatives.

AT Kearney

After scouring the original publications posted within the Middle East section of their website, we determined that AT Kearney has released 21 original publications in the Middle East in the last 5 years. Additionally, they have hosted or sponsored 6 events in the Middle East in the same time. These events included The World Strategy Summit 2015, TV Connect Middle East & North Africa 2015, The Power Women of Arabia 2015, GSMA 360 Dubai, Global Trade Development Week 2015, and A.T. Kearney Knowledge Partner for B20.

Part
03
of three
Part
03

Marketing & Promotional Activities in the Middle East [Rows 6 & 7]

Oliver Wyman has published 13 original articles written by its staff and sponsored nine events in the last five years. Strategy& has published 66 original articles and sponsored no events. As a subsidiary of PwC, Strategy& promotes PwC's events on Twitter and focuses on thought leadership. All the relevant details have been compiled in rows 6 & 7, columns C and D of the attached spreadsheet.

METHODOLOGY

First, we began our research through the websites of Oliver Wyman and Strategy& to determine if the companies are advertising any future events or reporting on any past events. Their websites do not mention any of their events.

Next, we looked in the internet archive for the years 2015 to 2018 for Oliver Wyman and Strategy& but could not find any event sponsored by Strategy& on its website for that time period. Then we checked Strategy&'s Twitter feed. From there, we discovered that as a subsidiary of PwC, Strategy& does not sponsor its own events, rather, it promotes PwC's events.

Finally, research was broadened to confirm the company only promotes PwC's events by checking Strategy&'s Bloomberg profile. From there, it was confirmed that "PwC Strategy& LLC was formerly known as Booz & Company Inc. and changed its name to PwC Strategy& LLC in March 2014."

Oliver Wyman: Events

A total of nine events have been sponsored by Oliver Wyman in the last five years. Below is the list of events and the year they were conducted:

  • Riyadh, Saudi Arabia The Economist/Oliver Wyman Round Table: Saudi Arabia 3.0: The Kingdom’s Digital Future October 2017
  • Dubai, United Arab Emirates Financial Times/Oliver Wyman Strategic Forum: Adapting to a New World Order — Where Next for the GCC? September 2017
  • Dubai, United Arab Emirates Financial Times/Oliver Wyman Strategic Forum: Adapting to a New World Order — Where Next for the GCC? September 2017
  • Riyadh, Saudi Arabia The Economist/Oliver Wyman Round Table: Saudi Arabia 3.0: The Kingdom’s Digital Future October 2017

Oliver Wyman: Articles

In 2015, the company had published 1 article; in 2016, it published 8 articles; in 2017, 2 articles, and in 2018, it published 3 articles. Until now, Oliver Wyman has not published an article in 2019.

Strategy&: ARTICLES

Strategy& is a prolific producer of research and reports in an effort to be seen as a thought leader. All of its research and reports are available globally on its website. The site provides the ability to filter by geographic region. We discovered for the Middle East, there were 66 articles presented.

Strategy&: EVENTS

Strategy& does not sponsor events but, as a subsidiary of PwC, promotes its events to its clients.


Sources
Sources

From Part 03
Quotes
  • "This Monday: we will be present with @PwC_Middle_East at @Microsoft’s ‘Innovation Summit’, a joint event with @AbuDhabi_ADSSSA. Join us for inspiring discussions on digital transformation and a session with our partner @DrNowson on ‘Front Office Transformation with Data & AI’."