Sneaker Culture 3
We have provided the video content or Netflix-style video series related to sneaker products for Sole Collector, Complex, SneakerNews, Qias Omar, and Jacques Slade on the attached spreadsheet. We were not able to provide the video content or Netflix-style video series related to sneaker products for Kicksonfire, Highsnobiety, The Drop Date, Virgil Abloh, Qias Omar, Jacques Slade, Aleali May, Footwear News, Hypebeast, SneakersnStuff, and Sneaker Bar Detroit.
In our efforts to identify the branded video content or Netflix-style video series related to sneaker products produced by companies or influencers provided in the attached spreadsheet, we commenced by visiting the official websites of the companies as well as searching for relevant video content produced by influencers on major video hosting platforms such as YouTube. We were able to discover that most of the companies are media companies or popular influencers that review sneaker products by releasing their own video series. This made it easier to search for the video series as well as the initial dates when the video series premiered, their popularity and the overall content of the videos. However, we also realized that some companies/ influencers did not produce any video series, but had only one video related to sneakers.
Additionally, we also found out that some companies/influencers such as Sole Collector did not produce any video series, but aired video series produced by other companies as part of diversifying the content they publish on their website regarding sneakers, such as news updates, blog posts, and product reviews. The companies or influencers that do not produce any branded video content or Netflix-style video series for related to sneaker products include Kicksonfire, Highsnobiety, The Drop Date, Virgil Abloh, Qias Omar, Jacques Slade, Aleali May, Footwear News, Hypebeast, SneakersnStuff, and Sneaker Bar Detroit.
The video series aired by Sole Collector includes Sneakers Shopping and Full Size Run (FSR). Full Size Run is the only original TV show produced by Sole Collector. The brand does not produce Sneakers Shopping, but rather airs this TV show produced by Complex. Full Size Run is a weekly "sneaker-themed" talk show series that tackles on the latest and some of the best sneakers currently in the market. The talk show series was first aired in 2017 and it is hosted by Brendan Dunne, Matt Welty, and Trinidad James, who invite sneaker industry insiders to discuss top stories that have trended during the week in the sneaker industry and then provide recommendations on the best stores from which viewers can purchase sneakers over the weekend. The weekly show is distributed via digital channels. On Twitter, the TV show has a reach of about 6,000 followers.
Complex has produced various TV shows focused on sneakers and they include Sneakers Shopping and Sole Origins. The brand also airs Full Size Run, a TV series produced by Sole Collector. Sneaker Shopping is a TV show that was first aired by Complex in 2011. It is hosted by Joe La Puma, who invites popular artists and athletes with whom they visit the best and popular sneakers stores across the US. Complex's Sneaker Shopping already has over 94.3k followers on Instagram.
Sole Origins is the latest docu-series from Complex that uncovers some of the most compelling "untold stories of the most elusive sneakers" from Los Angeles, NYC, Tokyo, and Paris. The weekly talk show premiered on November 16, 2018, and is hosted by "Sneaker Shopping's Joe La Puma, Nike collaborator and sneaker legend DJ Clark Kent, Ugly Mely, Atmos' Hirofumi Kojima, original Supreme store manager Alex Corporan, and pro skater Eric Koston".
Highsnobiety produces deep dive videos and mini-documentary videos relating to sneakers. The videos usually feature different celebrities who share their opinions on different sneakers.
4. VIRGIL ALBOH
Virgil Alboh doesn't have any video related to sneakers. However, the fashion designer was featured in Warhol's video called "The Culture of Now" that included other influencers and luminaries who offer a fresh look of the images and information that influence people's culture.
5. QIAS OMAR
Qias Omar has a YouTube channel called QrewKicks, where the celebrity publishes videos that feature him unboxing sneaker products as well as promoting sneakers by providing products reviews.
6. JACQUES SLADE
Jacques Slade's videos are all about sneaker reviews and sneaker unboxing. He usually posts his videos on YouTube and uses his Twitter handle to promote the videos to his over 44.6k followers.
7. ALEALI MAY
Aleali May has not produced any videos that feature sneaker products. However, Air Jordan and stylist Aleali May officially had announced plans in 2017 for a collaboration that would see the stylist begin producing videos to promote Jordan Retro varieties.
8. FOOTWEAR NEWS
Footwear News does not produce any videos related to sneakers. However, the media company publishes news regarding music videos and other promotional video series of sneaker products.
Sneakernews produces videos related to unboxing and products reviews of sneaker products. The media company publishes the videos on its website and shares them on YouTube where the company has over 150,000 subscribers in their YouTube channel.
SneakersnStuff doesn't have any video series relating to sneaker products. The company specializes in producing videos that provide the opinions of different celebrities and other fun stuff related to sneakers.
Hypebeast specializes producing video content that feature celebrities who share their opinions on popular sneaker products.
12. SNEAKERS BAR DETROIT
Sneakers Bar Detriot does not produce any video series related to sneakers. Instead, the brand produces sneaker unboxing videos and product review videos that feature different sneaker products. Sneakers Bar Detroit shares their video content on YouTube where the company has about 5,364 subscribers in their YouTube channel.
13. NICE KICKS
Nice Kicks is hailed as being among the top sneakers channel in YouTube. The brand produced its first video series called "The Shoe Horn" which premiered in 2013. The brand first episode of the series that was shared on YouTube has garnered around 26k views to date.