Mailchimp Competitive Landscape

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Mailchimp Competitive Landscape (Part 1 of 2)

MailChimp offers free account plan with limits of sending 12,000 emails per month, up to 2,000 total subscribers, while Zoho's free account plan provides basic features such as 1GB file storage, email opt-out, campaign automation and such. Shopify does not offer free accounts or plan, only 14-day free trial. We have summarized the marketing positioning of Mailchimp, Zoho and Shopify in rows 4-12 of the attached spreadsheet.


  • Automation: Mailchimp positions itself as the world's largest automation platform with 15 million customers helping small and large businesses. The brand focuses on making automation easier and more accessible especially for small enterprises through a multi-channel platfiorm that supports email marketing, Google re-marketing ads and Facebook ads.

  • Website Builder & Domain Sale: Mailchimp expanded its services and now offers customers the ability to purchase domains and build sites. With Mailchimp, one can create and customizes domain and sub-domain to create URL that offers branded and professional feel. It partnered with Let's Encrypt that automatically creates SSL certificate ensuring secured landing pages.

  • Free Account & Integration: Mailchimp offers Forever Free Plan that will give access to Mailchimp features but only limits with sending to 12,000 emails per month, up to 2,000 total subscribers per account. Mailchimp integrates to more than a hundred of top websites such as Zapier, Shopify, Slack, Xero, SurveyMonkey and many more.

  • Existing Big Marketing Presence: Mailchimp topped the market share in Email Marketing category with 61.3%, followed by its main competitor Constant Contact with 6.12% share.

  • Small Business Focus: Mailchimp is originally designed as an alternative against more expensive email software, which provides small businesses the tools and resources that will help them grow. Founder of Mailchimp, Ben and Dan stated that "understanding small businesses is in their DNA" due to own experiences.

  • Customer Relationship Management (CRM) & Email: Mailchimp is a powerful tool that will build better customer relationships between entrepreneurs and their target audience. Mailchimp tools allow a holistic view of, organizing contacts, insights and create personalized experiences for customers.


  • Automation: Zoho automation is an all-in-one automation software that brings marketing and sales closer through attracting visitors that will convert them to loyal customers. Zoho features lead management and behavioral targeting from multi-channel marketing platforms.

  • AI & e-commerce: Zoho Commerce Plus is an integrated platform by Zoho that will help entrepreneurs to build, promote and grow e-commerce business. Zoho Commerce boasts an easy to use, dynamic platform for order management, promotional campaigns, multichannel marketing, and in-depth analytics through its integration with Zoho Zia artificial intelligence.

  • Website Builder & Domain Sale: Zoho Site is a website builder which provides a wide range of customization option and designed for small to medium size businesses. This uses a drag-and-drop tool with no code needed and can be done in a few minutes. Zoho Site is also a domain reseller offering a new domain with 25 mail inboxes for each domain name.

  • Free Account & Integration: Zoho offers free edition plan that includes basic features such as sales automation for leads, accounts, campaign automation, email-opt out, customer support during business hours, 1GB file storage, and many more. Zoho can be integrated with shipping carriers, payment gateways, market places & shopping carts such as Amazon, eBay, FedEx, Slack, WePay, and many more.

  • Existing Big Marketing Presence: Zoho garnered 6.57% market share in the CRM category, while its main competitor Salesforce topped the market with 30.06%.

  • Small Business Focus: Zoho is #1 and one of the best choices in CRM technology for small businesses due to their powerful tools with affordable pricing plans, easy to use interface, broad customization options, better integration, quick onboarding, and secure and reliable software.

  • Customer Relationship Management (CRM) & Email: Zoho CRM is designed to help entrepreneurs in the entire process of operating a business. It also removes inefficiencies in the workforce and business process to prioritize more important matters of business. Zoho CRM features include workflow management, assignment rules, actions schedule, and case escalation rules.


  • Website Builder & Domain Sale: Shopify uses professionally designed themes, and loaded with functionality to improve the marketing abilities of an online store with around the clock support assistance. It also sells domain with unlimited forwarding account for your domain name.

  • Free Account & Integration: Shopify does not offer free accounts, but only 14-day free trial. Shopify can be integrated with various applications and systems such as MailChimp, QuickBooks, Zapier, KISSmetrics, Chargify, among others.

  • Existing Big Marketing Presence: Shopify garnered 9.97% share in e-commerce platform category, with main competitor WooCommerce topping the market with 28.06%.

  • Small Business Focus: Shopify is the best choice for small business as it offers solutions that will help business owners to launch and manage their business with packed-filled features. The software doesn't need any coding or tech skills to get started and it offers the most affordable plan. Using this platform does not require purchasing extra solutions.

  • Customer Relationship Management (CRM) & Email: Shopify does not offer any CRM service.

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Mailchimp Competitive Landscape (Part 2 of 2)

We scoured through the websites for Squarespace, Wix, and Hubspot to determine how they position themselves in the following: Automation; AI and E-Commerce; Website Builder and Domain Sale; Free Account and Integrations; Existing Big Marketing Presence; Focus on small business; and CRM & Email. We leveraged Datanyze, a technographics provider, to determine their market shares in their respective sectors/industries. Notably, we found that Wix does not offer CRM services and HubSpot does not provide any information on whether it caters exclusively to small businesses. We have provided all the garnered information in columns F, G, and H, rows 4 through 12 of the attached spreadsheet.

From Part 01
  • "Automate your busy work with Mailchimp."
  • "With our always-on marketing platform, you can send the right message to the right people at the right moment—without doing the work every time."
  • "When you connect your store with Mailchimp, you unlock a world of marketing automation that helps you make more sales."
  • "Whether you’re a brick and mortar looking to supplement your business online, an online-only retailer, a daily deals site, or a retail giant, Mailchimp has everything you need to connect with your audience, advertise your products, sell more stuff, and grow your business."
  • "Many of Mailchimp’s most powerful e-commerce features are powered by your store data."
  • "All that data will help you learn what resonates with your customers, recommend products they’ll love, create targeted segments, send abandoned cart emails, and build customer lifecycle automations that help you stay connected with your audience every step of the way."
  • "The current homepage banner headline? "Build your brand. Sell more stuff.""
  • ""Send better email" is still there, but it's now moved down a place on the messaging hierarchy. MailChimp has also adopted additional benefit-driven key messages that highlight the platform's new features such as "Automate your marketing" and "Find your people.""
  • "MailChimp's no longer an email marketing company. It's now a marketing automation platform-- a solution robust enough to manage multiple aspects of customers' marketing funnels."
  • "Mailchimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower those businesses to find more customers. "
  • "Mailchimp was designed as an alternative to the oversized, expensive email software of the early 2000s. It gave small business owners who lacked the high-end tools and resources of their larger competitors access to technology that empowered them and helped them grow."
  • "Ben and Dan loved serving these users, because understanding small businesses is in their DNA"
  • "Mailchimp itself has a big marketing presence already: it says that daily, more than 1.25 million e-commerce orders are generated through Mailchimp campaigns"
  • "over 450 million e-commerce orders were made through Mailchimp campaigns in 2018; and its customers have sold over $250 million in goods through multivariate + A/B campaigns run through Mailchimp."
  • "Mailchimp’s unique selling point — or so it hopes — is that it’s the platform that has no vested interests in other business areas, and will therefore be as focused as the small businesses themselves are. That includes, for example, no upcharging regardless of the platform where you choose to run a campaign."
  • "They include technology to record and track customer leads; the ability to purchase domains and build sites; ad retargeting on Facebook and Instagram; social media management."
  • "When you’re ready to start designing a new online home for your business, you’ll find that there’s no shortage of platforms available to help you get started. But don’t worry: Mailchimp integrates with all of the top website and store builders on the market"
  • "No matter which option you choose, you’ll be able to connect with Mailchimp to create customized pop-up forms for your site and use Google remarketing ads to encourage past visitors to return to your page."
  • "Our free landing page builder gives you all the tools you need to design and publish beautiful pages—you can even connect Square payments to Mailchimp and sell an item directly from your landing pages, no e-commerce store required."
  • "For $99/year, you can use your new domain name and a unique subdomain to create customized URLs for each landing page, giving them a branded, professional feel."
  • "At Mailchimp, we’re not just email anymore. We’re a multi-channel platform—that includes email, Facebook ads, and Google remarketing ads."
  • "Mailchimp's free, introductory plan that allows you to send 12,000 total emails per month and have up to 2,000 total subscribers across all audiences in the account."
  • "The Forever Free Plan comes with built-in, customizable signup forms, so you can start collecting subscribers right away. You'll also have access to great-looking email templates and our drag-and-drop editor to help you design custom campaigns."
  • "Our Forever Free Plan gives you access to all of our standard audience management and campaign tracking tools. This includes contact tagging, audience groups and segmentation, A/B Testing, reports, contact profiles, and more. "
  • "Mailchimp gives you the tools you need to build better customer relationships at scale."
  • "Whether you’re starting from scratch with CRM or bringing an existing audience into Mailchimp, connecting your store and keeping all your contact data in Mailchimp helps you stay organized and improve your marketing."
  • "Mailchimp makes it easy to gain insights about your audience—from a bird's eye view or at an individual level. "
  • "Best of all, our audience dashboard will help you get to know your audience at a glance, visually showing you segments within your audience data that you can send targeted campaigns to with just a few clicks."
  • "Features that bring marketing and sales closer "
  • "Zoho MarketingHub is marketing automation software that helps attract visitors to your website, turn anonymous visitors into leads, and convert leads into loyal customers."
  • "We’re proud to introduce Zoho Commerce Plus, an integrated platform that has everything you will need to build, promote, manage, and grow your e-commerce business. "
  • "Build a professional online store without needing to write a single line of code. Create your own branded customer experience with Zoho’s drag-and-drop store builder, which comes pre-equipped with multiple customizable templates."
  • "Zoho Commerce Plus ensures that you always have the information you need to optimize your order fulfillment. Commerce Plus boasts a single interface for every order made on every channel, across multiple warehouses and shipping carriers."
  • "Zoho is getting into the e-commerce game with a platform called Commerce Plus that is designed to be a turnkey store with backend functions such as sales, fulfillment and omnichannel marketing."
  • "Built on Zoho One, the company's suite for business operations, Commerce Plus represents another effort to build out its platform to target every aspect of small business."
  • "Integration with Zoho's Zia artificial intelligence platform."
  • "Zia works hard to make your job easy."
  • "What set Zia apart from other AI voice assistants It's simple: Zia understands your business better. Because Zoho's software can be used across every department from sales, to accounting, to HR and beyond, Zia has more information available for answering your questions, making predictions, and discovering anomalies."
  • "Our online website builder provides extensive customization options. It's perfect for small- and medium-sized businesses."
  • "Because Zoho Sites is a domain reseller, you can purchase a new domain for your site from Zoho at any time if you’ve also upgraded to a paid Zoho Sites subscription. If you do, each domain name comes with 25 email inboxes. (You can purchase additional inboxes.)"
  • "With nearly 7,000 employees across the globe, our style of unconventional thinking seems to have paid off."
  • "Zoho CRM comes with a streamlined, easy-to-use interface that can help you start selling in no time."
  • "Zoho CRM offers a vast number of customization options"
  • "With features such as encryption, audit logs, IP restrictions, and two-factor authentication, Zoho CRM conveniently protects your data, only allowing access to users you authorize."
  • "Zoho CRM aims to make the entire process of running a business easy for you, from sending a welcome email to each new customer to regular follow-ups with them, and even assigns scores to your leads to help you prioritize them better. "
  • "With automation, you can easily tackle the inefficiencies of your team or business processes and still have enough time to focus on other priorities to enhance your company's productivity and growth. "
  • "Free your time for what matters most"
  • "Turn tasks into automated workflows so you can get back to business"
  • "Shopify Flow is the first ecommerce automation platform that streamlines manual tasks and simplifies complexity. So you and your team can focus on what matters—growing bigger, faster."
  • "Start automating in seconds with easy-to-use templates. Instead of disconnected apps, third-party tools, and workarounds, Flow manages and streamlines your operations in one place."
  • "Sell more on the world’s most scalable, flexible, and secure ecommerce platform"
  • "Shopify Plus combines an easy-to-navigate CMS for merchants, marketers, and ecommerce managers alongside robust code control for advanced builds and development."
  • "Commerce is everywhere, and your platform should be everywhere too. Shopify Plus was the first to sell on social, offer mobile stores by default, and take the pain out of wholesale."
  • "INTELLIGENT INSIGHTS Unite purchase behavior, sales, growth trends, traffic, and conversion rates on a single platform. Shopify Plus’ native dashboards, reporting tools, and Technology Partners let you prioritize the metrics that matter. "
  • "If you don't already have a custom domain, then try buying domains through Shopify to simplify the setup process. "
  • "Our robust online store builder makes it easy to sell your products online."
  • "We have globally recognized designers on our team including Clearleft, Pixel Union and Happy Cog, who have created over 100 themes for you to choose from."
  • "We recommend Shopify as the best overall e-commerce software for small businesses. We chose Shopify from dozens of e-commerce software solutions because it has everything you need to launch, run and manage a successful e-commerce business."
  • "We recommend Shopify as the best overall e-commerce software for small businesses. We chose Shopify from dozens of e-commerce software solutions because it has everything you need to launch, run and manage a successful e-commerce business."
  • " Shopify offers the best and most affordable packages for small businesses. "
  • "To test e-commerce software, we signed up for our own business accounts on several platforms. We found Shopify to be super easy to use, and we set up our account in seconds. "
  • "One of the biggest benefits of using e-commerce software is that you can easily run your entire business without having to purchase additional solutions or worry about the back end or IT aspects of running an online store. "
  • "First, Shopify is all-inclusive e-commerce software that provides much more than an online store and shopping cart. "