Since the new all-in-one platform focuses on marketing automation, MailChimp will be able to compete with other such services like HubSpot. Also, with the addition of artificial intelligence monitoring, recommendations, and e-commerce application, the company will be able to compete with Zoho and Shopify, which also have the same functions.
We began our research by searching through reputable sources like The Muse, Inc.com, Business Insider, PC Mag, TechCrunch, EmailToolsetter, MarTech Today, E-commerce Times, TechTarget, MarketWatch, and Practical Ecommerce. Through these sources, we searched for pre-compiled information in business analyst reports, business media, and industry commentary sources that satisfy the requested information. However, because the all-in-one solution is a newly launched platform, information showing how well it is positioned to move into its new market is minimal. Through our reseach, some useful insights on the features of the new solution in MarTech Today and PC Mag were found but they didn't directly describe how the service compares to the all-in-one services of its competitors.
Next, we then explored blog posts in reputable blogs like BigCommerce, MailChimp's blog, and Get Elastic looking for possible comparisons and other useful information. While we found insights on the features of MailChimp's new all-in-one solution and some additional helpful information, there was no information on how it gives MailChimp an edge over its competitors.
At this point, we opted to focus on noting the features of MailChimp's all-in-one service and attempting to draw comparisons with each of the listed competitors offering similar all-in-one solutions. This was done by checking each of their websites and blogs and other reputable sources like those listed above. From this analysis, we were able to compile a breakdown of how MailChimp compares favorably or matches up to its competitors' all-in-one services.
Since the new platform focuses on marketing automation, MailChimp will be able to compete with other such services like HubSpot. It also has an advantage over Zoho, because Zoho is a simplified email marketing platform while MailChimp has advertising and automation facilities.
Ai AND E-COMMERCE
New features in MailChimp's all-in-one solution include an inbuilt AI that offers marketing recommendations to users based on information collected from about 4 billion users. With the addition of AI monitoring, recommendations, and e-commerce application to MailChimp, the company will be able to compete with Zoho and Shopify, which also have the same functions. MailChimp will also be able to confront Shopify since it no longer partners with the company.
WEBSITE BUILDER AND DOMAIN SALE
Competitors like Squarespace, an all-in-one platform that allows businesses to build websites, buy domains, track analytics and so forth, and Wix, which has an email newsletter tool (Wix ShoutOut), website building and domain hosting facilities now have to contend with the new MailChimp all-in-one solution, which is complete with an established email marketing platform, website builder, and sells domains.
FREE ACCOUNT AND INTEGRATIONS
Unlike Shopify, Squarespace, and Wix, MailChimp offers free accounts and lower starting prices than Shopify, Squarespace. MailChimp's free plan includes seven marketing channels, email, basic templates, landing pages, the marketing CRM, multichannel capabilities, Facebook and Instagram ads, and simple website templates. MailChimp also has more integrations than the rest of its competitors with a total of 935 integrations compared to 501, 128, 84, and 31 for Shopify, Squarespace, Wix, and Zoho, respectively.
EXISTING BIG MARKETING PRESENCE
According to MailChimp, over 1.25 million e-commerce orders are generated through MailChimp campaigns daily with more than 450 million e-commerce orders in 2018. Through multivariate + A/B campaigns, its customers have sold goods worth over $250 million.
Focus on small businesses
MailChimp new full-service solution is aimed at small businesses. It joins the trend of offering a unified marketing platform for small business owners. For example, a business can pull images from Instagram into its database, which would be used to target its Facebook audience.