Magazine Advertisement

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Magazine Advertisement

Pile Buck and DFI Magazine featured the most advertisers in their magazines, with 73 being featured in the DFI Magazine and 68 featured in Pile Buck. Most of the companies used full page ads but there were also ads on half a page and ads that only used a quarter of a page. Some companies, like Nucor Skyline, were featured several times throughout the magazine while other companies, like APE Diesel, occupied two pages for their ads. All the information for the different advertisers was included in the attached spreadsheet.

Notes

  • Chance was acquired in 1996 by Hubbell Power Systems. The brand is a leading earth anchoring brand that is used worldwide to secure residential and commercial buildings, tower foundations, and heavy equipment foundations.
  • The ASCE Career Resource Center provides job posts for civil engineers. It also provides resources for young civil engineers to build a well-written their cover letter and resume.
  • The Geo-Institute (G-I) is an organization that provides educational materials and resources to geoprofessionals. It was created by the American Society of Civil Engineers in 1996.
  • The ESWP aims "to advance the professions of engineering, architecture, and applied sciences through technical activities, public service participation and social organizations."
  • Nucor Skyline, subsidiary of Nucor Corporation, provides manufacturing and coating capabilities in several states in the US, including Arkansas, Illinois, Mississippi, New Jersey, Ohio, Pennsylvania, and Washington. Their services include cold form sheet piling, spiralweld pipes, rolled and welded pipes, and threaded bars and accessories.
  • Keller is a leader in geotechnical solutions, with offices in more than 40 locations across 6 continents, making it one of the largest geotechnical contractors in the world.
  • ECA is a heavy construction manufacturer and contractor that focuses on the production of foundation equipment. The company was founded in 1918 and has facilities across Eastern US and Canada.
  • CZM is a US company that manufactures foundation drilling and pile driving equipment. They also offer after-sales service, maintenance, parts, tools, and accessories as well as rental services for its equipment.
  • GeoEngineer.org provides education and resources to the professionals in the geotechnical industry. They create unique resources, applications, communication tools, and promote cutting edge information. While they do provide geotechnical professionals with access to several journals and magazines, they do not publish a journal/magazine themselves.
  • Similarly, Helical Pile World is an information hub for the helical pile industry but it does not publish its own journal.

Research Strategy

To get the information for the advertisers for each of the magazines, we first found their most recent issues. Unfortunately, neither Helical Pile World nor GeoEngineer published a specific journal. We tried to go through their Journal portals and see if their parent companies do not own a journal that we can use but we were unsuccessful to find any magazine related to the two information hubs. We also tried to see whether they mention something in their advertising announcements for companies that want to advertise on their websites but the documents did not contain any mention or an option for companies to chose to appear in the pages of a magazine/journal, so we concluded that Helical Pile World and GeoEngineer simply act as information hubs for their respective industries. For GFI, Pile Buck, and Piling Canada we were forced to only use their most recent magazine issues, as each issue contained a lot of advertising companies. As such, we have also opted to use some quotes throughout the spreadsheet in order to be able to cover all companies.
Sources
Sources