Madera County Competitors

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Madera County Competitors

We narrowed down the list of competitors (places where Yosemite visitors might visit or stay) to Madera County to a total of four competitors, which are Tulare County, Fresno County, Tuolumne County, and Mono County. For each county, we explained the reasons we identified it as a competitor to Madera County, listed some of the key interest groups that visit the county, provided visitor perceptions of attractions within the county, identified main attractions & activities, listed large events hosted within the county, and identified digital marketing/advertising tactics used by the county.

Tulare County

1. Why It's a Competitor

2. Who Visits

3. Visitor Ratings

4. Main Attractions & Activities

5. Large Events Hosted

6. Digital Marketing/Advertising Tactics

  • Tulare County doesn't have its own visitor bureau, so the main visitor bureau within the county is for the town of Visalia, which is located within the county. Thus, we used the Visit Visalia site as the source for information about the county's marketing/advertising tactics.

Fresno County

1. Why It's a Competitor

2. Who Visits

3. Visitor Ratings

4. Main Attractions & Activities

5. Large Events Hosted

6. Digital Marketing/Advertising Tactics

Tuolumne County

1. Why It's a Competitor

  • "Tuolumne County is the front door and the most direct route to Yosemite National Park" for visitors coming "from the San Francisco Bay Area."
  • The connection between visitors from San Francisco and Tuolumne County was further illustrated in the most-recent, official "Yosemite National Park Visitor Study" (conducted in July 2019), which asked participants which city/town they "stay[ed] on the night prior to visiting Yosemite National Park." San Francisco was the city/town where the most visitors "stay[ed] on the night prior to visiting Yosemite National Park", as 56 of the 669 respondents so stated.

2. Who Visits

3. Visitor Ratings

4. Main Attractions & Activities

5. Large Events Hosted

6. Digital Marketing/Advertising Tactics

Mono County

1. Why It's a Competitor

  • "Mono County is the eastern gateway to Yosemite National Park."
  • As a showing of the number of Yosemite visitors who either stay in or visit Mono County, the Yosemite Area Regional Transportation System (YARTS) offers "round-trip bus service" three times per day between Mono County and Yosemite.

2. Who Visits

3. Visitors Ratings

4. Main Attractions & Activities

5. Large Events Hosted

6. Digital Marketing/Advertising Tactics

Sources
Sources