P&G Investments

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P&G Investments

New Chapter and Airia are the two relevant products/services that P&G has acquired or invested in. New Chapter is a company operating in the weight loss supplement industry while Airia is a smart-home device connected to an app launched and invested by P&G.

NEW CHAPTER

AIRIA

ADDITIONAL INFORMATION

Other apps or digital products and services that P&G has acquired or invested in include:

PRESSBOX

OPTÉ PRECISION SKINCARE SYSTEM

Research Strategy:

To determine the requested information, we first reviewed the previously identified examples of the products/services that P&G has acquired or invested in to avoid any duplication. We noticed that products launched as part of innovation investments and partnerships were also of interest in addition to acquisitions. We then scoured through the acquisitions and investments related databases such as Crunchbase, Owler, The Middle Market, and Ranker to identify relevant acquisitions/investments made by P&G. We thoroughly reviewed each acquisition and investment to determine if they fall in weight loss/management, behavior modification, and/or wearables with app-connectivity categories. We also ran a press scan to find further information on the required investments/acquisitions using news and media articles, business websites, and industry-related press releases. We have also provided two additional products that might be of interest.
Sources
Sources

Quotes
  • "Chicago-based dry-cleaning startup Pressbox is being acquired by consumer goods giant Procter & Gamble."
Quotes
  • "Pressbox has 60 employees, including 45 in Chicago. P&G has 95,000 employees worldwide, including 10,000 in Greater Cincinnati."
  • "The Pressbox deal is the fourth acquisition that P&G CEO David Taylor has pulled the trigger on in recent months. Financial terms weren’t disclosed."
Quotes
  • "Eventually, P&G is rolling out a new room-freshening device called Airia. The smart home fragrance system uses ink-jet technology and can be managed with a smartphone app."
Quotes
  • "Aria is a connected home fragrance device that can distribute custom levels of scent throughout your home, managed conveniently through a mobile app. Funai Electric provided the scent-jet technology used to distribute the fragrance."
Quotes
  • "Procter & Gamble Co. is rolling out a new room-freshening device called Airia, which uses ink-jet technology and can be managed with a smartphone app."
  • "The Airia device is about 6¾ inches tall and 3½ inches wide, and it can be placed on any level surface."
  • "The app can even set the time for when Airia operates, such as only when people are home."
Quotes
  • "Making a huge foray into the dietary supplements business, Procter & Gamble closed a deal on March 15 to purchase Brattleboro, Vt.-based New Chapter Inc., a leading supplement brand within the natural retail channel. "
Quotes
  • "In 2012, Procter & Gamble, one of the world's largest and most profitable consumer-goods companies, entered the U.S. nutritional supplement market by acquiring Vermont-based New Chapter, founded by Paul and Barbi Schulick. New Chapter is known for its healing-driven mission and one-of-a-kind vitamin and herbal formulations."
Quotes
  • "Weight Management Probiotic from New Chapter helps support healthy weight loss, promote lean body mass and good gut health. It's formulated with friendly, DNA-tested Bifidobacterium animalis ssp. lactis in the clinically studied amount: 10 Billion CFU."
Quotes
  • "Opté is one of the first brands to emerge from P&G Ventures, which partners with startups, entrepreneurs, and innovators to create new businesses that solve everyday problems in product categories new to P&G."