Luxury Furniture

Part
01
of three
Part
01

German Campaigns: Bruno Piombini, Natuzzi, Hülsta, Roche Bobois

German campaigns of furniture makers Natuzzi, Hülsta, and Roche Bobois have their official websites where they mainly highlight their product lines that will be showcased in the International Design Conference in Cologne, Germany. The three companies also have Facebook pages dedicated to various products that they are promoting in Germany.
After looking through its websites, related furniture reports, and other sources, we found out that Bruno Piombini has no ongoing campaign in Germany.
The four furniture makers above are not among the most popular furniture vendors in Germany hence, the limited campaigns found.
All the available information are summarized in the linked slides.
CONCLUSION
Natuzzi, Hülsta, and Roche Bobois are German furniture makers who promote their products through their official websites. They are planning to showcase their product lines in the International Design Conference in Cologne, Germany. The three companies also maintain Facebook pages dedicated to various products that they are marketing in Germany. Bruno Piombini has no ongoing campaign in Germany.

Part
02
of three
Part
02

German Campaigns: Minotti, Zanotta, Kartell, Vitra

From the research completed, Zanotta, Kartell, and Vitra have not had campaigns in Germany, from 2017 till present, so the main company described in the brief is Minotti which was founded in 1948.
This year, Minotti took the opportunity to showcase their new inventions which included the Morgan Marble Table and the revamped Powell seating system at the 2018 edition of IMM Cologne furniture show. Minotti’s works have also been published in the January issues of AD and Elle Decoration Germany and in the February issue of Icon, an addition to the Welt and Sonntag Sunday newspaper. This was to celebrate their history, a captivating story of their journey to success which can be found in the March 2018 publication of "The Magazine".

Methodology

To answer the client's request, each link was searched and thoroughly analyzed. After looking at each company's website, it was clear that Minotti was the only company on the list given that had marketing campaign presence in Germany from 2017 to date. To further clarify this initial observation, each company’s social media pages, Facebook and Instagram, where thoroughly looked at. Further research was also done by looking at press releases with the hope that solid information could be retrieved to find answers. Unfortunately, there was no data that could be found for Zanotta, Kartell, and Vitra, with the given criteria.

Analysis

Minotti, a luxury furniture store founded in 1948, in the past couple of months has showcased some of its finest work in order to celebrate its 70th anniversary. Pieces that were seen include the Morgan Marble Table and the revamped Powell seating system which appeared at the final showing of the IMM Cologne furniture show, a key European event that Minotti was a part of for the past 30 years.
Besides it physical marketing strategies, Minotti has also had a huge presence in print media in 2018. Minotti’s works have been published in the January issues of AD and Elle Decoration Germany and in the February issue of Icon, a supplement to the Welt and Sonntag Sunday newspaper. In addition, to celebrate their history, a riveting story of their journey to success can be found in the March 2018 publication of The Magazine. All these publications showcase a plethora of stunning living room settings that have been created by the Minotti team.

Examples of Minotti's work can be seen in this document.

Conclusion

From the research done only Minotti had a marketing presence in Germany from 2017 to date. In the past couple of month’s Minotti has had the opportunity to showcase some of its finest works such as the Morgan Marble Table and the revamped Powell seating system at the 2018 IMM Cologne furniture show. In celebrating their 70th anniversary they have also had the chance to share their captivating history in publications such as Icon, The Magazine and the January issues of AD and Elle Decoration Germany.
Part
03
of three
Part
03

German Campaigns: maxalto, Flexform, Bo Concept, Cassina

We were able to find examples of recent German campaigns from all four companies. Our results are included in this presentation.
Sources
Sources