Luxury appliance pitch

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Luxury Appliance Pitch

Innovation is neccesary in delivering transfromative change. Top thought leaders on innovation and luxury include Steve Jobs, Domenico de Sole and Christopher Bailey.


Our research focus was to determine a subtle and powerful quote on reinvention in luxury. We engaged in a review of news sources, such as the Financial Times, to determine the disruptive impact of technology on luxury. We identified leaders who drove their companies agenda to disrupt technology and luxury. Importantly, we ensured to select leaders who are well known globally. From the selected leaders and companies, we sought to identify top quotes on technology and luxury. Selected quotes were concise and brilliant as well as single sentences


"Luxury is the balance of design, in the sense of beauty and highest quality."

"It's really important to be disruptive and do things that actually are kind of a little scary and bold."

"Innovation distinguishes between a leader and a follower." Steve Jobs

Domenico de Sole

Since 2005, Domenico de Sole has been the chairman of Tom Ford. Previously, he had worked at Gucci (1995-2004) where he was instrumental in saving the brand from near bankruptcy. His quote reflects the definitive character of luxury even amid innovation and technological disruption.

Christopher Bailey

Christopher Bailey joined Burberry in 2001 when it was facing a brand credibility issue. He drove the brand to re-embrace luxury, fashion, and technology. His quote defines his drive in embracing change and disruption towards boosting the Burberry luxury franchise.

Steve jobs

Steve Jobs founded Apple with Steve Wozniak in 1976. He had an instrumental impact in setting the innovation agenda at Apple. His quote identifies the need to constantly innovate. It aligns with his trendsetting change agenda at Apple, where his leadership guided the innovative development of disruptive technological products.