Luva Bella Website Redesign

Part
01
of fifteen
Part
01

Winemaking Industry SWOT

While information on the homemade winemaking industry in the United States is very limited and a SWOT analysis of the industry is not readily available in the public domain, details gathered from various sources, including local news articles, companies selling home winemaking supplies, publications targeting small businesses, and publications dealing specifically with home winemaking, offer a few insights into the industry's strengths, weaknesses, opportunities, and threats. Strengths appear to center on the growing number of home winemaking kits and people trying home winemaking, the low preservative content of homemade wines, and the social and money-saving benefits of home winemaking, while weaknesses appear to center on space and production limitations. Opportunities appear to revolve around potential recognition and exposure in competitions and the broad demographic that home winemaking can attract, while threats appear to revolve around misconceptions about homemade wines and home winemaking and the tedious and expensive process of securing permits and licenses in case the homemade wine will be sold.

STRENGTHS

WEAKNESSES

  • Federal regulation limits the amount of homemade wine a household can make. A single-person household can make at most 100 gallons of wine a year, while a household with two or more members can make at most 200 gallons a year.
  • Space for winemaking at home is often limited. What usually holds the aspirations of home winemakers back is the lack of space.
  • Home winemakers typically do not have any dedicated space for winemaking. Not everyone has a decent-sized basement, workshop, or room that can be used solely for home winemaking.

OPPORTUNITIES

  • Home wine making can attract a wide demographic. In the case of The Purple Foot, a company in the United States offering home wine making supplies, the customers it is able to capture are of different ages and ethnicities. The customers have different motivations too, with some simply enjoying the hobby or the wine and some looking for creative ways of using fruit.
  • Competitions are an opportunity for home winemakers and the home winemaking industry to showcase their talents and strengths and get recognized. In these competitions, home winemakers get the chance to be judged professionally and to taste what other contestants have poured.

THREATS

  • The long and expensive process associated with securing permits and licenses at the state and federal levels may deter home winemakers hoping to sell their homemade wine from doing so.
  • Misguided assumptions and misconceptions about homemade wine and home winemaking may discourage people from patronizing or making homemade wine. The most common myths about homemade wine revolve around the taste, the production time, the expenses, the shelf life, and the legality of home winemaking.
  • There are myths saying homemade wine spoils easily and does not taste good, home winemaking is expensive and time-consuming, or home winemaking is illegal.

Part
02
of fifteen
Part
02

Wine Industry SWOT

The wine industry in America experienced a trend of consumption increase and higher price points. The US is the biggest consumer place and the largest wine-consuming country in the world, so US wineries have an advantage in the market compared to other existing wine markets in the world.

Strength

The wine industry in the US experienced a recent trend of consumption increase, and it now has higher price points. Additionally, the US has the highest number of consumers of wine in the world, so this gives US wineries an advantage within the given market.

It was reported that in 2018, the average US citizen spent more on wine and this led to an increase in market value by 5% over the previous year. This is reported to be an increase of $3.5 billion on wine in 2018, compared to 2017’s $67 billion. In addition to this, it is known that Oregon and Washington are producing wine at an accelerated rate, leading to a double-digit growth path.

Additionally, the fact that Generation X and Baby Boomers are increasing their purchase of wine, and are willing to buy wine above the $9 bottle price is contributing to this growth in number. Another factor that is helping to increase the growth of the wine industry in the US is 2018’s high harvest quality, which was evident all over the US. Moreover, another factor to the industry’s growth is consumers’ demand in high-quality products such as merlot, cabernet sauvignon, and chardonnay during the holiday seasons. Overall, it is a known trend that retail concepts and locations that are selling wine are continuously growing in number because of the growth of the market and the fast rate of its production.

Weakness

Millennials are more aware of their diet and have chosen a healthier lifestyle. This affects the wine industry because Millennials’ health awareness influences them to consume less wine than the previous generations. In addition to this, they prefer premium spirits and craft beers compared to wine.

This lack of millennial participation in the industry has been affecting the industry for five years now. Moreover, consumers are now also known to trade up, and while grape prices stay strong, prices for wine cannot increase. Furthermore, the negative health implications of wine are not helping the industry at all. Additionally, the legalization of cannabis has also affected the alcoholic drinks industry which includes the wine industry.

Opportunity

There is still much potential in the young population when it comes to wine consumption. It is predicted that by the time Generation X has surpassed the Baby Boomers by 2022, the consumption of wine will grow even higher. This is because Generation X consumers are predicted to be the largest wine consuming generation by 2027. However, it is still a known fact that the sales of wine are slowing. However, as long as consumers continue to enjoy the experience of niche and premium wine products, they will continue to buy more expensive products.

Additionally, there is still a growing demand from the online wine market, and because of this, small wineries still have the chance to reach out to newer consumers. There is also an increase in investment in the wine industry, and this leads to better performance within various wineries in the industry. Furthermore, the increasing availability of wine in many places such as car washing businesses contributes to the ever-growing consumer-base of wine.

Threat

The slow decline of sales is still a looming threat in the wine industry. A report from Forbes stated that as Baby Boomers continue to grow older, and more of their generation transition to their retirement age, it is possible that wine consumption will continue to decrease as well. This is because they control 70% of US wine consumption. In addition to this, it is unknown if millennials will continue to consume wine over the next few years because they have found better interest in premium spirits and craft beer compared to wine. There had also been an increase in import in wine substitutes. A report from Nielsen stated that imports of still wine now hold 26% of sales when it comes to value, and sparkling wine holds an 8% increase in sales in 2018.

Moreover, the labor on vineyards is becoming more limited each day, and the price of workers continue to increase while wineries are unable to keep up with the expenses. This is supported by a report from the Wall Street Journal which stated that the pay of Americans increased by 3.1% during early 2018, and the Labor Department noted that this was the strongest year-over-year gain since 2008.
Additionally, the Silicon Valley bank further reports that the negative representation of wine towards health is further negatively influencing consumers’ consumption of the product. CNBC confirms this assumption with the use of a Lancelet report which explains that alcohol consumption, even moderate alcohol consumption, can have damaging health implications.

Silicon Valley also stated that the wine industry’s lack of innovation is affecting its relationship with the young consumer demographic. Furthermore, the increase in prices due to inflation that happens every year is a growing threat for the wine industry, and this should push wine businesses to think more creatively. The US inflation calculator supports this statement, as it has shown that the US faced a 1.8% inflation rate in 2018, and this year, the country has faced a 1.5% inflation rate. This shows how the prices of products continue to increase (including wine) in the US.



Part
03
of fifteen
Part
03

Bistro Industry SWOT Analysis

While information on the SWOT analysis of bistro restaurant industry in the United States is very limited due to lack of readily available information in the public domain; we have gathered information from various sources, including companies websites, media publications, and restaurant brands which have reported their SWOT in the public domain. The strength of this industry appears to be center on the discount and host of food event to attract more customers. Opportunities appear to revolve around the growing population of teenagers, job creations, and filling vacant stores while the threats are lack of transparency, expensive equipment leading to a rising in prices, and competitors. Continue below for a deep dive into our findings and research strategy.

METHODOLOGY

In order to locate this information, we searched through a variety of trusted media sites and business analysis sources, such as Bloomberg, for a precompiled SWOT analysis for the target food operations industry over the past two years. This strategy was unsuccessful, as we were unable to locate relevant information regarding bistro restaurant industry in the United States. From this strategy, we were able to locate some brands in this industry.
Next, we broadened the scope of the research by combing through the companies websites identified in the previous strategy for information regarding the company SWOT analysis. This strategy was successful as we were able to locate some companies SWOT analysis in the United States. We went further to filter the result of this search to include only the most mentioned SWOT analysis reported by these companies. Our research team has used this to provide the information below.

STRENGTHS

  • One of the major strength of this industry lies in the introduction of senior discount; this makes the bistro restaurant menu more affordable.
  • Bistro restaurant strength in the United States is the sponsorship of some minor league like hockey.

WEAKNESSES

  • The weaknesses of this industry that we were able to identify were that it is associated with fewer amenities.
  • Secondly, the weakness we also identified that there is a lack of sales skills among employees in this market.

OPPORTUNITIES

  • Bistro restaurant attracts a wide demographic with the introduction of menus which are more expensive and becoming more popular.
  • Competitors are an opportunity for bistro restaurants as this will attract more awareness and publicity in the industry leading to more customers’ patronage.

THREATS

  • French or bistro restaurant is more expensive; this is as a result of some equipment that is very expensive to purchase and maintain.
  • Lastly, bistro restaurant is faced with the issues of inadequate/fewer amenities necessary for the smooth running of the industry.

Part
04
of fifteen
Part
04

Winemaking Supplies Buyer Demographics

The average winemaking supplies buyer is a 40 to 49 years old male, with college education or higher with a median income of $75,000 or more, married or in domestic partnership with higher possibilities to live in the west of the country.
Below you will find a deep dive of our findings.

Methodology

We began our search by scouring articles and press releases from wine specialized sites such as Brewbound, Winebusiness, Lek and Wearebrewstuds, among others. We hoped to find information on the demographics of the average winemaking supplies buyer, as these sites typically aggregate that information. However, while we were able to find some articles overviewing some relevant surveys or studies, we were not able to find demographics specific for the winemaking supplies buyer. What we found was articles related to the winemaking supplies market or the demographics of the wine consumer which is not the same as the winemaking supplies buyer. Therefore, we tried another strategy.
We continued searching for Winemaking Supplies Buyer Demographics through Industry databases, reports and studies from the Brewers Association survey, as well as in the "Good wine buyer and supplier principles" study published by winemakers Federation of Australia, or "Who is Drinking Wine in the United States?
The Demographic and Socio-Economic Profile of U.S. Wine Consumers (1972-2012)" by the International Food and Agribusiness Management Review, or the "State of the wine industry 2018" by the founder of Silicon Vall Bank WIne division. Our thinking here was that these reports contain information about their market including consumer profiles and although we found information about the age and genre of the winemaking supplies consumer, we could not find any other relevant data regarding the demographics exclusively for winemaking suppliers buyer. What we found was that In 2013 the Homebrewer Association released the results of a survey detailing demographics of homebrewers, and although 60% of the responders produce only beer, this survey also includes wine, mead and cider producers, which we thought would be helpful to complement our main findings in the section helpful findings.
Finally, we changed tactics and search for the top winemaking suppliers to see if they had released any type of annual report or investor outlook information about their consumer profile. However, this provided no insights because as with most private entities, these companies have not elected to make that information public. We were able to identify some important retailers of winemaking supplies such as Northernbrewer, Midwest Supplier. Morewine and Winemaking superstore, but unfortunately none of them provided helpful insights or the information found were irrelevant to fully answer your request.

Demographics of the average winemaking supplies buyer

AGE

According to the Homebrew Supply Shop Survey, the most common age group of the average Winemaking Supplies Buyer is 40 to 49 years old which represent 45.5% of the Winemaking retailer sales, followed by the 30 to 39 age group with 39% of the total sales, then the 50 to 59 years old group with 7.9% of the total sales, and then the 20 to 29 years old group with 5.1%, meanwhile the groups under 21 years old represented just the 1.8% of the sales and lastly the 60 or older group represented just 0.7% of the total sales. Retailers saw an increase in sales of the Winemaking equipment kits among the 30-49 years old group.

GENRE

The percentage of female consumers of Winemaking supplies has increased compared to the previous years, in 2014 the American Homebrewers Association estimated an average of 25.7% of female consumers.

CONSUMER BEHAVIORS

The results of the Homebrew Supply Shop Survey states that the average winemaking customer makes a median of 4 visits per year with an estimated average of 5.67 visits per year.
The survey stated that 27.9% of the retailers estimated that the average sales range for winemaking supplies is about $75 to $100, meanwhile, 15.4% of retailers said that the average customer purchased around $101 to $125 and 12.5% estimated an average of $0 to $25.
Meanwhile, 89% of the retailers reach Winemaking supplies consumers through Facebook marketing, 65.8% reach consumers by event sponsorship and 57.2% in local publications [1]

HELPFUL FINDINGS

The Homebrewer Association found that the average homebrewer is 42 years old with the majority of customers (52%) aged between 30 to 39 years old.
This survey also provided facts about the partnership status of the participants, being 85% of them married or in a domestic partnership.
In the case of education, The Homebrewer Association stated that 68% have a college degree or higher education and therefore is expected to have higher incomes as well, the survey stated 68% of the participants have a median income of $75,000 or more.
Speaking about location, the majority of homebrewers are concentrated in the west with 19% of the total, meanwhile, the south is home of 31% of the American homebrewers followed by Midwest with 26% and lastly 24% in the Northeast.


Part
05
of fifteen
Part
05

High-End Restaurant Goer Demographics

During our research, we were unable to find any sources that describe the demographics of the typical high-end restaurant goer in Youngstown, Ohio. However, based on our analysis of reviews of "fine dining" restaurants in Youngstown, Ohio, which we resorted to due to a lack of sources that identified high-end restaurants in the city, we found information suggesting that customers were mostly married couples or groups as large as 14 or more.

METHODOLOGY

To begin our research, we looked for a pre-compiled list of high-end restaurants in Youngstown Ohio, with the hope of finding additional information that could be used to describe or triangulate the demographics of high-end restaurant goers. We were unable to find one in sources. However, we found a list of restaurants in Ohio, none of which indicated that they were high-end. We also looked at sources such as the National Restaurant Association — Research, Foursquare, CityData, AreaVibes, DataUSA, and others, but were not able to find any lists or relevant information.

For this research, we defined high-end restaurants as those that offer fine-dining or upscale restaurants. To refine our search, we decided to use the reputable source, TripAdvisor, to identify restaurants in Youngstown, Ohio, which we then filtered as fine-dining to determine the best fitting restaurants. We found three restaurants, two of which were in Youngstown, and one was in a neighboring city. These restaurants were Aqua Pazzo, Scacchetti Ironwood Grill, and The Chophouse.

We then looked at the restaurants individually through their official websites to gather any information we could about their customers, but the sites did not have any information about their customers. We also looked through Youngstown Mahoning County 2019 Travel Guide and Youngstown Live with the hope of finding relevant information, but this approach was unsuccessful. Our next decision was to expand the scope to include all of Ohio in the hope of finding demographic information about high-end restaurant goers, but we were still unable to gather any information to describe them or to triangulate an analysis. Our final strategy was to browse through the reviews of the restaurants found on TripAdvisor to identify any relevant information. After an analysis of reviews of the restaurants, we have been able to curate some insights into the demographics of high-end restaurant goer in Youngstown, Ohio.

HELPFUL INSIGHTS

  • Customers seem to be families, and others visit in groups as large as 14 or more.
  • Quite a few of the customers who gave reviews were married couples.
  • Brides also have bridal showers at these restaurants.
  • The median income for married couples in Youngstown, Ohio is $53,424.
  • The median income for families in Youngstown, Ohio is $33,473.
  • Across the US, millennials spend 44% of their earnings on food, and they spend an average of $163 eating out every month.
Part
06
of fifteen
Part
06

Psychographics of a Winemaking Supplies Buyer

While there is no pre-existing information to fully answer your question, we've used the available data to pull together some key findings. Below you'll find an outline of our research methodology to better understand why the information you've requested is largely unavailable, as well as a deep dive into our findings.

Methodology.

We began our search by scouring articles and press releases from wine specialized sites such as Wine intelligence, Beberage daily, Brewbound and Winebusiness among others. We hoped to find information on the Psychographics of the average winemaking supplies buyer, as these sites typically aggregate that information. However, while we were able to find some articles overviewing some relevant surveys or studies, we were not able to find Psychographics specific for the winemaking supplies buyer. What we found was articles related to the average wine consumer market or the Psychographics of the wine consumer which is not the same as the winemaking supplies buyer. Therefore, we tried another strategy.

We continued searching for Winemaking Supplies Buyer Psychographics through Industry databases, reports and studies such as the 2015 Survey of American Wine Consumer Preferences, or the US PORTRAITS 2018 published by wine intelligence. Our thinking here was that these reports contain information about their market including consumer profiles and although we found information about the age and genre of the winemaking supplies consumer, we could not find any other relevant data regarding the Psychographics exclusively for winemaking suppliers buyer.
What we found was wine consumer attitudes or lifestyle or preferences articles, and a homebrewing survey that included winemakers but it was not exclusive for the U.S. and although more than the 70% of the responders were from America, there were samples from other countries, given this, we thought the data could be representative for the average winemaking supplies buyer due the similarities between these practices and consumer profile. This can be found in the section helpful findings.

Finally, we changed tactics and search for the top winemaking suppliers to see if they had released any type of annual report or investor outlook information about their consumer profile or the attitudes, hobbies or lifestyle of the winemaking supplies buyer. However, this provided no insights because as with most private entities, these companies have not elected to make that information public. We were able to identify some important retailers of winemaking supplies such as Northernbrewer, Midwest Supplier. Morewine and Winemaking superstore, but unfortunately none of them provided helpful insights or the information found were irrelevant to fully answer your request.

HELPFUL FINDINGS.

While we found a lot of articles regarding the wine consumer and studies of homebrewer demographics we found very little about winemaking supplies buyer and their psychographics, most of the relevant sources from this research provided information regarding demographics of the winemaker/homebrewer. Even though, we were able to find some lifestyle and other profile characteristics of the homebrewers which share most of the consumer behaviors with winemakers. The American Homebrewers Association shows that 1.1 million Americans homebrew in their own homes and 40% of them do it as a hobby.

The 2015 Survey of American Wine Consumer Preferences, though it is not specific to winemakers suppliers buyers, it provided relevant information about the average wine consumer lifestyle, which can provide insights that can be helpful due to the similarities of the consumer profile. It states that the wine consumer makes $50,000 to $69,999 in income and 18% made over $100,000 per year and 60% has a college degree or higher, meanwhile 59% of the responders were married and 48 % had children under the age of 18 living at home.

Meanwhile, the 2017 General Homebrewer Results shows some aspects of the lifestyle of the average homebrewer, and although this survey had participation of winemakers around the globe, 70% of the survey were from American participants and we thought this could give an accurate picture of the winemaking supplies buyer in the US.
Given that psychographics includes personality, interests, and lifestyles we focused on those characteristics and were able to present some helpful insights.

Profession.
According to the survey results, 18% of the responders worked in computer sciences, 16.6% were engineers meanwhile 36% chose the option of "other profession".

Dwelling place.
70.1% of responders are homeowners, meanwhile 13.2% rent an apartment or condo, 11.3% rent a house, 4.4% rent an apartment and 1% use a dormitory or other.
Religion
57.5% of homebrewers said they profess none, atheism or agnosticism as their religious perspective, meanwhile, 13.7% are protestant and 12.3% are Catholic. The minority profess religions like Muslims, Jewish and others.

Part
07
of fifteen
Part
07

High-End Restaurant Goer Psychographics

After conducting extensive research, we were unable to provide a psychographic analysis of the typical high-end restaurant goer in Youngstown, Ohio, as a pre-compiled data is not publicly available, nor is there sufficient information to create such an analysis. We, however, found that Americans typically dine out 5.9 times per week for breakfast, lunch, and dinner, and in the US, dining out generally costs an average of $36.40 per person at a restaurant.

We have provided the research strategies used to explain why the requested information is not available, as well as a deep dive into our findings below.

RESEARCH STRATEGY

To find the psychographic analysis of the typical high-end restaurant goer in Youngstown, Ohio, we searched for available information on the psychographic profile of people living within this area with the hope of finding data regarding their food and restaurant habits, with enough details to create a psychographic profile for the residents. To begin, we checked marketing sites such as Digital Agency Network, Strategy Online, Ad Weekly, Adage, Martech Today, Marketing Land, and others, for consolidated psychographic reports. Next, we looked at food and dining sites and magazines such as The Daily Meal, Short North Food Hall, Ohio Magazine, CityScene Magazine, Edible Ohio Valley, Akron Life Magazine, Ohio City Galley, and other similar sites. We also checked travel and tourism industry sites like Travel Ohio, Ohio Traveler, TripAdvisor, Allure Travel Group, Experience Columbus, PlanetWare, Northern Ohio Tourism, and other similar sources as well. However, we were not able to find any all-encompassing or partial psychographic report for Youngstown, Ohio residents and their dining out habits specifically in a high-end restaurant. What we found were general statistics and data around the overall dining out habits (not specific to high-end restaurants) of people residing in Youngstown, its neighboring cities, the whole of Ohio, and the United States in general.

We then tried to look for specific psychographic data points such as their food, restaurant, habits, spending habits, hobbies, and values for the residents in the specified areas above, from the food and travel industry sites mentioned above and in survey and research sites such as Nielsen, Pew Research, Gartner, Access Development, Researchgate, Facebook Insights, Recommend, and others. We also checked business publications such as Biz Journal, Forbes, Business Insider, PRNewswire, etc., government/community sites such as Ohio.gov, Columbus.gov, Youngstownohio.gov, Youngstown Live, etc., and media outlets such as the Huffington Post, Financial Post, Forbes, and other relevant sources. Our aim was to find some information on the specified persona’s high-end dining habits, spending habits, values, and hobbies. However, we were unable to find specific data points that pertain to the inhabitants of Youngstown, Ohio and its nearby locations. What we found instead were some food and dining statistics of Ohio and the American residents in general.
Furthermore, we checked reports made by consulting sites such as Deloitte, PWC, and others to determine if they issued client-commissioned findings on similar psychographic personas. However, this search did not yield any useful results. What we found were general statistics on Americans that were not specific to high-end dining.
Our next approach was to look for any related psychographic profiles of Youngstown residents released by American advertising and marketing agencies such as Proximity, Burson-Marsteller, Freeman, Accenture Interactive, PwC Digital Services, Epsilon, BBDO, and other similar sites. However, this strategy also failed to reveal psychographic data points around high-end dining preferences of Youngstown residents and its neighboring communities. What we found were general statistics about American consumers and various American marketing campaigns.
Given the lack of a full psychographic report, we attempted to expand and triangulate a psychographic profile based on the various general statistics, as well as a little food and dining statistics that we found, even if not specific to the high-end restaurant dining. However, the data found were limited and not enough to triangulate the psychographic profiles of Youngstown residents regarding dining in luxurious or high-end restaurants.

SOME DINING OUT STATISTICS FOR RESTAURANTS IN THE US

GENERAL CUSTOMER BEHAVIOR
Americans dine out to save a lot of time and dining out is a big reason for them to meet with friends, coworkers, classmates or going on dates. A revenue management study shows that consumers in fine dining restaurants are interested in restaurant ambiance and attentive service more than food quality or location. Customers were also willing to pay more for a type of cuisine they perceive to be more labor intensive. According to the United Nations World Tourism Organization (UNWTO), the gastronomic tourist values cuisine as a means of socializing and exchanging experiences and has higher spending power than the average tourist.

MOTIVATIONAL FACTORS
Authors Duarte, O'Neill, Liu and O'shea revealed that quality and taste are the main factors that affect the selection of restaurants. Additional considerations include previous positive experiences, a clean working environment, and attentive service. A survey revealed that 78% of customers find or choose a restaurant because of their friends, social site (61%), review site (53%), Google (42%), and media (16%). The respondents (54%) also said they were prepared to travel for up to 30 minutes, a few hours (20%), 13% said they would make a weekend drive, while another 13% of respondents would plan a vacation for a must-try dish. Most of the time, the driving factor for a repeat visit to a restaurant is delicious found (60%) and at other times, for the excellent service (22%).

DINING OUT STATISTICS
According to a survey, Americans typically dine out 5.9 times per week for breakfast, lunch, and dinner, and in the US, dining out generally costs an average of $36.40 per person at a restaurant. LendEDU's new data has found out that 49% of Americans aged 22-37years spend more on dining out than on retirement. 80% of millennial customers want to know how to grow the food they, as well as its origin.

USE OF TECHNOLOGY
Zagat Trend survey found out that 75% of their respondents who browse food photos choose a place to eat based on social media. 81% of consumers look for fine dining restaurants via a mobile app, and 75% decide from those search results. 83% of restaurant customers use smartphones to look for restaurant locations, directions and hours, 75% lookup menu information online, 51% use the restaurant's website for take-out orders or delivery, and 55% reads reviews of restaurants on sites like Yelp. 36% of customers want an online reservation, 23% want free WiFi access, and 19% want to order online.
Part
08
of fifteen
Part
08

Winemaking Supplies Company Technographics

Winemaking supplies companies typically use technologies such as OptinMonster, MailChimp, New Relic, jQuery, and various Google and Amazon technologies to provide insight into their competitive advantage, operations, tech buying habits, and the challenges they face. Advancement in technology has also enabled enterprises to utilize social media platforms to obtain insights on customer/client usage analytics and marketing/advertising. Winemaking supplies companies take advantage of social media platforms such as Facebook, Twitter, and YouTube.
To develop a technographic profile of a typical company that sells winemaking supplies, we began our search by looking into industry-specific websites and databases such as Datanyze, VentureBeat, and Slintel. A thorough search through these channels provided us with technographic profiles of two companies in the winemaking supplies space — Midwest Supplies and Homebrew Supply. While Homebrew Supply is found to use 19 technologies in over 10 listed categories, Midwest Supplies is found to have a broader technographic profile. An analysis of both profiles shows that some technologies are used by both, Midwest Supplies and Homebrew Supply. We attempted to look for other winemaking supplies companies on these databases but found no other listed company. We extended our search to include company-profiler websites such as Crunchbase, Bloomberg, and Hoovers to find the tech stacks of winemaking supplies companies. We found that these channels provide detailed analysis on the tech stacks used by these companies; however, the information is locked behind paywalls.
We then expanded our search to include technology tracking websites such as Infoclutch for data on companies that sell winemaking supplies but found no information on any company operating in this space. Therefore, the technographic profiles obtained on the companies, Midwest Supplies and Homebrew Supply, has been used as proxies to develop a technographic profile for a typical company that sells winemaking supplies. Midwest Supplies generates annual revenue of $3.1 million and, thus, is considered as a large winemaking supplies company. Homebrew Supply, on the other hand, generates an annual revenue of $0.04 million and can be considered as a small winemaking supplies company. The technologies used by large and small companies in this industry is reflected from their corresponding technographic profile data.

Technographic profile of Homebrew Supply LLC

Homebrew Supply is a Texas-based company that sells winemaking supplies and is found to generate an annual revenue of $0.04 million. According to Slintel, Homebrew Supply utilizes 19 different technologies across 10 categories. The technologies used by this company are presented below,
  • Technologies used for marketing are Google AdWords, Yotpo, MailChimp, and OptinMonster. Google AdWords is used for search advertising, marketing, and pay-per-click (PPC) applications. Yotpo is used for reputation management, social media management, and brand management. MailChimp is used for marketing automation and online marketing. OptinMonster is primarily used for marketing automation and lead generation.
  • Technologies used for IT management are Algolia and New Relic. While Algolia is used for data management, New Relic is used for system administration.
  • Technologies used for customer management are Yotpo and the company’s Facebook account with an analytics tool. These tools help the company gain insights into customer engagement, customer success, and customer experience.
  • Technologies used for DevOps and development are Amazon EC2, GNU Make, and New Relic. Amazon EC2 is used for application development, New Relic is used for development tools, and GNU Relic is used for building automation.
  • Amazon S3 is the cloud-based storage system that is used under the ‘platform and storage’ category.
  • The technology used to assist the human resources (HR) department in 360-degree feedback is Yotpo.

Technographic profile of Midwest Supplies Inc.

Midwest Supplies Inc. is a Minnesota-based company that sells winemaking supplies and generates an estimated $3.1 million in annual revenue. According to BuiltWith, Midwest Supplies Inc. utilizes over 91 technologies across 20 categories. The various technologies used by this company are presented below,
  • Technologies used for analytics and tracking are Nextopia, BlueCore, NaviStone, Bronto, Piwik PRO, New Relic, Google Conversion Tracking, Google Analytics, Bing Universal Event Tracking, Matomo, Facebook Pixel, Facebook Signal, Global Site Tag, and Facebook Conversion Tracking.

  • Technologies used for widgets are Zopim, OptinMonster, MailChimp, Feedbackify, Google Trusted Store, Google Font API, YouTube IFrame Upload, and Google Tag Manager.

  • Technologies used for eCommerce are Magento Enterprise, Magento Usage Statistics, and MageWorx.


  • Content Delivery Network technologies are GStatic Google Static Content, Cloudflare, and AJAX Libraries API.

  • Mobile technologies used are Viewport Meta and iPhone/Mobile Compatible tools.


  • Technologies used for JavaScript libraries and functions are Facebook for Websites, Facebook SDK, jQuery, Prototype, script.aculo.us, Google Hosted Libraries, jQuery Masonry, GSAP, Modernizr, html5shiv, yepnope, lazySizes, Enquire JS, Google API, Hover Intent, imagesLoaded, matchMedia, jQuery Migrate, and Picturefill.

  • Technologies used for advertising are Google Remarketing, DoubleClick.Net, and Facebook Custom Audiences.


  • Postmark, Zendesk, Mandrill, MailChimp SPF, Google Apps for Business, and SPF are the email hosting providers used.

  • The web-hosting providers used by the company are Amazon Elastic Load Balancing, Amazon Oregon Region, and Cloudflare Hosting.


  • SSL certificates used are SSL by default, Comodo PositiveSSL, Comodo SSL, and Cloudflare SSL.

  • The company’s website has an active IPv6 record (operating system and server).

  • RSS is the syndication technique used by the company.

  • CSS Media Queries technologies used by the company are Device Pixel Ratio, Max Width, Min Width, Device Width, and Resolution.


  • Google Webmaster and MSN/Bing Webmaster are the webmaster registrations obtained by the company.

Commonly used technologies

Companies that sell winemaking supplies are found to commonly use the following technologies,
  • Various technologies by Amazon such as Amazon EC2, Amazon S3, Amazon Elastic Load Balancing, Amazon Route 53, and Amazon CloudFront.

Part
09
of fifteen
Part
09

Technographics in a High-End Bistro

According to Bistro Stack, a technology company providing bistros and restaurants complete tech solutions to run their businesses, the technographics of a high-end bistro includes website/mobile app, online ordering system, printer integration, customer engagement solution, admin dashboard, and analytics solution to glean overall operational insights. In this research, we gathered information from reports by Buzztime and Toastlab, which provided the most significant technologies for restaurants and high-end bistros, as well as a report by Business.com that listed the five technology trends among all restaurant types in US based on a study by the American Restaurant Association, as a proxy for providing the required technographics.

Methodology

We started by investigating the meaning of technographics and what a high-end bistro refers to, respectively. For this, we located a report by Leadiro, which defined technographics to mean the technology stack used by a specified audience; hence, we took technographics in the context of this request to include the tech stack used by high-end bistros. Next, we found a report by Charles Grech Bistro that showed that "a bistro is a small, quaint, French-style restaurant that serves moderately-priced food in a relaxed setting, usually having a 'chic, classic French' style." With the above definitions, we proceeded to research the required info.
Firstly, we researched popular high-end bistros in the US; unfortunately, there was no publicly available info listing bistros differently. Instead, we found that high-end bistros are listed among restaurants in the US, as can be seen in the report by Eater.com, Trip Advisor, and others we located from our investigation. Therefore, from the list of significant restaurants most likely to be in the category of bistros, as per info by Eater.com and Trip Advisor, we researched some with the hope of identifying the technology they use. Some bistros researched included Bateau, Mon Ami Gabi, Charles Grech Bistro, and others. Unfortunately, there was no information on their directories with insights into the tech stack they use to run their businesses. Instead, there was only info about how to contact them as well as their locations.
Hence, we proceeded to examine reports by credible media portals with insights into technologies used by high-end bistros or restaurants, as well as the domains of companies that provide technology services to bistros. From this investigation, we located reports by Buzztime and Toastlab, which listed the most significant technology stack used by bistros and restaurants. Also, we identified a directory that provides tech stack solutions to bistros — Bistro Stack, and a report by Business.com, which outlined significant technology trends for restaurants and bistros. Thus, we used the information gleaned from these websites as a proxy for providing the required technographics of a high-end bistro.

1. CUSTOMER-FACING TECHNOGRAPHICS

ONLINE ORDERING

According to Bistro Stack, a professionally designed high-end bistro website and mobile app that has all required features help to grow the brand and customer-base of a bistro. However, according to a report by Buzztime, consumers are increasingly in demand of online ordering systems, which customers can use to browse the menu of a bistro at their leisure, as well as place orders over the phone or in-person even when in a hurry. Also, the report observed that online ordering help bistros to track order info more accurately. Thus, indicating that developing an online ordering system for a high-end bistro website and mobile app, which integrates with other technologies in use, helps for a streamlined and trackable bistro operation.

DIGITAL POS SYSTEM

POS (point of sale) systems are popular among all restaurant types with about 81% of them in the US using either an Electronic Register or a POS System. However, some POS systems, such as Digital Dining, integrates with tabletop tablets in bistros, enabling customers to browse a digital menu, place their orders, and pay by themselves.

CUSTOMER-FACING TABLETOP TABLETS

This technology gives customers the power to order from digital menus and securely pay on a tablet. Up to 37% of restaurant owners, according to a report by Buzztime, said this technology was the single most important one they would try. Also, this tech help bistros and restaurants alike to offer guests self-service options to place and send orders directly to the kitchen; thereby, eliminating servers going back and forth.

CUSTOMER-MARKETING TECHNOGRAPHICS

LOYALTY PROGRAMS

Loyalty programs can help a high-end bistro to gain insights into customer behavior, which in turn, can influence marketing strategy. Bistros can achieve this by designing a loyalty program on an app or integrating it with an online program. For example, a program like Level Up makes the creating of loyalty programs smooth, and it integrates with a restaurant's existing technologies to provide relevant info about customer behaviors.

EMAIL SERVICE PROVIDERS (ESP)

An ESP, which is a third-party software used to send and manage email marketing campaigns to customers, is one of the cheapest technologies available to restaurants of all types, including high-end bistros. ESPs come with templates that enable fast creation of attractive emails; also, they provide analytics to track how customers interacted with sent email campaigns.

TECHNOLOGIES TO ENTERTAIN CUSTOMERS

A survey by DirectTV revealed that 70% of consumers visit restaurants of all types as a form of entertainment in itself, meaning that adding entertainment technologies in the technographics of a high-end bistro could make it a go-to place. Some technologies that do this include tabletop tablets loaded with trivia and games to engage customers while they wait for their orders. Wi-Fi is another technology that enhances the customer experience by enabling them to connect and keep up with scores of fantasy football while catching games at restaurants.

SCHEDULING AND RESERVATION TECHNOGRAPHICS

A reservation software consolidates customer bookings from websites, mobile app, or social media into one platform and provides features including online booking widgets, customer database, and email & SMS confirmation services. These services allow the business owner to focus on other essential aspects of operating the bistro. Also, scheduling technology is necessary for a high-end bistro as it helps to create an efficient staff schedule to manage all customer inquiries such as staff automated schedules, vacation requests, and swift schedule checks.

2. IN-HOUSE TECHNOGRAPHICS

TOUCHSCREEN TERMINAL

This is the modern POS technology with touchscreen terminals and designed with an intuitive touchscreen interface to enable both new and experienced hires to take orders immediately and efficiently.

RECEIPT PRINTER

This technology helps high-end bistros to print digital customer receipts for successful orders and include two types, impact printer and thermal printer.

CASH DRAWER

Cash drawers is a technology that provides a modern method for restaurants of all types to manage their cash drawers safely and more efficiently, as it integrates with existing POS systems to record all transactions.

HANDHELD SERVER TABLET

The handheld server tablet technology enables servers to close checks with just one visit to a table with guests through its at-the-table order and payment feature, which ultimately increases the number of tables a server can serve, ultimately.

POLE DISPLAY

Pole display technology shows itemized prices per food or drink ordered by customers and is a legal requirement for all types of restaurants in some parts of the US.

KITCHEN DISPLAY SCREEN

For high-end bistros having a hectic kitchen, the Kitchen Display Screen (KDA) technology is a necessity. KDS is mounted to a kitchen wall showing all open orders so that staff inside the kitchen of a restaurant can see them in real-time.

5 TECHNOLOGY TRENDS FOR RESTAURANTS

A report by Business.com, which referenced the latest study by the American Restaurant Association, revealed restaurant trends in the US by providing insights into the five technologies used by all restaurant types in the US. The technologies listed included order management software to reduce food waste; loyalty programs that integrates with POS systems to increase customer loyalty; technology to track and refine guest data, which influences marketing strategy; technology to enable customers to track order delivery; and the technology that allow guests to split the payment of bills like Split.




Part
10
of fifteen
Part
10

Winemaking Supplies Market

In this study, we found that the winemaking supplies market is expected to grow exponentially by the end of 2024. In the same time period, the European winemaking supplies market is expected to account for the largest market share of the total winemaking supplies market. This region accounted for the highest market share amounting to 46% of the total winemaking supplies market globally in 2016. Below is a detailed explanation of our methodology and findings.

METHODOLOGY

We initially started the research by understanding winemaking supplies. We attempted to search for relevant information regarding winemaking supplies from websites such as Eckraus. From this website, we found that winemaking supplies include both wine ingredients and wine brewing equipment. Next, we attempted to look for the size of the winemaking supplies market including insights, trends, and the U.S. winemaking supplies market. However, all the online reports we found only mentioned the size of U.S. wine industry as a whole and not specific to winemaking supplies market.
Our next strategy was to specifically focus on searching for the size of U.S. winemaking supplies market. Unfortunately, we could not find any online reports that contain the size of U.S. winemaking supplies market as a whole. We only found two online reports that provided an overview of the global winemaking supplies market and the expected growth of the global home beer brewing machine market. One of our sources, blocked behind a paywall, only emphasized the areas that the research covered without specific details. The other source emphasized the global winemaking supplies market, which we have included in our key findings.
Lastly, we attempted to search for latest news, comments, and developments regarding U.S. winemaking supplies market from websites related to winery companies such as Eckraus, Morebeer, and Wines Vines Analytics. However, we could not gather any latest news or comments related to the U.S. winemaking supplies industry. We then expanded our search strategy by including leading research publications such as Forbes as one of our sources, but we still could not find any useful information pertaining to the U.S. winemaking supplies market or any data that could be used for triangulation. Therefore, we conclude that information regarding the U.S. winemaking supplies market is not publicly available. We used the online report on global winemaking supplies market and the estimated growth of the global home beer brewing machine market.

OVERVIEW OF GLOBAL WINEMAKING SUPPLIES MARKET

The global winemaking supplies market is expected to grow exponentially from 2017 to 2024, and this is attributed to the increase in disposable income and changing consumers’ lifestyles. The European winemaking supplies market is assumed to account for the largest market share at the end of 2024. This region accounted for the highest market share (46%) of the entire winemaking supplies market worldwide in 2016. European countries such as France, Italy, and U.K. observed the rising demand for winemaking supplies. Among these countries, France accounts for the largest winemaking supplies market and is predicted to increase its dominance at the close of 2024.
In 2016, North America had the second largest winemaking supplies market in terms of revenue, while the U.S. had the largest winemaking supplies market, which is expected to increase over the forecast period. The Asia-Pacific market is also expected to grow exponentially over the forecast period due to the increase in wine consumption. In this region, China is the top country that is expected to continue increasing over the forecast period. The U.S. wine market increased to over $70 billion in total value and 408 million cases in total volume in 2018. Its consumers spent an additional $3.5 billion on wine in 2018 compared to 2017 (49% increase).
Part
11
of fifteen
Part
11

Winemaking Supplies Competitors

Breitenbach Wine Cellars, Washington Wine and Beverage Company, and Vision Wine & Spirits LLC are three competitors of L'uva Bella Winery identified based on the similarity of their products/services, and revenue as well as company size to L'uva Bella. Breitenbach Wine Cellars, Washington Wine and Beverage Company, and Vision Wine & Spirits LLC have revenue of $6.3 million, $7.4 million, $6.2 million respectively, and products/services includes supplies of fine wine and fruit. We have updated the attached spreadsheet with details of the requested information. We have outlined below our research methodology and findings.

OUR RESEARCH METHODOLOGY

To provide the requested information we began by reviewing L'uva Bella products/services, and revenue as publicly available in company data aggregators' databses such as ZoomInfo and Craft as well as L'uva Bella company's database such as its official website.
We then scan through preexisting lists of fine wine suppliers in the US compiled by a reputable organization such as Beverage Trade Union. After which a thorough search was conducted on each of the listed wine suppliers in the US to determine the wine suppliers with similar products/services, and revenue to L'uva Bella by leveraging publicly available data on the company's website as well as company data aggregators' databases such as ZoomInfo, Bloomberg, Crunchbase, and Craft.
We also consulted reputable media like PR Newswire, Adage, and Financial Timers (FT) as well as the company's' website, blog, and media pages, in search for information regarding each company' competitive advantage, and target market. These sources were very helpful in providing data points on their competitive advantage, and target market.
We also combed through the various companies products/services pages in search for the price of their various products/services. While information on Breitenbach Wine Cellars' products price was publicly available, information regarding Washington Wine and Beverage Company, and Vision Wine & Spirits LLC were not available.
Search through pricing sites such as price.com was conducted with the hope of finding information on the price of Washington Wine and Beverage Company, and Vision Wine & Spirits LLC products. A thorough search through these sources provided no helpful results.
We also conducted a search through wine review databases such as Cellar Tracker, Wine Spectator, and Decanter.com, in search for the price of Washington Wine and Beverage Company, and Vision Wine & Spirits LLC products and services or data points I might use in triangulating the average price of their products/services. A thorough search through these sources yield no helpful results.

FINDINGS

L'UVA BELLA WINERY

L’uva Bella Winery was founded in Lowellville, Ohio in 2001 by Frank Sergi. L’uva Bella Winery is one of the largest distributor and retailer of quality California wine including Italian, South American, and Chilean grape, fine wine, and great food in California and Chile. L’uva Bella has a company size of 35 employees and current sales revenue of $7 million. Luva Bella is expanding into Pennsylvania and Florida.

L'UVA BELLA'S COMPETITORS

1. BREITENBACH WINE CELLARS

Duke Bixler founded Breitenbach Wine Cellars in 1980 in Ohio’s Amish County, Dover. Breitenbach's target market includes the locals and tourists (hikers and campers) niche of the US wine market. Breitenbach's competitive advantages include its location which strategically allows it to focus and serve its targeted niche as well as its sales packages (wine boxes). Breitenbach also uses free samples to entice its customers. Breitenbach Wine Cellars has a company size of 31 employees and current sales revenue of $6.3 million. Breitenbach white, red, blush, fruit, and specialty wines pricing range from $14.95 to $43.95.

2. WASHINGTON WINE AND BEVERAGE COMPANY

Washington Wine and Beverage Company is a family-owned company founded in 1987. Its competitive advantage includes its sustainable growth built through brand storytelling that suits its carried customer lives and tastes. Washington Wine and Beverage Company products/services include wine, beer, and cider. Its target markets are the distributors, and retailers. Find here a list of some of its distributors and retailers. Washington Wine and Beverage Company has a company size of 31 employees and current sales revenue of $6.2 million.

3. VISION WINE & SPIRITS LLC

Vision Wine and Spirit was acquired by Martignetti in March 2016. Vision Wine and Spirits target markets are the distributor and suppliers across the 50 states in the United States. Vision wine and spirit’s competitive advantage includes its long-term relationship with distributors and retails. Vision Wine and Spirits has a company size of 31 employees and current sales revenue of $6.3 million.
We have compiled details of our findings in the attached spreadsheet.
Part
12
of fifteen
Part
12

Winery Competitors

Three winery competitors who sell B2B nationally and B2C regionally, similar to Luva Bella are Mon Ami Winery, Vinoklet Winery, and Gervasi Vineyard with annual revenues of $5.96 million, $1.45 million, and $3.41 million respectively. We have also presented these details columns A-B, in the Wineries tab in the attached spreadsheet.

METHODOLOGY

To provide three winery competitors who sell B2B nationally and B2C regionally, similar to Luva Bella, we first looked for information on Luva Bella and found that they are located in Ohio, produce their wine and have their bistro/restaurant. As such, we focus our searches for those wineries located in Ohio that have their restaurants and produce and sell their wine. Upon determining those competitors, we search for their annual revenue/sales. While we could not find primary information on their annual sales via their websites and related sites, we were able to find estimates of their annual revenue through a third-party website, Hoovers.
Part
13
of fifteen
Part
13

Winemaking Supplies CL

As per the competitive advantage, Breitenbach Wine Cellars, Vision Wine & Spirits LLC, and Washington Wine & Beverage have different ways to strengthen their company's performance in the market like creating strategic plans on how will the products and services reach their target market. Please find our research findings below and on the attached spreadsheet.

METHODOLOGY

Our research started by searching through the provided companies competitors’ websites to look for the list of distributors and the pricing for the products and services. This is because the price range of the distributors like Vision Wine & Spirits LLC and Washington Wine & Beverage Company is challenging getting since they are a private company and only disclose their pricing to their distributors and suppliers. However, we were able to locate the list of distributors.

We proceeded to look for the pricing by searching through the distributors' websites and we successfully located the prices of wines. Based on this methodology, we compiled our findings below.

BREITENBACH WINE CELLARS

PRODUCTS & SERVICES

Breitenbach wine cellars sell different types of wines, cheeses, gift boxes, sauces, country meats, specialty food items like spreads, herbal beverages, and dressings. According to the founder of Breitenbach wine cellars, Duke Bixler, they have a variety of products, and also customers who have not yet experienced their products.

Wedding events are also accepted at their tool-shed at Breitenbach vineyards. Foods, wines, and music is enjoyed during the annual festival called "Annual Dandelion May Festival", and it is celebrated in Breitenbach Patio.

PRICING EXAMPLES

Dandelion Wine is the cheapest wine offered at $14.95, and the most expensive wine is offered at $42.95 which is known as 4-Barrel Tawny Port. A trio pack of wines is worth $57.95-$59.95.

TARGET MARKET

The target market is the locals and tourists in the area.

COMPETITIVE ADVANTAGE

To ensure that they are competitive, they offer their products and services through physical stores and online shop. As a competitive advantage, the company offers a wide range of products like wine, cheeses, country meats, spreads, sauces, herbal beverages and dressings among others.

Also, the company organizes festivals, outdoor concerts, special tasting and cooking events, live music and barbecue, for their visitors to remain competitive.

VISION WINE & SPIRITS LLC

PRODUCTS & SERVICES

Vision Wine & Spirits LLC offers a wide range of products like wines, spirits such as bitters, gin, liqueur, Mexican spirits, rum, and vodka, water, and whiskey to the United States and different parts of the world.

PRICING EXAMPLES

One of the distributors of Vision Wine & Spirits LLC known as Tenzing Wine & Spirits, distributes to a third party distributor named as 75 Wine Co. and their wholesale price is $117, and the Sauvignon Blanc cost only $9.75.

TARGET MARKET

Vision Wine & Spirits LLC target market is distributors and suppliers in all 50 states in the United States.

COMPETITIVE ADVANTAGE

As a competitive advantage, Vision Wine & Spirits LLC continuously build the company brand by strengthening business relationship with their suppliers and brand owners in the world to offer innovative products to the market for the wine & spirits trade and consumers at competitive prices.

WASHINGTON WINE & BEVERAGE COMPANY

PRODUCTS & SERVICES

Washington Wine & Beverage Company offer premium, super premium, and ultra-premium Washington wines under the brand names of Silver Lake, Girly Girl, Glen Fiona, Leone, Brown Box, and Orca.

PRICING EXAMPLES

Girly Girl brand is priced at $13.99, Glen Fiona brand at $65 and Brown Box brand is worth $15.47.

TARGET MARKET

Washington Wine & Beverage Company's major target market is wine distributors and suppliers in the United States.

COMPETITIVE ADVANTAGE

Washington Wine & Beverage Company trade resources like Silver Lake, Girly Girl, Glen Fiona, Leone, Brown Box, and Orca allows the company to reach their customers easily.
Part
14
of fifteen
Part
14

Winery CL

Mon Ami Winery is known to be one of Lake Erie Islands’ oldest wineries and generates an estimated $5.96 million in annual revenue. Vinoklet Winery is the only active winery in the Hamilton County region in Ohio and generates an estimated $1.45 million in annual revenue. Gervasi Vineyard is known for its award-winning wines and has an estimated annual revenue of $3.41 million. The required information has been documented in the attached spreadsheet, in the tab titled “Wineries”.
To identify the products/services, pricing examples, target market, and competitive advantage, we began our search by looking through the listed wine companies’ official websites. A thorough search through their pages provided the list of products and services, pricing examples of products, and competitive advantage. Since Mon Ami Winery, Vinoklet Winery, and Gervasi Vineyard are private companies, they do not provide annual reports that display revenue for public consumption. Therefore, we looked into company-profiling websites such as Hoovers and Crunchbase to identify each company’s estimated annual revenue. Identifying the industry segment for each company helped us determine their target market. The general target market for each industry segment was considered to be relevant target markets for each company. Reports published by Upserve and Bplans provided specific demographic insight into the target market for each industry segment of the winery space. We also searched review websites such as Tripadvisor to analyze the reviews given by customers to verify each company’s competitive advantage.

Findings

Mon Ami Winery

  • Competitive Advantage: Mon Ami Historic Restaurant and Winery claims to be one of Lake Erie Islands' oldest wineries. Their selection of wines complements their exceptional cuisine. Reviews from Tripadvisor reveal that Mon Ami Winery's attractions provide entertaining events, great wine, and has an old world charm.

Vinoklet Winery

Gervasi Vineyard

  • Competitive Advantage: Gervasi Vineyard is known for its award-winning wines created with its state of the art wine-making technology. The company claims that it has a wine collection that will satisfy any and every palate. The company's wine selection ranges from Italian imports to estate-grown varieties. According to the reviews on Tripadvisor, apart from the selection of wines, the location is considered to be the main attraction with winery tours.
All relevant information on Mon Ami Winery, Vinoklet Winery, and Gervasi Vineyard has been documented in the attached spreadsheet, in the tab titled “Wineries”.

Part
15
of fifteen
Part
15

Local CL

Michael Alberini's is an upscale casual restaurant in Youngstown, while Springfield Grille is a traditional American steak house, and Vineyards at Pine Lake is a family owned winery in the Mahoning/Columbiana area. The competitive landscape for Michael Alberini's, Springfield Grille, and Vineyards at Pine Lake has been provided in the attached spreadsheet.

Michael Alberini's

Michael Alberini's is an upscale casual restaurant that serves Italian, French, Latin American, Asian, and American cuisine. Alberini's service portfolio includes — a full-service bar and wine shop, personalized catering services, and five banquet rooms for private events. The restaurant only uses fresh local produce for its preparations. Alberini's wine shop features a selection of over 600 wines.

Springfield Grille

The restaurant at Boardman is owned and operated by the Springfield Restaurant Group, and it is the only restaurant operating in Ohio, rest being established in Pennsylvania. The casual restaurant serves American cuisine along with steaks, salads, pasta, fresh seafood, sandwiches, and desserts. The restaurant features a private dining space for up to 40 guests.

Vineyards at Pine Lake

The family-owned winery is spread across 42 acres along Pine Lake. The property features a casual restaurant, a wine tasting room, and an event center. The restaurant offers American cuisine with a selection of flatbread, salads, steaks, sandwiches, domestic beers, and drinks. The vineyards also organize events like health workshops, flea markets, and dog fairs.
Sources
Sources

From Part 01
Quotes
  • "In order to legally sell your own wine, you must have a series of licenses and permits from both the federal government and from the state in which you reside. Your state's liquor control board or licensing board must also inspect and approve your winery or bottling location, even if it's in your home. The process can be long and expensive and requires multiple forms to obtain all necessary licenses."
Quotes
  • "There are many misconceptions and misguided assumptions about making wine at home. Most all of them are perpetuated by individuals who never even tasted or made homemade wine. Others are simply born out of the mystique surrounding the commercial wine industry."
  • "You can make up to 100 gallons per year. If you live in a household with another adult, you can make up to 200 gallons per year. "
Quotes
  • "Not every home winemaker has the luxury of a full basement, or a large workshop, or any other decent-sized room with a sink, even temperatures and lots of shelving that can be dedicated to just making and aging wine. In fact, for a lot of folks, if you can get any dedicated space, at all, you’re doing well."
Quotes
  • "A bonus with homemade wine is that it does not contain added sulfite preservatives commonly found in most commercial wine."
Quotes
  • "Home wine making is a hobby that encompasses a broad demographic. Lau has customers of all ages and ethnicities—those who like to drink wine, those who enjoy the hobby and people seeking creative ways to use fruit."
  • "She notes that home wine kits have very few preservatives, compared to some commercial wines on grocery store shelves."
Quotes
  • "People now prefer to make homemade wines as it is a way of scraping the entertainment cost or reducing it during celebrations. It also gives opportunity of choosing varieties of flavors for homemade wines."
  • "As the demand for homemade wine kits is increasing daily, companies producing them are also increasing. "
Quotes
  • "For many home winemakers, space — or the lack of it — is the final frontier, the one thing holding their winemaking aspirations back. "
From Part 02
Quotes
  • "Millennials aren’t yet embracing wine consumption as many had predicted. Damaged financial capacity is a major contributor, but cannabis legalization is another factor explaining their slow adoption of wine. "
  • "The cumulative impact of negative health messaging — absent offsetting promotion of the health benefits of moderate wine consumption — is negatively influencing consumption, particularly for the millennial consumer."
  • "Twenty-five years later, the US is the largest wine-consuming country in the world, giving US producers an amazing homecourt advantage. "
Quotes
  • "U.S. consumers purchased more than 408 million cases of wine worth $70.5 billion in 2018, according to data compiled by the research firm bw166 and Wines Vines Analytics. Americans remain willing to spend more on wine as the market’s total value increased by 5% over the previous year, while volume increased by just 1%."
  • "Moramarco said consumers are choosing to spend “a little more on better wines.” Consumers are shifting, leaving wineries and retailers to meet them with new products rather than existing offerings. "
Quotes
  • "The growing demand for the product through online distribution channels make it easier for smaller wineries to reach customers across the U.S. thereby encouraging investors to enter this market. In 2016, over 760 new establishments have opened in the U.S. indicating favorable economic conditions, increasing the investments in the industry."
Quotes
  • "Millennials (age 22-38), Gen Xers (age 39-50), Boomers (age 51-68) and Matures (age 69+). The trends dynamically evolve based on income, as well as the predominant food/drink culture. While Millennials and Gen Xers now consume liquor and beer more frequently than wine, Boomers and Matures are more likely to have consumed wine in any given week. "
  • "Yet within the past dozen years, both Millennials and Gen Xers have tended to increase their wine purchases each year, while for Boomer and Matures this trend is somewhat on the decline."
Quotes
  • "Americans paychecks rose in the past year at the fastest rate in more than a decade, showing a tight labor market is paying dividends for more workers. Wages and salaries paid to private-sector U.S. workers rose 3.1% from a year earlier in the third quarter, the Labor Department said Wednesday. That was strongest year-over-year gain since the second quarter of 2008."
Quotes
  • "So much for a glass of wine a day for your health's sake — all alcohol consumption is bad for you, according to a damning report."
  • "Alcohol consumption at all levels can have damaging health implications, according to a report in The Lancet. The research, which claims to be the most comprehensive of its kind, pours cold water on previous reports that said drinking in moderation could have health benefits."
From Part 09
Quotes
  • "Technographics is all about better understanding a customer through analysis of their technology stack. The definition is easiest to understand if you think of technographic data along the same lines of demographics and firmographics. "
Quotes
  • "A bistro is a small, quaint, French-style restaurant that serves moderately-priced food in a relaxed setting, usually having a ‘chic, classic French’ style."
Quotes
  • "The bistros, pizzerias, steakhouses, and taco trucks that defined dining in 2017"
From Part 10
Quotes
  • "The global wine making equipment market is anticipated to grow at a robust growth over the forecast period i.e. 2017-2024. Further, the growth of wine making equipment market can be attributed to rising disposable income coupled with changing lifestyles of the consumers."
Quotes
  • "The global home beer brewing machine market is forecasted to grow at a CAGR of 7.31% during the period 2017-2021"
Quotes
  • "The total U.S. wine market grew to more than $70 billion in total value and 408 million cases in total volume in 2018. While sales growth, particularly in volume, has slowed as the total market has doubled since 2003, consumers are buying wine at higher price points. Suppliers have not been able to rise prices, however, and are also having to react to changes in how consumers buy wine. "
From Part 11
Quotes
  • "L’uva Bella Winery is Youngstown’s first and only California style winery. We manufacture wine using L’uva Bella, Mosto Bello and Bello Chilean juice lines, fruit wines, and a Reserve Wine Label manufactured strictly with freshly harvested grapes from California and Chile."
Quotes
  • " Our retail store, Der Marktplatz, is located right next to the wine cellar. Here we have a large selection of unique and local gifts as well as gourmet foods. We offer free samples of Ohio’s Grand Champion Swiss cheese and smoked meats at our deli counter."
  • "Along with entertainment, food and crafts we will be giving a “behind –the-scenes” tour of the winery. Breitenbach is one of a few wineries that make dandelion wine and the only winery to have a Dandelion Cookoff with samples of dandelion foods."
From Part 14