Lumberjack Audience

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Lumberjack Audience

We were only able to find limited information on the demographics profiles of audiences most likely to watch a competition for lumberjacks like the Timbersports event. The audience for lumberjack event are mostly Men located in the united states.

METHODOLOGY

In order to provide demographic information on the kind of audience that is most likely to be watching (or to start watching) a competition for lumberjacks like the Timbersports event by Stihl, we first searched for direct and pre-compiled demographic profiles of such an audience. We used industry association sources such as American Lumberjack Association and New York State Lumberjack Association, among others and other industry sources such as National Geographic, Lumberjack Planet, Lawn and Landscape, and Ohio Forestry Association, among others. Our goal was to find relevant industry reports, surveys or articles on the demographic profiles of audiences of US lumberjack or Timbersports competitions. However, we did not find any relevant information to address the client's request. The only information we found was on event results, schedules, membership rules and regulations and newsletters about the associations and no other publications or articles with any information relevant to the request.

We shifted gears again by using SimilarWeb and Spyfu website analysis reports of lumberjack events websites such as STIHL Timbersports, Lumberjack World Championship, Paul Bunyan Lumberjack Show, and Dells Lumberjack Show, among others. By using SimilarWeb to analyze these event websites we hoped to get the data of websites linking to each given event site and also the demographic details of the website visitors. Using the event site visitors analysis from SimilarWeb and Spyfu, both SimilarWeb and Spyfu did not generate enough data on the demographic of the audiences of US timbersports and lumberjack competitions and events. The only available data from the analysis of the websites was top keywords and traffic sources which were not relevant in building a demographics profile.

lastly, we tried triangulating by using the websites of lumberjack sports with the most number of followers and lumberjack competitions which were the most attended. These websites and events include Lumberjack World Championships Foundation, Paul Bunyan Lumberjack Show, Bad Axe Throwing and Dells Lumberjack Show, among others. We used these events websites and sources in order to check the profiles of their followers through social media, and try to build a demographic profiles .We could only find specific demographic information of Stihl followers on twitter such as sex and locations. further research on social media page of the followers did not yield any details regarding age,employment, level of education and income. The reason why we could not provide all the demographic details using this strategy is because, the followers of Stihl are diverse and random people. Therefore, not much details about them is disclosed on their social meida profiles.

Key findings.

The audience for lumberjack event such as STIHL are mostly Men located in the united states.

Axe throwing audience are so diverse; "axe throwing isn't just for lumberjacks. It's very popular with both men and women of all ages."

Demographics for Lumberjack participants include;
  • Gender ;91.7% of males participate in lumberjacks activities
  • Ethnicit; 60.4% of whites participate
" According to the Bureau of Labor Statistics, logging workers earn between $30,000 and $80,000 per year."

Sources
Sources