Logistics and Transportation Decision Makers: Publications
Eight of the top transportation and/or supply chain logistics publications based on popularity among global commerce transportation and logistics executives include the American Journal of Transportation, CSCMP's Supply Chain Quarterly, Global Trade, the Journal of Commerce, DC Velocity, Material Handling & Logistics, Inbound Logistics, and Logistics Management. The details for each publication are below.
- The American Journal of Transportation (AJOT) is the number one supply chain management publication according to the experts at Kenco, a large American third-party logistics company.
- AJOT has a total global readership of 43,344, of which 75% are VP/COO of supply chain and 19% are import/export/international managers.
- By industry, 81% of AJOT's readers are "beneficial cargo owners/shippers," while 14% are "intermediaries/3PLs."
- AJOT covers all facets of transportation including maritime shipping, air cargo, and international trade.
- It provides insights, daily news, industry events, and a daily newsletter covering the shipping industry.
- CSCMP's Supply Chain Quarterly ranks second on Kenco's list of top supply chain management publications.
- Its total global reach is 168,000 people, of which 7% are CEOs, 7% are presidents, 5% are corporate officers, 5% are senior VPs, 20% are VPs, 29% are directors, and 22% are managers. In total, 73% of CSCMP's readers are directors or above.
- The audience for this publication "truly reflects the global nature of today’s supply chains, reaching executives in all 50 U.S. states, 74 countries, and six continents."
- CSCMP's Supply Chain Quarterly is published six times a year and covers topics related to the global supply chain, "from product design, procurement, transportation, and warehousing to human resources, information technology, and finance."
- Global Trade comes in at number five on Kenco's list of top supply chain management publications.
- It has a total print circulation of 23,428 and a total digital readership of 104,388.
- Based on Global Trade's media kit, 68% of print readers are CEOs, other C Suite employees, and senior executives.
- In terms of industry, 61% of its readership are manufacturers that export, 15% are 3PLs/ forwarders and other logistics providers, 12% are retailers that import and wholesalers, and 11.9% are site location consultants.
- Global Trade is focused on "domestic and global expansion solutions, education and tools for U.S. manufacturers that export and big box retailers that import."
- Topics covered include air cargo, banking, 3PLs, European ports, foreign trade zones, global logistics, global shippers, imports and exports, international trade, ocean carriers, ocean ports, rail, site selection, insurance, trucking, U.S. ports, and warehousing.
- The Journal of Commerce (JOC) is number seven on Kenco's list of top supply chain management publications.
- The print circulation for the JOC is 15,282 and it has 67,342 registered users on its website. Users and readers come from 216 countries and territories.
- Executives make up 45% of the JOC's readership, followed by 30% officers, and 25% upper management.
- In terms of industry, 68.2% of JOC's readers are shippers, 15.9% are logistic service providers, 4.9% are transportation providers, and 4.4% are ports and terminals.
- Topics covered in the JOC include industry events, maritime, ports, trucking, regulations, rail, logistics, technology, breakbulk, sailings, and special topics.
- DC Velocity ranks third on Kenco's list of top supply chain management publications.
- It has a total circulation of 50,000, but reaches 341,500 supply chain and distribution center professionals through its multiple channels.
- About 38.6% of its readership is employed in operating management and 33.9% is employed in corporate management. Another 20% is employed in distribution management.
- In terms of industry, 22.4% of its readers are in manufacturing distribution centers, 21.7% are in wholesaler distribution centers, 21% are in retail distribution centers, 16.8% are manufacturers of products and goods, and 14.6% are in third party logistics.
- DC Velocity covers the informational needs of "logistics and supply chain managers and executives" and specifically addresses topics related to various facets of logistics "including internal logistics within a distribution center or warehouse, external logistics relating to the transport of goods and freight, the overarching information technologies that support and integrate the two, and the strategies that optimize logistics."
- Material Handling & Logistics (MH&L) is number 10 on Kenco's list of top supply chain management publications.
- Its print circulation is 53,795 and the publication has a total reach of 159,896 through all channels.
- The readership for MH&L is 36.8% corporate and executive management; 28.96% is logistics, purchasing & engineering management; 27.79% is plant management; and 6.45% is sales management and other titles.
- The fabricated metal/primary metal manufacturing industry represents 13.71% of MH&L's readership, followed by machinery/medical equipment/measuring equipment manufacturing (12.27%), and wholesaler/distribution/transportation/ warehousing (11.64%).
- Topics covered in MH&L include transportation & distribution, facilities management, warehousing, global supply chain, technology & automation, powered vehicles & forklifts, and labor management.
- Inbound Logistics is number six on Kenco's list of top supply chain management publications.
- Total print circulation for Inbound Logistics is 67,798.
- Its Logistics Planner, which is an online tool used to "learn about, and respond to the leaders in logistics, warehousing, third-party logistics, transportation, and more," has more than 250,000 digital and print readers.
- Approximately 30% of Inbound Logistics' readers are corporate management; 34% are in logistics and distribution; 15% are in supply chain, purchasing, or supply management; 12% are in transportation or traffic management; and 9% are in operations.
- Topics covered in Inbound Logistics include 3PLs, warehousing, air cargo, chemical logistics, forklifts/pallets/materials handling, logistics and supply chain education, green supply chain, logistics IT, ocean/intermodal/rail, site selection, economic development, and trucking.
- Logistics Management appears at number eight on Kenco's list of top supply chain management publications.
- The magazine circulation for Logistics Management is 70,039 and through all channels, the publication reaches 114,223 unduplicated readers.
- Although Logistics Management does not provide a breakdown of readership by role, it indicates that 100% of its readers have "buying/specifying influence."
- The largest industry served by Logistics Management is truckload motor freight/LTL motor freight, which represents 70% of readers.
- Topics covered by Logistics Management includes transportation best practices and trends, supply chain and logistics technology, global logistics, warehouse and DC management, lead generation, awards, and special reports.
To determine eight of the top transportation and/or supply chain logistics publications based on popularity among global commerce transportation and logistics executives, we first searched for a reliable list of industry publications that we could use to curate those that are most popular among executives. We identified such as list from Kenco, a large third-party logistics provider in the United States. Its list of top supply chain management publications provided us with industry magazines and websites that target managers in the logistics and transportation industries. From here, we examined each publication to find those that had the highest circulation and percentage of executive readers. Therefore, our ranking is slightly different from that of Kenco, which is ranked based on circulation only.
Note that we did not include some publications that Kenco included because they were too focused on niche industries (Food Logistics) or we were unable to identify circulation or executive readership numbers. It was our determination that the publications that are among the top publications read by executives in the logistics and transportation industries would publish their data for potential advertisers. Therefore, only publications that provided information on their circulation and readership demographics were considered.