Localization Gig Economy Work Space Competitive Analysis
GlobalMe, Gengo, OneHourTranslation, Lingotek, Lionbridge, Hogarth Worldwide, Transperfect, Lilt, and SmartLing are some of the top gig economy companies in the content/localization field.
We kicked off our research by searching for lists of the top localization marketplaces. This was a dead end due to how niche the localization sub-sector is in the gig economy industry. We slightly changed our search strategy by looking for the top marketplaces in the gig economy space in order to select the companies specializing in content/localization. This was a failed attempt as only marketplaces like Fiverr and Upwork showed up - of note, these marketplaces indeed have hundreds or even thousands of gig workers who offer localization services, however, the marketplaces do not specialize in localization. We also attempted manually finding gig economy marketplaces focused on localization to no avail. Since our strategies failed, we decided to approach the project differently.
Companies like Fiverr and Upwork are platforms that allow businesses to directly connect with freelancers, we did not come across companies similar to this, focused on localization. Instead, we found companies that specialize in content/localization services through their gig workers or freelancers, but do not directly connect these gig workers to their clients. These companies are not marketplaces in particular, as clients go through them, rather than going through their gig workers or freelancers directly.
Please note that GlobalMe, Gengo, OneHourTranslation, Lingotek, Lionbridge, Hogarth Worldwide, Transperfect, Lilt, and SmartLing are some of the most talked about content/localization companies in the gig economy space. We attempted ranking them by revenue or number of gig workers, but some are privately held and do not disclose these details to the public. As a result, this was not possible.
- Globalme's localization services specifically helps ensure that the website, audio, e-learning, and video content of its clients are localized, "linguistically correct, relevant, and culturally appropriate in 35+ languages."
- Gengo offers translation, website localization, app localization, translation API, and content services (including transcription, proofreading, content summarization, copywriting, content categorization, content generation, quality assessment, ads review, sentiment analysis, and machine translation quality evaluation).
- Lingotek's localization services include localization engineering, software localization, and website localization.
- Lionbridge's services include content services - such as technical writing, financial reports, and multicultural marketing; translation services like video translation & localization, software localization, interpretation, and website & app localization; testing services such as compatibility testing; and AI services like audio & speech recognition voice applications.
- Hogarth Worldwide offers content creation, creative production, digital production, language services, strategy & consultation, and technology & innovation services. It claims it is a leading language service provider worldwide. It offers website, app, and content localization and adaptation services.
- Transperfect offers translation, website localization, globalization consulting, multicultural marketing, staffing, multimedia, AI data solutions, interpretation, and software localization services among others.
- Lilt offers website and app translation and localization services with seamless integrations. It mainly caters to businesses in North America and Europe. Some of its customers include Intel, Asics, Digital Ocean, and Sprinklr.
- Smartling offers translation and localization services for websites, mobile apps, web apps, marketing emails, product documentation, and video subtitles.
- OneHourTranslation offers translation, localization, enterprise, content writing, and voice-over, international SEO services. Its localization services apply to websites, e-commerce, apps, gaming, private consulting, and quality assurance.