Live Event Tracking Tools

Part
01
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Part
01

Top Live Event Tracking Tools

The top 9 live event tracking tools are Eventbrite, Splash, Cvent Event Manager, RSVPify, Whova, Odoo, Attendify, Eventzilla, and Adventri.

Eventbrite

  • Eventbrite is an event technology platform that organizes and sells tickets to events online. Their platform also includes registration and a fully-featured event management platform that can be accessed online or on mobile apps.
  • Eventbrite manages and tracks sales with real-time reporting and analytics from any device.
  • More information can be found here.

Splash

  • Splash is an event management platform that more than half of the Fortune 500 companies use to optimize performance and streamline event marketing. This helps to create connections with target audiences, scales event programs, and connects event engagement to business results.
  • More information can be found here.

Cvent Event Manager

  • Cvent is an event management, online registration, and venue sourcing platform. It assists in event planning, engagement of attendees, and measures the impact of events with reporting and strategic integrations.
  • More information can be found here.

RSVPify

  • RSVPify is an event management platform with features such as custom data collection, guest list management, and drag-and-drop seating charts.
  • More information can be found here.

Whova

  • Whova, an event management software that helps to improve attendee engagement and networking opportunities by monitoring real-time event data.
  • It won the Event Technology Award in 2016, 2017, and 2018 and is used by companies such as Loreal, IKEA, Lego, and NASA.
  • More information can be found here.

Odoo

  • Odoo is a customizable suite of business applications designed for companies to provide event management services such as event planners, automated registration and payments, and uses Google Analytics for a full view of the given event.
  • More information can be found here.

Attendify

  • Attendify is an event management platform that helps to boost attendee participation, prove sponsor ROI, and deliver event performance analytics.
  • More information can be found here.

Eventzilla

  • Eventzilla is an event management platform that allows the tracking of invitations, registrations, payments, and attendees before and during the event as well as providing data reports after.
  • More information can be found here.

Adventri

  • Adventri is an event management platform that collects, manages, and analyzes attendee and event data.
  • More information can be found here.

Research Strategy

To efficiently rank the top live event tracking tools and provide the best platforms available, we utilized a source in which their methodology included metrics of reviews and search volume, with standards of at least 10 verified reviews and the search volume reported only within the past 12 months. Combined, this created an overall score, organizing them from best to worst. We also cross-checked this information with user-generated product reviews and reputable website data.



Part
02
of four
Part
02

Live Event Tracking Tools: Competitive Landscape (1)

Eventbrite is a platform for creating and listing events, its pricing usually ranges from 2% to 3.5% of the ticket price plus an additional fee that ranges from $0.79 to $1.59 for each ticket, and the company's competitive advantage is that it "is the world’s largest ticketing and event technology platform." Splash is a marketing platform for events, the company charges an operational fee of $1 plus a service charge of 2.5% for each ticket sold, and the company's competitive advantage is that "more than half of the Fortune 500 trust Splash to power the core of their marketing mix." Cvent is an event software provider, often charges between $3 and $12 plus a 3.99% fee for each registrant, and the company's competitive advantage is that it "is known for offering perhaps the most comprehensive suite of technology solutions to event professionals."

Eventbrite

1. Description of the Service

  • Eventbrite is a platform that allows users to create and list events.
  • Support services such as analytics, reporting in real-time, and payment processing are built-in to the platform.
  • Eventbrite has an app that event organizers can use, in order to "[r]un, promote, and track" their events.
  • An app for event-goers is also offered by Eventbrite, which allows those individuals to purchase event tickets securely and easily, plus streamlines the check-in process at events.
  • To promote their events, brands can either choose from a pre-designed web page through Eventbrite or Eventbrite can "create a custom" site for a brand. On those pages, an embedded checkout process can be added to streamline that process for visitors.
  • In addition to its online services, Eventbrite also offers services at the actual events, including staffing, logistics, and equipment rentals.
  • With regard to equipment rentals, Eventbrite offers "RFID gates and mobile box office tech kits."
  • With regard to staffing, Eventbrite helps companies in finding people to work events and also offers an option for those companies to hire an experienced processional to help manage/plan an event.

2. Pricing

  • "Eventbrite is free to use for free events."
  • For paid events, Eventbrite offers three package options.
  • For the first package option, Essentials, Eventbrite receives 2% of the price paid for each ticket, in addition to a $0.79 fee for each ticket.
  • For the second package option, Professional, Eventbrite receives 3.5% of the price paid for each ticket, in addition to a $1.59 fee for each ticket.
  • For the third package option, Premium, Eventbrite's pricing is customized to each event, so no monetary amounts are specified.
  • Each of those three package options includes two of the same benefits: "Ticketing & registration essentials" and "[l]isting on Eventbrite and partner sites."
  • In addition to those two benefits, both the Professional and Premium packages share four additional benefits: (1) "Ticket sales on your own site"; (2) Checkout forms that are customizable; (3) Sales analytics; and (4) Pre-event payouts.
  • The Premium plan then offers another four benefits: (1) "On-site staffing & rental equipment"; (2) "Branded community pages"; (3) Product training; and (4) Access to an Eventbrite Customer Success Manager.

3. Competitive Advantage

Splash

1. Description of the Service

  • Splash is a marketing platform for events.
  • Splash provides the following, general overview of its services on its website: "From simplifying event asset creation to capturing attendee insights and measuring event impact, Splash enables marketers to reach and connect with target audiences in-person, efficiently scale event programs and connect event-driven engagement to business results."
  • More specifically, Splash's offering comprises design, marketing, workflow, on-site at the event, integrations, and analytics.
  • With regard to design, Splash enables users to design custom pages for their events, as well as customize emails promoting the events.
  • In terms of marketing, Splash users can "capture audience data through RSVPs and check-ins to build robust profiles of your attendees and their guests. With smart guest lists, targeting, email communications and registration forms under one roof, you can optimize every touch point."
  • With regard to workflow, Splash provides " flexible, role-based user permissions" through which multiple people can be invited "to view or manage event campaigns and reporting." Furthermore, with Splash, users can "control who can edit . . . brand-sensitive assets."
  • In terms of on-site at an event, Splash offers an app through which guest can check-in, surveys can be run, and contests/sweepstakes can be held, all in real-time.
  • With regard to integrations, "Splash integrates with leading sales CRMs, marketing automation platforms and applicant tracking systems."
  • Lastly, in terms of analytics, Splash enables users to "translate event data into actionable insights and connect events to business results."

2. Pricing

  • Splash's offers two free options and two paid options.
  • The free options are titled "Personal" and "1 or 2 Business Events." Collectively, those free options are called Splash Free.
  • The two paid options are titled "Full Program" and "Conference or Roadshow." Collectively, those paid options are called Splash Business.
  • The only pricing information we found on Splash's website was provided in a blog post therein dated January 31, 2020, which states that pricing for Splash Basic imposes (for each ticket) an operational fee of $1, a service charge of 2.5%, and for tickets purchased with a credit card, there's a 3% fee for processing.

A. Differences Between Splash Free & Splash Business

  • With Splash Free, a user can send 50 emails for an event (unlimited for Splash Business).
  • With Splash Business, email templates can be custom created, there's A/B testing, there's an option for scheduling emails, and event calendars can be used "to promote multiple events in one place."
  • Both Splash Free and Splash Business provide users with editable templates and event assets that have matching designs/themes. With Splash Business, users can customize branding and create customized templates/designs for their web pages.
  • Both Splash Free and Splash Business allow an unlimited number of people to be invited to an event. With Splash Business, users can conduct advanced targeting & segmentation, waitlists can be enabled, and RSVP lists can be managed.
  • Splash's app for event check-in is available for both Splash Free & Splash Business, though with Splash Business, customized badges can be printed and teams can be notified about guests who have arrived.
  • Splash Free does not include any integrations, whereas Splash Business offers integrations with platforms such as Salesforce.
  • Lastly, with regard to analytics & reporting, Splash Business provides the ability to "track registrant and attendee sources", features a "Salesforce ROI Dashboard", and provides custom dashboards for reporting.

3. Competitive Advantage

  • On Splash's website, it's stated that "more than half of the Fortune 500 trust Splash to power the core of their marketing mix."
  • Additionally, Splash has a vast reach, as over $70 million in tickets have been sold through its platform, the number of RSVPs received through Splash totals 21 million, and the number of events run through Splash amounts to 670,000.

Cvent

1. Description of the Service

  • Cvent describes its service as follows: "Cvent provides easy-to-use, integrated technology solutions to maximize the impact of meetings and events of all sizes. We help organizations plan and market events, execute onsite, engage audiences and measure and analyze results."
  • Additionally, "[t]he Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business."
  • Through its team for professional services, Cvent provides support services such as database management, campaign analysis, and data processing.
  • Cvent has a niche in the hospitality industry, as "[h]otels use the Cvent Hospitality Cloud's digital marketing tools and software solutions to win business through Cvent's sourcing platforms and to service their customers directly, efficiently and profitably — helping them grow and own their business."

2. Pricing

  • Cvent doesn't provide pricing information on its website, but rather states "Cvent pricing for event management and online registration solution is variable and takes into account annual registration volume and advanced features activated based on your specific requirements. Our mobile apps are priced per event."
  • However, we were able to find estimates of Cvent's pricing through one of its competitors, RegFox. According to RegFox's site, "common quotes for Cvent Express is $3 a registrant + 3.99%" and "common quotes for Cvent Professional are between $8 to $12 per registrant + 3.99%." Those costs were "based on actual customer quotes provided by Cvent sales associates as of March of 2018."

3. Competitive Advantage

  • As was stated in a 2018 article, "Cvent is known for offering perhaps the most comprehensive suite of technology solutions to event professionals."
Part
03
of four
Part
03

Live Event Tracking Tools: Competitive Landscape (2)

RSVPify's objective is to eliminate the guesswork out of event planning, registration, and ticketing. Whova made $2 million in the first quarter of 2020. Total promotion tools, calendar and speakers management and organization, selling event sponsorship, and selling tickets online are some of the event management tools offered by Odoo.

RSVPify

Overview

  • RSVPify was founded in 2013 and is headquartered in Illinois, United States.
  • It is an end-to-end event management platform that features powerful tools to simplify event management.
  • The company’s objective is to eliminate the guesswork out of event planning, registration, and ticketing.
  • About 1 to 10 employees work for RSVPify.

Revenue

  • In the first quarter of 2020, RSVPify generated $200,000.
  • The company has been experiencing a downward trend in revenue generation since the third quarter of 2018.

Event-Management Tools

  • Email invitations, online registration, RSVP, custom data collection, guest list management, menu preferences, sub-event management, event privacy, age verification, QR codes, and seating chart maker are some of the features offered by RSVPify.
  • The event-management tools offered by RSVPify are suitable for corporate and NPO events, ticketed events, weddings, holiday parties, and bar/bat mitzvah.

Plans and Pricing

  • Three plans are offered by RSVPify — free, premium, and platinum.
  • Free: Users can utilize the free plan if the event is composed of 100 guests or fewer and want access to only the basic features
  • Premium: The premium plan is meant for events with larger guest lists and requires access to premium features. This plan costs $29+
  • Platinum: This plan is suitable for enterprises, event professionals, and large scale events. This plan costs $189+

Target Market

Competitive Advantages

  • The free plan offered by RSVPify is one of the primary competitive advantages of the company. It helps users who just want to explore the software without having to share their credit card details. Additionally, other than professional purposes, RSVPify can also be utilized by individuals who are planning to host personal events that do not involve more than 100 guests.
  • Seating is essential in events and the seating chart marker offered by RSVPify puts the company in a superior position.
  • RSVPify provides tools that can be used by companies as well as individuals. This allows the company to have a wider customer base.
  • RSVPify is in partnership with some of the well-known companies around the globe. This includes but not limited to Uber, Wix, Airbnb, WeWork, and Zazzle. Collaborating with already established and esteemed firms give RSVPify a competitive edge.
  • RSVPify also offers an iOS app. This helps the users to organize and manage their events on-the-go.

WHOVA

Overview

Revenue

  • In the first quarter of 2020, Whova generated $2 million.
  • However, the company has been experiencing a downward trend in revenue generation since the third quarter of 2018.

Event-Management Tools

  • Badge management, gamification, surveys and feedback, analytics and post-event reports, live polling, social wall, social media promotion, check-in and session assessment management, personal agenda, interactive maps, document-sharing, note-taking, branding, and offline management are some of the features of Whova’s event management platform and mobile event app.
  • The event-management tools offered by Whova are suitable for conferences or expos, association events, community events, corporate events, and trade shows.

Plans and Pricing

  • The pricing of the plans offered by Whova is revealed only upon request. The price quote request page can be found here.

Target Market

  • Whova targets corporate companies, educational academies, government bodies, associations, festivals and art shows, and trade shows.

Competitive Advantages

  • Sponsors and exhibitors play a key role in events. Whova offers the ability to highlight them throughout the event. This helps the user to build a strong relationship with the event sponsors and exhibitors.
  • Gamification is one of the features of the event management software offered by Whova. This will enable the event to be more enjoyable and impress the guests. A positive outcome will prompt the users to revisit Whova. In other words, brand loyalty increases.
  • Some of the distinguished brands are customers of Whova such as HSBS, Oracle, Microsoft, L’Oreal, Yale University, Nasa, TEDx, and others. This increases the reputation of Whova and helps attract new customers.
  • Whova offers an award-winning app to help the users manage and organize their event on-the-go.

ODOO

Overview

  • Odoo was founded in 2005 and is headquartered in Brussels Capital, Belgium.
  • Odoo is an open-source suite of integrated business applications. The company’s products are classified as websites, sales, operations, and productivity tools. Their event management software is sectioned under ‘websites’.
  • The company’s mission is to provide “software that is intuitive, full-featured, tightly integrated, effortless to upgrade, all while running smoothly for every business, every user”.
  • About 251 to 500 employees work for Odoo.

Revenue

  • In the first quarter of 2020, the company generated $15 million.
  • The company’s revenue generation has been steady since the third quarter of 2018 without increment or decrement.

Event-Management Tools

  • Google Analytics integration, SEO integration, total promotion tools, calendar and speakers management and organization, selling event sponsorship, and selling tickets online are the tools offered by Odoo for event management.
  • Odoo’s event management tools are suitable for conferences, webinars, festivals, classes, charity, and exhibitions.

Plans and Pricing

  • The event management software offered by Odoo is free, regardless of the number of users. However, based on the hosting option and implementation service package, the pricing varies.
  • For instance, if the user chooses on-premise hosting, it costs $12. Furthermore, Odoo charges an additional $8 based on the number of users. But if the user chooses cloud-hosting, the software can be used free of cost and Odoo does not consider the number of users.

Target Market

  • Odoo targets corporate companies, educational academies, trade shows, expos, and non-profit organizations for its event management software.

Competitive Advantages

  • Since Odoo is an open-source suite of integrated business applications, their customer base is already wide. The ability to have all the necessary tools in one place to run a business effectively gives the company a competitive edge.
  • According to Odoo, their event-management software can replace an event planner. The software takes care of everything from event organization and ticket sales to visibility and promotion.
  • Automating the registration and payment process is highly appealing to users who are busy and work under tight deadlines. It helps them to save a lot of time. This, again, puts Odoo in a superior position.
  • If the user or users opt for cloud-hosting, they can use Odoo’s event management software free of cost. In this case, thrifty users will prefer Odoo’s event management software over others.
Part
04
of four
Part
04

Live Event Tracking Tools: Competitive Landscape (3)

A comparison of the event management platforms of Attendify, Eventzilla, and Adventri is as follows. The three competitors have been analyzed based on pricing, product offering, and their competitive advantage based on publicly available information.

Attendify

  • Attendify offers a data-first event technology platform that bridges the gap between digital marketing and event marketing. Its product offering includes mobile apps (custom-built event apps), event registration (an intuitive tool that syncs with the event app), Attendify Audiences (captures data from the event website, mobile apps and lead retrieval on one platform), lead retrieval (socially enabled lead retrieval app), and event websites (unique website for the event).
  • There are two packages: Starter, priced at $4,000, and Pro, which is $4000.
  • Customers can also opt for a la carte pricing: 2.5% + $1 per registration sold. There is also an Attendify Event mobile app, priced at $999 per event, and Branded Event mobile apps which consist of the One-Event app ($1,999) and the Multi-Event app ($2,999).
  • According to Attendify's LinkedIn profile, the company has been the first to market an event app with private social networking features. It has also been the "first open API in the event app industry enabling 3rd parties to integrate." The focus of Attendify is reimagining event technology, by making it accessible, intuitive and data driven.

Eventzilla

  • Eventzilla offers an all-in-one event management software that automates and simplifies the event management process. The features on the platform include event setup (event registration page), registrations (mobile-friendly event registration experience), payments (event payments processing), marketing (email campaigns and discounts), scheduling (multi-track event schedule builder), reports, API integration, check-in, and the Eventzilla’s attendee mobile app.
  • In addition to their event management software, other solutions/products of Eventzilla include conference management software, class registration software, fundraising event software, abstract management software, online seat reservations, event surveys, event website builder, and the customizable event agenda builder.
  • The company's LinkedIn page states that "Eventzilla prides itself in providing a smooth experience for event attendees through the simple mobile-friendly registration process. Every interaction with Eventzilla is device agnostic, which makes it seamless for both the organizer and the attendees to use Eventzilla from anywhere on any device."

Adventri

  • Adventri markets itself as an end-to-end event technology platform with a fully integrated event app and cutting-edge onsite technology and services. The product offering of Adventri includes event management software, meetings management, attendee registration, event website, mobile event apps, venue sourcing, survey solutions, and onsite solutions.
  • Adventri provides customized solutions according to customers' roles (event planner, certified event planner, exhibition manager, marketer, travel manager, and executive), type of business (enterprise, SMB, and agencies), and by industry (education, financial services, technology, media, automotive, and airlines).
  • The official website does not mention the pricing of their packages but offers a demo to customers. There is a contact form to get in touch with the sales team. According to the business review website Finance Online, Adventri offers a $3,000 per year standard enterprising pricing plan.
  • According to Adventri's website, "there is no other event technology company in the market that has the commitment to help clients connect better while also improving their business objectives. "
Sources
Sources

From Part 03