Live Event Tracking Tools

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01
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Part
01

Top Live Event Tracking Tools

Research indicates that B2B companies spend almost one-quarter of their marketing budget on conferences and events, however, tracking and evaluating the effectiveness of these events requires specific technology and systems, such as RFID. Many companies in the US are providing solutions to brands and agencies to enable them to better understand the impact of live events and experiential marketing.

Splash That

  • The estimated Annual Revenue of Splash is $14.2M, with $70M event tickets sold through the company.
  • Splash has worked with global companies including Sharp, Uber and Expedia Group.
  • Splash offers brands the ability to measure event success through insights, customer engagement and ROI measurement software. Brands are able to track, filter and sort consumer engagement using filters such as social influence, level of engagement, and location.
  • Customers are able to integrate Splash with sales CRMs, marketing automation platforms, and applicant tracking systems.

Certain Touchpoint

  • Certain have an estimated Annual Revenue of $10.8M and work with global companies including Bose, Boeing, and IBM.
  • The Certain Touchpoint mobile app allows brands to generate live data on consumer feedback and interaction at events. This is then translated into useful insights and statistics.
  • As well as providing tracking and engagement measurement tools, the app also functions as an event management tool with customization, content creation, live updates for attendees, including information about exhibits and seminars, and the ability to capture leads by scanning attendees' QR codes.
  • Data is then collected and presented using helpful info-graphics and visualizations enabling the brand to clearly and easily assess the success of the event.

MoZeus

  • The company has worked with over 500 brands on five different continents, brands include Harley Davidson, Lexus, and Samsung.
  • MoZeus provides engagement solutions and data-driven analysis and insights to brands running live events and retail activation.
  • Services include registration and tracking, analytic and insights, and digital data collection.
  • The company uses advanced technology in order to capture data and measure attendee engagement including the use of RFID/NFC, QR code and Apple wallet tracking and magnetic stripe readers.

Network Ninja

  • Network Ninja has been running for 22 years and works with leading global brands and agencies including Next and Bacardi.
  • Network Ninja has three apps providing cloud-based software to agencies and brands, non-profit and social services, and the legal sector.
  • The company's MainEvent app manages a brand's experiential and field marketing campaigns with customized dashboards providing insights and reports, including data on attendees', engagement, prospects, and event recaps.

Live Guage

  • In 2018 LiveGuage was reported as being the market leader in automated ROI measurement for live events and works in over 7 countries.
  • LiveGauge provides brands and agencies with real-time, quantifiable data on ROI to their marketing spend, with the use of sensors that record mobile pings. This software enables brands to measure the number of people engaging with the brand's sponsorship, the length of time spent, and where they moved in the event.
  • It also provides post-event consumer insights including attendees' demographic and geographic data.

Glisser

  • Glisser has a global focus with offices in New York and London, and they partner with businesses worldwide.
  • Glisser helps brands to measure their ROI from live events and marketing campaigns by combining data from multiple audience touch-points throughout the event. These include polls and surveys, downloads and real-time attendee questionnaires.
  • The platform provides brands with the option to integrate it within their own CRMs to seamlessly understand and visualize their ROI data.

Cvent

  • Cvent is a leading meeting, events, and hospitality management technology provider with over 300,000 users worldwide.
  • Crowd Compass is a mobile app developed by Cvent that enables brands to analyze attendee engagement in real-time.
  • They offer event management, tracking, attendee engagement tools, lead capture, and other event reporting statistics in order to evaluate ROI.
  • The platform allows brands to integrate with CRM systems they already use.

Global Registration Solutions

  • Global Registration Solutions (GRS) uses RFID and lead retrieval technology to capture real-time insights of attendees of live events.
  • These insights include exhibitor popularity, demographic trends, geographic data, engagement, registration, and lead retrieval.
  • The GRS' reporting tool enables exhibitors to perform cohort analysis and analyze how specific groups of attendees engaged with the event.
  • The company's previous clients include 3M and BellSouth.

GAO

  • GAO is a top 10 world leader in RFID solutions.
  • GAO is a company that specializes in RFID technology and offers an event tracking option for organizers of live events to track attendees and collect data on the popularity of certain exhibitions, seminars or stands, as well as user engagement and time spent in specific areas.
  • While the company does not offer complete software packages and solutions specifically to the live event industry, they do offer hardware that can be used in a wide variety of situations and by many brands and agencies.

Research Strategy

While some data regarding the popularity and reach of live event tracking companies was available online, it was not possible to gather specific revenue data for every company despite several hours searching on company websites, annual reports, industry articles and sites such as Statistica and Forbes. Therefore, we determined the top nine companies based on expert recommendations and annual revenue where possible, but also on the company's partnerships with global brands and their past clients.
Part
02
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Part
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Live Event Tracking Tools Competitive Landscape

Splash That, Certain Touchpoint, and MoZeus are among the top live event tracking tools that provide features and services which capture and analyze various data points related to live events.

Splash That

Features

  • Splash That has a content management system that allows users to create fully customizable event websites and emails, translation for an event page on every screen and channel, saves pages and emails for future use, and a control function for who can edit specific parts of any event created.
  • There is a system in place for integrated guest lists, event assets, and registration forms to capture data regarding the most valuable attendees. This also includes invitation automation, audience segmentation, and opportunities to add automatic markup, allowing for events to be discovered faster.
  • The company’s workflow program allows users to maintain brand consistency with a page clone function, dashboards to visualize performance and establish benchmarks, an invitation function to invite people to view or manage campaigns and reports, and has a cross-continent messaging feature.
  • Another tool allows users to capture attendee data, update guest lists and profiles, print customizable badges, and sync event data. This also includes one-swipe check-in, a Kiosk Mode app to allow attendees to self-serve. All of this information is synced across all devices in real-time to CRM and MAP.
  • Splash integrates with leading sales CRMs, marketing automation platforms, and applicant tracking systems. Featured integrations include Slack, Marketo, Hubspot, Eloqua, Zapier, Salesforce, Greenhouse, and Google Analytics.
  • There is 24/7 customer service available, personalized onboarding and training for event teams, marketers, designers, and on-site staff, and an option to work with a Splash certified designer to help create events, landing pages, etc.
  • Uber, Dell, Facebook, Expedia, and Sephora are among some Fortune 500 companies that use Splash’s services.

Pricing

  • Splash That has a no-cost option available for personal or small business events and custom prices for business licenses.
  • A customized package and contract are created for different business users’ unique needs.

Competitive Advantage

  • The advantage that Splash has over competitors is the multitude of resources offered for users to enhance their event marketing and strategy skills with toolkits, webinars, eBooks, assessments, and guides on top of their event marketing services. The company’s marketing web series that looks into how to improve event attendance, measure event ROI, and drive leads for marketing events is a three-time award winner.

Certain Touchpoint

Features

  • Certain Touchpoint has a home screen design tool to create layout and color themes that align with a given brand, which includes guidance and advice from an expert.
  • There is a live polling feature to collect real-time feedback from an audience and data on attendee interactions and mobile engagement behaviors relating to content and event photo sharing, discussion boards, social walls, and gamification.
  • The app allows the user to also develop an agenda and manage event capacity and meetings.
  • An extensive security audit is performed annually and provides a SOC II report to insure events and app information are secure.
  • Brands that Certain works with include Boeing, Bose, The Home Depot, IBM, NCAA, and Stanford University, among many others.

Pricing

  • According to customer data, Certain Touchpoint is rated as 24% more expensive than the average similar provider.

Competitive Advantage

  • An advantage Certain Touchpoint has over competitors is the annual audit they have in place, which creates a sense of security for users knowing their event and app information is always secure.

MoZeus

  • MoZeus provides digital data collection including, custom lead captures, dynamic surveys, post-event emails and texts, driver's license scanning, and exports to CRM.
  • The registration and tracking function includes RFID/NFC solutions, QR code tracking, Apple Wallet tracking, mag stripe readers, unique identifiers, and social media check-in stations.
  • Another feature includes mobile and video green screens, animated GIFs, slow-motion videos, video overlays, and real-time video filters.
  • They also provide analytics and insights with custom dashboards, ROI/sales match backs, social media tracking, custom CRM exports, data scrubbing, and consumer scoring models.
  • Two products implemented by MoZeus are JumpStart, which allows consumers to interact with brands on their mobile devices and Smart Motion, which integrates Microsoft Kinect into its platform, allowing consumers to interact using green screen pictures without a green screen. Data is collected on the consumers for these products, as well.

Competitive Advantage

  • MoZeus has an advantage over competitors regarding their attention to customer needs and the programs they have set in place to create a simpler, more efficient experience. So their clients don’t have to sort through the raw data and dashboards themselves, MoZeus personally takes the event data, analyze it, and converts it into actionable data. They also have a discovery stage implemented to uncover past problems and inefficiencies and then create a custom playbook that fits the users’ needs.
  • MoZeus has over 500 brands, over 6 years of partners, and 300 programs annually with integrations into over 25 CRM platforms with billions of unique data points since 2010.

Research Strategy

We analyzed the respective company websites, as well as reputable review sites, and out of the three companies researched, none of them provide public pricing information for their products or services. We also attempted to gather estimates from comparative websites and information from customer reviews but failed to find any relevant information. It is common practice for software vendors and service providers to not publicly share their prices without a demo request.
Part
03
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Part
03

Live Event Tracking Tools Competitive Landscape (2)

Network Ninja, LiveGauge, and Glisser are three of the top live event tracking tools that provide award-winning software analyzes events metrics. Information about their features, pricing when available, and the competitive advantage is provided below.

Network Ninja

Features

  • Network Ninja has three diverse, core products are MainEvent, Collaborate, and LegalServer. MainEvent is a cloud-based app for agencies and brands that provides custom dashboards to track programs and events, manages staff and resources, and analyzes event metrics. Features include dashboards, activation management, logic-based recaps, reports, account management, check-ins and check-outs, consumer data collection, media management, program management, reminders and SMS messages, role and permission management, weekly and monthly calendar, agency comparison analytics, brand event PDFs, commission reporting, custom recap analytics report, data collection API, document center, event request and approval, goal management, organization-wide analysis, product management, route optimization, scheduling imports, shipment tracking, and surveys and lead collection.

Pricing

Competitive Advantage

  • Network Ninja has been in the business of developing sophisticated workflow and data mining tools since 1998.
  • The customizability of the tools and capability to tailor the tools to organizations is part of Network's Ninja's competitive advantage. Collaborate's advantage is that it saves organizations hundreds of hours a year. It is tailored for organizations such statewide and municipal entities that need to track a client base across multiple organizations.
  • MainEvent is

LiveGauge

Features

Pricing

  • The developer package is $9 per month and includes 2 projects, 10GB storage, 15 clients, and email support. The startup package is $29 per month and includes 10 projects, 30GB storage, 100 clients, and full support. The business package is $49 per month and includes 50 projects, 100GB storage, 1,000 clients, and full support. The VIP package is $99 per month and includes unlimited projects, unlimited storage, unlimited clients, and full support.

Competitive Advantage

Glisser

Features

  • Glisser provides an integrated audience engagement software that shares presentations to personal devices and enables audience interaction. It also measures event ROI. The company's solutions include audience engagement, event data analytics and ROI, trusted delegate data security, and student response systems.
  • Features of the tool include audience q&a, live polling, live slide-sharing, a Twitter wall, interactive quizzes, moderation, event analytics, digital note-taking, password and security, custom branding, and hybrid and virtual events.
  • The company offers entry and enterprise event plans. Entry event plans features include all the apps main interactive features and preview analytics, and audience interaction data is available upon an upgrade to the enterprise plan. The enterprise plan is the complete analytics package and includes a lot more features.

Pricing

  • The company offers a free 14-day trial for the audience response app. Pricing for the plans are not publicly listed as the company requests interested parties to book a personalized demo.

Competitive Advantage

Part
04
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Part
04

Live Event Tracking Tools Competitive Landscape (3)

Cvent's product features include event management, conference management, and meeting management. Dashboards, web pages, and web-based reports are some product features offered by Global Registration Solutions. GAO's products offer several features, including access control, parking control, and tag & reader configuration. Details on each company has been provided below.

Cvent

  • For meetings, events, and travel, Cvent's product is equipped with feature's such as event management, conference management, meetings management, onsite solutions, business transient, mobile event apps, room block management, survey solutions, and venue sourcing.
  • For hoteliers and venues, Cvent offers the Cvent Hospitality Cloud, equipped with sales, digital marketing, and business features, to help them find buyers, grow, and own their businesses.
  • The company has not made its pricing information available on its website. Instead, prospective customers are required to complete a form to receive pricing information.
  • Cvent's major competitive advantage lies in the ability of its product suite to help event organizers simplify and automate their event planning processes, to maximize impact.
  • Another advantage is that the company's solutions cover the entire event management value chain, giving clients an all-in-one solution.

Global Registration Solutions

  • Global Registration Solutions offers RFID, registration, and lead retrieval services.
  • Features of the RFID services are web-based reports and demographic trends.
  • For its registration services, the features offered are custom web pages, dashboards, web services, online real-time reporting, and badge printing.
  • The company also offers on-site registration services equipped with the following features; network setup, registration processing and temp management, self-scanning on-site check-in, self-registration kiosks, real-time payment processing, badge/ticket printing, on-site reporting, and session scanning & reporting.
  • Features of the company's lead retrieval services are a handheld unit, mobile app, RFID self-check-in, and in-booth RFID.
  • The company's advantage lies in its decision to consistently offer their clients the "most innovative and newest" solutions.
  • It also states that their solutions are custom-built according to clients individual needs.

GAO

  • All of GAO's products/services are RFID related, including RFID systems, software, tags, and readers.
  • Features of its RFID systems are parking control, access control, asset tracking, and personnel location, while its RFID software is equipped with tag and reader configuration, solutions-based options, managed alerts, customized reporting, and real-time monitoring features.
  • The company's RFID tags offer several features, including animal tracking, hazardous environment, traceability, metal environment, laundry, fashion, high temperature, personnel tracking, and medical use.
  • For its RFID readers, the features offered are Bluetooth readers, desktop, embedded RFID, handheld, integrated fixed readers, long-range, medium-range and short-range readers.
  • GAO's competitive advantage lies in its extensive experience (20+ years) with creating and delivering RFID solutions to its customers, be it SMEs or Fortune 500 companies.
  • Another advantage is that the company recommends RFID solutions for each customer with an in-depth understanding of their specific requirement.

Research Strategy

At the end of our research, we were unable to identify the pricing information for all three companies. Our first attempt at finding this information was to check for a pricing page or any pricing information on each company's website. However, we quickly realized that none of the three companies had any pricing information on their website. They requested that prospective customers fill out a form to inquire about product pricing. Our next option was to check through software review websites such as Capterra, G2, and Getapp, for any pricing information on the three companies, but this method failed to return results. Lastly, we expanded our research to software-focused information websites such as Tech Radar and CNET for any news articles or interviews with product pricing information for the companies, but this method also failed to provide the required information. Seeing that all three paths taken to retrieve product pricing information for the three companies proved abortive, we arrived at an assumptive conclusion that the information isn't available at the time of our research, probably because the companies prefer to provide quotations directly to customers based on their unique requirements.
Sources
Sources

From Part 01