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I would like a list of the top 10 content owners in the USA, defined as companies that deliver editorial or commercial content to consumers via digital product, be that website, mobile app or TV (for example Vice, Bauer Media, Netflix etc.)
Hello! Thanks for asking Wonder for a list of the top 10 content owners in the US. The short version is that Alphabet, Walt Disney Company, Comcast Corporation, 20th Century Fox, Viacom, CBS Corporation, News Corporation, Advance Publications Inc, iHeartMedia Inc, and Discovery are currently the ten leading digital content owners in the US. Below you will find a deep dive of my findings.
METHODOLOGY
Per your request, I have defined "content owners" as companies that deliver editorial or commercial content to consumers via digital product on the internet, mobile apps, television, or other predominant media forms. Additionally, I have identified the top content owners by highest total media revenue. Finally, I have limited the parameters of my research to companies in the United States. After scouring several reputable corporate sites, industry reports, and trusted media websites, the most useful sources I found to answer your question are Performics.com and BusinessInsider.com.
BACKGROUND
Before we dig in, it's worth taking a moment to look at the current state of the US digital media content ownership landscape. In an insightful article by Deloitte, we learn about projected opportunities and challenges that are expected to surface this year in the media content industry: "Content creators have a relationship with the end consumer like never before and derived insights about users allow for content and ads to be more personalized. [...] Companies that can figure out how to push discovery of their content to consumers or help them discover it for themselves will have a leg up in this competitive space." A another similar article on Deloitte highlights more areas of possible growth affecting digital content owners: "The long-standing promise of delivering content to any screen is finally becoming a reality, enabled by advances in network technology and higher speeds, as well as enhanced content at the carrier level, whether owned or resold." Finally, the article predicts that the industry is ripe for a season of mergers and acquisitions. In a direct quote, the publication claims that "2017 is likely to be another big year for deals [...] One thing that may help push some deals across the finish line is the prospect of less regulation from government agencies."
TOP TEN DIGITAL CONTENT OWNERS IN THE US
Sector: Media, Advertising
Sector: Film, television, publishing
Sector: Television
Sector: Film
Sector: Film, Television
Sector: Broadcasting
Sector: News
Sector: Printing
Sector: Radio
Sector: Non-fiction media
FURTHER READING: ALPHABET
In addition to topping the global content ownership charts, Alphabet is a digital mammoth in the parallel US market! In a statement from Adweek, stats show that the company rakes in about $60 billion in advertisement spend in the US; this number is 166 percent greater than The Walt Disney Company's ad earnings (#2 rank). Alphabet's total ad revenue has rocketed upwards by an impressive 17 percent "year-over-year". For further reading on Alphabet, you may be interested to check out this article, as well. Please let us know if you want us to continue our research by exploring this company in more granular detail.
CONCLUSION
To wrap it up, Alphabet Inc, Walt Disney Company, Comcast Corporation, 20th Century Fox, Viacom, CBS Corporation, News Corporation, Advance Publications Inc, iHeartMedia Inc, and Discovery are currently the ten leading digital content owners in the US.
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