Liquid Kids Personal Care Brands

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Liquid Kids Personal Care Brands

Pipette, Original Sprout, Aveeno Baby, CeraVe Baby, and Badger are some medium-sized companies that produce liquid personal care products for children (shampoo, conditioners, body wash, face wash, lotions, and sunscreens), and sell through both e-commerce and brick and mortar channels. The attached spreadsheet contains a list of medium-sized companies that produce liquid personal care products for children. Below is a summary of our findings.

Companies Generating Between $100 million and $700 million

  • Babi Mild is owned by Osotspa, which generates $773 million in annual revenue. We included Babi Mild because its parent company, Osotspa, produces and sells many products other than Babi Mild's products. Thus, we assumed that Babi Mild's annual revenue would be less than the parent company ($773 million), which would make Babi Mild a good fit to the requested criteria.

Companies Generating Between $50 Million and $100 Million

Companies Generating Between $20 Million and $50 Million

Companies Generating Between $10 Million and $20 Million

Companies Generating Between $7 Million and $9 Million

Research Strategy

We started our research by looking for resources that directly and credibly provided a list of medium-sized companies that produce liquid personal care products for children (shampoo, conditioners, body wash, face wash, lotions, sunscreens), and sell through both e-commerce and brick and mortar channels. In attempting to locate this answer, we conducted exhaustive research through industry-related reports and trusted media articles.
Therefore, there doesn't appear to be much data or professional research publicly available on this specific topic. However, we were able to identify some companies that fit the criteria.
Further research was made to get more data referring to credible e-commerce websites, such as Amazon. We aimed to find a list of all kid/baby personal care brands. By applying this strategy, we were able to find 23 companies/brands that generate $10 million-$700 million. To complete the list, we decided to provide companies that generate $7 million-$9 million as a proxy.
Once we compiled the list, we made sure each company/brand meets the following criteria:
  • The company is a medium-sized company/brand ($7 million-$700 million).
  • It produces liquid personal care products for children (shampoo, conditioners, body wash, face wash, lotions, sunscreens).
  • The company sells through both e-commerce and brick and mortar channels.
  • It serves multiple geographies.
  • The products should be in the sizes of 6-40 oz.
Sources
Sources