Cosmetic Surgery - Gen X
Factors that motivate Gen Xers to undergo modern-day aesthetic interventions to achieve their self-optimization goals include the availability of information, increased acceptance of cosmetic surgery, technological advancements, health benefits attributed to some procedures, and affordability. Here is a detailed summary of these factors.
The Availability of Information
- A report by the American Society for Aesthetic Plastic Surgery (ASAPS) showed that most Americans who procured cosmetic surgery services in 2018 were Gen X (49%). According to Dr. Dennis Schimpf, increased availability of information about cosmetic surgery procedures and related products could be a key motivator why this age group takes up aesthetic interventions to achieve their self-optimization goals.
- This information is readily available through TV commercials, ads on both digital and print media, literature from experts as well as news features of new procedures in the industry.
Increased Acceptance of Cosmetic Surgery
- In 2018, Gen X patients who undertook cosmetic surgery procedures in the U.S. accounted for a 1% increase from 2017 statistics. Also, experts predict that Gen Xers who undertook cosmetic surgery in their teenage years are now going for additional procedures to improve their appearance.
- Studies indicate that the perception of cosmetic surgery among Gen X has changed. Most Gen Xers view cosmetic surgery as an acceptable option to improve their appearance and are therefore motivated to take up modern-day aesthetic interventions to achieve self-optimization goals.
- Research shows that advancement in surgical procedures is one of the key drivers of the cosmetic surgery industry. This has led to the adoption of cosmetic minimally-invasive procedures which have added benefits to patients such as less scarring, bleeding, reduced hospital time, and reduced trauma on organs.
- Statistics show that cosmetic minimally-invasive procedures are more popular among Gen X patients (51%) than traditional cosmetic surgery procedures (31%).
- The most popular cosmetic minimally-invasive procedures among Gen Xers include Botulinum toxin type A (57%), Soft tissue fillers (49%), Chemical peel (42%), and Laser hair removal (36%).
- According to Healthline, some cosmetic surgery procedures come with health benefits. For instance, Botox can be used as a remedy for ill health conditions such as migraines, excessive sweating, and Bell’s palsy. On the other hand, breast reduction alleviates back pain and disc problems among women.
- Patients who undergo weight loss usually have excess skin which makes them susceptible to severe rashes and infections. This can be corrected through cosmetic procedures such as tummy tuck.
- These procedures are some popular aesthetic interventions among Gen Xers for achieving self-optimization goals. For instance, Breast lift (Mastopexy) accounted for 39% of all Breast augmentation procedures performed on Gen X patients in 2018.
- Tummy tuck (Abdominoplasty) accounted for 42% of cosmetic surgery procedures undertaken by Gen X patients in the same year. Furthermore, 57% of cosmetic minimally-invasive surgeries performed on this age group were Botulinum toxin type A procedures, which include Botox. These statistics indicate that resultant health benefits are some factors that motivate Gen X to undergo cosmetic surgery.
- Experts argue that the advent of non-invasive surgery procedures has brought down the price of cosmetic surgery. They reiterate that the cost of cosmetic surgery is lower than it was in the last decade.
- Other factors that contribute affordability of cosmetic surgery among Gen X patients include increased income and financing options, including health insurance on selected procedures.
- Statistics show that in 2018, 7,229,099 Gen X patients opted for cosmetic minimally-invasive procedures which are cheaper than traditional invasive cosmetic surgery methods. This represented 51% of all cosmetic surgeries performed in the U.S. during this period. These numbers clearly show that affordability is a key motivator among Gen Xers to take up modern-day medical interventions to achieve their self-optimization goals.