Life Insurance Without a Medical Exam

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Part
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Life Insurance Without a Medical Exam

Below is our psychographic profile for a persona we will call Chris. Per feedback, we will build our persona as a person below the age of forty (i.e., a Millennial, as Gen Zers are just now graduating from college) who makes under $75,000 per year. Using MetLife's customer segmentation, we will categorize this person as a young achiever and, therefore, likely male. He has been married for several years to a wife who also works and has at least one child, and with a salary of $49,400 (with yearly expenditures of $47,112, leaving him less disposable income than he'd like). He may be a recent homeowner, though he may still feel priced out of the market. These life changes likely drive his decision to protect his family with a life insurance policy.

Personality/Worldview


Habits/Hobbies

  • While a "digital native," spending more time on the internet and in apps than watching television, Chris most likely has at least one offline hobby, such as music, playing an instrument, sports, reading, non-computer gaming, cooking, fitness, etc. Chris believes that attending a live event has more of an impact than taking action online.
  • Depending on his situation, Chris may attempt to turn one or more hobbies into a side-hustle; e.g., uploading videos of himself playing an instrument to YouTube.
  • When he does watch television, he prefers to binge-watch a series on Netflix and enjoys Netflix's original shows.

Buying Habits


Drivers For Buying Insurance

  • Chris likely has had limited awareness of life insurance until recent life changes (such as marriage and a child) triggered him to action.
  • The main concerns that drive Chris to invest in life insurance are most likely:
    • Replacing his income to take care of his family (37%).
    • Taking care of his funeral arrangements (30%).
    • Protecting the nest egg he wants to pass to his children (28%).
    • Making sure the mortgage is paid off so his family will have a home (27%).
  • Moreover, he is aware that his health and age will impact his premiums and this may drive him to purchase insurance sooner rather than later.
  • If Chris holds back from buying insurance, the most likely reasons are:
    • He has never been approached about buying insurance (43%).
    • Fears that he won't qualify for it (38%). (While we have not found a source expressing this, we hypothesize that this is also the greatest driver for getting a no-exam policy.)
    • He thinks he has enough (e.g., through work) (32%).
    • Has other financial priorities (22%).
    • He believes he can't afford insurance right now because he overestimates the cost (15%).
  • When Chris is ready to purchase life insurance, he will speak to an agent only after educating himself (i.e., late in his customer journey) and give the agent a relatively short time period in which to provide "high-quality, timely, and comprehensive advice."
Sources
Sources