Licensing Directors Outreach

Part
01
of three
Part
01

Eggnog and Vodka Sauce Manfacturers

While there was no preexisting or publicly available information for the top eggnog manufacturers and top vodka sauce manufacturers in the United States, there was enough detail to pull together reliable resources that pointed to popular and common manufacturers that may be of value. The listed eggnog manufacturers are Trader Joe's, Dean Foods Co., Danone North America, Price Chopper, and Blue Diamond Growers; the vodka sauce manufacturers are Campbell Soup Company, B&G Foods, Mizkan America, Newman's Own, and Rao's Specialty Foods. Complete details are below and within the attached spreadsheet.

LIST OF 5 EGGNOG MANUFACTURERS IN THE US

LIST OF 5 VODKA SAUCE MANUFACTURERS IN THE US

Research Strategy

After an exhaustive search through publicly available information and resources, the research team was not able to find out the top manufacturers for eggnog or vodka sauces in the US. In order to help shed light on how and why this determination came about, we've shared out separate strategies below.

TOP 5 EGGNOG MANUFACTURERS IN THE US:
First, we researched for the top 5 eggnog manufacturers in the US by searching for precompiled articles or industry reports from media sources (e.g., Forbes and The Wall Street Journal), and industry experts (e.g., Specialty Food Association, The Daily Meal and Syracuse). However, we did not find any relevant precompiled listings. We only found a review list of top grocery eggnog brands according to taste tests. We then broadened the research into a global scope in order to find data and statistics that can be used for triangulation using credible sources (e.g., IBISWorld, MarketWatch, Mordor Research Intelligence, and Transparency Research, among others). However, we only found consumer trends reports and articles about eggnog. Next, we searched for the top 5 eggnog manufacturers in the US from the Dairy Plants USA Directory of Dairy Foods Magazine, filtered the results by category and found the list of eggnog manufacturers in the US. After, checking each company's websites for the products they're offering, and we found manufacturers that also offer lactose-free, dairy-free, or alternative milk-based eggnog, such as HP Hood, Danone North America, and Blue Diamond Growers, and not just milk-based eggnogs. To define "top", we tried metrics such as searching for the manufacturers with the highest revenues and also their social media pages for the highest number of followers. However, all the eggnog manufacturers we found also produce other products; therefore, using revenue or social media followers would not be feasible and had to be discarded. Due to lack of precompiled reports, triangulation data and statistics, and any metrics that could be used to determine the top, we concluded that there is no publicly available information.

For helpful findings, we used the Dairy Foods Magazine Top 100 Dairy companies and chose 5 manufacturers which produce eggnogs (Trader Joe's, Dean Foods Co., Danone North America, Price Chopper, and Blue Diamond Growers). We then researched for the manufacturer's eggnog brand names using their company websites. For the required Marketing or Licensing Directors, we found Marketing Director information for all companies using their company's LinkedIn social network page. And we used Voila Norbert and RocketReach for searching their email addresses.

TOP 5 VODKA SAUCE MANUFACTURERS IN THE US:
First, we researched for the top 5 vodka sauce manufacturers in the US by searching for pre-compiled articles or reports from trade industry organization specialty food association, market reports and intelligence sources (e.g., MarketWatch and Mordor Intelligence), and media sources (e.g., Forbes and The Wall Street Journal). However, we did not find any relevant information that directly addressed the top 5 vodka sauce manufacturers We only found lists of vodka sauce brands and products from the Specialty Food Association that does not provide rankings. We also broadened our research as done for the eggnog manufacturers, but this was to no avail. Lastly, we searched food manufacturing sources such as Manufacturer USA and Hoovers for list of vodka sauce or sauce manufacturers. However, there was no relevant information found that could help determine the top 5 vodka sauce manufacturers in the US. We only found broad results of manufacturers with no ranking factors. Due to lack of pre-compiled reports, triangulation data and statistics, and any metrics that could be used to determine the top, we concluded that there is no publicly available information on the top vodka sauce manufacturers.

As helpful findings, we used the key players from the Market Watch report about Global Pasta Sauce market and triangulated for the companies that also produce vodka sauce (e.g., Campbell Soup Company, B&G Foods, Mizkan America, Newman's Own, and Rao's Specialty Foods). We then researched for the manufacturer's vodka sauce brand names using their company websites. For the required Marketing or Licensing Directors, we found Marketing Director information for all companies using their company's LinkedIn social network page. And we used Voila Norbert and RocketReach for searching their email addresses.

*Please note: for Mizkan's Net Sales, it was publicly shown in the Japanese Yen currency. Therefore, we converted it to US dollars(calculations are shown below):
Japanese Yen (JPY) to US Dollars (USD) = 108,900,000,000 JPY x 0.00940862 USD = $1,024,598,553.88
Part
02
of three
Part
02

Sauces and Salty Snacks Manufacturers

Top five manufacturers of sauces in the US are McCormick and Company, The Kraft Heinz Company, Unilever Group, Campbell Soup Co., and General Mills. The top five manufacturers of salty snacks in the US are Frito Lay, Kellogg, Snyder's Lance, UTZ Quality Foods, and Barcel USA. These have been entered into the attached spreadsheet.

TOP FIVE MANUFACTURERS OF SAUCES

1. McCormick & Company, Inc

2. The Kraft Heinz Company

3. Unilever Group

4. Campbell Soup Co.

5. General Mills


TOP FIVE MANUFACTURERS OF SALTY SNACKS

1. Frito Lay

2. Kellogg

3. Snyder's Lance

4. UTZ Quality Foods

5. Barcel USA


RESEARCH STRATEGY

We commenced our research by first conducting a direct search for the top manufacturers of sauces and salty snacks in the US. We searched through various industry reports and press releases, including Reuters, PR Newswire, and others. From this search, we were able to gather three pre-compiled reports regarding the top sauces manufacturers from Reuters, PR Newswire and Agriculture and Agri-Food. We then cross-referenced these reports and selected the top manufacturers that occurred most frequently in these reports and were based in the US.

For top manufacturers of salty snacks in the US, we were able to gather two reports from the Bakery and Snacks regarding the top brands and manufacturers of salty snacks based on the sales revenue. We then cross-referenced each list and sorted out those top manufacturers that were having the highest sales of their salty snacks and were based in the US, and hence populated the spreadsheet.

Part
03
of three
Part
03

Frozen Novelty and Ice Cream Manufacturers

Eden Creamery, Unilever, Nestle, Blue Bell, Wells, Friendly's, Tillamook, Turkey Hill, Great Value, and Weight Watchers are top ten ice cream manufacturer in the United States. Our research team has completed rows 3 to 12 of the frozen novelty tab in the project spreadsheet with our findings.

Eden Creamery

Unilever

  • Website
  • Brand Names: Magnum, Talenti, Ben & Jerrys, Breyers, Good Humor, Klondike, and Popsicle
  • Marketing/Licensing Director: Casey DePalma
  • Contact: 201-567-8000

Nestle

Blue Bell

Wells

Friendly's

Tillamook

Turkey Hill

Great Value

Weight Watchers

Research Strategy:

To locate the top ten manufacturers of frozen novelty and ice cream in the United States, we began by combing through companies websites, annual reports, press releases, and market reports. We hope to locate the total market share of ice cream and frozen novelty in the United States. We were able to locate information regarding the market forecast from 2018 to 2024 market growth and revenue. We went further to scoured industry reports, investors reports, and news articles for information regarding what experts consider top U.S manufacturer of ice cream and frozen novelty. This strategy was successful as were able to locate Unilever, Nestle, Great Value, Friendly’s, Turkey Hill, Weight Watchers, Wells Enterprises, Bluebell Creameries, Tillamook and Eden Creamery as top manufacturers in the U.S.

Next, we went further to determine the annual revenue and U.S market share of the companies to be able to rate these companies as top based on their revenue and market share. We Utilized companies annual reports, press releases, and market analysis to locate the required information.

CALCULATIONS

CAGR = 2.83%
2024 revenue = $21.62 billion

2019 revenue = $26,620,000,000 = ? X (2.83% / 100 + 1) 5
Where ? = the value of 2019 Market Share
^5 is equal to the 5 years between 2024 (out starting value) and 2019 the value we are trying to find.
2019 revenue = $18,804,271,396

Market Share by Companies Revenue

Unilever at 20.6%
Nestle 14.8%
Blue Bell 5.5%
Wells 3%
Friendlys 2.7%
Eden Creamery 2.3%
Turkey Hill 2.1%
Sources
Sources

From Part 01
From Part 02
From Part 03