Part
01
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Part
01
Licensing Contacts: Children’s Goods
Licensing companies in the children's goods category include The Walt Disney Company, Hasbro, Mattel, Crayola, and Nickelodeon. The full details on the licensing contacts for these companies can be found in the attached spreadsheet.
Findings
- Warren Schorr is the Vice President of Business Development and Global Licensing for Crayola.
- Ingrida Cameron is the Senior Manager of Licensing for Disney Consumer Products at The Walt Disney Company.
- Simon Waters is the Senior Vice President of Global Brand Licensing and Publishing for Hasbro.
- The rest of the licensing contacts are listed in the spreadsheet.
Research Strategy
To identify licensing companies in the children's goods category, your research team referred to a report on the top 150 global licensing companies published by License Global. Using this report, we identified ten companies in the children's goods category. Next, we identified a contact person for licensing at each company using LinkedIn, Crunchbase, company websites, and press releases. Finally, we located email addresses for each contact using email finders such as Clearbit Connect. In the case that a direct phone number for the contact person was not available, we provided the phone number for the company headquarters.