LGBTQ Travel Destinations - Canada focus
A vast majority of LGBTQ Canadians' travel choices are influenced by their family (41%) and LGBTQ friends (40%). The millennial population prefers to use smartphones to look for travel inspiration (79%), 78% of the boomers carry out their pre-travel research using laptops/desktop computers, and Gen X (80%) uses the latter to book travel arrangements. The Canadian LGBTQ population usually travels to New York City, Las Vegas, Seattle, and Cuba.
HOW LGBTQ PEOPLE FROM CANADA MAKE THEIR TRAVEL PLANS
A 2018 overview report of the LGBTQ Tourism & Hospitality Survey conducted for LGBTQ travelers in Canada, and the United States showed the highest percentage for Canadians who use smartphones, rather than laptops/desktop computers and tablets, to look for travel inspiration (millennials, 79%). Laptops/desktop computers are used more frequently to carry out travel research before the trip (boomers, 78%), and book travel arrangements (Gen X, 80%). Most Canadian LGBTQ people carry out travel research and obtain destination ideas from the International Gay & Lesbian Travel Association (IGLTA) which uses planning tools, trip ideas, events and travel deals to provide its members with an opportunity to have customized travel experience. Another related organization that Canadian LGBTQ travelers consult when making travel plans is Travel Gay Canada (TGC).
CANADIAN LGBTQ TRAVEL DESTINATIONS
The top five travel destinations for gay and bisexual men obtained from the LGBTQ Tourism & Hospitality Survey include; New York City (12%), Puerto Vallarta (8%), France (8%), Las Vegas (8%), and Cuba, Great Britain, or Seattle (7%). For lesbian and bisexual women, the top five destinations were New York City (11%), Las Vegas (8%), Seattle (8%), Cancun (7%), and Cuba (7%).
REASONS FOR DESTINATION CHOICE
The following are the reasons why Canadian LGBTQ travelers opted for the above travel destinations:
- Family (41%)
- LGBTQ friends (40%)
- Online reviews from other travelers (38%)
- Social media (27%)
- Non-LGBTQ friends (26%)
- Work Colleagues (17%)
- LGBTQ online bloggers and influencers (11%)
- Non-LGBTQ online bloggers and influencers (7%)
Despite the reasons listed above, LGBTQ travelers also consider their; safety as a foreigner (68%), safety as a member of the LGBTQ community (65%), laws and rules regarding the LGBTQ community in the destination (62%), crime and violence (59%), affordability (58%), and political environment (57%) amongst others. Canadian LGBTQ parents are more concerned with choosing a child-friendly vacation destination (75%) and child-friendly hotel accommodation (78%) than LGBTQ-friendly ones (25% and 22% respectively).
Canadian LGBTQ people like to travel more than they attend sports occasions, and they tend to spend more time on vacations than their US counterparts. According to Thomas Roth, president and founder of Community Marketing & Insights, when Canadian LGBTQ people travel, they more or less move into their destinations temporarily.