Lecture Capture Market

Part
01
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Part
01

Lecture Capture Market - Telestream Market Share

Information on Telestream's share of the global Lecture Capture Market is not available. We have, however, provided some helpful insights below.

USEFUL FINDINGS

  • The global Lecture Capture Systems market size was $2.24 billion in 2017 and is expected to grow at a compound annual growth rate (CAGR) of 33.19% from 2018 to 2022 to reach to $9.39 billion by 2022.
  • Some of the major companies in the Lecture Capture Systems market are Kaltura, Inc., Echo360, Inc., Panopto, McGraw-Hill Education, Inc., Crestron Electronics, Inc., UbiCast, Telestream. LLC, among others.
  • The global Lecture Capture Market size is anticipated to grow due to the increasing adoption of e-learning activities, which is driven by the rise in e-learning scenarios and simulations, group collaboration e-learning projects, and large amounts of data available for each stream of education.

TELESTREAM

  • Telestream enables users in a broad range of business environments to leverage the value of their video content as it specializes in products that make it possible to get video content to any audience, regardless of how it is created from desktop components and cross-platform applications to fully-automated, enterprise-class digital media transcoding, and workflow systems.
  • Some customers of Telestream include companies like CBS, BBC, CNN, FOX, CBC, Comcast, Direct TV, Time Warner, among others.
  • The estimated annual revenue of Telestream is $80 million.

RESEARCH STRATEGY

The research team started by looking for industry reports on the global Lecture Capture Market on sites like MarketsandMarkets, GM Insights, IBISWorld, among others. The aim behind this strategy was to use the industry reports that would have reported the market share of companies in the Lecture Capture Market. This strategy was not fruitful as the report provided information on the global market size, growth, among others, and there was no information on the share of Telestream in Lecture Capture Market. Also, the entire report was behind a paywall. We thought that this strategy would work since industry reports often publish information on market size and share of companies in a particular industry segment.

Next, we looked for information on the official website of Telestream. We intended to find information on the market share or use the revenue of the company in “Lecture Capture Market ” to calculate the required data. We looked for information on the company annual reports, press releases, among others. However, this strategy did not work as there was no revenue reported by the company in the Lecture Capture Market, nor was there any information reported on the market share. We thought that this strategy would work since companies often publish information about the revenues of their business segment in their annual reports or press releases. However, Telestream is a private-based company and it's not obligated to report such information.

The research team also searched for media articles and news publications for Telestream related to their Lecture Capture products. The idea here was to check if any of the company executives gave any statements on the revenue information on their Lecture Capture products as companies publish such information to establish dominance in the industry and for PR reasons. We looked for information on sites like IT Technology News24, Bloomberg, CEO Magazine, among others, but there were no such interviews found.

In addition, we also searched through analyst reports since the company is one of the leading players in the Lecture Capture Market and analysts tend to publish analytical reports about such companies in their articles. However, there were no such articles found, and a very limited number of recent media articles and news publications could be found for Telestream’s Lecture Capture solutions.

The reason for the lack of the requested information is that Telestream is a private company and it has not reported revenues from its Lecture Capture segment in its press releases or reports. Also, the industry reports which may have information on the market share or revenues of Telestream are behind a paywall.

Part
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Part
02

Lecture Capture Market - McGraw Hill and Cisco

Neither McGraw-Hill nor Cisco provides publicly available information to fully address or triangulate their revenues and/or market shares for the global lecture capture systems segment. However, we've used the available data to pull together key findings focused on general insights about the industry as well as each company, individually. Below is an outline of our research strategies to better understand why the information requested is publicly unavailable, as well as a presentation of our findings.

GLOBAL LECTURE CAPTURE MARKET

  • According to Markets and Markets, the global lecture capture systems market was valued at $2.24 billion in 2017 and is expected to reach $9.39 billion by 2022, growing at a CAGR of 33.19%.
  • McGraw-Hill and Cisco are two of the major vendors in the global lecture capture systems market.

MCGRAW-HILL

  • McGraw-Hill offers its Tegrity solution, a digital learning platform, in the lecture capture systems market.
  • Tegrity supports traditional learning, flipped classrooms, hybrid leering, and online learning to record and publish video content. The solution was adopted on an institutional basis in the higher education sector.
  • However, in 2019, McGraw-Hill announced that it will be ending its Tegrity campus services for all users on June 30, 2020.

CISCO

  • Cisco offers a wide range of lecture capture solutions for an enhanced learning experience including TelePresence, TelePresence Content Server, WebEx, Rev, Spark, and Lecture Vision.
  • Cisco’s lecture capture solutions form a next-generation enterprise video platform that enables recording and streaming.
  • Cisco announced the release of its Lecture Vision solution in 2011.

RESEARCH STRATEGY

The research team, even after an exhaustive search, was not able to identify the segmented revenues or market shares of McGraw-Hill or Cisco. The information needed to full address or triangulate the details was not in the public domain. The team came to this determination after reviewing industry reports and market studies, financial reports (McGraw-Hill and Cisco do not provide any revenue information specific to lecture capture products) and countless media articles and news publications on relevant details for McGraw-Hill and Cisco in the global lecture capture market. As the research progressed, we initially found seemingly promising information, such as a report published by Market and Markets that provides a high level overview of the global market including the overall market size and mentions McGraw-Hill and Cisco as major vendors in the market; however, the publisher has not disclosed any information on their market share or revenue in the public domain and most likely only have such information in the paid version of the report. We also came across a competitive landscape on the providers of the lecture capture market published by 360 Quadrants. However, the competitive landscape was based on the breadth and depth of product offerings, features, and functionalities with no information provided regarding the companies’ market share or revenues in the global lecture capture market.

The research team also conducted a very extensive press scan for both companies. McGraw-Hill focused on its solutions and services, with most of the articles only mentioning that the company has announced plans to discontinue its lecture capture solution in 2020; and did not provide any information on the company’s current share or revenue in this segment. This deep dive into the press statements about Cisco, showed that none of the official company's sources provided any such financial information specific to their lecture capture products. Moreover, a very limited number of recent media articles and news publications could be found for Cisco’s lecture capture solutions. Some articles found for Cisco’s Lecture Vision were dated 2011 and did not provide any useful information.
Part
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Part
03

Lecture Capture Market - UbiCast and YuJa Market Shares

The Global Lecture Capture Market was estimated to be at $2.15 billion in 2018, with the global revenue of UbiCast at $2.4 million and that of YuJa estimated to be at $27.7 million. The market share of UbiCast is estimated at 0.11% against the global market.

HELPFUL FINDINGS

  • The Global Lecture Capture Systems Market was estimated to be at $2.15 billion in 2018 and is projected to reach $10.82 billion by the end of 2024.
  • The Lecture Capture market is made up by the presence of both hardware and software components.
    • The Hardware components sub-division comprises cameras, microphones, recording system, and learning management systems, which is anticipated to grow owing to the high usage of tablets and smartphones among students and enterprises.
    • The software market of Lecture Capture is, however, driven by the increase in online courses and schools and the unprecedented growth of distance learning courses across major universities. This segment is projected to encounter a high market growth owing to the regular needs of upgrading and maintenance, as opposed to the hardware segment, which is merely a one-time investment.
  • The global revenue of UbiCast is estimated to be at $2.4 million, which makes it stand at a minuscule share of 0.11% against the global market.
  • The global revenue of YuJa is estimated to be at $27.7 million. However, since the company provides multiple services along with Lecture Capture, it is challenging to deduce the market share of Lecture Capture segment against the global pie.

RESEARCH STRATEGY

On deducing that information related to the global share of Lecture Capture Market for the given companies was not available on public domains, the focus was shifted towards identifying the data through triangulation. The approach thought over was to identify the global market size and then capture the revenues of these organizations to deduce the market share. Although the total market sizing was available, there was a dearth of information around the actual revenues of UbiCast and YuJa. Hence, the search was expanded to look around for estimated figures from credible databases, and the information was located using Zoominfo.

The next challenge faced in triangulating the data was the diversified business line of YuJa. It was observed that the company provided services other than Lecture Capture, and thus, the estimated revenue would include sales generated through all services. This was not the case with UbiCast. A thorough search was made to understand how the Lecture Capture market is broadly segmented, followed by a deep analysis of UbiCast and YuJa. The research team understood that all services provided by UbiCast collectively fell part of the Lecture Capture Market. However, that of YuJa contained other services too. Hence, the total estimated revenue for UbiCast could all be dedicated towards the Lecture Capture market, and we could successfully put an estimate to its market share using the simple calculation below. Further attempts to deduce a mechanism for estimation of YuJa's market share were also made, but none were successful enough.

The market share of UbiCast has been mentioned as estimated since the revenue has been acquired from a third-party site other than company published/audited reports.

CALCULATION
The global market share of UbiCast has been calculated as:

(UbiCast Revenue / Global Market size) * 100 = $2.4Mn/$2.15Bn * 100 = 0.11%

The information on the market share of YuJa's Lecture Capture services could not be determined, and further strategies were adopted to deduce the information. The first approach was to scan through all company-related information presented on places like the company website, news, presentation report, annual filings, press release, among others. Since these sources provide authentic and audited information, they are considered to be the most reliable and accurate source of data. However, it was observed that the company was private and thus did not report any figures publicly.

Next, as part of the next approach, data aggregator sites like Owler, Crunchbase, and ZoomInfo, along with industry reports and market sites like MarketsandMarkets, IBISWorld, Nielsen, among others were looked into with the understanding of acquiring the revenue of individual companies for triangulation purpose. Information on revenue for both the companies could be cited. This was followed by scanning through research sites like Research Gate, TechSci Research, among others, to acquire the global market size for the industry. Though these data were deduced, triangulation for YuJa could not succeed due to the reasons discussed above.

An attempt was made to identify the revenue share for each service provided by YuJa, but this also failed due to the private nature of the organization. This approach was further developed by trying to assess the competitive landscape that would have provided a high-level estimate of the combined market share of few players of that type. However, the players turned out to be quite scattered in service line and size and, thus, this method did not succeed.

As the third approach, media sites, which included both local news and social media like CBC News, CTV, Facebook, Twitter, among others were searched in to look for information related to any major callout or changes in the market. However, nothing related to the companies could be found. The approach was extrapolated to search for the company's customer base in order to assess the split in services and then multiply this by the cost of each service. But the scarcity of information restricted this approach as well. As a result, the information related to YuJa could neither be found nor triangulated using multiple approaches.
Part
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Part
04

Lecture Capture Market - VBrick and VIDIZMO Market Shares

VBrick has an estimated market share of 1.50% of the global lecture capture market, and Vidizmo has an estimated market share of 0.45%. The global lecture capture market is valued at $2.24 billion and expected to grow at CAGR of 33.19%.


GLOBAL LECTURE CAPTURE MARKET

MARKET SHARE

  • VBrick Systems has a market share of 1.50% in the global lecture capture market.
  • Vidizmo has a market share of 0.45% in the global lecture capture market.


RESEARCH STRATEGY

To provide the market share of the companies, we searched for the market size of the global lecture capture market from industry report sites. On obtaining the market size from ReportsandData and ResearchandMarkets, we searched for the revenue of the companies from credible business databases, Crunchbase and Hoovers. Next step was to calculate the market share of the companies using the formula below.

Calculation

  • Market share formula: (revenue / market size) * 100
VBRICK SYSTEM
VIDIZMO


Part
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Part
05

Lecture Capture Market - Kaltura and Crestron Electronics Market Shares

After an exhaustive search through credible sources, we were unable to determine Kaltura and Creston Electronics' share of the global lecture capture market.

GLOBAL LECTURE CAPTURE MARKET:

  • According to Research and Markets, the global lecture capture systems market (hardware and software) was valued at $2.24 billion in 2017 and is expected to grow at a CAGR of 33.19% to reach $9.39 billion by 2022.
  • Kaltura and Creston Electronics are among the leading vendors within the global lecture capture systems space.

U.S. LECTURE CAPTURE MARKET:

  • The U.S. lecture capture solutions market is projected to grow at a CAGR of around 16.81% from 2017-2021.

Kaltura:

  • Kaltura's turnover, as of 2017, is estimated to be more than $100 million.
  • According to the Kaltura's 'The State of Video in Education 2018' report, in the past two years, the usage of lecture capture usage rose by approximately 21% and about 88% administer it or plan to do so in the future.
  • Lecture capture remains at the initial level of widespread adoption.
  • Kaltura's Lecture Capture system provides a modernized tool that is software-based and enables users to record screen captures and cameras "from any Windows computer, with just one click."

Creston Electronics:

  • Creston Electronic generates an annual revenue estimated at $1.5 billion, as listed by Crunchbase.
  • Creston Electronics and Panopto entered a partnership to smoothly integrate the best-in-class control system from Creston with the video content management operations from Panopto.
  • The companies plan to supply businesses "with a one-click solution for capturing on-demand lectures and presentations."
  • The company provides avant-garde, effective technologies to enable lecture recording from just about any connected mobile device or laptop.

Research Strategy:

Our research began by searching for the companies' annual reports and press releases to ensure that we covered any information published directly by them on their market shares of the lecture capture market. Checking both Katura and Creston Electronics, we found Kaltura's 'The State of Video in Education 2018' report, in which it mentions that in the past two years, the utilization of lecture capture rose by 21%. Around 88% utilize it or plan to sometime in the future. However, the report primarily addressed the use cases rather than the global market shares. We searched for similar information for Creston Electronics, and no such reports were available. We examined press releases from the company websites, as well as external business news portals covering the lecture capture market such as PRNewswire, Industry Newsroom, MarketWatch, BusinessWire, among others. However, the articles mostly discussed partnerships, trends (not relevant to the request), early adoption, future predictions, and overview of market size citing to paid reports. None of them contained any relevant data.
Afterward, we searched for market intelligence reports, as they may cover the market share of some companies as sample information, which we could utilize to derive data. Our sources included GM Insights, Research and Markets, Grandview Research, HTF Market, Markets and Markets, among others, to locate sample data in the form of a chart, whereby the market share of at least one company is visible. Nevertheless, we were unable to find such information. We did discover the overall market size globally and for the United States. Furthermore, we came across a competitive landscape on the providers of the lecture capture market published by 360 Quadrants. However, it was based on the breadth and depth of product offerings, product features, and functionalities, and no information was available on the companies’ market share or revenue in the global lecture capture market.
Next, we searched for interviews from the companies' c-level management. We considered this approach as interviews could mention limited information, which may otherwise not be available in market intelligence reports. We were hoping to find interviews, whereby the subject covered was on the lecture capture market, with an overview of the market shares. After scrutinizing many interviews from Forbes, CNN, Globes.il, Cepro, among others, we could only cite interviews where the topic concerned overall company growth. For example, regarding Creston Electronics, the discussions centered around the home automation market, which did not mention anything specific to lecture capture market shares. These interviews also chiefly covered the future vision of the companies. Through this strategy, we discovered the estimated total revenue of Kaltura, provided by its CEO and co-founder.
A probable reason for the unavailability of relevant information could be that since both are large companies offering a wide array of products, none of them disclosed any financial information specific to its lecture capture solutions in the public domain. It is likely that these companies are privately held and have not made any bifurcated information on their revenue available to the public. It would also be possible that market research firms do not publish information such as market shares in the public domain and provide this analysis only as a part of its paid services. Since there was no alternate data to attempt a triangulation, we were unable to provide Kaltura and Creston Electronics' share of the global lecture capture market.

Part
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Part
06

Lecture Capture Market - Tegrity Market Share

Tegrity was acquired by McGraw-Hill in 2010. While McGraw-Hill is a public company and publishes an annual report, it folds its lecture capture revenue into its "Higher Education" segment, making it impossible to determine Tegrity's revenue or market share. Below is a summary of our findings and research strategy.

GLOBAL MARKET SIZE

  • According to Research and Markets, the global lecture capture systems market (hardware and software) was valued at $2.24 billion in 2017 and is expected to grow at a CAGR of 33.19% and reach $9.39 billion by 2022.
  • Based on that projected growth rate, the estimated market size for 2018 would be $2.98 billion ($2.24 billion x 1.3319).
  • Infonews box reports a slightly different but similar figure for the global lecture capture systems market. The market was valued at $2.86 billion in 2018 and is expected to grow at a CAGR of 26.4% until 2025.
  • We will use the Infonews estimate for our calculations below with the understanding that there is a possible error of a little over 1% ((2.98 / 2.86) - 1).

US MARKET SIZE

  • According to Infonews Box, North America generated a revenue share of 32% from the global lecture capture systems market in 2018.
  • Based on the above findings, the North American market was worth $91.52 million ($2.86 billion x 0.32) in 2018.
  • Another report states that the US lecture capture market is expected to grow at a CAGR of 16.81% until 2021. 
  • To estimate the US share of the North American market absent any other available metrics, we will assume that the US and Canada have an equal share per capita.
  • The US has an 89.8% share of the North American population (327.2 million / (327.2 million + 37.06 million)).
  • Therefore, we triangulate the US lecture capital market at $82.21 million ($91.52 million x 0.898).

USEFUL FINDINGS

  • Tegrity was acquired by McGraw-Hill Education in 2010, and therefore no longer reports its revenue separately.
  • McGraw-Hill's "Higher Education" segment comprises 42% ($670 million) of their $1.596 billion in 2018 revenue.
  • However, that segment includes several other product lines in addition to lecture capture, including adaptive learning digital tools and printed textbook products, so their lecture capture revenue, let alone Tegrity's market share, cannot be determined from the available data.

RESEARCH STRATEGY

Our initial research provided both the global and US market size for the lecture capture industry; for the sake of having all the information on one page, we have pulled those sources and findings into this brief. The next obvious step was to ascertain Tegrity's revenue and divide that into that of the total industry to determine the company's market share. This proved difficult to fully establish.

Tegrity was acquired by McGraw-Hill Education in 2010. Consequently, standard repositories of company data like D&B Hoovers and Craft.co do not track its income separately. There is a profile with a revenue estimate on Owler, but we are concerned that this profile may be out-of-date as it lists the company as "out of business," likely due to misreading the acquisition.

We pulled McGraw-Hill's most recent annual report, but it does not even mention Tegrity by name, let alone provide revenue data for that business segment. Rather, it folds lecture capture into its "Higher Education Products" segment, which provided 42% of the company's $1.596 billion in 2018 revenue. However, that segment also includes many other products, such as adaptive learning digital tools and printed textbook products and it is, therefore, impossible to determine McGraw-Hill's market share for lecture capture, let alone Tegrity's.

As a final effort, we also conducted a sweep of business news sources like Forbes, Inc. Magazine, and Business Insider on the off chance that the company's lecture capture revenue or a count of licenses had leaked into an interview or op-ed piece. This did not yield any additional information that would help to triangulate Tegrity or McGraw-Hill's lecture capture market share for either the US or the international market and exhausted the possible research avenues for this project.
Part
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Part
07

Lecture Capture Market - Echo 360 Market Shares


Echo 360's share of the global lecture capture markets is approximately 1.27%. However, the US market share is not publicly available.

ECHO 360'S SHARE OF THE LECTURE CAPTURE MARKET

  • The market size of the global lecture capture was $2.86 billion in 2018.
  • The revenue of Echo 360 is approximately $36.4 million.
  • Hence, the global market share of Echo 360 is 1.27% ($36.4 million / $2.86 billion).
  • The revenue of Echo 360 outside the US and Canada comprised 40% of its total revenue in 2011.

RESEARCH STRATEGY

Our initial research provided both the global and US market size for the lecture capture market. To determine the global market share of Echo 360, we looked for its total revenue. Since Echo 360 is a private company, it does not publicly publish its financial reports. Hence, we found its estimated revenue on ZoomInfo. Since company data sites like ZoomInfo typically provides the most recent revenue (2018), we used the 2018 global market size to triangulate the market share for Echo 360.

We confirmed that Echo 360 is a lecture capture company, which means that its revenue is completely from the lecture capture industry. From the company website, "At Echo360, we believe that improved outcomes start with great moments in the classroom. Developed by educators, Echo360 helps instructors capture and extend those moments to improve student engagement before, during and after class."
To determine the US market share of Echo 360, we first searched through its website for news articles and press releases hoping to find information regarding its US market share. We also looked for information about its US revenue, which would enable us to triangulate its market share. Echo 360 collates news articles and press releases from third-party sources such as University Business, Cision PR Newswire, The Tech Advocate, and Inside Higher Ed. We also scoured through other credible news media like Forbes, Inc. Magazine, Wall Street Journal, and Business Insider. However, we only found information on the percentage increase in sales. An article in Inside Higher Ed revealed the revenue of Echo 360 outside the US and Canada comprised 40% of its total revenue in 2011. But this information is not enough to triangulate its current US revenue.

Next, we scoured through market research sites for information on the US lecture capture market. Since our initial research identified Echo 360 as one of the key player, we attempted to look for information on its US market share. We combed through site like Research and Markets, Global Market Insights, Markets and Markets, and Technavio. However, information about market share is paywalled.

We then explored Datanyze for market share information on Echo 360. Datanyze provides the market share of companies in a specified market by country. A search for Echo 360 returned results which featured Echo 360 in the education management market. The lecture capture market is a segment of the education management industry so we could not use the market share of Echo 360 in the education management market. We searched for information on the lecture capture market but it is not available on Datanyze. Hence, we have determined that information on the US market share or US revenue of Echo 360 is not publicly available.



Part
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Part
08

Lecture Capture Market - Sonic Foundry Market Shares

Based on Sonic Foundry's own annual report and the known size of both the US and global lecture capture markets, we triangulate that the company has a 26.86% share of the US market and a 1.21% share of the global market.

GLOBAL MARKET SIZE

  • According to Research and Markets, the global lecture capture systems market (hardware and software) was valued at $2.24 billion in 2017 and is expected to grow at a CAGR of 33.19% and reach $9.39 billion by 2022.
  • Based on that projected growth rate, the estimated market size for 2018 would be $2.98 billion ($2.24 billion x 1.3319).
  • Infonews box reports a slightly different but similar figure for the global lecture capture systems market. The market was valued at $2.86 billion in 2018 and is expected to grow at a CAGR of 26.4% until 2025.
  • We will use the Infonews estimate for our calculations below with the understanding that there is a possible error of a little over 1% ((2.98 / 2.86) - 1).

US MARKET SIZE

  • According to Infonews Box, North America generated a revenue share of 32% from the global lecture capture systems market in 2018.
  • Based on the above findings, the North American market was worth $91.52 million ($2.86 billion x 0.32) in 2018.
  • Another report states that the US lecture capture market is expected to grow at a CAGR of 16.81% until 2021. 
  • To estimate the US share of the North American market absent any other available metrics, we will assume that the US and Canada have an equal share per capita.
  • The US has an 89.8% share of the North American population (327.2 million / (327.2 million + 37.06 million)).
  • Therefore, we triangulate the US lecture capital market at $82.21 million ($91.52 million x 0.898).

SONIC FOUNDRY'S REVENUE AND MARKET SHARE

  • Sonic Foundry's 2018 revenue totaled $34.5 million, of which 36% came from outside the US.
  • The company's share of the global market is 1.21% (34.5 / 2,860).
  • The company's share of the US market is 26.86% ((34.5 x (1 - 0.36)) / 82.21).

ADDITIONAL INSIGHTS

  • Sonic Foundry's revenue has been in decline since it peaked at just under $38 million in 2016, and is currently at a five-year low (compared to $35.8 million in 2014).
  • The company has operated at a loss for at least the last five years, but was particularly bad in 2018 (a loss of just over $16 million) due to a "full impairment of goodwill and intangible assets of $11.8 million recorded in Q4-2018."
  • The percentage of the company's international revenue declined from 43% in 2017 to 36% in 2018.

RESEARCH STRATEGY

Our initial research provided both the global and US market size for the lecture capture industry; for the sake of having all the information on one page, we have pulled those sources and findings into this brief. The next obvious step was to ascertain Sonic Foundry's revenue and divide that into that of the total industry to determine the company's market share. As Sonic Foundry is a public company, we took our information directly from their own 2018 Annual Report. Additional insights from that report have been provided for the sake of context.
Part
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Part
09

Lecture Capture Market - Panopto Market Share

Based on estimates of Panopto's revenue and the known US and global lecture capture markets, we triangulate that Panopto has up to a 0.13% share of the global market and as much as a 4.54% share of the US market. However, there are limitations in the public data which are explained below.

GLOBAL MARKET SIZE

  • According to Research and Markets, the global lecture capture systems market (hardware and software) was valued at $2.24 billion in 2017 and is expected to grow at a CAGR of 33.19% and reach $9.39 billion by 2022.
  • Based on that projected growth rate, the estimated market size for 2018 would be $2.98 billion ($2.24 billion x 1.3319).
  • Infonews box reports a slightly different but similar figure for the global lecture capture systems market. The market was valued at $2.86 billion in 2018 and is expected to grow at a CAGR of 26.4% until 2025.
  • We will use the Infonews estimate for our calculations below with the understanding that there is a possible error of a little over 1% ((2.98 / 2.86) - 1).

US MARKET SIZE

  • According to Infonews Box, North America generated a revenue share of 32% from the global lecture capture systems market in 2018.
  • Based on the above findings, the North American market was worth $91.52 million ($2.86 billion x 0.32) in 2018.
  • Another report states that the US lecture capture market is expected to grow at a CAGR of 16.81% until 2021. 
  • To estimate the US share of the North American market absent any other available metrics, we will assume that the US and Canada have an equal share per capita.
  • The US has an 89.8% share of the North American population (327.2 million / (327.2 million + 37.06 million)).
  • Therefore, we triangulate the US lecture capital market at $82.21 million ($91.52 million x 0.898).

PANOPTO'S REVENUE AND MARKET SHARE

  • D&B Hoovers estimates Panopto's revenue at $3.73 million.
  • Panopto has a 0.13% share of the global market (3.73 / 2,860).
  • Panopto has up to a 4.54% share of the US market (3.73 / 82.21).

ADDITIONAL INSIGHTS

  • Panopto is a startup that was launched in 2007.
  • They have raised a total of $50.9 million in venture capital, $42.8 million of which was raised in a private equity round in 2016.
  • On September 4, 2019, Panopto announced that their new "worldwide enterprise and education bookings grew 56% and 25%, respectively," over the previous year, which, combined with a 95.1% renewal rate, suggests that their revenue in 2019 will outpace the US market rate.

RESEARCH STRATEGY

Our initial research provided both the global and US market size for the lecture capture industry; for the sake of having all the information on one page, we have pulled those sources and findings into this brief. The next obvious step was to ascertain Panopto's revenue and divide that into that of the total industry to determine the company's market share. As Panopto is a private company, it is not required to release its financials, forcing us to depend on third-party estimates of their revenue from repositories of company data like D&B Hoovers, Craft.co, and Crunchbase. We understand the estimates gleaned from these sources to reflect 2018 rather than the current year, and therefore have compared it to the 2018 estimates of the industry market size.

Note that due to limitations in the public data, we are unable to separate the company's US revenue from their total revenue, nor can we separate the company's lecture capture revenue from other segments. Therefore, our estimates represent an upper bound for their possible market shares.

As a matter of due diligence, we also conducted a sweep of business news sources like Forbes, Inc. Magazine, and Business Insider on the off chance that the company's revenue had leaked into an interview or op-ed piece. Additional insights discovered in the course of our research has been included in our brief above for the sake of context.
Part
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Part
10

Lecture Capture Market - US Trends

Four current trends surrounding the U.S. market for lecture capturing focus on the use of cloud-based lecture solutions, the implementation of automated features, innovative features that allow for multiple video sources to be recorded at once, and the impacts lecture capture has on student grades and classroom attendance. A deep dive into these findings has been provided below.

#1: INCREASED ADOPTION OF CLOUD-BASED LECTURE CAPTURE SOLUTIONS

  • Cloud-based lecture capture solutions can be accessed online and on-demand.
  • Many players in the lecture capture solutions market are resorting to creating these types of products due to the fact that they are more cost-effective to deploy and maintain than traditional deployment methods.
  • Additionally, consumers of lecture capture solutions (primarily education providers) tend to prefer cloud-based solutions over others, as this setup provides a higher level of storage space and tons of flexibility in terms of what location the lecture is captured from and how/where/when it's delivered.

#2: IMPLEMENTATION OF AUTOMATED FEATURES

  • Many companies in this market, such as Panopto, appear to be incorporating some more intuitive/intelligent features in the design of their lecture capture products to make them more automated and therefore simpler and faster to use.
  • Some examples of this type of feature are the automatic recognition of cameras and microphones, remembering the user's preferred recording settings, and the inclusion of automated recording software "that enables one to schedule recordings ahead of time."

#3: FEATURES THAT ALLOW USERS TO RECORD MULTIPLE VIDEO SOURCES

  • In general, when it comes to lecture capturing there are three main AV streams which the lecturer may want to capture: 1) the lecture's audio and classroom discussion, 2) visuals of screens/slideshows, and 3) video of the classroom itself.
  • While simple versions of lecture capture software will easily allow for the capture of audio alongside a slideshow, many companies in this market are now working on developing lecture capture systems that allow the user to record "various combinations of video sources."
  • Doing so is intended to make these products more flexible in terms of scale (i.e. a small department deployment vs. campus-wide deployment), as well as to meet the user's unique needs/preferences, whatever they may be.

#4: CLASSROOMS USING LECTURE CAPTURING CORRELATE TO STUDENTS WITH HIGHER GRADES, BUT LOWER ATTENDANCE RATES

  • An analysis of 15 studies that measure the impact that lecture recording has on student success found that 10 of the studies showed a correlation between the use of lecture capture and higher grades among students (four studies showed no impact, while only one showed a negative impact).
  • Although a number of studies have opposed this by demonstrating that the use of lecture capture modestly reduces overall attendance rates, a large survey of students asking their opinions of lecture capture notes that students strongly value the recorded lectures.
  • Of note, students reported that they use the lecture recordings very often and that they were most useful for taking notes, getting clarification, and preparing for tests. Additionally, students who do not attend the live lecture are making up for this using the recorded version, which the survey found was the number one reason why students use the recordings.
  • It has also been noted that students with special needs benefit from the use of recorded lectures.

RESEARCH STRATEGY

To tackle this project, we first began by analyzing recently published market reports concerning the lecture capture market as these reports often provide insight on various trends within the given arena, such as trends that are impacting the market including market drivers and challenges. While a sufficient amount of credible and relevant insights were pulled from these reports, it should be noted that many of the reports that are publicly available on this topic were focused on the global market. Because the global reports were not relevant enough to this request, they have not been included in the findings above. However, due to the limited amount of information available that is directly relevant to the U.S. market, some exceptions were made during the research so as to work around these limitations:

1) Rather than isolating the available research to reports published in the past two years, reports published as far back as three years (2017) were allowed.

2) Some insights pulled from reports about the North American market as a whole were referenced, as doing so seemed logically appropriate given that the U.S. currently holds the largest share of the North American market.
Part
11
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Part
11

Lecture Capture Market - Global Trends

Four trends in the global market for lecture capturing include the integration of lecture capture solutions with related services such as learning management systems, video distribution services, speech-to-text technologies, and Internet Protocol-based video transmission services, the emergence of smaller and more affordable video capture appliances, the advancement of accessibility, interactivity, and analytics, and the advancement of cloud infrastructure.

INTEGRATION WITH RELATED SERVICES

  • The integration of lecture capture systems with related services such as learning management systems, video distribution services, integrated audiovisual (AV) solutions, and speech-to-text technologies appears to be a trend, as leading players in the market are partnering with several providers for this purpose. By integrating with other providers, leading players in the space hope to provide its users with better services and improved functionality.
  • Panopto, which has offices in the United States, the United Kingdom, Australia, and Hong Kong, and is one of the leading players in the lecture capture space, has recently partnered with Epiphan, Blackboard, and Extron, so that its services can be integrated with these companies' services.
    • It has partnered with Epiphan, a leading provider of professional audiovisual recording, capture, and streaming products, to integrate its video platform with Epiphan Pearl, Epiphan's line of all-in-one video encoders. Epiphan Pearl supports scheduled video recording, on-demand video recording, live webcasting, and real-time video input confidence monitoring. It also provides users with a way to begin and end recordings with just a single tap.
    • It has partnered with Blackboard to integrate its video platform with Blackboard Learn Ultra, Blackboard's learning management system. The integration allows users to create, view, and share lecture capture videos with ease.
    • It has partnered with Extron, a leading provider of integrated audiovisual solutions, to integrate its media capture and video content management system with Extron's configurable audiovisual control systems. The integration simplifies how users record and manage lectures, presentations, and events.
  • Kaltura, which has offices in the United States, the United Kingdom, Brazil, Singapore, and Israel, and is also a key player in the global lecture capture systems market, has recently partnered with Hive Streaming and Zoom, with the objective of integrating its solutions with these companies' solutions.
    • It has partnered with Hive Streaming, a leading provider of enterprise video distribution services, to integrate its video technologies with Hive Streaming's data visualization and peering solutions. With the integration, Kaltura hopes that users will be able to distribute videos to students' or employees' devices with ease.
    • It has partnered with Zoom, an enterprise video communications leader, to integrate its video platform with Zoom Video Communications. With this integration, users will be able to easily manage, edit, search, transcribe, distribute, or publish Zoom recordings.
  • Sonic Foundry, which has offices in the United States, the Netherlands, China, Japan, India, and Korea, has recently partnered with Zoom, Blackboard, IBM Watson, and NewTek for service or solution integration.
    • Similar to Kaltura, it has partnered with Zoom to integrate its lecture capture solution Mediasite with Zoom Video Communications. With the integration, Sonic Foundry hopes to provide its users with an easy way to transform Zoom recordings to "rich, searchable, and easily shareable on-demand videos."
    • Similar to Panopto, it has partnered with Blackboard to integrate Mediasite with Blackboard's learning management system Blackboard Learn Ultra. The objective of the integration was to make it easy for students and faculty to record, watch, upload, share, and grade Mediasite videos in any course on Blackboard.
    • It has partnered with IBM Watson to integrate IBM Watson's speech-to-text technology with its video platform. This speech-to-text integration allows for improved searchability of videos.
    • It has partnered with NewTek to integrate its video capture appliances with NewTek's Internet Protocol (IP) standard, Network Device Interface. This integration makes flexible video transmission or AV over IP streaming possible.

EMERGENCE OF SMALLER AND MORE AFFORDABLE VIDEO CAPTURE APPLIANCES

  • There appears to be a move towards smaller, more affordable, and quieter video capture appliances or devices.
  • As the demand for lecture capture solutions continues to grow, players in the global lecture capture market strive to develop appliance, devices, or tools that cater to every type of classroom, auditorium, or conference room and that allow organizations to scale video capture capabilities in a cost-effective manner.
  • It is for this reason that Panopto and the Shuttle Computer Group recently teamed up to develop the Shuttle XH110G Remote Recorder. Designed to address space and affordability issues, this new video capture device has a small footprint and is priced below $2,000. It works with minimal noise as well.

ADVANCEMENT OF ACCESSIBILITY, INTERACTIVITY, AND ANALYTICS

  • Companies operating in the global lecture capture market are taking measures to provide users interactivity, better analytics and improved accessibility. They recognize that with the growth of video consumption and creation comes the need to better understand how videos can help them achieve their objectives.
  • Kaltura is one of the companies at the forefront of this trend. It recently launched a new video analytics platform that it touts to be the global market's most advanced analytics platform. Through the platform, users can learn insights such as whether users viewed videos in full screen, whether viewers concentrated on the speaker or the slides, and what languages the users chose for captions.
  • Kaltura President Dr. Michal Tsur says Kaltura will keep investing in the fields of interactivity, video capture tools, quizzing, and accessibility. He adds that the company is particularly excited about interactivity coupled with analytics.
  • Closed captions, interactive video quizzes, and mobile apps figure among the commonly used functionalities.

ADVANCEMENT OF CLOUD INFRASTRUCTURE

  • The expansion of cloud infrastructure appears to be a trend, as key players in the lecture capture market observe that more and more videos are being streamed from the cloud.
  • Panopto, for example, has recently expanded its cloud infrastructure by introducing a new hosting option on the Canada-based data center of Amazon Web Services. With the launch of this new option, universities and enterprises in Canada can now host their Panopto videos on a cloud that adheres to Canadian data storage policies. Panopto already has cloud infrastructures in Europe, Asia, and the United States.
  • According to Panopto, video streamed from the Panopto Cloud has been growing at a CAGR or compound annual growth rate of over 130% since 2013.

RESEARCH STRATEGY

We initially looked for global industry reports as some reports, though paywalled, offer free insights into market trends. The global reports published by Industry Arc, Verified Market Intelligence, Reports and Data, Global Market Insights were among the industry reports we consulted, but these reports' corresponding summaries or descriptions focus mostly on the market growth rate and the factors that drive or hinder market growth. We proceeded to look for articles covering trends, advances, innovations, and developments in the space, and the future or outlook of the market, but this strategy returned limited results. AV Network's article on lecture capture was the only result we found relevant. What we found most useful in identifying current trends was our analysis of the recent activities of key players in the field, including Panopto, Kaltura, Sonic Foundry. We decided to look at what leading global players have been doing recently, as it is often the leading players that are at the forefront of market trends. Common themes were identified from the press releases of these key players.
Sources
Sources

From Part 02
Quotes
  • "The lecture capture systems market size expected to grow from USD 2.24 Billion in 2017 to USD 9.39 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 33.19%."
Quotes
  • "McGraw-Hill marks its presence in the lecture capture systems market with its digital learning platform— Tegrity. It is a fully automated lecture capture solution supporting traditional learning, hybrid leering, flipped classrooms, and online learning to record and publish video content. "
  • "It is adopted on an institutional basis in the higher education sector. Its design enhances both on-campus and remote learning, enabling instructors to efficiently create and distribute video content to the students to learn anywhere and everywhere through digital devices."
Quotes
  • "Cisco marks its leadership in the lecture capture systems market by offering a next-generation enterprise video platform that delivers recording and streaming capabilities to its users. "
  • "It offers a wide range of lecture capture solutions for an enhanced learning experience—Cisco TelePresence, Cisco TelePresence Content Server, Rev, Cisco WebEx, Cisco Spark, and Cisco Lecture Vision."
Quotes
  • "McGraw-Hill, parent company of Tegrity, has decided to end the Tegrity Campus Subscription Service to concentrate its resources and technology investments in other core areas of their company."
Quotes
  • "This spring 2019, we are transitioning from Tegrity to YuJa, a video platform that allows users to record videos (including screen capture) and host video content. "
  • "This transition is taking place because McGraw Hill will be ending its Tegrity Campus Services for all users on June 30, 2020 and the NDUS/UND Tegrity contract will be ending on June 30, 2019. "
Quotes
  • "McGraw Hill, Tegrity’s parent company, recently announced that it will discontinue support for Tegrity. Panopto has been selected to replace Tegrity as UA’s lecture capture solution."
Quotes
  • "Cisco has released Lecture Vision, a solution to help educators capture and share educational materials with students. Cisco Lecture Vision is a suite of modular solutions backed by a set of services created specifically for education institutions. "
  • "It encompasses user creation of multimedia; presentation capture; campus media-asset management and distribution; capture, archive, and retrieval tasks; and live video streaming. "
  • "While "lecture capture" describes the trend of video recording instruction and making it available outside the classroom, Cisco touted its solution as a more complete approach that it calls "education capture."
From Part 03
Quotes
  • "The Global Lecture Capture Systems Market stood at USD2.15 Billion in 2018 and is projected to reach USD10.82 Billion by the end of 2024"
Quotes
  • "The lecture capture market is characterized by the presence of hardware and software components. Hardware components include cameras, microphones, recording system, and learning management systems. The hardware segment is anticipated to grow owing to the high usage of tablets and smartphones among students and enterprise workforce."
  • "The software market is driven by the increase in online courses & schools and unparallel growth of distance learning courses across the major universities. The software segment is projected to show a significant market growth during the forecast period as the purchase of hardware is a one-time fixed investment, but software needs the upgrading and maintenance."
Quotes
  • "UbiCast is a leading player in the lecture capture, MOOC (Massive Open Online Course) and webcasting industries."
Quotes
  • "YuJa is a leader in enterprise video solutions. Our products harness the power of video to educate, engage, inspire and collaborate."
  • "Our portfolio includes products for lecture capture, live streaming, media management, video conferencing, video test proctoring, digital asset management and enterprise accessibility."
From Part 11