What are the leading practices for leveraging marketing initiatives via conversational platform like WeChat and Line?
Hello! Thanks for your request on the leading practices for marketing initiatives via conversational platforms. The short version is that the two most popular instant messaging apps in the world are Whatsapp and WeChat. It is clear that the most important practice behind leveraging the cross-platform instant messaging apps is eye-catching/relevant content and create groups with a targeted audience. Below is a deep dive of our research and methodology.
My colleague and I combed through trusted media sites to find the information regarding your request. I had begun the search with information about best practices for leveraging marketing plans on cross-platform instant messaging apps in general, but such information was not available. Therefore, I had searched for the best practices for marketing on some top platforms like WeChat and Whatsapp. I had also searched for best practices for marketing on Line and checked through multiple sources to find the relevant information, but no sources provides best practices for marketing on Line. The information available were heavily based about leveraging marketing on WeChat and Whatsapp. Therefore, provided are the best practices for these apps.
GENERAL RULES FOR MSRKETING ON CONVERSARTIONAL PLATFORMS
There are 6 general rules for marketing on conversational platforms. The rules are to create groups to reach your target audience, personalize your content, respond to your audience, provide value to your audience, customize content based on the channel, and to leverage social media to grow your IM following.
When using Wechat to leverage marketing initiatives, one has to make sure to create relevant content to try to catch your targets attention. Interacting with the customers is a key way to build brand awareness and by sending them interactive content, it will help keep them engaged. Wechat offers a variety of ways to publish contents such as video, text, audio, picture and picture with text that should be used to market your brand. There are creative ways to leverage Wechat for marketing brands such as gamification of marketing, interactive product catalogs, geolocation, and customer insights. Through gamification, people have the chance to win a prize by participating in a contest and is a strategy many brands use on Wechat. People can play games and earn points/virtual cash in order to purchase products or get tickets to an event. Interactive product catalogs offer a more complex and interactive way to search products. The company Tesla uses this feature to allow people to get information on models and the ability to get directions to dealerships. Knowing customer’s locations is one of the most useful features of mobile marketing. WeChat has the ability to detect your location and to trigger messages based on where you are. WeChat gives brands insight on individual preferences, most searched product types, price ranges, and reasons why someone picks one product over another. This data can be used to promote specific offers that are tailored to the preferences/needs of the customers.
There are key techniques that WhatsApp can be used to leverage martketing initiatives which are internal team communication, using WhatsApp for customer communication, using WhatsApp for customer support, marketing and promotion, and more. Creating a relationship with the customer is key because of the feedback you recieve from them regarding your product/services and the ability to promote new offers. Through Whatsapp, you can market your product’s image, post videos that explain the products features, give discount coupons and festive offers through the features provided by them. Having a wide user-base is great for conducting surveys and you can create focus groups to make discussions about the brand.
To wrap it up, the two most popular instant messaging apps in the world are Whatsapp and WeChat. It is clear that the most important practice behind leveraging the cross-platform instant messaging apps is eye-catching/relevant content and create groups with a targeted audience.
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