Leadership Coaching Apps

Part
01
of two
Part
01

Coaching Apps US Market Size

Based on my extremely rough calculations, the market for business coaching apps is worth approximately $158.2 million, while the life coaching app market is worth $169.7 million. App revenue in general has grown significantly in the last few years, and it's likely that coaching apps are included in that growth trend, however, I wasn't able to find specific figures to confirm that. Read on for my findings, calculations, and caveats.

FINDINGS

Business coaching is an $11 billion industry as of 2017, seeing 3.5% annual growth between 2012 and 2017. Life coaching is much smaller, at just $1 billion, but has seen faster growth (4.7%) in the same time period. Coaching apps in general are expected to take on growing prominence in the space, and overall app revenue has increased significantly year over year for several years, but I wasn't able to find specific market sizes or growth statistics for either business or life coaching apps, so I was forced to estimate. Those calculations are below.

According to SurveyMonkey Intelligence, business apps (I'm assuming most, if not all, business coaching apps fall into this app store category) average $650 in daily revenue, while lifestyle apps (which I'm again assuming encompasses most or all life coaching apps) average $670. Multiplied by 365, that's $237,250 in average annual revenue for business apps and $244,550 for lifestyle apps -- these statistics are for single apps, not for the whole market.

To find the total market size, I searched for numbers of total business and life coaching apps. App store research company AppAnnie lists 417 business coaching apps on iOS and 250 on Android, for a total of 667 across both app stores. They also list 494 life coaching apps on iOS and 250 on Android for a total of 694. I multiplied these totals by the average per-app revenue to find market size for each type of coaching:

Business coaching - $237,250 x 667 = $158.2 million
Life coaching - $244,550 x 694 = $169.7 million

These numbers are an extremely rough estimate, however. While the average revenue for each type of app is over $600, the median daily revenue for business apps is $0, and lifestyle apps likely aren't much higher. Revenue in both app store ecosystems is heavily weighted toward the top apps, making it hard for new or less-popular apps to enter the market. The possibility also exists that AppAnnie's results didn't include all the coaching apps in either app store (or included some false positives like sports coaching apps), which would skew the total market size one way or the other.

CONCLUSION

Very rough estimates put the size of the business coaching mobile app market at $158.2 million and the life coaching app market at $169.7 million. In general, app revenue has grown significantly year over year for several years, and apps are expected to grow to greater prominence in the coaching world in the near future.
Part
02
of two
Part
02

Top Coaching Apps

Efforts to find industry reports, market outlooks, and press releases that directly identify the top business coaching apps in the US prove that such information is largely unavailable. However, extensive research has allowed us to determine that Udemy for Business, Coursera for Enterprises, and Blackboard for Business are all key players in the e-coaching industry in the US that have mobile apps. As requested, we summarized all of our findings and filled-in rows 2-13 of columns C-F within the provided spreadsheet.

METHODOLOGY AND ASSUMPTIONS

INITIAL LIMITATIONS AND DELIMITATIONS
Exhaustive research did not produce any leads for the top e-coaching companies in the US. We initially found a few examples of such companies, but none of them had enough publicly available financial statements or press releases that indicate any dominance in the industry of any scale.

ALTERNATE RESEARCH STRATEGIES
In light of this, we decided to extend the scope of our research to include e-learning companies. Strengthening our decision, we found a market report about the e-coaching industry which states that "E-coaching is any form of coaching that takes place using electronic media, with or without the input from a real coach".

E-LEARNING MARKET
From there, our redirected research led us to a 2016-2020 market outlook by Technavio about the e-learning industry in the US. The report had a section wherein Blackboard, Desire2Learn, Oracle, Pearson, and Sunguard were identified as key dominant players. After carefully inspecting each competitor, we found that only Blackboard fit this request's criteria of companies with business e-coaching plans and a mobile app capable of providing the same services.

COMPETITORS
We decided to consult several company insights databases such as Linkedin, Crunchbase, and Bloomberg for any information about more potential key competitors in the industry in the US. Through this strategy, we identified Udemy and Coursera—the other two business e-coaching companies we included in the provided spreadsheet.

LIFE COACHING APP
We were presented with the same challenge upon the first phases of our research for the top life coaching apps. All initially identified companies were privately-held and did not have enough publicly available financial metrics to gauge their dominance in the market. In light of this, we decided to do a thorough press release search about life coaching apps, taking note of recurring names. The apps which had the most positive press coverage (which were also found to be the most active and successful) were subsequently analyzed by consulting multiple mobile app analytics websites such as Similarweb. Ultimately, we found that Remente was the highest ranking life e-coaching app based on activity, usage, and rankings in the US.

CONCLUSION

Udemy, Coursera, and Blackboard all have mobile apps and are dominant players in the e-learning industry in the US that provide business e-coaching services. We also determined that Remente is one of the current leading life-coaching apps in the US. As requested, we summarized all of our findings and filled-in rows 2-13 of columns C-F of the provided spreadsheet.
Sources
Sources