Coaching Apps US Market Size
Based on my extremely rough calculations, the market for business coaching apps is worth approximately $158.2 million, while the life coaching app market is worth $169.7 million. App revenue in general has grown significantly in the last few years, and it's likely that coaching apps are included in that growth trend, however, I wasn't able to find specific figures to confirm that. Read on for my findings, calculations, and caveats.
Business coaching is an $11 billion industry as of 2017, seeing 3.5% annual growth between 2012 and 2017. Life coaching is much smaller, at just $1 billion, but has seen faster growth (4.7%) in the same time period. Coaching apps in general are expected to take on growing prominence in the space, and overall app revenue has increased significantly year over year for several years, but I wasn't able to find specific market sizes or growth statistics for either business or life coaching apps, so I was forced to estimate. Those calculations are below.
According to SurveyMonkey Intelligence, business apps (I'm assuming most, if not all, business coaching apps fall into this app store category) average $650 in daily revenue, while lifestyle apps (which I'm again assuming encompasses most or all life coaching apps) average $670. Multiplied by 365, that's $237,250 in average annual revenue for business apps and $244,550 for lifestyle apps -- these statistics are for single apps, not for the whole market.
To find the total market size, I searched for numbers of total business and life coaching apps. App store research company AppAnnie lists 417 business coaching apps on iOS and 250 on Android, for a total of 667 across both app stores. They also list 494 life coaching apps on iOS and 250 on Android for a total of 694. I multiplied these totals by the average per-app revenue to find market size for each type of coaching:
Business coaching - $237,250 x 667 = $158.2 million
Life coaching - $244,550 x 694 = $169.7 million
These numbers are an extremely rough estimate, however. While the average revenue for each type of app is over $600, the median daily revenue for business apps is $0, and lifestyle apps likely aren't much higher. Revenue in both app store ecosystems is heavily weighted toward the top apps, making it hard for new or less-popular apps to enter the market. The possibility also exists that AppAnnie's results didn't include all the coaching apps in either app store (or included some false positives like sports coaching apps), which would skew the total market size one way or the other.
Very rough estimates put the size of the business coaching mobile app market at $158.2 million and the life coaching app market at $169.7 million. In general, app revenue has grown significantly year over year for several years, and apps are expected to grow to greater prominence in the coaching world in the near future.