Lead Forensics Competitive Analysis

Part
01
of one
Part
01

Lead Forensics Competitive Analysis

Top-rated visitor identification and lead generation software programs were collated from popular software review sites G2 Crowd, Capterra and Analyzo. 23 companies were carefully reviewed and most do not offer the capability to identify anonymous website visitors. Most can only go as far as provide information and behavior analytics for companies that self-identify. The companies were then filtered based on the ability to reveal the identification of anonymous traffic which is a feature that differentiates Lead Forensics.

Out of the 23 companies, Lead Forensics' top competitors are identified as NetFactor's Visitor Track, Visual Visitor and Visiblee. Each company's market share, accuracy, strengths, weaknesses, and revenues are all in the spreadsheet. Please take note of the following limitations:

MARKET SHARE

Datanyze, a technographics provider, was used to get the market share. Visiblee was not in Datanyze's list of lead generation technologies.

ACCURACY IN REVEALING IDENTITY OF ANONYMOUS VISITORS

No quantitative data for each company's accuracy in revealing the identity of anonymous web visitors exists. I checked reviews, media releases and feature comparisons in various software review sites but I was only able to find qualitative data from user reviews. Lead generation software systems are reviewed based on features such as pricing, lead scoring, analytics, real-time data and customer support but not in terms of how accurate it is in revealing identification.

REVENUE

Lead Forensics and its competitors are all privately-held companies, hence, do not have annual reports and published revenues. All revenue information in the spreadsheet are estimated revenues from Owler.
Revenue information for Visual Visitor is not provided in Owler, Crunchbase or Manta.

CONCLUSION

The top competitors of Lead Forensics in the lead generation technology space are VisitorTrack by NetFactor, Visual Visitor and Visiblee. The attached spreadsheet contains detailed information for each company.
Sources
Sources