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Lazydays RV Competitors, Pt 5
Cruise America has a presence in 33 states across the U.S. and the estimated range of the company's annual revenue appears to be between $30 million and $78.4 million. The RV Shop's presence is mainly in Louisiana (specifically Baton Rouge) and it's estimated that the company generates between $1.26 million and $5.4 million in annual revenue.
Cruise America, Inc.
1. Competitive Advantage
- Cruise America's main competitive advantage is that it's the "largest RV rental firm" in the U.S., as it has 121 locations nationwide. We calculated that number by subtracting the company's number of locations in Canada (five) from its 126 total locations (U.S. and Canada combined).
- Another competitive advantage for Cruise America is that it's a time-honored company, as it has been in business since 1972.
2. Strengths & Weaknesses
- The good overall ratings that Cruise America receives from customers is a clear strength for the company. On Trustpilot, the company has a 3.9/5 rating based on 1,044 ratings, which constitutes "Great" status.
- Of those 1,044 ratings, over half (57%) rated the company as "Excellent."
- Customer service is a strength for the company, as that was mentioned by numerous customers. As an example, a customer stated: "Easy to call up and rent. Great operators answered all of my questions." Another customer said that "[t]he staff was extremely helpful and knowledgeable."
- Repeat customers/willing-to-be repeat customers are a strength for Cruise America, as many customers said they would rent from the company again. One such example came from a customer who said: "Would use them again for sure." Another customer said "I would recommend Cruise America and I would use Cruise America again!"
- The RVs' malfunctioning parts/poor interior quality is a weakness for the company, as many customers were very unhappy with those issues that they experienced. For example, a customer said that "the unit was filthy when we received it." Another customer said "our trip was ruined because of a not fully operational vehicle with major plumbing issues . . . ."
- Price appears to be a weakness for the company, as a number of customers felt that the rentals were expensive. As an example, a customer said "[i]t was a bit expensive, preventing me from renting as much as I’d like." Another customer said that Cruise America has "[t]oo many hidden costs . . . ."
- Quite a few customers complained that the RVs they rented were very noisy when driving, which is a weakness for the company. One customer said that "it was very noisy inside the vehicle." Another customer said "[t]he driving experience was bad, very loud wind noise and lots of rattling while driving."
3. Annual Revenue
- According to Crunchbase, Cruise America's estimated annual revenue is $78.4 million.
- According to Buzzfile, Cruise America's estimated annual revenue is approximately $36.76 million.
- According to Zippia, Cruise America's estimated annual revenue is around $30 million.
4. Geographical Footprint
- Cruise America has 126 total locations across the U.S. and Canada combined.
- Of those 126 locations, five are in Canada and the remaining 121 are in the U.S.
- The following are the locations in Canada that the company has a presence in: (1) Calgary, Alberta; (2) Vancouver, British Columbia; (3) Upper Sackville, Nova Scotia; (4) Bolton, Ontario; and (5) Sainte-Rose, Quebec.
- The following are the states that the company has a presence in across the U.S.: (1) Washington; (2) Idaho; (3) California; (4) Oregon; (5) Nevada; (6) Arizona; (7) New Mexico; (8) Utah; (9) Montana; (10) Alaska; (11) Texas; (12) Colorado; (13) South Dakota; (14) Nebraska; (15) Minnesota; (16) Wisconsin; (17) Illinois; (18) Missouri; (19) Louisiana; (20) Tennessee; (21) Alabama; (22) Florida; (23) Georgia; (24) South Carolina; (25) North Carolina; (26) Ohio; (27) Michigan; (28) Pennsylvania; (29) Maryland; (30) New York; (31) Connecticut; (32) Rhode Island; and (33) Massachusetts.
The RV Shop
1. Competitive Advantage
- The company's competitive advantage is that it "is one of Louisiana's top Recreational Vehicle dealerships."
- In support thereof, the company also states that it "has specialized in RV sales in Baton Rouge and surrounding areas of Louisiana for over 34 years."
2. Strengths & Weaknesses
- Based on our review of customer feedback, The RV Shop has many strengths and there was very little mention of weaknesses.
- A major strength for The RV Shop is the comprehensiveness of its services, in that it's an RV showroom, dealer, repair shop, and trader.
- The RV Shop's staff has deep experience in the RV market, as together, those employees have more than "200 years of combined experience related to RV sales, parts, & service."
- In further regard to the company's staff, numerous customers said they really like the team there. As an example, a customer described The RV Shop as "[a] company dedicated to customer service." Another customer said that The RV Shop provides "[a]mazing customer service."
- The RV Shop is a family-owned business, which is a strength for it. A number of its customers said they really liked that it's a family-owned business.
- A strength for The RV Shop is that it has received good overall ratings from customers, through earning a 4.3/5 rating based on 153 reviews.
- Production selection is a strength for the company, as customers noted that in stating that the company offers a "[g]reat selection of quality motorhomes and RVs" and a "large selection of products."
- The company's service department appears to be its one main weakness. A number of customers complained about it. For example, a customer said: "The service department has taken a complete nose dive in about the last 6 months."
- In further regard to the service department as a weakness, another customer said that the "service department is way too busy." Additionally, a customer said he "[c]ould not recommend having your RV repaired there."
3. Annual Revenue
- According to ZoomInfo, The RV Shop's estimated annual revenue is $5.4 million.
- According to Buzzfile, The RV Shop's estimated annual revenue is around $1.26 million.
4. Geographical Footprint
- The company has one store location, which is in Baton Rouge, Louisiana.
- Nonetheless, the company "sell[s] RVs across the U.S. with nationwide delivery available."
Research Strategy
We began our research by reviewing each company's website, in order to find information about their competitive advantages. We found that information on their "About" pages and/or landing pages, in which they emphasize what differentiates them from other companies. To identify the companies' strengths and weaknesses, we read many customer reviews about each company. For Cruise America, we looked at reviews on Trustpilot because that was the site that had the most customer reviews about the company. For The RV Shop, we looked at reviews on BirdEye because that was the site that had the most customer reviews about the company. Based on our review of all that customer feedback, we included the main strengths and weaknesses that were repeatedly mentioned by multiple customers. The revenue data we provided came from ZoomInfo, Buzzfile, Crunchbase, and Zippia. Those estimated revenues were the only data points we found about the companies’ annual revenues. Lastly, we found information about the companies' geographical footprints through their websites and Linkedin pages.